Cynopsis: Kids!

05/09/11

Good morning. It’s Monday, May 9, 2011, and this is your first early morning Kids briefing. 

Ricky Gervais joins the cast of Spy Kids: All The Time In The World, the 3D family Dimension Films movie written/directed by Robert Rodriguez.  Gervais will serve as the voice of the robot spy dog, Argonaut.  The movie is set for an August 19, 2011 release.  Spy Kids: All The Time In The World also stars Jessica Alba, Jeremy Piven, Joel McHale, and as the kids Rowan Blanchard and Mason Cook.  Reprising their roles from the previous Spy Kids movies are Antonio Banderas, Danny Trejo, Alexa Vega, and Daryl Sabara.  Dimension Films is part of The Weinstein Company (TWC).

NEW PRODUCTION & DEVELOPMENT

Guess what?  More casting news for The Hunger Games (a shocker, I know), the Lionsgate movie that Gary Ross is directing, which is based on the first book in Suzanne Collins‘ The Hunger Games book trilogy.  Newcomers Imanol Yepez-Frias and Annie Thurman will serve as the boy/girl tributes from District 9.

MORE KIDS STUFF

Disney Channel will premiere its new original TV movie Sharpay’s Fabulous Adventure on Sunday, May 22 at 8p.  The movie debut will simulcast on Sprint TV and MobiTV.  Sharpay’s Fabulous Adventure stars Ashley Tisdale reprising her High School Musical role as Sharpay Evans.  Written by Robert Horn (the Broadway show 13, writer/producer Designing Women), the movie is directed by Michael Lembeck, and choreographed by Michelle Johnston (Chicago).  The movie also stars Austin Butler (Life Unexpected), Bradley Steven Perry (Good Luck Charlie) and Cameron Goodman (The Suite Life of Zack & Cody), Alec Mapa (Ugly Betty), and Jack Plotnick (Shake It Up).  Additionally, returning in their High School Musical roles are Robert Curtis Brown and Jessica Tuck as Sharpay’s parents, and Lucas Grabeel as her brother. Executive produced by Bill Borden and Barry Rosenbush (High School Musical movies) and Tisdale, the Sharpay’s Fabulous Adventure is a production of Borden Rosenbush Entertainment Production and Princessa Productions.  Disney Studios Home Entertainment released the movie on Blu-ray and DVD last month.

Nickelodeon Favorites: Big Box of Play Dates, Vol. 2, featuring Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue’s Clues, Yo Gabba Gabba!, and Ni Hao, Kai-lan, is set for release this June 21, 2011.  Created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment, the special box set includes DVD titles We Love Our Friends (love-themed episodes of the preschool series), Sisters and Brothers (sibling-themed episodes) and Summer Vacation (vacation episodes).

Dancing Ducks Entertainment launches its preschool/family-targeted multimedia educational website, Wisharoopark.com ( www.wisharoopark.com  ).  The website focuses on encouraging young kids to use their imagination and creativity, while also teaching social skills and bolstering their self-esteem.  Wisharoopark.com is based on characters created by Paula A. Luciano for the Wisharoo Park TV series, which originally aired on PBS stations (1999-2003).

MARKETING/LICENSING

NBCUniversal Television Consumer Products enters into a kid/family-centric promotional deal for NBC‘s Minute to Win It with Wendy’s restaurants.  The six-week promotion, which begins May 16, will feature a series of Minute to Win It challenges in Wendy’s Kids’ Meal bags nationwide.  Based on the challenges featured on the NBC TV series, the Minute to Win It promotional challenges have a range of difficulty levels for kids and adults.  The deal was brokered by Joy Tashjian Marketing Group, who represents NBC programming.

Discovery Enterprises International (DEI) is to make its debut on the show floor at International Licensing Expo, which will be held June 14-16 at the Mandalay Bay Convention Centre, Las Vegas.  At the show DEI will focus efforts on its licensing programming for three kid-targeted brands: Animal Planet; Doki – host of Discovery Kids network across Latin America; and Explore Your World, the new Boy 6-12-targeted and curiosity/imagination-centric brand making its debut at the show, for which DEI is looking to sign product deals across categories science and spy kits, outdoor, role-play, electronics, publishing and interactive.  In addition to DEI representatives, agents for the North American business will be at the show, including Big Tent Entertainment on behalf of Discovery Kids, TLC and Science and The Joester Loria Group, who represent Discovery brands including Animal Planet and Discovery Channel.

The Singing Machine Company, developer/distributor of consumer karaoke machines and music under various brand names, appoints PDT as its distributor for its brands throughout the UK.

CPLG Sport launches a new licensing program for Premiere League team Fulham Football Club by inking new licensing deals.  New licensing partners for the British football (soccer) team include: Brandco (leisurewear apparel); Refuel (headwear and accessories); and Home Win (gift products such, including ceramics, glassware and plush).

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 6-8, 2011:
Thor (Paramount) PG-13                                                Opening Weekend $66.0m
Fast Five (Universal) PG-13                                            $32.5m-2 wk total $139.9m
Jumping the Broom (TriStar) PG-13                                Opening Weekend $13.7m
Something Borrowed (Warner Bros.) PG-13                     Opening Weekend $13.2m
Rio (Fox) G                                                                   $8.2m-4 wk total $114.9m
Water for Elephants (Fox) PG-13                                     $5.6m-3 wk total $41.6m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) PG-13 $3.9m-3 wk total $46.8m
Prom (Buena Vista) PG                                                   $2.4m-2 wk total $7.8m
Soul Surfer (TriStar) PG                                                  $2.1m-5 wk total $36.7m
Hoodwinked Too! Hood vs. Evil (Weinstein Company) PG   $1.9m-2 wk total $6.7m
Source: Rentrak ( www.rentrak.com )

EXECUTIVE MOVES

Donna Friedman Meir, founder/Lemonade Creative Consulting, has been elected to Children Now‘s board of directors.  Friedman previously served as President/National Geographic Kids Entertainment, and prior to that held senior executive positions with The WB’s Kids’ WB!, and Nickelodeon.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 5, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 907; K6-11 372; TWEENS 9-14 256
DISNEY CHANNEL:     K2-11 800; K6-11 438; TWEENS 9-14 329
CARTOON NETWORK: K2-11 441; K6-11 288; TWEENS 9-14 211
DISNEY XD:               K2-11 125; K6-11   87; TWEENS 9-14   69
NICKTOONS:              K2-11   82; K6-11   60; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia:  These items are included in who’s cook book?  Critter Corn Fritters, Betwixt and Between Lima Bean Casserole, Pawpaw Puddin’, and Dagnabbits among numerous others?  GRANNY’S HILLBILLIES COOKBOOK  Kudos to: Ellen Donahue-Fisher Price/NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:  What classic TV character provided this advice to his young son: “It doesn’t matter what you look like. You can be tall or short, or fat or thin, or ugly or handsome, or you can be black or yellow or white. It doesn’t matter. What does matter is the size of your heart and the strength of your character.”  (This was then immediately followed by another character saying to dad — You’re a pretty nice guy.  You’re no Norman Vincent Peale, but you’re a pretty nice guy.”)  Hint:  It was not Andy Taylor.  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
05.09.11

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JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: http://bit.ly/mEO7LN (5/14)

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SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

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