Monday, May 19th, 2008

Cynopsis: Kids!

Good morning. It’s Monday, May 19, 2008, and this is your first early morning briefing.

MGM has purchased the feature film rights to author Jason Carter Eaton’s kid’s book The Facttracker (HarperCollins), which the studio intends to produce as a live-action movie.  David Silverman (Monsters Inc., The Simpsons Movie) is set to direct the picture from a screenplay by Carter Eaton and his writing partner Ian Lendler.  Shawn Levy’s (director, Night at the Museum) and his 21 Laps Entertainment and Marc Platt (Legally Blond franchise producer) and his Marc Platt Productions will co-produce The Facttracker, along with 21 Lap’s Tom McNulty and Platt’s Adam Siegel.  The book features illustrations created by artist Pascale Constantin.

Marathon Media and Studio 37 are adapting Marathon’s animated TV series Totally Spies! for the big screen, per THR.  With a budget of close to US$13 million, the movie will feature a mix of cel and 3D animation and is slated for a summer 2009 release.  The Totally Spies! movie is a prequel that will tell the back-story of how the three stars, teen girl from Beverly Hills, became international spies.  The Totally Spies movie has been pre-sold to films de l’Elysee (the Benelux), Mikado (Italy) and SPI (Eastern Europe).

Elsewhere in prequel land … Ruh roh!  Brain Levant (The Flintstones in Viva Rock Vegas, Are We There Yet?) will direct a made-for-TV Scooby Doo movie, according to  Set before the two most recent live-action feature films, the TV movie will take a look at life before those meddling kids were, well, those meddling kids.  According to the report, the team comes together when each applies for jobs as the school newspaper.  The project is slated to shoot in Vancouver this August.


Disney Club Penguin, the K6-14 targeted virtual community, is launching a new tool to help parents better manage more their kid’s online experience.  The new feature lets adults log on and view their kid’s account, change that child’s password and choose whether they can chat by selecting from pre-approved phrases or making their own messages.  Additionally, later this month the site will provide parents with the opportunity to set an integrated timer allowing kids to go on Club Penguin at a certain time of day and for a specific length of time.

Romania’s MediaPro Management SA acquires 50.1% of UK distributor Metrodome Group plc from TV-Loonland’s 61.7% share of the company.  With this deal TV-Loonland, coupled with its sale last week of the Hasbro Library back to Hasbro, has allowed the company to repay its outstanding debt.


Macy’s, Inc. and FAO Schwarz have inked an exclusive deal that will see FAO Schwarz will open FAO-operated shops (of varying sizes 200  3,500 square feet) within up to 275 Macy’s stores this fall 2008.  Ultimately the plan is to expand the FAO Schwarz stores to upwards of 685 Macy’s stores over the next two years.  Under the agreement, FAO Schwarz has named Macy’s the exclusive US retail store host of FAO Schwarz departments, and FAO Schwarz will be the exclusive toy department in Macy’s stores.  FAO Schwarz will continue to independently own and operate its own stores including its New York City Flagship store, its Forum Shops at Caesar’s Palace, Las Vegas and its website .  The pact also calls for FAO Schwarz products to be sold on .

Over the weekend qubo Channel supported its mission to promote healthy lifestyles for kids as well as the cable TV industry’s effort to rebuild New Orleans, by teaming with the National Cable & Telecommunication Association’s CableCares community service project, Kaboom!, the nonprofit group, along with tons of volunteers, to build a new playground at the Sarah T Reed Elementary School.  qubo Channel donated the resources as well as funding for build the playground.  The build coincides with NTCA’s annual Cable Show, taking place in New Orleans now.

EA’s Casual Entertainment Label will release the video game title Hasbro Family Game Night this fall 2008 for Wii and PlayStation 2.  Hosted by Mr. Potato Head, the title features six games including, Battleship, Yahtzee, Boggle, Connect Four, Sorry! And the new, Sorry! Sliders.  The release also includes a customizable digital game room, as well as a party mode that gives players the option to build a custom party game by choosing their game(s), number of players and setting a time limit.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 16-18, 2008:
The Chronicles of Narnia: Prince Caspian (Buena Vista) PG Opening Weekend $56.6m
Iron Man (Paramount) PG-13                                           $31.2m-3 wk total $222.5m
What Happens in Vegas (Fox) PG-13                                 $13.9m-2 wk total $40.3m
Speed Racer (Warner Bros.) PG                                        $7.6m-2 wk total $24.4m
Baby Mama (Universal) PG-13                                          $4.6m-4 wk total $47.3m
Made of Honor (Sony / Columbia) PG-13                           $4.5m-3 wk total $33.7m
The Forbidden Kingdom (Lionsgate) PG-13                        $1.0m-5 wk total $50.3m
The Visitor (Overture Films) PG-13                                   $687,000-6 wk total $3.4m
Nim’s Island (Fox) PG                                                      $580,000-7 wk total $45.2m
Prom Night (2008) (Sony / Screen Gems) PG-13               $455,000-6 wk total $43.5m
Source: Box Office Mojo


Sony Computer Entertainment Inc. (SCEI) appoints Shuhei Yoshida, as President, Sony Computer Entertainment Worldwide Studios (SCE WWS).  Yoshida, who has been with SCEI for 15 years, moves up to his new position from his previous role as SVP/US Studios, SCE WWS.

