Monday, November 12th, 2012

Cynopsis: DIGITAL
11/12/12

Good morning. It’s Monday, November 12, 2012, and this is your first early morning digital briefing.

At least one big patent battle in the seemingly never-ending smartphone wars is finally over: Apple and HTC have reached a global settlement to dismiss all current lawsuits the companies have against each other. In addition, both companies have inked a 10-year cross-licensing deal that encompasses current and future patents held by each party. The terms of the settlement were not disclosed. Apple originally sued HTC in 2010, alleging that the Taiwanese device-maker infringed on several patents related to the iPhone. In return, HTC had accused Apple of infringing several of its mobile technology patents.


A CYNOPSIS MESSAGE


Cynopsis: Digital Video Measurement Summit
Monetizing Cross-Platform Video
November 14 | JWT, NYC | SOLD OUT!!

[Sponsors: Tremor Video & Yahoo! +Spotlight Sponsor: Videology +Media Partner: Ad Club of NY]


~ MULTIPLATFORM CONTENT NEWS ~

Hulu Kids is a newly launched section on Hulu Plus that offers 43 shows for kids and families to watch, including SpongeBob SquarePants, Thomas & Friends, and Caillou. In addition, all content in the section is available commercial-free. Users can browse through kids-centric categories such as “Dino Time” and “Cartoon Favorites,” as all as by shows from content providers like Nickelodeon and PBS. Coinciding with the launch of Hulu Kids, the site has also released a series of updates for its PlayStation 3 app, bringing the section to the gaming console (and thereby, the TV screen) as well.

The Killing might be coming back for a third season, and it has Netflix and AMC to thank for it. According to a report from Deadline, AMC is nearing a deal with Fox TV Studios to bring the show back in partnership with Netflix. This potential third season would air on the cable network first, after which it would be available to Netflix subscribers. Per the report, AMC and Netflix would share the costs for bringing the crime drama back. If all goes according to plan, production for the third season would begin in February 2013.

Cartoon Hangover, a YouTube channel from Frederator Studios, has premiered Bravest Warriors, a new animated series that follows the cosmic adventures of a team of superheroes. From Pendleton Ward, the creator of Adventure Time on Cartoon Network, the series is written and directed by Breehn Burns.

Comedienne Maria Bamford is the latest stand-up to offer a new comedy special directly to her fans via the web. Directed by Jordan Brady and executive produced by Bamford, Maria Bamford: The special special special! will be available on November 28 through the digital video site Chill.com. Here’s the most intriguing thing about this special, aside from the title and the fact that Bamford is fantastic: She filmed it in her living room, and her audience is comprised of her parents and no one else. The special will be available on the aforementioned date for $4.99. Bamford recently appeared in FX’s critically acclaimed series from fellow comedian Louis CK, Louie. She is set to appear in the upcoming highly anticipated season of Arrested Development, which will arrive next year on Netflix.

Disney has a positive outlook on the opportunities it will have to license its content amid the growing digital subscription VOD market, according to what CEO Bog Iger told investors during the company’s most recent earnings call, per a Home Media Magazine report. “It’s an exciting time for intellectual property owners,” said Iger. “We’re in business with Netflix and we’re in business with others and new entrants in the marketplace. We are engaged in discussions in a number of directions about that.”

~ TECH DEALS, MERGERS & SKIRMISHES ~

Following Netflix’s decision to opt for the “poison pill” defense in response to Carl Icahn’s purchase of a nearly 10% stake in the company, the activist investor told CNBC that he considered launching a bid for a hostile takeover of the company. “The thought has certainly crossed my mind,” Icahn said to CNBC. “It certainly is one alternative, but I have to say we haven’t made that decision at this point.” When discussing the platform itself, Icahn’s remarks were more positive. He called Netflix “a great platform” and noted its leadership position in the subscription online VOD market. “To begin with, I’m not sure you can build the business that easily. It’s not like you build a widget factory and you start making widgets… You walk in facing 27 million subscribers,” he said.

