Monday, May 9th, 2011

Cynopsis: Kids!


Good morning. It’s Monday, May 9, 2011, and this is your first early morning Kids briefing. 

Ricky Gervais joins the cast of Spy Kids: All The Time In The World, the 3D family Dimension Films movie written/directed by Robert Rodriguez.  Gervais will serve as the voice of the robot spy dog, Argonaut.  The movie is set for an August 19, 2011 release.  Spy Kids: All The Time In The World also stars Jessica Alba, Jeremy Piven, Joel McHale, and as the kids Rowan Blanchard and Mason Cook.  Reprising their roles from the previous Spy Kids movies are Antonio Banderas, Danny Trejo, Alexa Vega, and Daryl Sabara.  Dimension Films is part of The Weinstein Company (TWC).


Guess what?  More casting news for The Hunger Games (a shocker, I know), the Lionsgate movie that Gary Ross is directing, which is based on the first book in Suzanne CollinsThe Hunger Games book trilogy.  Newcomers Imanol Yepez-Frias and Annie Thurman will serve as the boy/girl tributes from District 9.


Disney Channel will premiere its new original TV movie Sharpay’s Fabulous Adventure on Sunday, May 22 at 8p.  The movie debut will simulcast on Sprint TV and MobiTV.  Sharpay’s Fabulous Adventure stars Ashley Tisdale reprising her High School Musical role as Sharpay Evans.  Written by Robert Horn (the Broadway show 13, writer/producer Designing Women), the movie is directed by Michael Lembeck, and choreographed by Michelle Johnston (Chicago).  The movie also stars Austin Butler (Life Unexpected), Bradley Steven Perry (Good Luck Charlie) and Cameron Goodman (The Suite Life of Zack & Cody), Alec Mapa (Ugly Betty), and Jack Plotnick (Shake It Up).  Additionally, returning in their High School Musical roles are Robert Curtis Brown and Jessica Tuck as Sharpay’s parents, and Lucas Grabeel as her brother. Executive produced by Bill Borden and Barry Rosenbush (High School Musical movies) and Tisdale, the Sharpay’s Fabulous Adventure is a production of Borden Rosenbush Entertainment Production and Princessa Productions.  Disney Studios Home Entertainment released the movie on Blu-ray and DVD last month.

Nickelodeon Favorites: Big Box of Play Dates, Vol. 2, featuring Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue’s Clues, Yo Gabba Gabba!, and Ni Hao, Kai-lan, is set for release this June 21, 2011.  Created by Nickelodeon Home Entertainment and distributed by Paramount Home Entertainment, the special box set includes DVD titles We Love Our Friends (love-themed episodes of the preschool series), Sisters and Brothers (sibling-themed episodes) and Summer Vacation (vacation episodes).

Dancing Ducks Entertainment launches its preschool/family-targeted multimedia educational website, (  ).  The website focuses on encouraging young kids to use their imagination and creativity, while also teaching social skills and bolstering their self-esteem. is based on characters created by Paula A. Luciano for the Wisharoo Park TV series, which originally aired on PBS stations (1999-2003).


NBCUniversal Television Consumer Products enters into a kid/family-centric promotional deal for NBC‘s Minute to Win It with Wendy’s restaurants.  The six-week promotion, which begins May 16, will feature a series of Minute to Win It challenges in Wendy’s Kids’ Meal bags nationwide.  Based on the challenges featured on the NBC TV series, the Minute to Win It promotional challenges have a range of difficulty levels for kids and adults.  The deal was brokered by Joy Tashjian Marketing Group, who represents NBC programming.

Discovery Enterprises International (DEI) is to make its debut on the show floor at International Licensing Expo, which will be held June 14-16 at the Mandalay Bay Convention Centre, Las Vegas.  At the show DEI will focus efforts on its licensing programming for three kid-targeted brands: Animal Planet; Doki – host of Discovery Kids network across Latin America; and Explore Your World, the new Boy 6-12-targeted and curiosity/imagination-centric brand making its debut at the show, for which DEI is looking to sign product deals across categories science and spy kits, outdoor, role-play, electronics, publishing and interactive.  In addition to DEI representatives, agents for the North American business will be at the show, including Big Tent Entertainment on behalf of Discovery Kids, TLC and Science and The Joester Loria Group, who represent Discovery brands including Animal Planet and Discovery Channel.

The Singing Machine Company, developer/distributor of consumer karaoke machines and music under various brand names, appoints PDT as its distributor for its brands throughout the UK.

