Monday, May 4th, 2009


Cynopsis: Kids!


Good morning. It’s Monday, May 4, 2009, and this is your first early morning Kids briefing.

Hit Entertainment unveils its new kid-targeted program development slate, which include three properties:

  • Mike the Knight (52×10) is a CG animated preschool-aimed series created by Alexander Bar (Lunar Jim).  The series revolves around Mike, a 10-year-old boy, who wants to be a knight, who sets out to protect his kingdom and make mom proud and do the very best he can.
  • Also in the works for preschoolers is another CG animated series titled The Real Mees (52 x 10), which encourages kids to believe in themselves.  Created by Dan Good (Waybuloo), the program focuses on a group of characters as they transform from cocoons into quirky personalities.  Hit is working in conjunction with the team at indie production company Absolutely Cuckoo.
  • Kids Hate Clowns (52×13) is a new 2D animated comedy in the early stages of development from Firestep & Impossible Pictures.  Targeted to K8-12, Kids Hate Clowns follows Chloe a prim/proper 13-year-old and what happens when three relatives, who happen to be clowns, show up at her home and move in.


Disney Channel orders a third season of Wizards of Waverly Place.  In addition, a Disney Channel Original Movie based on the series, Wizards of Waverly Place The Movie, is set to premiere on Disney Channel in August 2009.  Over the weekend the network began airing new episodes of Wizards of Waverly Place Saturdays at 8:30p.  Full episodes are available on, VOD, and mobile platforms for Sprint, AT&T and Verizon, iTunes, Xbox and onboard airlines.

In other Disney Channel news, the net is increasing the rotation of its short-form animated segment Can You Teach My Alligator Manners?, which underlines the importance of washing hands and other basic hygiene routines as well as healthy eating and safety lessons.  The segment is running during Playhouse Disney and is also available on .

Thirteen’s Great Performances will air the all-star concert celebrating legendary folk artist/political activist/environmentalist Pete Seeger’s 90th birthday on PBS later this summer.  Held last night at New York City’s Madison Square Garden, the family-centric concert, which benefiting the non-profit Hudson River Sloop Clearwater (founded by Seeger), was recorded live in HD and features appearances by John Mellencamp, Arlo Guthrie, Joan Baez, Bruce Springsteen, Kris Kristofferson, Richie Havens, Roger McGuinn, Ani DiFranco, Taj Mahal, Ruby Dee, Ben Harper, Peggy Seeger, and Dave Matthews, among many many others. Funded by the Irene Diamond Fund, the National Endowment for the Arts, the Corporation for Public Broadcasting, public TV viewers, and PBS, Great Performances is produced by Thirteen in association with

Reel FX Entertainment taps Metaverse Mod Squad to oversee the community management, moderation, and customer support of its dino-centric virtual world Webosaurs.  Targeted to K5-10, Webosaurs launches this summer 2009 and features customizable 3D-dinosaur avatars, games including a prehistoric environment and educational webisodes from wildlife expert Nigel Marven.


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Warner Bros. Consumer Products (WBCP) heads to the Licensing Show 2009 in Las Vegas where it will showcase its lineup of properties including, the Harry Potter franchise, led by the next film in the HP series, Harry Potter and the Half-Blood Prince, which premiers this July 15, 2009.  WBCP energies will also be focused on DC Comics’ Batman and Cartoon Network’s series Batman: The Brave and the Bold, as well as perennials such as Superman, Wonder Woman, Supergirl, Green Lantern, The Flash and others.  Also on the slate are the Looney Tunes, Scooby-Doo, Hanna-Barbera and the 70th anniversary of The Wizard of Oz.