~ TRENDS, RESEARCH, ETC. ~

The number of smart TVs in North American households will rise to 87 million by 2016, according to a new whitepaper from Parks Associates, commissioned by Rovi. The whitepaper, titled “Connected TV Environments: The Next Iteration of TV Advertising,” also examined the opportunities in advertising based on the growing adoption of connected TV platforms in the US and Western Europe. “Connected TV systems have the ability to change viewer perceptions of advertising,” said Heather Way, Senior Research Analyst, Parks Associates. “These systems enable advertising to be integrated into device navigation and content search, engaging consumers at a high point of receptivity and enabling them to immerse themselves in a rich brand experience. As a result, over 50% of US connected-TV households surveyed by Rovi consider these ads as content, containing useful and valuable information, and they are much more likely to remember and click on these ads.” The study defines connected-TV households as those with either a smart TV device or a Blu-ray player connected to the web. Other findings from the whitepaper include:

  • 55% of connected-TV households earn at least $75,000 annually and on overage own 11 internet-enabled devices.
  • 72% of connected-TV owners say the connected platform makes watching TV “more convenient,” and 65% believe the technology makes the TV experience “more enjoyable.”
  • 49% of connected-TV viewers depend on the platform when they’re not sure of what they want to watch.

ENTV (Entertainment News Television), one of the earliest channels on YouTube funded as part of the video site’s original content initiative, has topped 100 million total views since its launch in January 2012. The channel is operated by PMC, a digital media company that owns other well-known entertainment news properties such as Deadline, Movieline, TVLine, HollywoodLife, and Variety. ENTV produces more than eight original entertainment and celebrity news segments every weekday. Hosted b Melana Scantlin, Brian Corsetti, and Chloe Melas, the channel also features contribution from reporters such as Michael Ausiella and Michael Slezak. Aside from the original news reporting, the channel also offers up a variety of film trailers, clips, interviews, and awards coverage.

~ EXEC MOVES ~

LA-based production company Kids At Play has named longtime collaborator Mark J. Marraccini as its first Head of Development. In the newly created role, he will oversee the creation and development of original scripted and non-scripted digital, television, and film projects. He will also be responsible for the series that are currently in production at Kids At Play.

Bruce Eisen, Dish Network’s VP/Online Content Development and Strategy, has left the company to “resume his consulting business, Digital Advisors,” according to Multichannel News. Reporting of the executive move to the outlet via email, Eisen said, “To continue to advance within the company I would have had to move to Denver and, for a variety of reasons, that just wasn’t possible.” Eisen was responsible for Dish Network’s digital video and TV Everywhere initiatives. His responsibilities will now be handled by Josh Clark, the satellite provider’s VP/Digital Programming.

~ WEBSITE OF THE DAY ~

Rejected Pitches is an original series on Above Average, a comedy channel on YouTube from Lorne Michaels’ production company Broadway Video. The conceit of the series is very simple: We see a pitch meeting between a famous filmmaker (played by a comedian) and three studio executive types (played by comedians) in which they go over a script the filmmaker has written — the twist being that the script in question is always one of that filmmaker’s greatest and most recognizable works, and that the executives think it’s absolutely terrible. My two favorites are Zemeckis/Back to the Future and Tarantino/Pulp Fiction.

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
11.12.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: CONTENT DISTRIB. REP: Nationally syndicated TV show, Today’s Homeowner (in Season 15) is seeking a firm to license new & existing episodes/vignettes to cable/digital outlets. E-mail: [email protected] (11/17)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/WI: AE w/ 3+ yrs national ad sales exp in broadcast or cable network a must. Excellent agency relationships & proven track record. Apply: www.thesportsmanchannel.com (11/17)

JOB OPENING: AD SLS MKTG MGR/Discovery/NY: Dvlp & execute multi-platform ad sls sponsorships; 5+yrs ad agency, media sls/mktg, client mktg exp; prod exp preferred; http://careers.discovery.com/#6742 (11/17)

JOB OPENING: JUNIOR SALES/CABLEready/NYC: Are you ready for CABLEready? Looking for outgoing, proactive, self-starter and team player w/min 3 yrs related sales exp. Multilingual is a big plus. More info/apply: CABLEready Jobs (11/16)

JOB OPENING: DIGITAL AE/My Damn Channel/LA: EXP 2+ yrs digital media sales, Bachelor’s/Entertainment, Auto, Agencies, Brands, Sponsorships, new biz/Great opportunity w/leading online comedy destination. Resume: [email protected] (11/16)

JOB OPENING: DIRECTOR DIGITAL ANALYTICS/DISNEY/BURBANK: 8 yrs of digital analytics and research exp. Present to senior executives on state of the business; recommend strategy and partner with clients www.disneycareers.com REQ73094 (11/16)

