Cynopsis: Kids!

05/24/10

Good morning. It’s Monday, May 24, 2010, and this is your first early morning Kids briefing.

Disney Channel picks up the new dance-centric buddy comedy Shake It Up!  Created by Chris Thompson (Laverne and Shirley, Bosom Buddies, The Naked Truth) and executive-produced by Thompson and Rob Lotterstein (The War at Home, Ellen), the multi-camera sitcom begins production in Hollywood this July and is scheduled to premiere on the network fall 2010.  Shake It Up! stars 12-year-old Bella Thorne (Big Love) and 13-year-old Zendaya as best friends that dream of becoming professional dancers, and landed roles as background dancers on a local teen dance show, Shake It Up, Chicago.  The series follows the girls and the goings on at school, particularly with their newfound social status, and behind the scenes at the show, which of course includes their relationship with rival dancers, Tinka and Gunther.  A production of It’s a Laugh Productions, Shake It Up! also stars Kenton Duty (Lost), Adam Irigoyen (Wizards of Waverly Place), and Davis Cleveland (Good Luck Charlie, Desperate Housewives).

NEW PRODUCTION & DEVELOPMENT

Gary Oldman signs on as a cast member of DreamWorks Animation‘s 3D sequel to Kung Fu Panda, Kung Fu Panda: The Kaboom of Doom, which is slated for release in June 3, 2011, per Heat Vision.  Oldman will lend his voice to Peacock, a character that helps Po (Jack Black) find bandits, which turns out to be more than it seems.  That summer Oldman will also reprise his role as Sirius Black in Harry Potter and the Deathly Hallows: Part II, which releases in 3D on July 15, 2011.

Orlando Bloom and James Corden join the cast of the new 3D adaptation of The Three Musketeers, per Variety.  Bloom takes on the role of the Duke of Buckingham, with Corden playing the servant Planchet.  Directed/produced by Paul W.S. Anderson for Constantin Film and Impact Pictures, Summit plans to release the movie in the US for summer 2011, with Constantin distributing in Germany.  Andrew Davies and Alex Litvak are adapting the screenplay from the original Alexandre Dumas novel.  Anderson is producing with Impact partner Jeremy Bolt and Constantin’s Robert Kulzer.  The cast already includes Christoph Waltz as Cardinal Richelieu, Logan Lerman as D’Artagnan, Matthew MacFadyen as Athos, Ray Stevenson as Porthos and Luke Evans as Aramis, with Milla Jovovich as M’lady De Winter, and Mads Mikkelsen as Rochefort.

MORE KIDS STUFF

Nicktoons picks up a second season of Marvel Entertainment‘s animated series Iron Man: Armored Adventures.  Co-produced by DQ Entertainment International with Marvel Animation and Method Animation, the new season is comprised of 26 episodes and is slated to debut in 2011.  Iron Man: Armored Adventures, the network’s highest rated original series premiere (April 2009) with Boys 6-11, revolves around the teenaged Tony Stark shortly after losing his father and his ongoing fight against to evildoers.

Everloop, a new tween-targeted social networking company, enters into a joint venture with kid-centric science brand The Mad Science Group, to launch The Mad Science Club ( www.madsciencekidsclub.com), a kid-aimed science social network. The Mad Science Kids Club will offer kid members a range of features including IM, email, SMS, VoIP, a Skype like application, a game arcade and customized widgets.  Additionally, being a science-based effort, The Mad Science Club will also feature science-specific applications including: Lab Rat – featuring a panel of experts to answer kids science questions; Science Zone – provides kids/parents with science experiments that can be done at home; Brain Busters – brain teasers, puzzles, and optical illusions; Around the Word – an online kids book club.  Starting with an invite only beta, The Mad Science Kids Club is set to launch in the third quarter of this year.

KidsCo inks a carriage deal with Moldtelecom, making the channel available in the Eastern European state of Moldova, per C21 Media.  Launching on Moldtelecom on June 1, 2010, KidsCo will featuring programming including its original productions such as Boo & Me, Boo’s Sanctuary and Jass Time, as well as other series including Sonic: Underground, Sabrina: The Animated Series, Max and Ruby, and Even Stevens.

A CYNOPSIS MESSAGE

MARKETING/LICENSING

PorchLight Home Entertainment will release the girl-targeted version of the love story Tristan & Isolde (1×77), a 2D animated, on DVD on June 15 across North America.  The marketing campaign for the DVD release includes an internet and social network push on Facebook, Google, YouTube and Twitter.  Additionally, the Tristan & Isolde release will be promoted via GNKids, a kid/teen-targeted division of online ad rep firm Gorilla Nation.

