Monday, November 13th, 2006

Cynopsis: Kids!



Good morning. It’s Monday, November  13, 2006 and this is your first early morning Kids! briefing. 

Starz Kids & Family holiday programming features its annual Holidays are Better with Starz Kids & Family campaign, which includes a collection of TV premieres and family programming and a sweepstakes.  The channel kicks off its holiday effort with a Thanksgiving Day movie marathon, followed by holiday programming on December 2, and marathons on Christmas Eve/Day and New Year’s Day:

  • Thanksgiving Day marathon beginning at 6a and including: The Nuttiest Nutcracker, Herbie: Fully Loaded and The Greatest Game Ever Played.
  • The premiere of Eloise: Little Miss Christmas on December 2 at 315p, followed by The Happy Elf, the animated special featuring Harry Connick as the narrator.
  • Christmas Eve/Day marathon 6p movies include: Little Miss Christmas, The Happy Elf, Christmas with the Kranks, Must be Santa, I’ll be Home for Christmas among others.
  • 12-hour New Years Day Eloise Marathon, beginning at 6a for those New Year’s Day early risers.
, a new youth-centric broadband radio channel has been launched by Corus Radio in Canada.  Targeted specifically at tweens/teens 12-17, BoomBoxBaby is programmed with content from Corus Entertainment’s youth-related brands YTV, Kids Can Press and Corus Radio.  BoomBoxBaby’s program lineup includes: Plugged In, a 1-hr weekly program hosted by YTV’s Sugar and Carlos; a regular author series and Kids Can Press Book Club, and character-driven features from Nelvana’s animated series 6teen. is a 24-hour channel comprised of three looped 8-hr blocks.  Plans are in the works to include BoomBoxBaby as a new channel on Corus’ digital music service, Max Trax.

Digital Music Group, Inc., a provider of independent music and video content, has expanded its business to include the digital distribution of TV, movie, and video libraries.  To that end DMGI has completed a group of long-term distribution pacts with a number of catalog owners providing content to be marketed under the brand name DMGI Network.  Among the channels is a slew of kid-targeted content, including The Gumby Show (110 eps), The Shari Show (26 eps), and Courageous Cat and Minute Mouse (125 eps).  The Classic channel features TV series from 1950s, 60s, and 70s, including I Spy (82 eps), Daniel Boone (165 eps), and My Favorite Martian (107 eps).  ( )


Warner Bros. Consumer Products and Firefly Mobile, a manufacturer of mobile phones for kids, have partnered on a new line of kids’ mobile phones featuring images of well-known characters such as Tweety and DC Comics’ Superman and Supergirl.  The Tweety, Superman and Supergirl-themed mobile phones will be available in mid-November at Firefly Mobile’s online store at , as well as at retailers nationwide for under than $80.

Walt Disney Records is celebrating its 50th anniversary with the newly-released Disney: The Music Behind the Magic, a special 2-disc commemorative edition set featuring 50 classics and current arrangements from Disney movies, TV series, theme parks and Broadway musicals, along with liner notes penned by film critic and historian Leonard Maltin.  Songs featured include Who’s Afraid of the Big Bad Wolf,Some Day My Prince Will Come, and When You Wish Upon a Star.

Activision Publishing, Inc. is set to release The History Channel Civil War, a new game title that lets gamers relive the civil war through the eyes of Confederate or Union soldiers and experience 12 of the best known battles such as Gettysburg, Bull Run and Antietam.  Each mission is introduced with a documentary video describing the historic events in a battle, movements of armies, local fights, historical photos and battle statistics.  The title takes gamers across a wide range of landscapes while using various arms of the time such as bayonets and sabers.  The History Channel Civil War is currently available for the PlayStation 2, Xbox 360, and for the PC.  The game is rated T for Teen by the ESRB.

