Monday, November 23rd, 2009


Cynopsis: Kids!


Good morning. It’s Monday, November 23, 2009, and this is your first early morning Kids briefing. 

Summit Entertainment‘s The Twilight Saga: New Moon took more than a bite out of the box office estimates, breaking the records along the way as the largest midnight movie open with an estimated $26.3 million and the biggest one-day gross with an estimated $73.7 million, per Box Office Mojo.  New Moon began its weekend journey opening Friday night at 12:01a, smashing the midnight open record earning $26.3 million at 3,514 movie theaters.  The previous midnight record holder was Harry Potter and the Half-Blood Prince (7/15/09), which took in $22.2 million at 3,003.  New Moon then knocked The Dark Knight (7/18/08) out of the way to become the biggest one-day gross record holder with $73.7 million at 4,024 theaters (8,500 movie screens).  The Dark Knight had held the single day gross record with $67.2 million at 4,366 movie theaters (9,300 screens), and still reigns as the largest weekend (Friday-Sunday) ever with $158.4 million, followed by Spider-Man 3 (5/4/07) with $151.1 million and then New Moon with a weekend total of $140.7 million domestically.  Internationally, New Moon earned $118.1 million this weekend, for an estimated worldwide first weekend total of $258.8 million.  Twilight (11/28/08) earned $69.6 million in its first weekend.  As for reviews, fan reviews of course (do others actually matter?), it really mostly comes down to screams, sighs and swoons of excitement, love and a choice between team Edward or team Jacob. Which are you?  The bottom line is indeed the bottom line with repeat customers to the movie they are going and going.


China is set to for a localized adaptation of High School Musical: ChinaDisney in China teams Shanghai Media Group (SMG) and Huayi Brothers Media Corporation to co-produce High School Musical: China, which is slated for a theatrical release in summer 2010.  Directed by Shi Zheng Chen and produced by Janet Yang, the movie will star six new young actors from across China.

Chance King, the 10-year-old son of CNN’s Larry King, will host Kid Pitch, a new baseball-centric series on Fox Sports Net, according to TV Guide.  The show, which will be directed by Tom Arnold and begins production in first quarter 2010, will feature kids talking about everything baseball as well as interviews with Major League Baseball players.  Chance’s younger brother, Cannon (9), is also slated to make appearances on Kid Pitch.


Nickelodeon will premiere its new hour-long primetime special Dora the Explorer: Dora’s Christmas Carol Adventure on Sunday, December 6 at 8p.  The special, which features a special version of the theme song performed by the Young People’s Chorus of New York City, will debut on Nick Jr. on Sunday, December 13 at 7p.  Nickelodeon Home Entertainment and distributor Paramount Home Entertainment have already released the special on DVD, while Nickelodeon and Sony Music release the music CD Dora’s Christmas featuring 16 holiday songs.  Content from Dora’s Christmas Carol Adventure will rollout across several Nickelodeon platforms:

  • Beginning Monday, November 30: Nick Jr. Video will begin streaming a two-minute sneak peek of the special; a two-minute sneak peek will also be available on wireless carriers via video on demand.
  • The special will be simulcast in full on Nick Mobile.
  • Dora’s Christmas Carol Adventure and two other previously aired specials  Dora Saves the Crystal Kingdom and Dora Saves the Snow Princess  will be available for purchase on iTunes from Monday, December 14.
  • (
  • ) will feature an interactive Christmas-themed game and activities to support the premiere of the special.

The Academy of Motion Picture Arts and Science announced that 10 animated short films are moving into the voting process for the 82nd Academy Awards.  The 10 animated short films were narrowed down from the 37 pictures that had originally qualified in the category.  As always, not all projects in the animated category are targeted to kid and family audiences.  The 10 short animated films are listed below alphabetically: film; producer and/or director (production company):

  • The Cat Piano; Eddie White and Ari Gibson/directors (The People’s Republic of Animation)
  • French Roast; Fabrice O. Joubert/director (Pumpkin Factory/Bibo Films)
  • Granny O’Grimm’s Sleeping Beauty; Nicky Phelan/director and Darragh O’Connell/producer (Brown Bag Films)
  • The Kinematograph; Tomek Baginski/director-producer (Platige Image)
  • The Lady and the Reaper (La Dama y la Muerte); Javier Recio Gracia/director (Kandor Graphics and Green Moon)
  • Logorama; Nicolas Schmerkin/producer (Autour de Minuit)
  • A Matter of Loaf and Death; Nick Park/director (Aardman Animations Ltd.)
  • Partly Cloudy; Peter Sohn/director (Pixar Animation Studios)
  • Runaway; Cordell Barker/director (National Film Board of Canada)
  • Variete; Roelof van den Bergh/director (il Luster Productions)

My Gym Children’s Fitness Center continues its efforts to get preschoolers active and healthy with the launch of The Activators ( ), an online interactive short-form show.  The live-action comedy features four young adults showing and encouraging viewers to be physically fit.  The site also offers downloadable fitness-themed coloring and activity pages and merchandise among other things.  Further plans for The Activators include a TV series and home entertainment, publishing and tour programs.