CBS Consumer Products is teaming up with several publishing partners, including Simon & Schuster, Pocket Books, Abrams Books and Haynes Publishing, for a range of Star Trek novels and manuals, including on specifically for young adult fans, for release in 2010 and 2011.

• Star Trek: Starfleet Academy (Simon & Schuster – Fall 2010) – a young adult series set in 2250, six months after James Kirk joined Starfleet Academy, this stories follow the lives and relationships of Kirk and the other recruits at the Academy including their training, missions and romances. The series will be available in paperback, hardcover ($14.99) and e-book ($7.99).
• The Needs of Many (Pocket Books – March 2010) – a paperback novel written by Michael A. Martin and Jake Sisko that is based on the Star Trek Online, a multiplayer online role-playing game (MMORPG) that launched in February of this year
• Star Trek 365 (Abrams Books – September 2010) – written by Paula Block with Terry Erdmann, this hardcover release is a part of the “365 Days” series and is a visual account of the original voyages of the Starship Enterprise.  The book includes in-depth commentary, behind-the-scenes stories and interviews with writers, cast and crew with synopses for each of the original series’ 79 episodes, accompanied by hundreds of photos.
• Haynes Enterprise Manual (Haynes Publishing – Fall 2010) – this penultimate guide to the Starship Enterprise (using the publisher’s noted ‘step-by-step’ approach as in its car and motorcycle manuals) – the manual strips the ship down to its essentials, reassembling it with detailed illustrations.

Launching this month is Citizen Stock ( www.citizenstock.com ), a stock agency that offers a premium library of photos that provides portraits of real people (kids and adults of all ages) and their real expressions and with their items (e.g. skateboards), not models, for use in advertising, design and media industries.  Launched by assignment photographers Sherrie Nickol and David Katzenstein, the husband/wife duo photograph real folks from all backgrounds, professions and from around the world that make their way to their photo studio in NYC.  You can also check out www.facebook.com/citizenstock .

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 21-23, 2010:
Shrek Forever After (Paramount (DreamWorks)) PG          Opening Weekend $71.3m
Iron Man 2 (Paramount) PG-13                                        $26.6m-3 wk total $251.3m
Robin Hood (Universal) PG-13                                          $18.7m-2 wk total $66.1m
Letters to Juliet (Summit Entertainment) PG                     $9.1m-2 wk total $27.4m
Just Wright (Fox Searchlight) PG                                      $4.2m-2 wk total $14.6m
Date Night (Fox) PG-13                                                   $2.8m-7 wk total $90.7m
How to Train Your Dragon (Paramount (DreamWorks)) PG $1.9m-9 wk total $210.9m
The Back-Up Plan (CBS Films) PG-13                               $900,000-5 wk total $35.9m
Babies (Focus Features) PG                                            $707,813-3 wk total $5.1m
Furry Vengeance (Summit Entertainment) PG                  $515,000-4 wk total $16.1m
Source: Rentrak ( www.rentrak.com )

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 20 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1133; K6-11 454; TWEENS 9-14 350
DISNEY CHANNEL:     K2-11   855; K6-11 512; TWEENS 9-14 407
CARTOON NETWORK: K2-11   412; K6-11 232; TWEENS 9-14 181
DISNEY XD:               K2-11   178; K6-11 115; TWEENS 9-14   81
NICKTOONS:              K2-11     82; K6-11   55; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia: Moms depend on this like kids depend on Mom.  What do moms depend on?  KOOL-AID  Kudos to: Christopher Byrne-TimetoPlayMag.com/NY

Today’s Trivia Question:   What was the name of Michelle Tanner’s imaginary friend?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
05.24.10

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JOB OPENING: PROJ MGR, SOCIAL MEDIA & MULTIPLATFORM/NY:   5 yrs digital analytics &/or rsrch exp. Knwlg statistical analysis methods & software products & MS products; Knwlg of multimedia landscape. Resume to: [email protected] (5/29)

JOB OPENING:  VP LEGAL AFFAIRS ABC FAMILY/LA: Hands-on experience in TV series development and production. Min 15 yrs devl/prod/licensing. Provide leadership and guidance to Sr mgmt. Apply www.disneycareers.com # 230572 (5/29)

JOB OPENING: DIGITAL AE/Sony Pictures Ent/NY: Generate leads, sell invntry, maintain deals & manage invntry rel. to online initiatives. Apply: www.sonypicturesjobs.com (5/29)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Discovery Communications/Chicago: Sell national advertising for Discovery’s interactive properties includ internet, mobile, VOD & Podcast, www.discovery.com / , Req 9611 (5/28)

