Monday, May 3rd, 2010

Cynopsis: Kids!



Good morning. It’s Monday, May 3, 2010, and this is your first early morning Kids briefing.

Marvel Entertainment, Paramount and Imax Corporation will release Iron Man 2 for a special limited two-week run in 182 Imax theaters domestically on May, 7, 2010, simultaneous to its traditional theater release, and internationally at 68 Imax theaters, 51 of which opened at the end of the week.  The international release of the movie, a unique move that comes a full week before the domestic open, had a strong showing in its opening with a box office take of $100.2 million, $2.25 million of which was at Imax theaters, per Box Office Mojo.  The early international release was a strategic one for the studios, giving the movie a good head start ahead of the World Cup, which begins in early June and is a huge draw for fans.  Both Iron Man (May 2, 2008) and the upcoming Iron Man 2 were directed by Jon Favreau and star Robert Downey, Jr.

Spanish-language TV network V-me partners with Minneapolis-based The National Theatre for Children (NTC) in a new multi-platform initiative to promote healthy eating and exercise for Latino kids and families.  Featuring characters from LazyTown, the healthy lifestyle-centric series that airs in Spanish on V-me, NTC ( ) will take its 25-minute bilingual live in-school show to major US Hispanic markets nationwide, supported by a V-me media package.  The V-me package includes curriculum-based materials developed to support NTC’s show that will be given to kids to take home and share with their family.


Rainmaker Entertainment, a Vancouver-based visual effects/animation studio, unveils its initial original animated feature films, per Variety.  Rainmaker is best known for its work on Mattel’s animated Barbie direct to DVD movies.  First up for Rainmaker is OGO  a movie about a young girl’s adventures and discovery of the Ogo-pogo monster in Lake Okangan (British Columbia), which former DreamWorks Animation animator Jacob Medjuck will both write/direct.  The second title on Rainmaker’s slate is Country Bunny and the Little Gold Shoes, with animators Alison Snowden and David Fine serving as consulting directors, and featuring a screenplay by Bernice Vanderlaan (Life With Derek).  The movie is based on the book of the same name written by Dubose Heyward.  Catherine Winder, formerly of Lucasfilm, joined Rainmaker last year to help build its movie slate.  The studio plans to release its first movie in two or three years, followed by a new film every 12-18 months.

DreamWorks taps Glee’s Dianna Agron to star in its movie I Am Number Four, based on the young adult sci-fi book by James Frey and Jobie Hughes, per Heat Vision.  Produced by Michael Bay and Steven Spielberg, and directed by D.J. Caruso, the movie revolves around nine aliens that take refuge in on Earth after they escape their planet just before it is destroyed.  Number Four, the title alien character – played by Alex Pettyfer, takes on the form of a high school boy and winds up falling for Agron’s teen character and vice-versa.  Things are complicated when the aliens that destroyed Number Four’s planet come looking for him on Earth.  I Am Number Four is slated for a February 2011 release.

Batman 3 on the way.  Warner Bros. will release the third Batman movie directed by Christopher Nolan on July 20, 2012, per Variety.  There is no title or storyline for the movie as of yet  but there is the date.  Nolan is working on a script for the movie with writer/producer/director David Goyer and Jonathan Nolan (Christopher’s brother), which is based on an idea by Christopher Nolan.  As announced earlier this week, Batman 3 will also get an Imax release.  The Dark Knight, penned by Christopher Nolan and Goyer, and Batman Begins, co-written by the Nolan brothers and Goyer, released on July 18, 2008 and June 15, 2005 respectively.


The newest animated series Beyblade series, Beyblade: Metal Fusion, is set to premiere in the US on Cartoon Network on Saturday, June 26 at 7:30a.  Comprised of 51 new episodes, Beyblade: Metal Fusion is a mixed 2D and CGI animated series from Nelvana and d-rights Inc.  Beyblade: Metal Fusion will make its Canadian premiere with four back-t0-back episodes on Saturday, May 15 at 12p on YTV.  Hasbro is the Beyblade master toy licensee for most international markets outside of Asia, and will launch the newest toys in Canada this spring 2010 and then in fall 2010 in the US.

