Monday, May 23rd, 2011

Cynopsis: Kids!

Good morning. It’s Monday, May 23, 2011, and this is your first early morning Kids briefing. 

Disney India and UTV Motion Pictures enter into a creative deal to co-produce Disney-branded, family-targeted movies.  The new deal will see Disney and UTV work together on the creative for the movies, with UTV managing production, marketing and distribution on the projects.  Disney acquired the kid-targeted Indian TV channel Hungama TV in 2006, when it purchased an equity interest in UTV Software Communications, which owns UTV Motion Pictures, and it increased that stake two years later.


CBBC orders Incredible Edibles (10×30), a new food series hosted by Stefan Gates (Gastronuts) from Objective Productions.  The series and Gates will introduce kids to different types of foods, various cooking methods and new ingredients, and adventures, while encouraging them to ask about where different where their different foods come from.  Objective Productions is part of the All 3 Media Group.  The series will be executive produced by Objective Productions’ Paul Gilheany and CBBC’s Bridget Banton.


Discovery Channel will air a special new episode of Mythbusters, which features a myth selected online by viewers as part of joint promotion between the network and Pizza Hut, on June 1 at 9p.  The episode is exclusively presented by Pizza Hut.  Also as part of the promotion, Discovery Channel has created a Pizza Hut-branded environment around the episode.  Promotion elements are showcased in two short-form vignettes, created by Discovery Channel that will run during the custom episode.  Additional Pizza Hut-branded elements include custom show opens and closes, five minutes of extended program content, and tagged tune-ins. The Mythbusters integrated clips will also be available online at as will co-branded ads combining Mythbusters video content with Pizza Hut brand messaging.

Saban Brands releases the Power Rangers adventure game, Power Rangers Samurai Smash, for iOS (iPad, iPhone and iPod) on iTunes ($1.99).  The game features characters from the Nickelodeon series Power Rangers Samurai in 15 levels of game adventures, with three different survival modes.

Nickelodeon and IDW Publishing will release the first new Teenage Mutant Ninja Turtles comic series this August 2011 with a new installment of the original series.  TMNT co-creator Kevin Eastman leads the creative team on the new comic series.  Eastman will co-write with Tom Waltz (Silent Hill: Past Life, Infestation: Outbreak), and the series will feature interior art by Dan Duncan, with Sam Kieth and Walter Simonson creating cover art for issues one and two, respectively.  IDW and Nickelodeon have a long-term partnership to create and publish a new installment of the original Teenage Mutant Ninja Turtles comics and graphic novels.  Nickelodeon is set to premiere the new CG animated version of Teenage Mutant Ninja Turtles in fourth quarter 2012.

Random House Children’s Books reorganization of its paperback publishing program includes the launch of two new paperback book imprints, Ember and Bluefire, per Publishers Weekly.  While both new imprints will publish middle grade and young adult books, Ember will house trade paperbacks by noted authors and popular titles, mostly books that began at other Random House imprints and some original titles, with Bluefire serving as the home of high fantasy titles (nothing in the supernatural or paranormal romance genres), including classic series, which will be published in digest and trade paperback formats.  Random House Children’s Books existing imprints include Yearling, Laurel-Leaf, and Dragonfly.  Robin Corey VP and Publisher, Robin Corey Books and Paperbacks will be responsible for the Ember and Bluefire imprints.  Ember launches with 25 titles this spring including, Michael Scott’s Necromancer, Caroline B. Cooney’s They Never Came Back, and Token of Darkness by Amelia Atwater-Rhodes, as well as two original titles Amen, L.A. by Cherie Bennett and Jeff Gottesfeld; and Caissie St. Onge’s Jane Jones: Worst. Vampire. Ever.  Bluefire debuts this spring with six novels, which include Eoin McNamee’s The Ring of Five, Susannah Appelbaum’s Poisons of Caux: The Tasters Guild, and Guinevere’s Gift by Nancy McEnzie.  Bluefire will publish series such as 100 Cupboards by N.D. Wilson, the Beka Cooper trilogy by Tamora Pierce, and The Edge Chronicles by Paul Stewart and Chris Riddell.