JOB OPENING: SALES SRVC EXEC/Univision/NY: Build media proposals, steward accts. Work w/ agencies/clients. Prior agency/ntwrk sales exp a must. Dealmaker exp.&Span. spkng pref’d.Strong Excel/Ppt/Wrd skills. EOE [email protected] (5/28)

JOB OPENING: DIGITAL MEDIA ANALYST/WWE/Stamford CT: Work w/web analytics platforms. Analyze trends,produce/present reports. 1-3 yrs work experience (Omniture use) a must. Shuttle service/great benefits offered. www.wwe-careers.com (5/28)

JOB OPENING: MARKETING ASST/Silver Spring, MD: Focus on both corp & brand publicity, BA/BS, excllt comm, interpersonal, org skills, 1+ yr exp. Resume, ltr, writing & placement samples to [email protected]. EOE (5/28)

JOB OPENING: FREELANCE EDITORIAL DIR/Nick@Nite/NY: Leads excellence in On-Air Promos & Advrtsng creative dvlpmnt; ensuring tone, message & writing are on-brand. [email protected]  MTV Networks is an equal opp employer EOE/M/F/D/AAP (5/27)

JOB OPENING: DIRECTOR AD SALES SOUTHEAST/Hallmark Channels/Atlanta: based and accountable for covering a 14 state territory. View full posting & apply: www.hallmarkchannel.com “Jobs” (5/27)

JOB OPENING: DVLPMNT RSRCHR/PRODUCER/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 2+ yrs exp req’d (5/26)

JOB OPENING: SPRVSNG PROD DCGEP/Discovery Communications/MD: Directs creative, editorial & budget aspects of original prod, reversions & promo, 7+yrs of Sr. Prod for factual prgrm for internat’l offices. www.discovery.com Req#9686 (5/26)

JOB OPENING: EP/Discovery Communications/TLC/NY: For TLC’s internat’l orig prod, 8+yrs direct prgrm dvlp & prod, familiar w/internat’l mkt place, ability to combine commercial & creative imperatives. www.discovery.com Req#9689 (5/26)

JOB OPENING: DIGITAL AD SALES/Top Tier Music Centric Company/NYC: Bring relationships and strong work ethic, 2years minimum exp. knowledge of agency outside of NY East Coast a +. Contact: [email protected] (5/26)

JOB OPENING: MULTI MEDIA DESIGN-FINANCIAL COMMUNICATIONS MANAGER/ Scripps Networks/ Knoxville, TN: Create multimedia financial presentations for corp clients. 3-5 yrs exp graphic design. Apply: www.Scrippsnetworks.com #1570 (5/25)

JOB OPENING: MGR SCHEDULING/New York: Lead sched’g strategy.Contribute to network plan’g/direction including sched’g, prgrmng & acquisitions. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=72679 (5/25)

JOB OPENING: RESEARCH MGR/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 5 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (5/25)

JOB OPENING: ACCOUNTANT/NY Jets/Florham Park NJ  Month end close, bank statement reconciles & G/L reconciliations, general ledger entries. 3-5 yrs exp in public & private. Great Plains exp. BA in Accounting. Resume: [email protected] (5/25)

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SUMMER INTERNSHIP/CREDITS ONLY: INTERNS: Needed for NYC Production Co.  Interns will help with documentary and reality TV projects. Great experience and networking opportunities. Cover letter and resume to [email protected] (5/28)

SUMMER INTERNSHIP/CREDITS ONLY: Geppetto Group/NYC: Youth-minded agency seeks creative-minded students to assist in branding, design, conceptual thinking and ad development. Send resume, samples and/or link to [email protected] (5/28)

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SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY):  7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/29)

SITUATION WANTED:  WRITER/EDITORIAL DIRECTOR: Expert at getting to the heart of a brand + giving it a voice. Visit https://freebeaaron.wordpress.com for FREE samples of my own brand + let me help you to engage (5/28)

SITUATION WANTED:  CD_AD_ILLUSTRATOR (NYC):Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (5/28)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/27)

SITUATION WANTED: Publicity: Publicist books radio talk shows in big cities & national shows for movies, actors & celebrities who want to share their message with MILLIONS of REAL LIVE LISTENERS. Contact: [email protected] (5/26)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (5/26)

SITUATION WANTED: FREELANCE AD TRAFFICKER (NY) Digital media specialist seeking freelance ad traffic positions on eves or wknds. Thorough knowledge of Doubleclick DFP. [email protected] (5/26)

SITUATION WANTED: CONTENT WRITER/PRODUCT NAMER/BRAINSTORMER: (LA): 15+ years in toy, kid products and licensing. Emphasis on healthy living. Let’s work! [email protected] (5/25)

SITUATION WANTED: DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled … Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (5/25)

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