Monday, May 5th, 2008


Cynopsis: Kids!


Good morning. It’s Monday, May 5, 2008, and this is your first early morning briefing.

Iron Man muscled into its opening weekend to glean an estimated $101 million domestically in its first weekend, and if you include the Thursday night preview showings that moves up to $104+ million.  The Paramount and Marvel Studios’ the PG-13 movie rang in as the second-biggest superhero movie opening weekend ever for a movie that was not a sequel, behind Spider-Man (May 2002), and the 10th biggest of all time, according to Box Office Mojo.  This was the first Marvel Studios financed movie.  Let’s hope this is a foreshadowing of the summer movie season!


Principle photography on Disney’s feature film High School Musical 3: Senior Year began over the weekend in Utah.  With Kenny Ortega back at the helm, HSM 3 stars will be released in theaters October 24, 2008.


DC Comics partners with Stone Arch Books on a new series of easy chapter books based on DC Comic’s Batman and Superman.  Featuring original stories and illustrations by veteran DC Comics artists, the new publishing program begins in spring 2009 with 12 book titles, with a total of 48 titles slated for release over four seasons.  The second line will add Wonder Woman titles.  Stone Arch will handle development, design, and distribution to the school and public library markets.

Kidtoons in conjunction with Genius Products and Sesame Workshop presents Sesame Street: Dinosaurs, which makes its theatrical debut in May 2008 as part of Kidtoons’ family matinee series at US movie theatres as part of Kidtoons’ digital cinema network.  Starring Elmo, Telly Monster and Abby Cadabby, the movie is rated G and targeted to K3-8. Participating theatres include National Amusements, Abingdon Cinemall, Allen, Atlas, Emagine, Marquee, Neighborhood, AccessIT’s Pavilion Theatre, Rave Motion Pictures, Republic Theatre Group, Showplace and UltraStar.  Kidtoons is a division of The Bigger Picture.

Microsoft has introduced an early version, an alpha version, of its kid and teen targeted Popfly Game Creator.  The site is designed to allow would-be young game developers to create their own casual 2D games, without the complication of writing codes.  The game features 15 pre-built game templates and a range of image, animations and backgrounds and sounds for use in creating games.

Teens and music go hand-in-hand.  Social music service Jango is powering a new celebrity playlist widget for Hearst Magazine’s .  Users can listen to music handpicked by personalities including Rihanna, Ashlee Simpson, Jordin Sparks and Brendon Urie via an embeddable co-branded jukebox application. The widget can be integrated into a host of online environments including iGoogle, Piczo and Friendster.

Correction:  The puppet stars of Cartoon Network’s new interstitial promotional segment, Jib & Crash, which premiered last night on the network, are indeed male characters based on human beings and not intestines.  While the error was moderately humorous given my week as a mother of two kids home sick from school with a stomach virus, I do regret the error.  Thanks for all of the emails, many of which were very amusing.


Dic Entertainment has tapped Plus Licens AB as the merchandising and publishing agent for Strawberry Shortcake across Central and Eastern Europe.  Plus Licens will develop and implement a comprehensive merchandising and publishing campaign across the region.  First introduced in 1980 by American Greetings Corporation, Strawberry Shortcake was re-launched in 2003 by American Greetings and Dic.

7-Eleven, Inc. has partnered Coca-Cola, Activision, Inc. and Microsoft Corp. for a Slurpee and Guitar Hero for the Full Throttle Frozen Blast Slurpee, a cross-promotion to bolster the release of the video game title Guitar Hero: Aerosmith, which drops June 29.  Available beginning this month, the 22-oz Guitar Hero branded Slurpee cup offer will be supported online, radio spots and via event marketing and street teams, as well as through a contest at .

Staples, Inc., and Do‘s Do Something 101 have partnered with recording artist Jordin Sparks (of American Idol fame) for a teen-targeted public service announcement (PSA) effort.  The PSAs feature Sparks encouraging teens to get involved with their communities this summer by collecting school supplies, and dropping them off at Staples stores, which will then be distributed to kids in need during back to school season.  The PSA will begin airing this month on Channel One, BusRadio, as well as TV and radio stations nationwide throughout the summer.

