Monday, November 12th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, November 12, 2012, and this is your first early morning briefing.

The BBC‘s preschool channel CBeebies gives the go ahead on the new live-action drama Katie Morag (26×14). Based on the books by author/illustrator Mairi Hedderwick, Katie Morag will be produced by Scotland-based indie Move On Up. The series follows Katie Morag, a small red-headed girl who lives with her family on the magical Scottish Island of Struay, while she experiences the every day themes of childhood such as jealousy, bravery and rivalry. The series also features Katie’s annoying little brother, busy shopkeeper parents, perfect best friend and grandmothers, who appear to know everything about everything and who frequently help Katie out a bind using humor. Katie Morag will be shot on location in the Scottish Highlands. Katie Morag will be executive produced by Lindy Cameron for Move on Up and Sara Harkins and Michael Towner for CBeebies. The series has received support from BBC Scotland and Creative Scotland and is slated to debut on CBeebies at the end of 2013.

Hulu targets kids and families with the debut of its new Hulu Kids ( section for Hulu Plus subscribers. At launch, the Hulu Kids section features 43 shows – including commercial-free series episodes from Nickelodeon as well as series from PBS and Lionsgate. Hulu Plus subscribers logged in on can click on Hulu Kids and the Shows You Watch section for where they can browse through categories like Dino Time, featuring episodes of Barney, Dinosaur Train, and Cartoon Favorites for series such as SpongeBob SquarePants, Arthur, Teenage Mutant Ninja Turtles, Thomas & Friends, Martha Speaks, Robot and Monster and Caillou, among others. Users can also select by channel, by age (K2-4, K5-7, K8-10), or on a grid format. Live action series offered include iCarly, Victorious, Biz Kids, and House of Anubis, to name a few. Hulu Kids launches simultaneous to new updates for the PlayStation 3. Hulu Kids comes on the heels of Netflix announcing its expansion of its Just For Kids section to the iPad last month.


A screenplay for the new Star Wars movie, Star Wars: Episode VII, is in the works. Following up on rumors, confirms that the new adventure is being penned by screenwriter Michael Arndt, who wrote Toy Story 3, Little Miss Sunshine and the upcoming movies Oblivion, The Hunger Games: Catching Fire and Phineas and Ferb. According to the report, newly named Lucasfilm President Kathleen Kennedy and George Lucas have begun story meetings with Arndt. Disney, which acquired Lucasfilm last month for $4 billion, will release Star Wars: Episode VII in 2015. The rumor mill also has the new movie featuring appearances by Luke Skywalker, Han Solo and Princess Leia – that all remains rumor.

Following the successful release of the animated feature film Hotel Transylvania (9/28/2012), Sony Pictures Animation is working on a sequel, Hotel Transylvania 2 that is set for release on September 25, 2015, per THR. No word yet on who will direct, as director Genndy Tartakovsky (Star Wars: Clone Wars, Dexter’s Laboratory, Samurai Jack), who directed the first movie, is already at work on Sony Picture Animation’s Popeye, which will release September 26, 2014. In its opening weekend Hotel Transylvania became the top grossing movie for a September with $42.5 million. To date, Hotel Transylvania has grossed $270.4 million worldwide, $140.9 million of which in domestic box office receipts, according to Box Office Mojo.



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Nickelodeon will launch the new live-action comedy Marvin Marvin, starring Lucas Cruikshank (Fred Figglehorn), on Saturday, November 24 at 8:30p. The new multi-camera series revolves around the adventures of Marvin (Cruikshank), an alien teen with special powers who does his best to adapt to his new life on Earth. Marvin Marvin will air regularly on Saturdays at 8:30p on Nickelodeon. Created and executive produced by Jon Ross (10 Things I Hate About You) and Jeff Bushell (Beverly Hills Chihuahua), Marvin Marvin is also executive produced by The Collective’s Evan Weiss and Gary Binkow. Bushell also serves as show runner. The series is produced by Rocart. Marvin Marvin will begin rolling out on 40+ Nickelodeon international channels across Europe, Latin America, Asia and Australia from April 2013.