Disney World Resort in Florida has officially opened the new 3D Star Wars attraction, Star Tours  The Adventures Continue, with Star Wars creator George Lucas, Disney President/CEO Bob Iger, Anthony Daniels (he played C-3PO) and lots of stormtroopers on hand for the event.  The new ride offers 50+ story combinations, so visitors will get a different experience with each time.  Star Tours  The Adventures Continue will open at Disneyland Resort in California on June 3, 2011.  Walt Disney Imagineering worked with Lucasfilm and Industrial Light & Magic to create and execute the new attraction.

Rubicon Group Holding (RGH) is named to design and produce The Red Sea Astrarium (TRSA), a new 184-acre themed entertainment resort in the coastal town of Aqaba, Jordan, which will focus on ancient Middle Eastern history and culture while also showcasing Star Trek.  Under a license deal with CBS Consumer Products, the new TRSA will feature a Star Trek space-flight adventure attraction (based on the 2009 movie), which is being developed by Paramount Recreation.  Slated to open in 2014, the US$1 billion entertainment resort is a green energy project and will incorporate the newest renewable technologies throughout, as well as hosting a “future pavilion” visitors and businesses about alternative energy sources.  RGH, a developer/producer of digital animation content and location-based entertainment, teamed with MGM to co-produce the animated series Pink Panther and Pals for Cartoon Network.

Marvel Entertainment inks a licensing deal with Super Rad, a maker of collectible items, to launch a line featuring Marvel super heroes including Thor, Captain America, Spider-Man, Iron Man, and The Hulk.  The Super Rad line will feature unique Marvel products including Do-It-Yourself vinyl figures, Do-It-Yourself resin statues, USB/thumb drives, MPR players, vinyl collectible trading charms, and Ningyo Dolls.

Tiger Aspect Productions enters into a license deal with Shanghai Franchise Enterprise Management Services Company for the rights to use the Mr Bean character brand for Mr Bean Coffee Shops in China.  Under the agreement, a group of six coffee shops will open this year in the provinces of Shanghai (Jiangsu and Zhejiang), with 12 more set to open in 2012.  Plans are also underway for Mr Bean merchandise to be offered at these stores.  Mr Bean and Mr Bean the Animated series have aired around the world and have also been supported with a strong licensing program, which includes DVD titles, video games, books and toys.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 20-22, 2011:
Pirates of the Caribbean: On Stranger Tides (Buena Vista) PG-13 Opening Weekend $90.1m
Thor (Paramount) PG-13                                                           $15.5m-3 wk total $145.4m
Fast Five (Universal) PG-13                                                       $10.6m-4 wk total $186.2m
Rio (Fox) G                                                                              $4.7m-6 wk total $131.6m
Priest (Sony/Screen Gems) PG-13                                             $4.6m-2 wk total $23.7m
Jumping the Broom (TriStar) PG-13                                           $3.7m-3 wk total $31.3m
Something Borrowed (Warner Bros.) PG-13                                $3.4m-3 wk total $31.4m
Water for Elephants (Fox) PG-13                                               $2.2m-5 wk total $52.4m
Tyler Perry’s Madea’s Big Happy Family (Lionsgate) PG-13          $990,000-5 wk total $51.8m
Soul Surfer (TriStar) PG                                                           $950,000-7 wk total $40.6m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 19, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1056; K6-11 455; TWEENS 9-14 299
DISNEY CHANNEL:     K2-11   792; K6-11 441; TWEENS 9-14 359
CARTOON NETWORK: K2-11   506; K6-11 303; TWEENS 9-14 237
DISNEY XD:               K2-11   151; K6-11 113; TWEENS 9-14   99
NICKTOONS:              K2-11    87; K6-11   62; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia:  On what show did Raj have to pay a pesty little sister a dollar to keep his secrets and from getting in trouble?  WHAT’S HAPPENING?  Kudos to: Jennifer Liang-National Geographic Kids/NY; John May-Cartoon Network/Atlanta; Richard Oren/NY; Mike Doyle-Spot on Media Consultants/Madison CT; Tom Boyd-WGN TV/Chicago; Brett Ashy-The Ashy Agency/LA; Richard Quan-Butler Shine Stern Partners/San Francisco; Matthew Bergeron-Disney Channels Worldwide/Burbank; Marisa Rodriguez-Disney XD/Burbank