Designer Diane von Furstenberg (DVF) is collaborating with Warner Bros. Consumer Products, on behalf of DC Comics, to create a Wonder Woman-inspired collection.  The Wonder Woman collection will launch in DVF boutiques and specialty stores worldwide in October 2008.  The limited edition collection will include a selection of ready-to-wear, small leather goods and footwear inspired by the motifs and symbols of the iconic superhero. Proceeds from select pieces will be contributed to Vital Voices Global Partnership, an NGO that trains and empowers emerging women leaders and social entrepreneurs.

IQPC’s 15th Annual Kid Power Conference will be held May 19-22, at Disney’s Yacht & Club Resort in Orlando, FL.  The conference will focus on research and trends in youth and parents marketing.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 2-4, 2008:
Iron Man (Paramount) PG-13                                                  Opening Weekend $10m
Made of Honor (Sony / Columbia) PG-13                                  Opening Weekend $15.5m
Baby Mama (Universal) PG-13                                                 $10.3m-2 wk total $32.3m
The Forbidden Kingdom (Lionsgate) PG-13                               $4.2m-3 wk total $45.1m
Nim’s Island (Fox) PG                                                             $2.8m-5 wk total $42.5m
Prom Night (2008) (Sony / Screen Gems) PG-13                       $2.5m-4 wk total $41.4m
21 (Sony / Columbia) PG-13                                                    $2.1m-6 wk total $79.1m
Dr. Seuss’ Horton Hears a Who! (Fox) G                                   $1.4m-8 wk total $149.8m
Expelled: No Intelligence Allowed (Rocky Mountain Pictures) PG $684,000-3 wk total $6.6m
Drillbit Taylor (Paramount) PG-13                                            $679,000-7 wk total $31.1m
Source: Box Office Mojo


WonderGroup, the advertising and interactive marketing agency, announces several key executive moves:

  • Greg Livingston, a founding partners and former EVP of the company is promoted to President.  Previously, Livingston held senior marketing roles at Sive/Young & Rubicam, LCA-Vision, Stockton West Burkhart, Rapp & Collins (NY) and The Direct Marketing Group (NY).
  • Mat Fischer adds COO to his existing responsibilities as Chief Creative Officer, bringing the account service and creative teams under his oversight.  Fischer joined WonderGroup in 2003 and became a partner three years later.  He previously toiled in the NY offices of Foote Cone & Belding, Young & Rubicam, Hill Holiday, BBDO and DDB Worldwide.
  • Dave Siegel, a founding partner and formerly President of WonderGroup, becomes President, LaunchForce.  Siegel will lead the business development and consulting of the company’s LaunchForce division, which provides research and new product development services for a range of clients.

Jonathan Breiter joins NettoCollection as Partner and CMO.  An industry veteran, Breiter has worked on the advertising side for Wendy’s, Yoplait Yogurt and Hasbro Toys, before shifting to the manufacturing side and serving as SVP, Playskool, eventually moving on to launch his own room decor business, which was ultimately acquired by The Betesh Group.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 1, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 941; K6-11 426; TWEENS 9-14 333
DISNEY CHANNEL:     K2-11 650; K6-11 412; TWEENS 9-14 362
CARTOON NETWORK: K2-11 646; K6-11 377; TWEENS 9-14 240
TOON DISNEY:           K2-11 107; K6-11   60; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
A children’s version of the popular game show The Joker’s Wild ran from 1979-1981. What was the name of this show? JOKER! JOKER!! JOKER!!!   Kudos to only one:  Abbie Schiller-The Mother Company/LA

Today’s Trivia Question: Premiering in 1954, the first incarnation of the Walt Disney anthology TV series titled Disneyland was subsequently and more commonly known as The Wonderful World of Disney. What was the original theme song of this show?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: ASSOC RESEARCH ANALYST/CNN Digital/NY: Support sales & research across multiple digital platforms. BA, Strong analytical aptitude, relevant internships pref’d. Apply: [email protected]. EOE (5/10)

JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Na tl TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply     (5/10)

JOB OPENING: SR MGR, DISTRIB/GSN THE NETWORK FOR GAMES/NY: Resp for affiliate relationships (subscriber acquisition/retention), marketing/promotions. BA/BS + 3 yrs min sales/marketing  exper. Enter/cable a plus. [email protected] (5/10)

JOB OPENING:  WRITERS (SEVERAL)/SHOWBIZ TONIGHT/NYC: Smart, witty & opinionated copy. Send resume & single document w/4 stories 30 secs each, 3 pkg intros, & 4 teases. Topical content. Email: [email protected]. EOE (5/10)