CPLG Sport launches a new licensing program for Premiere League team Fulham Football Club by inking new licensing deals.  New licensing partners for the British football (soccer) team include: Brandco (leisurewear apparel); Refuel (headwear and accessories); and Home Win (gift products such, including ceramics, glassware and plush).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 6-8, 2011:
Thor (Paramount) PG-13                                                Opening Weekend $66.0m
Fast Five (Universal) PG-13                                            $32.5m-2 wk total $139.9m
Jumping the Broom (TriStar) PG-13                                Opening Weekend $13.7m
Something Borrowed (Warner Bros.) PG-13                     Opening Weekend $13.2m
Rio (Fox) G                                                                   $8.2m-4 wk total $114.9m
Water for Elephants (Fox) PG-13                                     $5.6m-3 wk total $41.6m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) PG-13 $3.9m-3 wk total $46.8m
Prom (Buena Vista) PG                                                   $2.4m-2 wk total $7.8m
Soul Surfer (TriStar) PG                                                  $2.1m-5 wk total $36.7m
Hoodwinked Too! Hood vs. Evil (Weinstein Company) PG   $1.9m-2 wk total $6.7m
Source: Rentrak ( )


Donna Friedman Meir, founder/Lemonade Creative Consulting, has been elected to Children Now‘s board of directors.  Friedman previously served as President/National Geographic Kids Entertainment, and prior to that held senior executive positions with The WB’s Kids’ WB!, and Nickelodeon.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 5, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 907; K6-11 372; TWEENS 9-14 256
DISNEY CHANNEL:     K2-11 800; K6-11 438; TWEENS 9-14 329
CARTOON NETWORK: K2-11 441; K6-11 288; TWEENS 9-14 211
DISNEY XD:               K2-11 125; K6-11   87; TWEENS 9-14   69
NICKTOONS:              K2-11   82; K6-11   60; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data


Cyn opsis Media presents:
Primetime Emmy® Awards: Before the Ballot Special Editions
A 5-part series publishing from May 23  June 20, 2011

Daisy Whitney explores the major Categories before Nominees are determined.
Actor/Actress , Non-Fiction Specials & Series, Reality Host/Competition/Program, Comedy and Drama

Space is limited (Non-fiction & Drama Editions are sold out)
To advertise contact Mike Farina – [email protected] , 203.218.6480

Answer to Yesterday’s Trivia:  These items are included in who’s cook book?  Critter Corn Fritters, Betwixt and Between Lima Bean Casserole, Pawpaw Puddin’, and Dagnabbits among numerous others?  GRANNY’S HILLBILLIES COOKBOOK  Kudos to: Ellen Donahue-Fisher Price/NY; Hank Bordowitz-The Bordowitz Media Werx/NJ; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:  What classic TV character provided this advice to his young son: “It doesn’t matter what you look like. You can be tall or short, or fat or thin, or ugly or handsome, or you can be black or yellow or white. It doesn’t matter. What does matter is the size of your heart and the strength of your character.”  (This was then immediately followed by another character saying to dad — You’re a pretty nice guy.  You’re no Norman Vincent Peale, but you’re a pretty nice guy.”)  Hint:  It was not Andy Taylor.  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIRECTOR MEDIA/Food Network/NY: Establish comm strategy & positioning for netwk priorities. 8-10 yrs exp in agency and/or ent media exp pref’d. Exp managing multi-million dollar budgets. #2345. (5/21)

JOB OPENING: ENGINEER (Contract)/New York: Employ corrective measures to mitigate technical problems both internal and external to Avid Interplay. (5/14)

JOB OPENING: VP, RESEARCH/WE tv/NY: 15+yrs media research exp in cable/online/VOD environments, implementing research strat, tracking competitive trends+digital / brand performance. Must know Nielsen systems. [email protected] (5/14)

JOB OPENING: SR WRITER/PROD/TBS Inc/The Cartoon Network /ATL: 5yrs exp at ntwrk/agency/design firm. Strong writer (comedy writing essential) & exceptional creative thinker.Must know way around all prod. Apply: (5/14)

JOB OPENING: DIGITAL SLS PLANNER/New York:  Support Dig AE’s thru Planning Pricing & Inventory in efforts to max ad revenue for all web properties (5/13)

JOB OPENING: MEDIA BUYER/WEST PALM, FL:  In-house automotive agency. Bachelor’s degree, 2+ yrs. (auto preferred) exp.; SmartPlus; communicator & team player.  Planning, buying, billing. Benefits, 401(k). [email protected] (5/13)

JOB OPENING: COORDINATOR, PRICING & PLANNING/G4/NY: (temp)1+ yr industry exp; Resp for tracking inventory, monitoring liability, ad hoc projects & supporting sales staff; Excel & PP exp needed. [email protected] (5/13)