Today’s Trivia Question:  Here’s an example of this successful businessman’s acumen:  “I’ll set him up in his own business.  I’ll capitalize it at $500,000 and amortize the principle over a ten year period!”  What does that mean?, he’s asked. “Who knows? That’s the way I run all my enterprises!”  Who is this millionaire?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: FREELANCE COPYWRITER/ION Media Networks/NY: Experienced copywriter needed for corporate communications writing/web copy, etc.; TV & entertainment copywriting a plus. EOE Apply at [email protected] (5/28)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8+ yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/ Nielsen/Scarborough/Simmons, etc… data a +. Apply: (5/28)

JOB OPENING: DIR PR/AMC/NY or LA: 6+yr PR exp in TV/Cble indstry. Exp w/ scrptd ent, premieres/screengs/pres junkets/film festvls. Strng talent relatns & writing skills/Media contcts. Rez: [email protected] (5/28)

JOB OPENING: COORDINATOR, STRATEGIC MKTG/USA Network/NY: Responsible for tracking & accuracy of all sponsorships, maintaining dept budget, & premiums. 2-3 yrs of mktg experience required. req#1646BR (5/28)

JOB OPENING: DIR, ON-AIR CREATIVE (FREELANCE)/NICK/NY: Provide strategic creative dir/leadership on all Nick prgrmng.  Exc creative, conceptual  thinking abilities; strong oral/written comm. Res: [email protected] (5/27)

JOB OPENING: VP TALENT BUS & LEGAL AFFAIRS/LA: Lead deal negotiation for DCL; internal bus. & creative units; handle outgoing deal mgmt responsibilities; exp bus. affairs/legal dept of entertainment company. #3753 (5/27)

JOB OPENING:  MEDIA PLANNER/NYC:   with 1.5 yrs + exp in all media types (TV, digital, , print, radio, OOH)  Profic. MS Excel,  PP.  Midsize agency.  Entertainment  account.  BA/BS req’d.  Plz send resume:  [email protected] (5/27)

JOB OPENING:  SR. ANALYST/DIGITAL RSRCH/DISNEY/CA: min 3 yrs exp in digital media research, comScore & Omniture or other web analytics tool, strong quant analytical & written skills. Apply at: ID 302034) (5/27)

JOB OPENING:  MANAGER  RSRCH/ABC/CA: min 5 yrs exp in TV rsrch, exp in Nielsen, quan analysis, strong analytical & written skills. Apply at: (req ID 297900) (5/27)

JOB OPENING:  SR MGR, DIG. MEDIA MKTG/Smithsonian/NYC: Daily mgmt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Entertnmnt exp big +. Apply at (5/27)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (5/26)

JOB OPENING: DIRECTOR OF MARKETING, AUDIENCE DVLPT/Nickelodeon/NYC: Set overall mktg strategy across all digital. 8-10 yrs of mktg. experience with focus on digital. EOE/M/F/D/AAP. Apply (5/26)

JOB OPENING: MEDIA STRATEGIST/NOISE/NY: Support clients’ interactive media needs. Pursue cutting edge media opps, craft interactive media strategies, plan/buy/place/measure & optimize media. Apply:!/careers (5/26)

JOB OPENING: SR RESEARCH ANALYST/Nielsen Co/NY: 2+ yr industry exp. National TV exp. preferred. Strong analytical, PPT, Excel skills. (5/26)

JOB OPENING: SENIOR MEDIA PLANNER/BUYER w/ Digital Experience/El Segundo:  Media Buying Agency seeking a media buyer/?planner with 3+?years of media experience. Please send resume to [email protected] (5/25)

JOB OPENING:   ADMINISTRATIVE ASSISTANT/Hallmark Channel/LA: 3+ yrs exp supporting senior execs. MS Office proficiency + TV/Production/Studio exp a must. See full posting and apply @ (5/25)

JOB OPENING: DIRECTOR SCHEDULING/Hallmark Movie Channel/LA: 3 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ (5/25)

JOB OPENING:   DIRECTOR PROGRAMMING/Hallmark Channel/LA: 5 yrs exp w/Cable/Broadcast TV. Prior program scheduling + Inventory/Asset mgt exp a must. See full posting and apply @ (5/25)