Target Entertainment names Helen Howells to the new position of Global Brand Director.  Howells will develop and drive commercial rights strategies for Target’s brands across all platforms.  She will work closely with Sarah Walker, Director/Marketing and Communications to develop brand messages and marketing strategies.  Additionally, she will also continue to oversee Target’s licensing and merchandising business, while working with Shelley Kerridge, Head of Licensing.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 15, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1114; K6-11 476; TWEENS 9-14 391
DISNEY CHANNEL:     K2-11   680; K6-11 418; TWEENS 9-14 350
CARTOON NETWORK: K2-11   501; K6-11 293; TWEENS 9-14 199
TOON DISNEY:           K2-11   110; K6-11   53; TWEENS 9-14   38
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
What was the name of the short-lived series starring Mary Kate and Ashley Olsen as pre-teen daughters of a single father/science professor? TWO OF A KIND   Kudos to:  Kyle Luna-Animation Insider/Tobyhanna, PA; Bob Eisenstaedt-Granite Springs Productions/Tampa, FL; Melissa Baumgart-HBO/NY; Meredith Wayne-TeleRep/NY; Brooke Carrie-Balihoo/Boise, ID

Today’s Trivia Question On the series Sweet Valley High, Elizabeth wrote for and was very involved with the school newspaper. What was the newspaper called?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING:  RESEARCH SPECIALIST/(The CW/New York): Sales Media Research Analyst experience. Proficient w/Galaxy,  NPower, Adviews & MRI. Team player, ability to juggle many projects.  Email:   [email protected] RE: UCTC/98308BR  (5/24)

JOB OPENING: SUPERSTAR SALES DIRECTOR: Needed For Tribeca Internet Company. Sell the CPM inventory at and partner sites. Must be aggressive and self motivated. Contact:  [email protected]  include your resume and sales history  (5/24)

JOB OPENING: VP, MKTG & LICENSING/NY, 4Kids Entertainment, Inc:  Brand Marketer, Client Services, Strategic, Creative, Team Oriented w/ exp in Toys & Games Mkting/Dev., min. of 10 yrs exp. BS req.  Resume to:  [email protected] (5/23)

JOB OPENING: MGR PLANNING & SCHEDULING/USA NETWORK/NYC: Manage all day-to-day on-air promo scheduling, including scheduling all on-air promotion in the traffic system. 3-4 yrs exp and BA degree req. Go to 820304 (5/23)

JOB OPENING: DEV ASST/LA:  Need long term temp to support VP of Devt at major cable network. Hard working,  highly organized/eager to help. Incredibly fast past paced office. Submit resumes to:  [email protected] (5/23)

JOB OPENING: TELEVISION PROGRAM ESTIMATOR/NYC:  2+ years exp estimating broadcast television programming for Upfront in a media/advertising agency. Freelance assignment  lasting approx. 3-4 wks.  Apply [email protected] (5/23)

JOB OPENING: MANAGER CONTENT DISTRIBUTION/FUSE/MSG Media-Santa Monica office:  3 yrs exp & travel required. For more info and to apply, go to and click on employment   (5/23)

JOB OPENING: DIRECTOR CONTENT DISTRIBUTION/FUSE/MSG Media-NY Office: 5 yrs related exp. required. For more info and to apply, go to and click on employment  (5/23)

JOB OPENING: AUDIO/POST PRODUCTION SUPERVISOR/NICKELODEON/NY: Sup & schedl audio for animated series, incld post SFX/mix/layback & delivery. Exp w/music, cast, direct, producing A+. Email:  [email protected]   (5/23)

JOB OPENING: PRODUCER, SHORT-FORM ORG. PROGRAMMING-LOGO/MTV/NYC: 4+yrs Programming exp, Strg editorial skills, Knwldge of content creation mobile/wireless. Knwldge of LOGO brands. EOE/M/F/D/AAP. Apply (5/22)

JOB OPENING: SALES ASST-DR/SUPERSTATION WGN/NY: Provide admin. & sales support to DR Dept; order entry, confirmations, pre & post logs to clients, etc. Apply @ [email protected] (5/22)

JOB OPENING:  PRODUCER/ SCRIPPS NETWORKS (HGTV/DIY/Food/FL/GAC) Knox: 5+ yrs prod exp long/short form Lifestyle TV/taped live/Online exp A+/exlent interpersonal skills. Full job descrip/apply at Knoxville Based  (5/22)

JOB OPENING:  PR COORDINATOR/HGTV/New York: manage press inquiries, requests & events, liaison w/ HGTV talent & production companies, provide Admin support to PR team. 1-3 yrs PR exp. Full details & apply (5/22)

JOB OPENING:  DIR PRODUCTION/LA: Mng movie prod for Disney Chl/ABC Family/Jetix; frm decision-mkg/budgt/prod to post. 7-10yrs TV, movie prod exp. Knowldg in guild and union agreemnts. Apply at: Req# 162325  (5/22)