Australia-based Sticky Pictures signs further deals for its animated TV series Pearlie, which is based on the Pearlie books by Wendy Harmer.  The series will make its Nickelodeon Australia premiere today at 8:30a.  Additionally, the first two Pearlie DVDs, Hurly Burly and Magic In The City, will be released on May 5 in Australia under a new deal with distributor Madman Entertainment.  A third Pearlie DVD, Twirly Whirly, will be available from June 30.  Pearlie is produced by Sticky Pictures in collaboration with Nelvana Studio, and was commissioned by Network Ten (Australia) and YTV (Canada).

BBC MagazinesDoctor Who Adventures magazine launches its new website , which is targeted to K6-12 and designed to keep them up to date with the latest Doctor Who news.  The website includes a blog from the magazine team, downloadable Doctor Who wallpapers and buddy icons, contests, online pools, information from the current edition of the magazine, and reader letters.  Doctor Who Adventures magazine re-launched on April 1, 2010.  BBC Magazines is the magazine publishing division of BBC Worldwide.

Del Rey Books will publish the new Transformers original story novel, Transformers: Exodus, this summer.  Written by Alex Irvine, Transformers: Exodus was developed in partnership with Hasbro and charts the creation of the Decepticons and the Autobots and the civil war that created the schism.  The book expands on the story told in Activision’s upcoming video game Transformers: War for Cybertron.  Del Rey is an imprint of Ballantine Books at Random House Publishing Group.


Cyn opsis Media presents:
Upfront 2010 – The Spanish Language Market
Publishing Wednesday

The Spanish Language Market will provide an in-depth look at the 2010 selling season.

All Special Editions and more Upfront information are available at Upfront Overview

Advertising space is limited. Contact Mike Farina to reserve your space today! 
[email protected], 203.218.6480


The Topps Company inks a multi-year trading card licensing deal with the National Football League and NFL Players, the marketing/licensing division of NFLPA, under which Topps will continue it 50+ year relationship with the NFL.  Topps will debuts its first product for the new season, Topps Football, just before the beginning of the 2010 NFL season.  Topps Football will include a special Gridiron Giveaway promotion, which will allow fans the opportunity to unlock vintage Topps football cards and win prizes.

Huffy Corporation introduces new products featuring Skelanimals.  Targeted to tween/teen girls, the new Huffy productions include a 20-inch girls’ bike with special Skelanimals handlebar bag, pink/black padded saddle, pad set, and bright pink rims, as well as an in-line scooter with four-color grip tape deck and a full design.  Skelanimals is a partnership between brand development and licensing agency Art Impressions and Skelanimals creator Mitchell Bernal.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; April 30-May 2, 2010:
How to Train Your Dragon (Paramount (DreamWorks)) PG $10.8m-6 wk total $192.4m
Date Night (Fox) PG-13                                                   $7.6m-4 wk total $73.6m
The Back-Up Plan (CBS Films) PG-13                                $7.2m-2 wk total $22.9m
Furry Vengeance (Summit Entertainment) PG                   Opening Weekend $6.5m
The Losers (Warner Bros.) PG-13                                     $6.0m-2 wk total $18.1m
Clash of the Titans (2010) (Warner Bros.) PG-13               $5.9m-5 wk total $154.0m
Oceans (Buena Vista) G                                                   $2.6m-2 wk total $13.5m
The Last Song (Buena Vista) PG                                       $2.3m-5 wk total $58.7m
Alice in Wonderland (2010) (Buena Vista) PG                    $1.5m-9 wk total $329.7m
Diary of a Wimpy Kid (Fox) PG                                         $1.0m-7 wk total $60.9m
Source: Rentrak ( )


Licensing industry veteran John Gildea joins licensing/promotions company Licensing Works! in an executive sales role.  Gildea previously toiled for Hasbro for 17 years, where he eventually served as SVP/New Business Development, Hasbro Interactive.  He also spent five years with Cookie Jar Entertainment as SVP/Consumer Products.