JOB OPENING:   SALES ASSISTANT- AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ (5/25)

JOB OPENING:   4 JOBS: DIRECTOR/SUPPROD (FIELD); SHOWRUNNER, POST PRODUCERS & EDITORS/NY: needed immediately for cable docu soaps. Major series credits required, docu soap preferred. Resume, reel, references to [email protected] (5/25)

JOB OPENING:   MANAGER, INTERNATIONAL MEDIA & AFFILIATE RELATIONS/WWE/Stamford CT: 4+ yrs exp with client relations (TV, media, knowledge of EMEA, etc.) Apply: (5/25)

JOB OPENING:   COMEDY WRITER/PROD/NAT’L SYNDIE DAYTIME TALK SHOW/NY:  For show/segment ideas & celeb hot topics segments. Exp: writer or comedy prod on talk show req’d.& strong knwldg  celebrity pop culture. [email protected] (5/25)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng rsch proj to support ent prgmng on TBC & TNT. BA/BS deg. 5+yrs mktg/media rsrch exp req’d. Prof in basic statistics/analysis. Res & C/L: [email protected] (5/24)

JOB OPENING: INTEGRATED SALES PLANNER /NEW YORK: Assist A&E Networks AE’s w/creating plans, integrated presentations & steward accts (5/24)

JOB OPENING: MEDIA ANALYST/Ebiquity/NYC: Analyze media plans on both a cost & quality basis. 4-6 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (5/24)

JOB OPENING: iPhone/iPad GAME APP DEVELOPER/NYC: Family entertainment co seeks creative programmer w/ 2 years minimum SDK, Objective-C and Cocoa skills; gaming experience a must; Email cover letter/resume to: [email protected] (5/24)

JOB OPENING: SALES PLAN’G ANALYST/NYC: prepare budgets & forecasts. Provide sales strategy & advise sales team on revenue & reporting. Apply (5/24)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (5/24)

JOB OPENING:  AE DIR RESPONSE/ION/NY: 4 yrs DR TV Sales, strong oral/written skills, duties: pricing, billing & develop new bus. client/agency contacts reqd. EOE full ad (5/24)

JOB OPENING:  ACCOUNT EXECUTIVE/WTIC/WCCT/Hartford: Seeking two AE’s: 3+ yrs, 1+ yrs sales/media exp  multi-media experience preferred; excellent negotiation skills; strong work ethic; desire to win. Resumes to [email protected] (5/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: CULVER CITY CA: Seeking Social Media intern for non-traditional advertising company for Summer. Must take course credit and be social media savvy. Check us out at . Apply at [email protected] (5/28)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (5/26)

SUMMER INTERNSHIPS CREDITS ONLY Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (5/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: CREATIVE MEDIA MIND: Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (5/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, “Touch by an Angel” meets “Why Did I Get Married”. I’m looking for studio executive assistance. [email protected] (5/28)

SITUATION WANTED:  Hard working marketing pro. Expertise in brand mgmt, licensing, promotions and integrated mktg seeks full-time NYC position. Passionate about working with great brands. Please contact [email protected] (5/27)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/26)

SITUATION WANTED: VO TALENT Rebecca Michaels – Confident, Caring, Quirky Voice Over talent delivers high-quality VO from home studio for all lengths of corporate & commercial gigs. Visit for demos & details. (5/25)

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Will Telecommute. Email: [email protected] (5/25)
SITUATION WANTED: BRAND MARKETING/SOCIAL MEDIA ROCKSTAR/NY: Highly versatile marketing pro. proficient in social media strategies, brand mktg &consumer engagement. Full time/Freelance. BBA Marketing [email protected] (5/25)

SITUATION WANTED: Executive level PUBLICITY position – well respected/solid publicity pro seeks position in NY/LA or wherever the opportunity arises. Willing and eager to relocate. Please contact [email protected] (5/25)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:recent reliable, and hardworking,college grad looking to work on a movie set for the summer, numerous experience under belt like dancing with the stars. [email protected] (5/24)

SITUATION WANTED: PRODUCTION ASSISTANT/NY:determined, dependable, film major looking to work on a movie set for the summer. various production experience. [email protected] (5/24)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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