JOB OPENING: RSRCH ANALYST/NCC RESEARCH/NYC: Mng rsch and sales department. BA deg req’d as well as media co., syndicate rsrch co. or advertising agency in a research-related position. [email protected] (11/16)

JOB OPENING: DIGITAL MEDIA BUYER/KERWIN COMM/NORTH JERSEY: Luxury Mkt ad agency seeking dig. buyer w/ 3-5 yrs min exp. Adv user of DFA & Google Analytics. Brd knwldg of print & outdoor a +. Send res to: [email protected] (11/16)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/LA: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp. Full info/apply: http://bit.ly/VDZcAC (11/16)

JOB OPENING: DIR SPORTS AD SALES RSRCH/NYC: Rsrch support for linear TV, run primary rsrch projects, 8+ yrs media rsrch exp including 3+ sales estimating exp, ad sales rsrch plus. Apply: http://bit.ly/RVUU12 (11/15)

JOB OPENING: TRAFFIC CONITNU COORD/MASN/BALTIMORE MD: Mng daily logs obtains traffic instrs from advrtsrs & inputs instructions into Traffic system 5+yrs traffic exp. w/cable or brdcst ntwrk.  More info res/apply: www.masnsports.com (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT /NY: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VDZ83T (11/15)

JOB OPENING: ACCT SPRVSR/SPOTLIGHT/Chicago: Serve as client contact for campaign plann’g/execution. Mng sales process as well as all prod. releases/details of corresponding ad opps. 5+ yrs exp Full info/apply: http://bit.ly/VTr13k (11/15)

JOB OPENING: MGR, SOCIAL MEDIA (Fox Broadcasting)LA: Manages social media efforts for FBC. Drives brand consistency & revenue. Innovates use of social networks. 5+ yrs social media exp w/internet video tech. (LA) http://bit.ly/QlnxKb (11/15)

JOB OPENING: ACCOUNT EXECUTIVE/HTS, a division of Fox Sports/NY: 7+ yrs. exp in Ad Sports Sales, contacts in the Sports industry req. New biz dev, maintain existing accts & meet revenue budgets. MS Office req. http://bit.ly/RhqkRB (11/15)

JOB OPENING: SR DIR/DIR, MULTIPLTFRM PRGRMNG/Nick/NY: Dvlp goals/prgrmng plans; create long term sched strat content for dig/VOD/Mobile & Dir to own outlets. 7+yrs exp prgrm or promo sched @brdcst/cbl ntwrk. Apply: www.viacomcareers.com (11/15)

JOB OPENING: NON-LINEAR VIDEO EDITOR/Sportsman Channel/WI or NY: Seeking highly creative Final Cut/Premiere editor. 3+ yrs exp in brdcst/cbl or agency editorial exp. Apply: www.thesportsmanchannel.com (11/14)

JOB OPENING: MGR/ADSALES PLANNING/NYC: 2-4 yrs Media Sales Planning, pricing, invent, alloc. & sched. Hi-level Cust. Svc., Prof in Excel & media invent. system REQ’D. Broadway a+. Send res, sal.hist. & min.req to [email protected] (11/14)

JOB OPENING: MARKETING COORDINATOR/truTV/NY: Temp position. Develop/execute interactive & social media strategies for key series & network initiatives  2-3 yrs Marketing/Digital/Social exp. Email resume: [email protected] (11/13)

JOB OPENING: VP MKTG CREATIVE/Discovery Channel/MD: Lead on/off air creative & brand campaigns to drive ratings, brand perception & viewer exp; mng prod team, resp for mktg creative output. http://careers.discovery.com/ #6543 (11/13)

JOB OPENING: ASSOC, DIR RSCH/NBCUniversal/NY: 5 yrs Media Research Experience. Expert in Nielsen/NPower/MRI/Simmons etc. needed. Client facing & presentation exp desired. Apply: www.nbcunicareers.com Job #7270BR (11/13)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SHOW RUNNER/POST PRODUCER (NYC): Highly versatile producer with proven track record with MTV, HGTV, BET, MLB, TV LAND is looking to be part of a new team. Contact: [email protected] (11/16)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER: with 10+ years experience on Food Network shows. Organized, driven, great with talent. Let me help take your food show to the next level, excellent references. [email protected] (11/15)

SITUATION WANTED: NYC, Ffld, Wstchstr counties: Experienced sales, biz development pro seeking position in educational/home media, ad sales. Solid resume and excellent references. Email: [email protected] (11/15)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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