JOB OPENING: CREATIVE DIRECTOR/New York:  Extensive agency and/or network experience, with a strong background in branded entertainment. (5/13)

JOB OPENING: RESEARCH MANAGER/Nielsen TV/DC: Aid w/ primary projects for East Coast TV clients; Prepare deliverables & handle onsite client management. 2+ yrs research experience. TV experience preferred. (5/13)

JOB OPENING: DIR SCHEDULING/IFC & SUNDANCE/NY: Oversee strategic planning & scheduling for IFC/SUNDANCE domestic linear and digital platforms.5+yrs exp brdcast/cble w/emergng platforms [email protected] (5/13)

JOB OPENING: SR. ANALYST, RSRCH/UNIVISION/LA: Analyze Nielsen data for O&O’s, Ad Sales, News, Aff Relations, PR/Mktg. Min 2 yrs rsrch exp w/ knowledge of NPOWER & local ratings systems [email protected] (5/12)

JOB OPENING:  RESEARCH ANALYST/McKinsey & Company/NYC: Analyst w/Telecom, Media & High Tech (TMT) practice.  Will cover the media domain. More info/apply: (5/12)

JOB OPENING: SUPERVISING PRODUCER/LA: Production company seeks supervising producer with experience overseeing scripts and post on documentary series. Send resume & credits list to [email protected] (5/12)

JOB OPENING: PRGRM ACQUISITIONS MGR/Films Media Group/NY: 3+yrs exp acquisi.; factual prgmng knwlg; solid ind contacts; exp: educ & learning; self-starter & deal-maker; BA/BS req, Spanish profic a+. Res: [email protected]   EOE (5/12)

JOB OPENING:  SR PUBLICIST/truTV/NY: 5 yrs+ PR exp. in ent. Ind. emphasis and interest in reality TV genre. Digital/social media proficiency, knowledge of media outlets and contacts req’d. Resume: [email protected] (5/12)

JOB OPENING:  DIR PRODCTN, PLANNG & OPS/WEtv/NY: Ovrsee Creative Prodctn of On-Air Promo & Branding.  Creative, resourceful, brand-knowldgble & budget-oriented. 10+yr prodctn/post prodctn exp in brdcast/cble. [email protected] (5/12)

JOB OPENING:  Digital Media Sls Planner/DISCOVERY/NY: support frontline sls AE & mgrs in prospectng/dlvpmnt/proposal/maintenance & post analysis; 2+ yrs exp media ad sales experience. # 3808  (5/12)

JOB OPENING: DIST MKTG MGR/A+E NETS/NY: Manage mktg projects that support Dist efforts across all brands & services. Min 5 yrs cable sales/mktg exp.To apply: (5/12)


JOB OPENING:  DIR MEDIA RELATIONS/ATL: Prior cable and/or broadcast tv exp preferred.Min. 8 yrs comm. & publicity work req.See job posting at . Res: [email protected] (5/11)

JOB OPENING:  PRODUCERS, POST PRODUCERS & AP/ATLAS MEDIA CORP/NYC: Strong writing & story skills, must be highly orgnz’d for a scripted forensics series &  scripted crime series. Res to: [email protected] (5/11)

JOB OPENING:  DIGITAL DISTRIBUTION COORDINATOR/Screen Media Ventures/NYC:Digital Film Dist. Entry level. Skills in computer, social media. Salary + benefits. Apply: [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY:  Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (5/11)

SUMMER INTERNSHIPS CREDITS ONLY: MARKETING /Teaneck, NJ: 20 hrs wkly; National music education franchise business seeking creative, hands-on, multi-tasking interns for marketing department. Reliability a must. Apply: [email protected] (5/10)

SUMMER INTERNSHIPS CREDITS ONLY: GRAPHIC DESIGN/Teaneck, NJ: 20 hrs wkly. National music educ. franchise business seeking design intern w/ strong skills in Adobe Photoshop, Illustrator and InDesign. Word/Powerpoint is a +. Apply: [email protected] (5/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASST: Smart, passionate, dedicated recent Columbia grad seeking to assist/entry-level positions in TV or film, 3 years of internship experience. NY based, willing to relocate/telecommute. Contact: [email protected]  (5/13)

SITUATION WANTED: SALES/MARKETING/BUSINESS DVLPMNT/NY: Dynamic, passionate exec with 6+ yrs exp in sports & media selling integrated sports & ent sponsorships, building brands/mktg partnerships  [email protected] (5/13)

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/12)

SITUATION WANTED:  RESEARCH DIR: Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/11)

SITUATION WANTED: SALES PLANNER/NYC: 2+ yrs Sales Network exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (5/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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