YTV (Canada) is set to premiere season 2 of its talent competition series, Zoink’d!, on Saturday, November 17, 2012 at 6p. Hosted by comedian Adam Christie, Zoink’d! ( features talented adults performing their weirdest and strangest acts in front of a panel of kid judges who hold the ultimate power – to crown them the Zoink Master Champion or eliminate them and cover them in Goo!

Anchor Bay Entertainment will release the new Chuggington DVD, Safari Adventures, on February 12, 2012. Comprised of six episodes of the CGI animated preschool series Chuggington, two different versions of the DVD will be released, one featuring a limited edition, collectible Mtambo toy engine from Tomy. Currently in its third season, Chuggington is produced by Ludorum and can be seen weekdays on Disney Channel’s Disney Junior block and daily on Disney Junior channel.

Call for Submissions:  Cynopsis is producing a Holiday Programming Guide, which comes out November 27 and will be sent to all Cynopsis and Cynopsis Kids subscribers.  If your network has holiday-themed programming airing December 1-31, 2012, please send your listings to Gwen Billings, Editor at [email protected] no later than Friday, November 16. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode, animated, live-action or other), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). A confirmation email will be sent following each submission from Gwen (if you don’t receive a confirmation email, please resubmit).

Just a few more days to nominate passionate executives and professionals in the kid media industry for the Cynopsis Kids People Awards – the late deadline is Thursday, November 15, 2012.


Radio Disney teams up with Toys for Tots and a collection of charities across its 31 stations for its second annual Festival of Giving, which is designed to encourage kids and families to help others during the holiday season. Beginning Friday, November 30 – Sunday, December 2, Radio Disney stations nationwide will host local community events that provide ways for kids and their families to give back, benefitting Toys for Tots and other organizations, including Salvation Army, American Red Cross, Feeding America via its local food banks, and animal shelters, among others. Festival of Giving is part of Radio Disney’s Project Family, an initiative that aims to get families to spend time together and improve their communities and the world. Each event will be hosted by Radio Disney’s local stations, and as part of Radio Disney’s Fa-la-la-lidays holiday programming, will feature holiday-themed interactive entertainment, music and prizes including Walt Disney Records’ Disney Channel’s Holiday Playlist. To find out about local events go to ( or check Radio Disney’s local Facebook app.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 9-11, 2012:
Skyfall (Sony) PG-13                                                     $87.8m-1 wk total $90.0m
Wreck-It Ralph (Disney) PG                                             $33.1m-2 wk total $93.7m
Taken 2 (Fox) PG-13                                                      $4.0m-6 wk total $131.3m
Here Comes The Boom (Sony) PG                                     $2.6m-5 wk total 39.1m
Pitch Perfect (Universal) PG-13                                        $2.5m-7 wk total $59.0m
Hotel Transylvania (Sony) PG                                          $2.4m-7 wk total $140.9m
The Perks Of Being A Wallflower (Lionsgate) PG-13             $1.1m-8 wk total $14.5m
Lincoln (Disney) PG-13                                                  Opening Weekend $900,000
Alex Cross (Summit) PG-13                                            $880,000-4 wk total 24.6m
Fun Size (Paramount) PG-13                                          $750,000-3 wk total $8.8m
Source: Rentrak (