Anchor Bay Entertainment will release a new Earth-themed Wow! Wow! Wubbzy! DVD, Wubbzy Goes Green (58-minutes), Tuesday, April 6, 2010.  Featuring the star of Nick Jr.’s Wow! Wow! Wubbzy! preschool series, the DVD release coincides with the 40th annual celebration of Earth Day on April 22.  Comprised of five episodes, Wubbzy Goes Green will also offer two consumer promotions with two new partners.  The first (April-December 2010), offers consumers a $3 rebate (via mail) with the purchase of any two First Juice Brand 8-0z reusable and recyclable sippy top or 32-oz. multi-serve refill bottles and any Wubbzy DVD. The second, (April-June 2010), consumers will receive $3 (via mail) with the purchase a MaMa Rosa’s refrigerated pizza and any Wubbzy DVD.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 20-22, 2009:
The Twilight Saga: New Moon (Summit Entertainment) PG-13 Opening Weekend $140.7m
The Blind Side (Warner Bros.) PG-13                                     Opening Weekend $34.5m
2012 (Sony/Columbia) PG-13                                               $26.5m-2 wk total $108.2m
Planet 51 (Sony/Columbia) PG                                              Opening Weekend $12.6m
A Christmas Carol (2009) (Buena Vista) PG                            $12.2m-3 wk total $79.8m
Couples Retreat (Universal) PG-13                                         $1.9m-7 wk total $105.0m
The Fourth Kind (Universal) PG-13                                         $1.7m-3 wk total $23.3m
Michael Jackson’s This Is It (Sony/Columbia) PG                     $1.6m-4 wk total $70.2m
An Education (Sony Classics) PG-13                                       $915,000-7 wk total $4.4m
Where the Wild Things Are (Warner Bros.) PG                         $640,000-6 wk total $74.6m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/9-11/15/09 , 6a-6a:
K2-11                                                               Total Delivery (000)
NICK:    SpongeBob SquarePants Truth or Square (11/14; 9-10a) 2827
NICK:    Penguins Of Madagascar (11/14; 10a)                            2768
NICK:    iCarly (11/14; 8p)                                                         2719
NICK:    iCarly Movie: iGo to Japan (11/11; 5-6:30p)                    2701
DSNY*: Suite Life on Deck (11/13; 8:30p)                                   2686
NICK:    iCarly Movie: iFight Shelby Marx (11/11; 7-8p)                2544
NICK:    iCarly (11/11; 6:30p)                                                    2521
NICK:    Fanboy & Chum Chum (11/14; 10:30a)                          2487
DSNY*: Phineas and Ferb (11/13; 9p)                                         2433
NICK:    SpongeBob SquarePants (11/13; 7:30p)                         2433
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/9-11/15/09 , 6a-6a:
K6-11                                                               Total Delivery (000)
DSNY*: Suite Life on Deck (11/13; 8:30p)                                  2170
NICK:    iCarly (11/14; 8p)                                                        2159
NICK:    iCarly Movie: iGo to Japan (11/11; 5-6:30p)                   1939
DSNY*: Phineas and Ferb (11/13; 9p)                                         1862
NICK:    SpongeBob SquarePants Truth or Square (11/14; 9-10a) 1820
NICK:    iCarly (11/14; 7:30p)                                                    1812
NICK:    iCarly Movie: iFight Shelby Marx (11/11; 7-8p)                1808
NICK:    iCarly (11/11; 6:30p)                                                     1801
DSNY*: Phineas and Ferb (11/13; 9:30p)                                     1767
NICK:    Penguins Of Madagascar (11/14; 10a)                             1719
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/9-11/15/09 , 6a-6a:
Tweens 9-14                                                   Total Delivery (000)
NICK:    iCarly (11/14; 8p)                                                        1949
DSNY*: Suite Life on Deck (11/13; 8:30p)                                  1794
NICK:    iCarly Movie: iFight Shelby Marx (11/11; 7-8p)               1544
NICK:    iCarly (11/11; 6:30p)                                                   1491
DSNY*: Phineas and Ferb (11/13; 9p)                                        1487
NICK:    iCarly Movie: iGo to Japan (11/11; 5-6:30p)                  1485
DSNY*: Sonny With A Chance (11/15; 8p)                                 1462
NICK:    True Jackson, VP (11/14; 8:30p)                                  1460
NICK:    iCarly (11/14; 7:30p)                                                  1399
DSNY*: Wizards of Waverly Place (11/13; 8p)                            1394
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/9-11/15/09 , 6a-6a:
Teens 12-17                                                  Total Delivery (000)
FOX:     Family Guy (11/15; 9p)                                               1118
FOX:     NFL Various Teams and Times (11/15; 4:26-7:37p)       1030
NICK:    iCarly (11/14; 8p)                                                       1007
DSNY*: Suite Life on Deck (11/13; 8:30p)                                  951
NBC:     NFL New England at Indianapolis (11/15; 8:310-11:46p) 919
NICK:    iCarly Movie: iFight Shelby Marx (11/11; 7-8p)               884
FOX:     The Cleveland Show (11/15; 8:30p)                               872
NICK:    iCarly (11/11; 6:30p)                                                   866
FOX:     American Dad (11/15; 9:30p)                                        841
NICK:    True Jackson, VP (11/14; 8:30p)                                   813
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 14, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.8/3; That’s So Raven 1.0/4; That’s So Raven 1.3/5; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.2/5; Power Rangers RPM 0.4/2; Power Rangers RPM 0.4/2
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Gogoriki 0.2/2; Winx Club 0.4/3; Rollbots 0.7/4; Dinosaur King 0.8/4; Yu-Gi-Oh 0.9/4; Sonic X 1.2/5; Sonic X 1.1/4; Teenage Mutant Ninja Turtles 1.3/6; Chaotic 0.8/3; Kamen Rider Dragon Knight 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
The Zula Patrol 0.2/1; My Friend Rabbit 0.3/1; Willa’s Wild Life 0.3/1; Babar 0.4/2; Shelldon 0.4/2; Jane and the Dragon 0.3/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.2/1; Busytown Mysteries 0.2/1; Busytown Mysteries 0.1/1; Noonbory and the Super 7 0.1/1; Sabrina: Animated Series 0.4/2