Electronic Arts releases two new holiday titles from in the US and Europe from The Sims 2 franchise: The Sims 2 Holiday Edition and The Sims 2 Happy Holiday Stuff.  Both games were developed by EA’s Maxis Studio and carry ESRB ratings of T (Teen).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 1012, 2006:
The Santa Clause 3: The Escape Clause (Buena Vista) G $16.9m-2 wk total $41.1m
Flushed Away (Paramount (DreamWorks)) PG                 $16.7m-2 wk total $39.9m
Stranger Than Fiction (Sony / Columbia) PG-13               Opening Weekend $14.1m
The Return (Rogue Pictures) PG-13                               Opening Weekend $4.8m
The Prestige (Buena Vista) PG-13                                 $4.6m-4 wk total $46.0m
A Good Year (Fox) PG-13                                             Opening Weekend $3.8m
The Queen (Miramax) PG-13                                        $2.6m-7 wk total $13.8m
Man of the Year (Universal) PG-13                                $1.6m-5 wk total $36.6m
Open Season (Sony / Columbia) PG                              $1.4m-7 wk total $83.5m
Flicka (Fox) PG                                                          $1.2m-4 wk total $19.5m
Source: Box Office Mojo

Easy-Bake Oven and Lionel Trains were both inducted into the National Toy Hall of Fame at Strong National Museum of Play in Rochester, NY over the weekend.  Criteria for induction include: Icon-status, longevity, discovery (that is the toy fosters learning, creativity and/or discovery thru play), and innovation.

  • Inspired by NYC pretzel vendors, Kenner, Inc. introduced the Easy-Bake Oven in 1963, and since then 23 million ovens have been sold.
  • Lionel Trains was created by engineer/entrepreneur Joshua Lionel Cowen, who built his first electric train as a store-window attraction around 1900.  Two years later as customers asked to purchase the train instead of the product it advertised, Cowen started the Lionel manufacturing Company. 

Previous inductees to the National Toy Hall of Fame include Crayola Crayons, the Etch A Sketch and Lincoln Logs.


Nickelodeon & Viacom Consumer Products (NVCP) has upped Hal Snik to SVP/Soft Goods and Sherice Torres to SVP/Hard Goods.  Both Snik and Torres will continue to report Leigh Anne Brodsky, President, NVCP.

  • In his expanded role Snik will continue to grow key properties – including Dora the Explorer and SpongeBob SquarePants in apparel, accessories and home furnishings, while continuing to play a key role in bringing together NVCP’s west and east coast operations to develop product lines from Paramount’s vault of properties, including The Godfather.  In addition, Snik will now be charged with expanding NVCP’s roster of soft lines partnerships and create new first-to-market relationships. Snik was elected by his peers to the Board of Directors of LIMA, the licensing industry’s trade association.  Snik joined Nickelodeon in 1998 as Manager of Apparel Licensing. Prior to his work at Nickelodeon, he spent six years at Kids “R” Us in various merchandising positions.
  • In her new role Torres will lead the business development and creative efforts of multiple product categories, including: toys and games; packaged goods; stationery; social expressions; and consumer electronics. She will continue to expand licensing partnerships that support Nickelodeon’s efforts around health and wellness by leveraging the network’s characters to encourage healthy eating habits.  Torres joined Nickelodeon in 1999 as Director/Licensing for Interactive, Home Entertainment, and Consumer Electronics. Previously Torres was a consultant with Deloitte & Touche where she did strategic planning and change management across various industries.  She serves as President of the New York chapter of the National Association for Multi-Ethnicity in Communications – and is also on the New York steering committee for the Network of Executive Women.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, November 9, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1273; K6-11 615; TWEENS 9-14 446
DISNEY CHANNEL:     K2-11   667; K6-11 390; TWEENS 9-14 344
CARTOON NETWORK: K2-11   458; K6-11 283; TWEENS 9-14 186
TOON DISNEY:          K2-11   156; K6-11   88; TWEENS 9-14   60
Source: MTVN Research from Nielsen Media Research Data

Answer to Friday’s Trivia Question:
What young lady had a cat named Salem? SABRINA THE TEENAGE WITCH!    Kudos to:  Mindy Bloom-Ronald McDonald House/Winston Salem; Bob Friedland-Toy’s R Us Inc/NY; Emily Madelbaum-The N/NY; Wendy Louie-Lam-Cartoon Network/NY; Izzy Neis-Star Farm Productions/Chicago; Bethany Scheuerman-GRP Media/Chicago; Rosemary Cunningham-MMT/Chicago; Melody Morrell-Dads & Daughters/Duluth MN; Steven Weisbaum-Saint Johns Health Care/Santa Monica; Sandra Mueller-KTLA/LA; Karen Lavin-The CW Plus/LA; Jill Hipps-Common Sense Media/San Francisco; Andrew Lane-Marblemedia/Toronto; Kristen McGregor-Kids CBC/Toronto; Stephen Paniccia-Portfolio Entertainment/Toronto