Answer to Yesterday’s Trivia:  Who am I?  I am a domestic, working for a well-to-do family.  I deliver the mail, answer the phone, light cigars and hold the hand of anyone feeling blue.  I was also the childhood companion of my employer.   Who am I?   THING on ADDAMS FAMILY.  Kudos to:  Dominie Mahl-Curious Pictures/NY; Jim Brown-WWE Classics on Demand/Stamford; Jason Dobbins-Walt Disney/Orlando; Carin Greenberg/NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Pat Brady-CESD/LA; Lou Fazio-The Hub/LA;

Today’s Trivia Question:  This TV hero’s credo was “My sword is a flame-to right every wrong-so heed my name”.  Who is this? ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VIEWER RELATIONS COORD TNT/TBS/TCM/Atlanta: Interact w/ viewers via email/phone/letters/social media. Exc oral/written skills required. Support PR group: identify issues/trends. 4 yr degree [email protected] (5/8)
JOB OPENING: AD SALES ASSISTANT/Hallmark Channels/NY:  Works w/Acct. Execs and Sales Planners to service and maintain agencies/clients daily.  View full posting & apply:   “Jobs” (5/8)
JOB OPENING: DIRECTOR, COMMUNICATIONS & PUBLICITY/The Hub/LA:  Must strong publicity and comm exp, preferably for broadcast net and/or major cable net. Apply at  (5/8)

JOB OPENING: WEB GRAPHIC DESIGNER/PRODUCER/WE tv/NYC:  Support interactive content mktg teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/8)
JOB OPENING: VICE PRESIDENT, BRAND MNGMT AND PRODUCT DEV/LA television prod co: must have extensive experience and contacts in celeb/brand merchandising and product develop.  Great relationships a must.  [email protected] (5/8)
JOB OPENING: RSCH DIRECTOR/TLC/SS or NYC: Temp assgn wrkg @Discovery thru agency: expert in Nielsen ratings & systems. Need analysis pro to supp VP & ntwrk’s day 2 day bus. strategies. contact:  [email protected] (5/6)

JOB OPENING: DIR. PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning exp req’d along w/ 6 yrs cbl nets exp in prgrm prod or mngmnt w/sig. creative input. #1584 (5/6)

JOB OPENING: FREELANCE RSRCH ANALYST/CNBC/Englewood Cliffs NJ: Anlyz ratings, traff & aud data for CNBC TV & digital. Req’d: BA, 1-2 yrs media rsrch.  Nielsen Galaxy Expl, NPower, MRI, Omniture. Apply: [email protected] Sub: Rsrch Anlyst  (5/6)

JOB OPENING:  DIRECTOR, MKT RESEARCH/BET/NY:  Must have Mkt research/Nielsen Ratings/Cable/Media (5-7) yrs. send resumes to  [email protected] (5/6)

JOB OPENING: EXEC ASST/BET/NY:2+yrs exp.strong orgnztnl/comm skills; detail oriented w/ability to multi-task in fast-paced enviro. Exc oral/written skills. Must be proficient in PP, MS Word & Excel. Res: [email protected]    (5/6)

JOB OPENING:  RSRCH MGRS (2) & RSRCH ANALYSTS (2)/MediaCo/NYC: (mgrs) Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI & other media rsrch. Apply: careers  (5/6)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692) (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit , job 5006 for detailed JD and to apply. (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC: 7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected] (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume: [email protected] (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + REQ 244015 (5/5)

JOB OPENING: SUPR VIDEO DIST/Rainbow/NYC: SuppDigital Video initiatives for multi nets. Supv meta data prod & delivery. Exp w/XML & data mngmnt. Must be detail oriented. XML Knwlg & foreign lang a + res 10845BR (5/5)

JOB OPENING: BIZ DVLP/TPE/LA or NYC: Exp. Sales’n Mktg specialist for dvlping new & existing biz ptnershps. Strong sales leader. Cable exp req’d. Exclnt Opportunity LA pref’d. Rez: [email protected] Click here for details. (5/4)  

JOB OPENING: MGR, AD SALES MARKETING/Nat Geo Channel/DC: Manages ad sales revenue generating ideas for on-air, online, and off-air sponsorship promotions; 3+ yrs exp in ad sales mktg.To apply:, ref FNG18920  (5/4) 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  AFFILIATE MARKETING DEPT/NYC: at iN DEMAND seeks intern for marketing campaigns/database&website mgmt.  Apply:  [email protected]  (5/8)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY -TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (5/6)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/6)

SITUATION WANTED:  DIGITAL CONTENT WRITER/COPYWRITER: Bkgrd Radio, TV, Comedy, Quiz, Contests, Trivia. Photoshp, CMS, Exp. Seeks creative environment to work & thrive!  Freelance/PT only– [email protected]  (5/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent prod& distribution, new media, technology, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (5/4) 

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected]  (5/4) 

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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