Monday, November 11th, 2013


Univision Deportes Network is the No. 1 sports network for Hispanics, beating ESPN Deportes and FOX Deportes:
Highest Ratings: During live sports, Prime and total day
Largest Distribution: In 35mm households
Most Live Sports: 176 live events in Q3/2013

For more information on Univision Deportes Network, visit

Source: Nielsen NPM and NPMH, 3Q13, MSU 6a-6a and 8p-11p, L+SD data. Explorer (ESPND and FOXD), Npower (UDN). Univision coverage estimates, qualifications upon request

Cynopsis: Sports

Good morning. It’s Monday, November 11, 2013, and this is your first early morning Sports briefing. 

As the country celebrates U.S. servicemen and women for Veterans Day, Sportsman Channel is openly embracing military personnel and their families as an instrumental pillar of its present and future. Last week, the network announced that its Sportsman Channel’s Salute to Service initiative would offer a military-themed all-day programming schedule today from noon to 7p that will see every program feature a connection to the military. Hosted by Larry Vickers, Sportsman Channel’s Veterans Day Salute will also see “soldier salutes” – courtesy of the Department of Defense  from active military serving throughout the world. In addition, the channel announced that Gary Sinise has signed on to become the official spokesman for Sportsman Channel’s Salute to Service initiative.

Cynopsis Sports spoke with Gavin Harvey, CEO of Sportsman Channel, about the network’s initiative and its biggest accomplishments in 2013.

Harvey on the current focus of Sportsman Channel: Our DNA is grounded in this multi-platform enterprise that was put together that consists of the channel, the magazine group, the digital group. It’s a huge outdoor media platform so we continue to find ways to surround the lifestyle in a 360 way. That’s basically our mission, our mantra. We like the position that we’re in and the growth that we’ve achieved this year and the future is looking great. We’ve got a lot of great stuff going on.

On the biggest accomplishment in 2013: Big for us this year was the number of blue chip sponsors that we’ve brought in. Despite continuing to be an emerging, mid-size network, we have also innovated on the programming side and redefined what the outdoor television genre is all about. From example, we now have the first-ever live, daily news/talk show in the category ever in Cam & Co. When you can add a show like that to your network, it does transformative things, helping your ability to promote, to be topical, to be fresh every day, to brand the network and that has been a great innovation for us.

On the link with the military: We’ve had an internal program, called Salute to Service that helps us organize what we are trying to do in the military media genre. You can go back for years and see that our producers have been very aggressive in featuring disabled veterans, returning veterans, veterans with PTSD in the shows because going back to the water and the mountains is a great restorative experience for them. In addition, this is something that most of them grew up doing. The nexus between outdoor life and military life is very strong and our audience has great respect for them. So we started to introduce some new things. For Memorial Day, our audience celebrates these holidays for what they really are. It is about loss, it is about sacrifice and remembering what this is really all about. So we programmed with military themed shows and had a crawl with dedications that were posted all day long. It was a huge hit. So for July 4th, we were looking at how we could take this further, so we posted video vignettes of soldiers. That’s all that these folks want and we decided to make it a tentpole that isn’t just about the holidays. 

On the future of the initiative: We are going to work with the foundations, the Defense Department, the USO and other to do what we can do to be a platform to talk about not just the challenges that people face and the stories that they have, but also opportunities that may be out there for both returning servicemen and women as well as for people like us who don’t serve but want to help. We are just getting started and are very happy to have Gary Sinise agree to work with us on this on the holiday side. If you go to his website, you will see what a selfless contribution to be involved and to be someone who simply helps. We are going to try to be a place that can help him reach a whole lot more people.

On the Air

A US District judge ruled that college athletes may be eligible for a cut of TV dollars, allowing a group of players to sue the NCAA in a class action suit designed to change regulations that prevent athletes from earning money on their images. However, the judge also decided that athletes were ineligible to go after monetary damages for financial losses they suffered in the past, according to Reuters. The case was filed in 2009 and looks to create a fund where broadcasting and videogame revenue would go to the athletes, although players would not get a cut while they were actively playing, online when they were no longer NCAA-eligible.

Comcast launched Xfinity Sportstactular today in a play to promote its TV Everywhere capabilities. The week-long stunt runs through Nov. 17 and is designed to showcase the live sports programming being offered both in and out of the home. Networks include NFL Networks, BTN, Pac-12 Networks, ESPN Goal Line, NBCSN, FOX Sports 1, NBA TV and more.

ESPN scored its best numbers for a Thursday game so far this season with the Oregon/Stanford battle that delivered a 4.1 in national numbers, with 5.73 million tuning in. That game bumped heads with NFL Network’s TNF game (which drew a 5.4 score) as well as the NBA on TNT and Oklahoma/Baylor on FOX Sports 1.

Speaking of ratings, ESPN’s first Wednesday NBA doubleheader of the season averaged 2,048,000 viewers for a 72% uptick compared to the first Wednesday doubleheader last season, according to Nielsen. In addition, Wednesday’s doubleheader averaged a 1.4 U.S. household rating, up 56% from last year.