Today’s Trivia Question: She’s a rebel, wants to go to “L Squared”, is going to make a band, and doesn’t like “Double E’s.”  Who is she?  ( click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: NATIONAL ACCOUNT EXECUTIVE/Spot Runner/NYC or Anywhere East Coast: 3+yrs ad sales exp in TV or IPTV. Solid track record w/National Accounts. Unlimited potential! Apply on-line @ (11/18)

JOB OPENING: DEVELOPMENT EXEC/NY, DC, LA or SF: develop & pitch documentary and reality shows to major cable networks. Be creative with strong sales background, writing proposals, promos & casting hosts.  [email protected]   (11/18)

JOB OPENING: RESEARCH MGR/NY:  Cablevision seeks Research Mgr. 5 + years exp. Cable Television and Web/VOD analytics research knowledge preferred.  Visit and apply to job 1786  (11/18)

JOB OPENING: AD SALES PRODUCER/LA: Manage digital media ad sales. 4-6 yrs exp. in project mgmt, kids ent., and campaign production. Exp. with Flash, HTML, & related digital media techn. Visit: (Req ID 48489) (11/18)

JOB OPENING: DIR OF PROGRAMMING/NATIONAL GEOGRAPHIC CHANNEL/ Washington, DC:  Dvlp prog strands & sched strtgy; ad sls pckgs, tie-ins & specials; acquisitions; 3+ yrs cbl ntwk scheduling; strong comm, apply at (11/18)

JOB OPENING: DIGITAL RESEARCH MGR/CNBC/NJ: Support CNBC Digital Product & Content teams in fulfilling rsch requests from prgrmg, corp. comm, ad sales, strategic mktg, site operators & business dvlpt. Job#550623  (11/18)

JOB OPENING: DIRECTOR/MULTI-CULTURAL AD SALES/Cynopsis Media, NY or Miami: 4+ yrs agency or in-house ad sales in TV industry; 2-3 yrs exp w/ multi-cultural media. Detailed, organized, creative go-getter. Email: [email protected] (11/24)

JOB OPENING: CLIENT SUPPORT SERVICES DIVISION/Nielsen Media Research LA & Chgo: Application training, PC experience, Travel required, Experience within Media Industry desired. Apply: [email protected] (11/17)

JOB OPENING: INTEGRATED SALES MGR/A & E TVNETS/NY: Create integrated ideas/proposals. Execute & mng after sales. BA Mktg/Bus 2 yr exp cable sales/mktg or program mgmt. Min 5 yr mktg exp. Apply: (11/17)

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JOB OPENING: PRODUCER & ASSOCIATE PRODUCER/ Scholastic Educational Technology/NYC: Experience developing educational software for children and teens preferred. Please send resume to: [email protected] .  (11/17)

JOB OPENING: COORDINATOR, AFF. FINANCE OPS/NY: Support Sales, Mkting & Finance teams through detailed distribution analysis & reporting. Apply : EOE (11/16)

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JOB OPENING: RESEARCH DIRECTOR/TVB, New York City: Experience in media sales research/market research. Knowledge of Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. Email resume to [email protected]. EOE (11/16)

JOB OPENING:        AD SALES BUS INTELLIGENCE-SR TECH ANALYST/MTV NTWKS/NY: Strategic bus anlys. Lead data/tools expert. Strong math, bus skills. Cognos, SQL or similar. Bach deg. or equiv, 2 yr media exp. Resumes: [email protected] (11/16)

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JOB OPENING:    ANALYST, SALES PLANNING/The CW Network/NYC: Prev exp in Nielsen Galaxy & NPower Programs. Powerpoint a +. Track, estimate & project program ratings. Send resume to:  [email protected] (EOE) (11/15)