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/29-11/4/12 , 6a-6a:
K2-11                                           Total Delivery (000)
NICK:     SpongeBob SquarePants (11/3; 10:30a)    2100
NICK:     SpongeBob SquarePants (11/3; 10a)        2060
DSNY*:  Dog With A Blog (10/4; 8p)                     2044
DSNY*:  Jessie (11/2; 8:30p)                              2000
DSNY*:  Austin & Ally (11/4; 8:30p)                     1992
NICK:    SpongeBob SquarePants (11/3; 9:30a)      1988
NICK:    Teenage Mutant Ninja Turtles (11/3; 11a)  1881
DSNY*:  Shake It Up (11/4; 9p)                           1841
DSNY*:  Good Luck Charlie (11/4; 7:30p)               1834
NICK:    SpongeBob SquarePants (11/2; 6p)            1767
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/29-11/4/12 , 6a-6a:
K6-11                                       Total Delivery (000)
DSNY*:  Jessie (11/2; 8:30p)                            1690
DSNY*:  Dog With A Blog (10/4; 8p)                   1630
DSNY*:  Austin & Ally (11/4; 8:30p)                   1623
DSNY*:  Shake It Up (11/4; 9p)                        1447
DSNY*:  Good Luck Charlie (11/4; 7:30p)            1446
DSNY*:  A.N.T. Farm (11/2; 8p)                        1390
DSNY*:  Phineas and Ferb (11/2; 9p)                 1390
DSNY*:  A.N.T. Farm (11/2; 10p)                      1335
NICK:    iCarly (11/3; 8p)                                 1333
NICK:     SpongeBob SquarePants (11/3; 10a)      1273
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/29-11/4/12 , 6a-6a:
Tweens 9-14                       Total Delivery (000)
DSNY*:  Jessie (11/2; 8:30p)                       1506
DSNY*:  Austin & Ally (11/4; 8:30p)              1372
NICK:    iCarly (11/3; 8p)                             1354
DSNY*:  Dog With A Blog (10/4; 8p)              1309
DSNY*:  Good Luck Charlie (11/4; 7:30p)        1304
DSNY*:  Shake It Up (11/4; 9p)                    1268
DSNY*:  A.N.T. Farm (11/2; 8p)                    1217
DSNY*:  Jessie (11/3; 10:30p)                      1103
DSNY*:  Phineas and Ferb (11/2; 9p)             1099
NICK:    Big Time Rush (11/3; 8:30p)              1059
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/29-11/4/12 , 6a-6a:
Teens 12-17                                   Total Delivery (000)
NBC:      Sunday Night Football (11/4; 8:31p-11:28p) 907
AMC:      Walking Dead (11/4; 9-10:01p)                  899
CBS:       NFL National (11/4; 4:25p-Various)            831
NICK:      iCarly (11/3; 8p)                                     781
ADSM**: Family Guy (11/2; 11p)                            747
ADSM**: Family Guy (11/2; 11:30p)                        715
ADSM**: Family Guy (11/3; 10p)                            681
FOX:       NFL Single (11/4; 1:03p-Various)               674
FOX:       Family Guy (11/4; 9p)                             666
ADSM**: The Cleveland Show (11/3; 10:30p)           626
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, November 3, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Vortexx) 0.8/4 Avg. (7a-12p)
Rescue Heroes 0.4/4; Rescue Heroes 0.5/4; Sonic X 0.8/5; Power Rangers Lost Galaxy 1.0/5; Iron Man Armored Adventures 1.1/5; Justice League Unlimited 1.3/5; WWE Saturday Morning Slam 1.0/4; Dragon Ball Z Kai 0.9/4; Yu-Gi-Oh 0.6/3; Yu-Gi-Oh Zexal 0.5/2
NBC (NBC Kids) Avg. 0.2/1 (10a-1p)
Noodle and Doodle 0.2/1; Pajanimals 0.1/0; Poppy Cat 0.2/1; Justin Time 0.2/1; LazyTown 0.2/1; Wiggles 0.2/1
CBS (CookieJarTV) 0.2/1 Avg. (7-10a/10a-12p)
Doodlebops 0.3/1; Doodlebops 0.3/1; Busytown Mysteries 0.2/1; Liberty’s Kids 0.2/1; Busytown Mysteries 0.1/1; Liberty’s Kids 0.1/1