NBA TV announced that its upcoming NBA Fan Night presented by Sprint will feature the Detroit Pistons visiting the Golden State Warriors on Tuesday, Nov. 12 at 10:30p. Fan voting for the next NBA Fan Night presented by Sprint telecast stats tomorrow at 8a.

FOX Sports made its college football selections for games on Nov. 16, revealing that the Baylor/Texas Tech matchup will run in prime time on FOX at 7p. FOX will carry another Big 12 game that day with Oklahoma State/Texas at 3:30p. FOX Sports 1 will carry two games, with Iowa State/Oklahoma at noon and Utah/Oregon at 4p.

CBS Sports opted for Georgia/Auburn for its SEC on CBS football game on Saturday, Nov. 16 at 3:30p. Verne Lundquist, Gary Danielson and reporter Tracy Wolfson call the contest from Jordan-Hare Stadium in Auburn, Ala.

Finally, ESPN announced that its SEC game for Nov 16 will feature Florida/South Carolina at 7p on ESPN2 & Alabama/Mississippi St at 7:45p on ESPN. Meanwhile, ABC will carry Stanford/USC at 5p.

MLB Network will carry all the news from the BBWAA Awards Week starting today and running through Thursday. The week will see BBWAA secretary-treasurer Jack O’Connell announcing the award winners during one-hour programs at 6p beginning with the Jackie Robinson Rookie of the Year awards, and followed by the Manager of the Year on Tuesday, Cy Young on Wednesday, and MVP on Thursday. The programs will be hosted by Greg Amsinger.

International boxing rights distributor and sports marketing firm Octapixx LIVE announced a long-term distribution agreement with Golden Gloves Promotions to market and distribute Golden Gloves boxing events to broadcasters around the world. The relationship kicked off yesterday with the Golden Gloves’ Fighting Force event.


Cynopsis Digital’s Video Measurement Summit
 NOV. 13| GRAND HYATT, NY | Register Now

Speakers Include:
James Rooke, GM of Business Solutions, FreeWheel
James Smith, SVP, Digital Media Sales, Crackle
Cheryl Stump, Director of Video, Audience On Demand
Jeff Fluhr, Co-Founder & CEO, Spreecast

Sponsorships: Mike Farina, 203.218.6480|Registration: Pete Romas, 203.899.8483
Sponsors: OneScreen (Silver) Mass Revelence (Social Media Partner) IAB (Industry Partner)

Sponsorship & Promotion

Home Depot went in defensive formation after dubbing its own tweet as “stupid and offensive,” according to Ad Age. The ESPN College GameDay photo tweet featured two African-Americans and an individual dressed as a monkey, with two beating drums and the statement, “Which drummer is not like the others?” “We have zero tolerance for anything so stupid and offensive,” the company said in a statement.

The EA Sports Maui Invitational entered a partnership with online retailer Fanatics to sell officially-licensed Tournament apparel in the Tournament’s new online store. Fans will be able to buy school-specific apparel for all of the teams participating in the 2013 EA SPORTS Maui Invitational, including men’s and women’s t-shirts, men’s long-sleeve shirts and hooded sweatshirts.

Digital & Technology

American Athletic Conference Commissioner Mike Aresco announced that the conference selected LiveU to power its new digital sports network in a package that includes live video production, transmission, and asset delivery. LiveU will now be responsible for the production, uplink, and asset delivery of 38 games and events in the 2013-14 academic year. In addition, the conference and LiveU will produce and distribute 30 regular-season conference women’s basketball game.

The WatchESPN app is undergoing an overhaul and Android users now able to download an update that includes additional content, performance enhancements and design elements native to the Android platform. The latest WatchESPN app for Android gives authenticated fans access to Monday Night Football live on their tablet devices starting with today’s Dolphins/Buccaneers Veterans Day matchup

The Main Event

All eyes on the Dolphins as the face the Bucs on ESPN at 8:30p.


T O M O R R O W !

Cynopsis: Digital Model D Awards
November 12, 2013 | 12:00 – 2:00 p.m. | Grand Hyatt, NY

There’s only have a limited number of seats left. Don’t wait to register:

ON THIS DAY in 1997: Roger Clemens wins his 4th AL Cy Young Award.

In The Know: Which franchise formed the NFL’s first professional cheerleading squad? (Note: I wrote “professional”) (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: The Cincinnati Bengals have only officially retired the number of one player. Who was he? Answer: Bob Johnson with #54. Kudos: Michael Ritz-BucStar Consulting/NY; Rick Rosenfelt-ESPN New York/NY; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Production/Myrtle Beach; Bill Robertson-Tunheim Partners/Minneapolis; David Westberg-SAG-AFTRA Los Angeles local/LA; Tom Moore-Kalt Productions/LA.


Cynopsis: Kids Webinar – TOMORROW!
Developing & Distributing Kids Content in the Digital Age
Register Now * November 12, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Applefeld Olson, Editor, Cynopsis Kids

Stephen Hodge: Managing Director (Toon Goggles)
Susanna Pollack: Head of Strategy & Partnerships (yummico)
Dane Boedigheimer: Filmmaker (Annoying Orange)
Brandon Cole: Manager, Media & Business Development (Peanuts Worldwide + Iconix Brand Group)

Later — Chris
Chris Pursell for Cynopsis | Sports

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

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