Diego, star of Nickelodeon‘s preschool series Go, Diego, Go, gets going in the UK with new licensing deals with products debuting from partners including master toy licensee Fisher-Price, Paramount Home Entertainment launches a range of DVDs available, Accessories for Technology, and 2K is set to debut Go Diego Go: The Great Dinosaur Rescue game on Nintendo DS and Wii, as well as Diego books from Leapfrog, Simon and Schuster and Alligator, and greeting cards from Gemmy International.  Go, Diego, Go airs in the UK on Nick Jr.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 1-3, 2009:
X-Men Origins: Wolverine (Fox) PG-13                               Opening Weekend $87.0m
Ghosts of Girlfriends Past (Warner Bros. (New Line)) PG-13 Opening Weekend $15.3m
Obsessed (Sony / Screen Gems) PG-13                              $12.2m-2 wk total $47.0m
17 Again (Warner Bros.) PG-13                                          $6.4m-3 wk total $48.5m
Monsters Vs. Aliens (Paramount (DreamWorks)) PG             $5.8m-6 wk total $182.4m
The Soloist (Paramount (DreamWorks)) PG-13                    $5.6m-2 wk total $18.1m
Earth (2009) (Buena Vista) G                                            $4.2m-2 wk total $21.8m
Hannah Montana The Movie (Buena Vista) G                       $4.1m-4 wk total $70.9m
State of Play (Universal) PG-13                                          $3.7m-3 wk total $30.9m
Fast and Furious (Universal) PG-13                                    $2.7m-5 wk total $149.8m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/20-4/26/09 , 6a-6a:
K2-11                                       Total Delivery (000)
NICK:    iCarly (4/22; 8p)                                   2641
NICK:    SpongeBob SquarePants (4/26; 9:30a)   2201
NICK:    SpongeBob SquarePants (4/25; 9:30a)   2164
DSNY*: Hatching Pete (4/24; 8-9:40p)                2093
NICK:    Penguins of Madagascar (4/25; 10a)       2090
NICK:    Penguins of Madagascar (4/26; 10a)       2083
NICK:    SpongeBob SquarePants (4/22; 6:30p)   2051
NICK:    SpongeBob SquarePants (4/26; 9a)        2041
NICK:    SpongeBob SquarePants (4/25; 9a)        2025
NICK:    SpongeBob SquarePants (4/20; 5:30p)   1998
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/20-4/26/09 , 6a-6a:
K6-11                                        Total Delivery (000)
NICK:    iCarly (4/22; 8p)                                    1941
DSNY*: Hatching Pete (4/24; 8-9:40p)                 1712
DSNY*: Hannah Montana (4/21; 7p)                     1503
NICK:    SpongeBob SquarePants (4/25; 9:30a)     1470
DSNY*: Hannah Montana (4/21; 7:30p)                1438
NICK:    True Jackson, VP (4/22; 8:30p)               1412
NICK:    SpongeBob SquarePants (4/25; 9a)         1410
DSNY*: Wizards of Waverly Place (4/26; 8:30p)    1405
NICK:    Penguins of Madagascar (4/25; 10a)        1355
NICK:    SpongeBob SquarePants (4/26; 9:30a)    1346
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/20-4/26/09 , 6a-6a:
Tweens 9-14                              Total Delivery (000)
NICK:    iCarly (4/22; 8p)                                    1699
DSNY*: Hannah Montana (4/21; 7p)                     1622
DSNY*: Hatching Pete (4/24; 8-9:40p)                 1553
DSNY*: Hannah Montana (4/21; 7:30p)                1505
DSNY*: Wizards of Waverly Place (4/26; 8:30p)    1407
NICK:    True Jackson, VP (4/22; 8:30p)               1403
FOX:     American Idol (4/22; 9-10p)                    1343
FOX:     American Idol (4/21; 8-9:01p)                 1318
DSNY*: Hannah Montana (4/21; 6:30p)                1315
DSNY*: Wizards of Waverly Place (4/22; 7:30p)    1240
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/20-4/26/09 , 6a-6a:
Teens 12-17                              Total Delivery (000)
FOX:     American Idol (4/21; 8-9:01p)                 1251
FOX:     American Idol (4/22; 9-10p)                    1208
DSNY*: Hannah Montana (4/21; 7p)                      976
DSNY*: Hatching Pete (4/24; 8-9:40p)                   928
NICK:    iCarly (4/22; 8p)                                      881
DSNY*: Wizards of Waverly Place (4/26; 8:30p)      868
DSNY*: Hannah Montana (4/21; 6:30p)                  856
DSNY*: Hannah Montana (4/21; 7:30p)                  842
DSNY*: Hannah Montana (4/21; 6p)                       795
VH1:     For The Love of Ray J (4/20; 10-11:30p)    774
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, April 30, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1021; K6-11 445; TWEENS 9-14 328
DISNEY CHANNEL:     K2-11   769; K6-11 486; TWEENS 9-14 406
CARTOON NETWORK: K2-11   440; K6-11 253; TWEENS 9-14 173
DISNEY XD:               K2-11   101; K6-11   59; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:
  If you’re a little animated fella and you’re allergic to Oranges, what TV character are you?   TIMMY on FAIRLY ODDPARENTS  Kudos to: Andrea Blain-Andrea Blain Public Relations/Skokie

Today’s Trivia Question:  Reed Richards is better known as … whom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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