Final K6-11 Ratings for Saturday, November 3, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.8/20 Avg. (7a-1p)
Fairly OddParents Movie Fairy Idol (1×60) 2.0/20; SpongeBob SquarePants 3.3/22; SpongeBob SquarePants 4.5/24; SpongeBob SquarePants 4.8/22; SpongeBob SquarePants 5.3/23; SpongeBob SquarePants 5.4/22; SpongeBob SquarePants 5.2/22; Teenage Mutant Ninja Turtles 4.0/18; Kung Fu Panda 3.3/15; Penguins of Madagascar 3.2/16; Robot and Monster 2.8/13
DISNEY CHANNEL 3.2/16 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.2/27; Doc McStuffins 2.5/22; Mickey Mouse Clubhouse 2.6/17; Jake and the Never Land Pirates 2.6/14; Phineas and Ferb 3.0/14; Phineas and Ferb 3.4/15; Phineas and Ferb 4.0/17; Gravity Falls 3.5/15; A.N.T. Farm 3.5/15; Dog With A Blog 4.0/18; Wizards of Waverly Place 3.3/16; Wizards of Waverly Place 3.7/17
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Scan2Go 0.9/11; Ninjago 1.2/10; Beyblade: Metal Fury 1.1/7; Pokemon B&W: Rival Destinies 2.0/11; Ben 10: Omniverse 1.8/8; Star Wars: Clone Wars 1.6/7; Dragons: Riders of Berk 1.6/7; Dragons: Riders of Berk 2.0/9; Ninjago 2.4/11; Ninjago 2.1/9; Ninjago 1.9/9; Ninjago 2.4/11
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.7/8; Slugterra 0.7/6; Phineas and Ferb 1.0/6; Crash & Bernstein 1.0/6; Pair of Kings 1.1/5; Pair of Kings 1.0/4; So Random 0.9/4; Kickin’ It 1.0/4; ESPN Sport Science (1×15) 0.9/4; ESPN Sport Science (1×15) 0.7/3; Phineas and Ferb 0.9/4; Suite Life On Deck 0.9/4; Suite Life On Deck 1.0/5.

Answer to Our Last Trivia Question: What is Walt Disney’s Middle name? Elias. Kudos to: Bonnie Rosen-Viacom Media Networks/NYC; Pat Brady-CESD/LA; Robert Ramirez-Disney Television Animation/Burbank; Jimmy Cuomo-Artboy Inc/Puerto Vallarta, Mexico.

Today’s Trivia Question: What were the names of Robert Bruce Banner’s parents?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: CONTENT DISTRIB. REP: Nationally syndicated TV show, Today’s Homeowner (in Season 15) is seeking a firm to license new & existing episodes/vignettes to cable/digital outlets. E-mail: [email protected] (11/17)

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JOB OPENING: JUNIOR SALES/CABLEready/NYC: Are you ready for CABLEready? Looking for outgoing, proactive, self-starter and team player w/min 3 yrs related sales exp. Multilingual is a big plus. More info/apply: CABLEready Jobs (11/16)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (11/16)

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JOB OPENING: DIGITAL MEDIA BUYER/KERWIN COMM/NORTH JERSEY: Luxury Mkt ad agency seeking dig. buyer w/ 3-5 yrs min exp. Adv user of DFA & Google Analytics. Brd knwldg of print & outdoor a +. Send res to: [email protected] (11/16)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: (11/16)

JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: (11/15)

JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk.  More info res/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: (11/15)

JOB OPENING: MGR, SOCIAL MEDIA (Fox Broadcasting)LA: Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech. (LA) (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. (11/15)

JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: (11/15)

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JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. #6543 (11/13)

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SITUATION WANTED: SHOW RUNNER/POST PRODUCER (NYC): Highly versatile producer with proven track record with MTV, HGTV, BET, MLB, TV LAND is looking to be part of a new team. Contact: [email protected] (11/16)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER: with 10+ years experience on Food Network shows. Organized, driven, great with talent. Let me help take your food show to the next level, excellent references. [email protected] (11/15)

SITUATION WANTED: NYC, Ffld, Wstchstr counties: Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. Email: [email protected] (11/15)

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