JOB OPENING: AE/Sr. AE/Int. media and entertainment PR agency/NY: Corporate Communications specialist with 3-5 exp.Strong consumer and trade placement/writing skills, client relations essential.Resumes to: [email protected] (11/15)

JOB OPENING: DIR., AD SALES PARTNERSHIPS/ LIFETIME NY: resp. for utilizing assets to lead the Part. division in the develop/execution of sponsorship packages for advertisers Apply at: (11/15)

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JOB OPENING: MGR, AFFIL SALES & MKTG/TDM/NY: Mng sales/mktg efforts for Adult VOD provider. Must have 2yr+ cable exp, college degree, strong comm, organizat’l & negotiating skills, be creative, min 40% travel. Res: [email protected] (11/15)

JOB OPENING:    AD SALES ASST/GSN, The Network for Games-NY: Support VP of Ad Sales. Org. skills, math and multi-tasking. Send resume to [email protected] and indicate Ad Sales Assist. (11/15)

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JOB OPENING: AFFILIATE 1 DIR SALES & 1 DIR, MKTG/NYC:  Hot!  Sales: travel+ neg proposals -20% bonus Mktg: affil adv/promo MSO- Urban attitude 5yrs exp.  [email protected] (11/14)

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JOB OPENING: DIR, INTEGRATED SALES & MRKTNG/LIME/NY: Immed Opening; 7+yrs of media sales exp (online pref’d). Position req’s selling both traditional & emerging media platforms. Res: [email protected] (11/14)

JOB OPENING: INTEGRATED AD SALES MRKTNG MGR/LIME/NY: Create integrated proposals for Advertisers. Help prepare all materials for traditional/emerging media platforms. BA Mktg/Bus 2 yr exp cable sales/mkt. Res: [email protected] (11/14)

JOB OPENING: BOOKER/ASSOC PROD/LIME/NY: Resp: for booking lifestyle experts & celebrity talent for a multi-platform media co. Candidates should have a min of 3 yrs booking exp. Res: [email protected] (11/14)

JOB OPENING: RESEARCH DIRECTOR/UFC/Las Vegas: 5-7 yrs exp in ad sales research. Full knowledge of Nielsen/MRI/Simmons. Detailed analysis & ability to develop sales stories and one sheets. Apply [email protected] (11/14)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY: CORPORATE COMMUNICATIONS INTERN, SCHOLASTIC INC/NY: Gain experience in public relations, internal communications, and special events. Learn while having fun with creative team. Apply to [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: Interns /Shalom TV/Ft Lee, NJ: Report to head of prod. New & innovative Jewish children’s shows, news prgrms, celebrity interviews & community event coverage. Good comm/organizat’l skills.  Res: [email protected]  (11/17)

Winter Internship Credit Only: COMMUNICATIONS: Media and PR, Events, Corporate, Graphic Design/NPR: Hands-on, valuable exp, exposure to growing non-profit media org. Strong writers. Comms exp a plus. (11/17)

WINTER INTERNSHIP/CREDITS ONLY: BUSINESS DEVELOPMENT INTERN /NY: Assist Business Development department with marketing and branding  campaigns, promotional events, content acquisition, client meetings &  ind conferences. Res: [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: WEBSITE INTERN/NY: Dev’p interactive pages to asst w/ content acquisition. Mng updates & changes to website. Knwldg of Dreamweaver, Flash, JavaScript,  HTML. Adobe Illustrator & Photoshop a +. Res: [email protected] (11/17)

WINTER INTERNSHIP/CREDITS ONLY: LEGAL INTERN/NY: Asst all aspects of legal matters, incl. drafting & editing contracts, project dev’t, & office admin, as well as hands-on exp in assisting in licensing & promos operations. Res: dascencio (11/17)


SITUATION WANTED: LA, CA: PROFESSIONAL MARKETER w/4+ yrs exp in cable TV, consumer products and an advanced degree in mktg. Skills include project mgmt, promos, trade show mgmt, and budgets. [email protected] (11/18)

SITUATION WANTED: NYC BRAND DEVELOPMENT & DIGITAL MEDIA EXECUTIVE w/ experience extending cable and print brands into digital media. Skills include P&L, production and editorial team management. Contact: [email protected]  (11/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

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