JOB OPENING:  STANDARDS & PRACTICES EDITOR /ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299 (5/10)

JOB OPENING: ASSOC MKTG RES MGR/Univision/NY: Develop mrktg presentations to support national sales. Knowledge of syndicated research and strong writing& analytical skills required. EOE Contact: [email protected] (5/10)

JOB OPENING:  SALES PLANNER/FOOD NETWORK & FINE LIVING/CHICAGO: Support National Ad Sales team to develop &implement sales promotions for National Advertisers. Full details & Apply: (5/10)

JOB OPENINGTEMP MKTG MGR/AETN/NY: Self-starter with exp. in print & digital project mgt.; develop mktg materials, proficient in PowerPoint, Excel. Trade show planning, intl exp. a+. Start 6/2. Apply: [email protected]  (5/10)

JOB OPENING: DIR DIGITAL PROMO MKTG/A&E TV Networks/NY: Dev/execute ad sales & mktg partnership opportunities for network sites. 5+ yrs exp in ad sales mktg or promo mktg in a digital environment. Apply: . (5/9)

JOB OPENING:  UNIVERSITY RELATIONS ADMINISTRATIVE COORDINATOR/ mtvU /NYC: 1+ yrs Admin exp, excellent written/oral skills, Strng PC skills & detail oriented. EOE/M/F/D/AAP. Apply (5/9)

JOB OPENING: COORDINATOR, PUBLIC AFFAIRS/MTV/NYC: 1+yrs media/non profit/PA sector exp, Strg written/oral skills, Bachelor degree A+. Prvn campaign/media exp w/relation to change. EOE/M/F/D/AAP. Apply (5/9)

JOB OPENING: SCHEDULING COORDINATOR/MTV/NYC: 2+yrs schdlng/music prgming exp, Strng Microsoft/written/oral/details skills. Knwldge of pop culture/MTV brands as it relates to music on-air/MTV prgrming. Apply (5/9)

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JOB OPENING: TRAFFIC SPECIALIST/Spike & Comedy/NY: 1+ yrs exp and BA degree req., proven traffic exp. Create and manage commercial logs for high-volume networks. Apply online: (5/9)

JOB OPENING: MEDIA BUSINESS ANALYSTS/ Multiple/ Washington DC: Exp. w/content development, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (5/9)

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JOB OPENING: MGR PUBLICITY/A&E TV NY:  Dev History Channel PR strategies on print/electronic & internet props. Mng  Public Affairs & Mktg prtnships. BA Comm/Eng & 3-4 yrs TV publ cable/b’cast/news.  Apply: (5/8)

JOB OPENING: SALES RESEARCH MANAGER/NBC UNIVERSAL/NYC: Support Sales positioning of USA and SCI FI. Knowledge of Nielsen Galaxy Explorer, NPOWER, IAG, Simmons and MRI: Excel/Ppt. Apply online at (#814593) (5/8)

JOB OPENING: SALES ASST-DIRECT RESPONSE/Hallmark Channel/NY: Provide admin. & sales support to DR Dept. Entry level. See full posting and apply @ (5/8)

JOB OPENING: COORD, AFFILIATE SALES/AETN, NY: Support NE & Canadian Affiliate groups. Maintain budgets, contracts, premium program. Str communication & MS Office skills, cable industry exp. Apply: (5/8)

JOB OPENING: ACCT DIR/GMR/NY: Seasoned new media exec to serve as the lead acct dir to  portfolio of high profile tech clients. Exp.w/ digital platforms, web mktg, branding & online mktg   [email protected]    (5/8)

JOB OPENING: ACCT EXEC/MediaPlace/NY: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to: [email protected]. “AE” in subj.  (5/8)

JOB OPENING: DIRECTOR: For animated CG preschool TV series. Creative oversight of design, voice records, storyboard, animatics, overseas animation and post production.  Resume to: [email protected] (5/8)

JOB OPENING: DR ONLINE ACCT EXECUTIVE/NY: Adsales Exec with Dir Response/Transactional sales exp; Promotional Marketing/Sponsorship exp. also desirable. For immediate consideration please send resume to: [email protected] (5/8)

JOB OPENING:  AD SALES DR ACCT EXEC/NY: Sales person with min. 2 yrs Nat’l TV Direct Response sales exp. PSS/Sales training is a plus. For immediate consideration please send resume to: [email protected] (5/8)