Final K6-11 Ratings for Saturday, November 14, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 5.3/25 Avg. (7a-1p)
Jimmy Neutron 2.5/23; Jimmy Neutron 3.8/26; Fairly OddParents 4.0/21; Fairly OddParents 5.0/24; SpongeBob SquarePants Truth or Square 7.4/31; Penguins of Madagascar 7.0/28; Fanboy & Chum Chum 6.4/27; Back at the Barnyard 4.9/22; Mighty B! 4.3/19; SpongeBob SquarePants 5.4/24; SpongeBob SquarePants 5.1/24
DISNEY CHANNEL 2.6/12 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.1/19; Mickey Mouse Clubhouse 2.3/17; Mickey Mouse Clubhouse 2.5/13; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.5/11; Mickey Mouse Clubhouse 2.1/8; Imagination Movers 3.0/12; Handy many 2.0/8; Phineas and Ferb 3.1/14; Phineas and Ferb 2.7/17; The Thirteenth Year (100 minutes) 2.7/13
CARTOON NETWORK 2.2/10 Avg. (7a-1p)
Pokemon: Diamond and Pearl Galactic Battle 1.2/11; Yu-Gi-Oh! 5Ds 1.4/9; Ben 10: Alien Force 2.7/14; Star Wars: Clone Wars 2.4/11; Hot Wheels: Battle Force 2.2/10; Johnny Test 2.9/11; Flapjack 2.3/9; Flapjack 2.8/12; Chowder 2.5/11; Chowder 1.8/8; Garfield Show 1.9/9; Garfield Show 2.1/10
DISNEY XD 0.9/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/4; Phineas and Ferb 0.8/5; Phineas and Ferb 1.3/7; Jimmy Two Shoes 0.7/4; Kid vs. Kat 0.8/4; Monster Buster Club 0.7/3; Phineas and Ferb 1.2/5; Zeke and Luther 0.7/3; Suite Life of Zack & Cody 0.9/4; Suite Life of Zack & Cody 1.0/5; Suite Life of Zack & Cody 1.1/5; Cory in the House 0.9/4

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 19, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1050; K6-11 486; TWEENS 9-14 375
DISNEY CHANNEL:     K2-11   809; K6-11 488; TWEENS 9-14 389
CARTOON NETWORK: K2-11   532; K6-11 318; TWEENS 9-14 224
DISNEY XD:               K2-11   120; K6-11   86; TWEENS 9-14   66
Source: MTVN Research from Nielsen Media Research Data


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SITUATION WANTED:  DESIGN, ILLUSTRATION & ART DIRECTION (NYC):   20 years experience working concept through completion. Portfolio: Email: [email protected] (12/2)

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SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (11/25)


SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Live, Competition- Mngd biz of Prod. Co’s. for major TV & cable nets. MM/EPB budgets, union&non [email protected] (11/24)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email: [email protected] (11/24)

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