JOB OPENING: DIG ASSET & CONTENT MGR/Starzmedia/NYC: 3+yrs dig asst mgmt & databas, vid/aud & techncl format knowldg. Mang dig cont assets(lng/shrt-form vids/trlrs/clips/imgs/sound)for co. Dig Media div. Apply:  [email protected]   (5/21)

JOB OPENING: EXEC ASST to PRES/CEO TV prod/Burbank: Manage daily schedule & travel/roll& track calls/excellent oral & written skills/well organized. 2-4 yrs exp. MAC, Word, Excel, Filemaker, Entourage.  Apply: [email protected]     (5/21)

JOB OPENING: DIGITAL SALES PLANNER/AETN, NY: Create Proposals, steward accts, servicing orders. 2yrs exp in advertising or sales research. Exc comm skills. Apply: (5/21)

JOB OPENING: FREELANCE JUNKET WRITER-PRODUCER/HALLMARK CHANNEL/LA: Create 30 minute hosted entertainment pieces. 3-5 yrs. experience. See full posting and apply at (5/21)

JOB OPENING: GRAPHIC DESIGNER/WEB MASTER/Charles Drew University/LA, CA: Provide high-volume desktop publishing design for print, media, and marketing materials, website postings and updates. See full posting at (5/21)

JOB OPENING: AFFIL MKTG MGR/Versus/PHIL: Work w/ Dir, Consumer & Affil Marketing & Comcast Corporate to drive affiliate distribution & build value. Read more/apply: (60610BR) (5/20)

JOB OPENING: PRGRM PLAN’G & SCHED MGR/VERSUS/PHIL: Execute program scheduling plan for the network and assist with all aspects of planning and scheduling. Read more/apply (Req #60727) (5/20)

JOB OPENING: SR MOTION DESIGNER, CREATIVE SRVCS/Versus/Phl: Dvlp/exec new & innovative design & layout solutions. 6+yrs of complex related exp. Exc. creative/comm. Skills. Read more/apply: (Req 61368BR) (5/20)

JOB OPENING: SR WRITER/PROD/VERSUS/PHL: 5 yrs nat’l cable or ntwrk TV exp. Exc creative & comm. skills. Resp for writing/prod’g compelling on/off-air promotion. Read more/apply (Req# 51639BR) (5/20)

JOB OPENING: VP INTERNET STRATEGY/DVLPMNT/ Comcast/Versus/Phil: Mng network’s consumer Internet presence. 7+yrs related exp Internet prod & editorial. 3+yrs Sr mngmnt role. Read more/apply: (Req # 60341BR)   (5/20)

JOB OPENING: RSRCH MGR/VERSUS/PHIL:Analysis of ntwrk viewership, dvlp estimates, supports all deprtmnts.        Expr in Nielsen Npower, Galaxy, Navigator required.4-5 yrs rsrch exp. Read more/apply: (req #60861BR) (5/20)

JOB OPENING: SR MKTG GRAPHIC DESIGNER/VERSUS/PHL: Create variety of mktg materials. 10+ yrs graphic designer w/ some ent ind. exp  Background in prod of collateral/print/internet ads. Read more/apply: (Req # 61372BR) (5/20)

JOB OPENING: A/P SUPERVISOR/LIFETIME TV/NY: seeking a detail oriented, self-starter to join our A/P Department with auditing of expense reports, verifying expenses. Apply at: (5/20)

JOB OPENING:  ASSOC ACCT EXEC/Music Choice/Los Angeles:  Responsible for all aspects of account management including sales, promotions development of relationships.BS or BA required. Min 3 yrs sales & marketing exp in cable/related industry w/track record for achieving results. 50% travel. [email protected] (5/20)

JOB OPENING:   MUSIC CHOICE/NYC/SALES PLANNER:  Manage proposal process; update sales materials.  Manage small-scale accounts. Identify/ research prospects.  2+ yrs exp. at ad agency or network. [email protected]  (5/20)

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JOB OPENING:  TRAFFIC SUPERVISOR/Cablevision/NY, NY:   Min. 4 yrs Traffic experience.  Strong exp. with  OSCAR system, order entry, admin & reporting modules. View full posting and apply to req id 6117BR  (5/20)

JOB OPENING:  RESEARCH MGR/FOOD/HGTV AD SALES (2 POSITIONS)/NY:5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d.See full job description/apply at (5/20)

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP/CREDITS ONLY:  Film Prod. company and financier is looking for self starters. Learn all aspects of film production. Strng comm skills & good attitude, begin ASAP. thru summer. [email protected]  (5/23)

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SUMMER INTERNSHIP CREDITS ONLY:  DIG MEDIA INTERN/Starzmedia/NYC: Undergrads/3.0+ GPA/currently enrolled in univ., 20-35 hrs/wk. Work on several chllnging projects (i.e. viral distrib and Broadband Channel comp. review) Apply: [email protected] (5/21)

SUMMER INTERNSHIP CREDITS ONLY: WordWorld Consumer Products (unpaid) Internship: 3days/ wk for DB setup/maintenance, product inventory, trade show prep, market research, admin support.  Send resume to: [email protected]    (5/20)

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