JOB OPENING:  MOBILE AD SALES EXEC/NY: Adsales Exec w/ 5 yrs+ Outside Media Sales exp & 2-4 yr’s exp in Internet Ad Sales preferred. Adv Agency bkgd/exp. highly pref’d.  Resume:  [email protected] (5/8)

JOB OPENING:  ACCOUNT EXEC/Ovation TV/New York: Immediate opening for 5yrs exp professional. Heavy client/planning selling; seek new business/create Mktg platforms tailored for client’s needs Apply: [email protected] (5/7)

JOB OPENING:  ASST MGR, CLIENT SERVICES/Redwood City CA:  Develop client media campaigns, create sales presentations, manage client relationship. Responsible for launch details, campaign Q/A. [email protected] (5/7)

JOB OPENING:  SEVERAL POSITIONS/SALES OPS/Comcast Networks (Versus)/ NY: Traffic Coord 59765BR, Sales Service (Inventory) Coord 62578BR. For more info and to apply visit: EEO/AA/Drug Free (5/7)

JOB OPENING:  ACCT DIR/Screenvision Cinema/NY: 4+ yrs exp, proven media sales performer to dvlp, present & sell cinema advertising to nat’l clients, Bachelors req., regional travel req. Apply online: (5/7)

JOB OPENING:  AE, ADVRTSNG SALES/ Contacts & exp. in the client & ad agency arena, incl’g planning and buying groups. Exc selling & presentation skills, able to dvlp leads for sales opps. Apply: [email protected] (5/7)

JOB OPENING:  MANAGER, AD SALES FINANCE/ Forecasting/Analysis/ NY: Oversee all forecasting & Ad revenue planning for top Networks. Apply: under Finance. EOE/M/F/D/AAP (5/7)

JOB OPENING:  VP, AD SALES FINANCE/NY: Lead a robust ad sales finance team to fully support/analyze all facets of MTVN Ad Sales revenue. Apply: under Finance. EOE/M/F/D/AAP  (5/7)

JOB OPENING:  COORDINATOR, GAMES/Nickelodeon/NYC: Coordination of product development and creative for assigned categories; Min. 2- 4 yrs licensing exp; B.A; MS Word, Excel and PowerPoint EOE/M/F/D/AAP apply: (5/7)

JOB OPENING:  AD SALES APPLICATION SUPPORT/NY: Provide user support & testing for ad sales systems. DealMaker or VCI required. Exp w/ media or TV Advertising desired. Apply: . Position VSA005 (5/7)

JOB OPENING:  MGR- AFFILIATE AD SALES & DISTR. MKTG/LIFETIME TV:  Seeking creative thinker to manage projects that support the distribution efforts for Lifetime/ Apply at: (5/7)

JOB OPENING:  PUBLICIST /Telepictures Prods/NY: Unit pub for synd daytime talk show. Pitch/secure stories/content.  Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (5/7)

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JOB OPENING: DIR, MKTG SPECIAL PROJECTS/Cynopsis Top Tier (recruiter):  Oversee variety of special projects; 2-3+ yrs mktg/pr exp; highly creative thinker/executor – do things as never before. East Coast. Email Top Tier w/res:  [email protected] (5/6)

JOB OPENING: VP/DIGITAL SALES/Cynopsis Top Tier (recruiter): Multiplatform seller w/ creative out of the box thinking. Initiate new ideas for new era. Digital/multiplatform selling exp a must.  East coast.  Res: [email protected] (5/6)

JOB OPENING: VP DEVL/Buena Vista Prods/LA:  Extensive exp (min 8-10 yrs) in devlpment of non-scripted prgrmng incl talk, game, reality for netwk, 1st run, cable; Proven track record. APPLY Req # 155219 (5/6)

JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. 63381BR EEO/AA/drug free (5/6)

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: INTERNS (2)/May-Aug/LA:  Asst Exec Prod. paperwork, phone calls, sched’g, setting up meetings, casting, & generally assisting on shooting days. People skills, PC & Internet rsrch skills a must.Email: [email protected]  (5/10)

SUMMER INTERNSHIP CREDITS ONLY:  MKTG/SALES INTERN: MediaPlace seeks motivated interns, 2-3 days wk, with strong interest in marketing/sales, strong comm skills required. Assist w/ projects, college credit. E-mail Resume/CL: [email protected]  (5/9)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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