Monday, May 14th, 2007


Cynopsis: Kids!


Good morning. It’s Monday, May 14, 2007 and this is your first early morning briefing.

The first movie trailer for Bratz: The Movie is now online.  Set for release August 10, 2007, the movie is produced by Avi Arad, Lionsgate Films and MGA Entertainment. ( )

Industrial Light & Magic will create the visual effects for Marvel Studio’s upcoming Iron Man movie, per Hollywood Reporter.  On the flip side, audio design and audio mixing on the movie will be taken up by Skywalker Sound.


As it reaches its first anniversary this month, BabyFirstTV will introduce its new programming lineup on Monday, May 28, 2007.  The new line-up features the debuts of series including: Shushybye Baby; Harry The Bunny; Arty Party; Peekaboo, I See You; Where Do They Go?; Musti; Clay World; What Is It?; and Spirello.   BabyFirstTV is currently available in 68+ million households worldwide and is a monthly subscription-based service in the US.

From Iron Man to Iron Kid – Channel One Russia Worldwide TV (C1RW) has acquired BRB Internacional’s animated action/adventure series Iron Kid.  C1RW, which broadcasts in Russian to many former soviet republics in addition to Israel, Germany, the UK, Canada, Australia and some eastern European countries, plans to debut Iron Kid this fall 2007 on TV Nanny KID’s channel, a digital pay channel.  The deal comes a month before DISCOP, the Eastern European commercial TV market, which will be held in Budapest, June 20-22, 2007.

Televix Entertainment has sold the cable rights for the animated series Chaotic to Jetix Latin America.  The 40 episode half-hour show targeted to K9-12 is an adventure and fantasy series currently broadcasting in the U.S. on Saturday mornings on Fox.  Jetix Latin America is planning to launch the series by 4Q2007.  Televix Entertainment will be offering Chaotic and other series to Free TV channels in Latin America during the LA Screenings this month.


Toei Animation has established an in-house licensing division that will be based in LA and focus specifically on the US market.  To lead its new licensing unit Toei has tapped Coy Edmunds as Director/Business Development and Licensing. The Toei licensing group will be at the NY International Licensing Show next month launching with its Digimon brand.

More than a month out from the release of the animated movie Ratatouille, Disney/Pixar launched The Big Cheese Tour over the weekend at Disney World in Florida.  Based on the upcoming movie, which opens June 28, 2007, The Big Cheese Tour features a ride (down a 25-foot wedge of cheese), a sneak peek at the movie, cooking demonstrations as well as Ratatouille video game demos, and a behind the scenes look at the making of the movie.  Set to make stops at events/food festivals throughout the summer, promotional partners for The Big Cheese Tour include Intel Corporations, General Mills, and Samsung and THQ.

Jakks Pacific has completed a master toy licensing deal for Shushybye, a baby-preschool targeted brand.  Under the agreement Shushybye toys will be released as part of Jakks’ Child Guidance brand.  First up will be a line of play toys based on the Shushybye property.

Simon & Schuster Children’s Publishing has inked a publishing deal for Exodus Film Group’s CG-animated movie, Igor.  The publisher’s Simon Scribbles and Simon Spotlight imprints will publish a total of seven books, in various formats, based on the tween-targeted comedy.  Currently in production, Igor will be distributed by The Weinstein Company and is set for a wide release October 24, 2008.  Directed by animation veteran Tony Leondis, the movie has a significant cast of celebrity voices.

With all that climbing there’s no doubt Spidey is thirsty. Cott Corporation has released special Spider-Man 3 carbonated drinks in the US in partnership with Wal-Mart.  Under a license from Spider-Man Merchandising, Cott’s special Spider-Man 3 sodas come in three flavors  green apple, blue raspberry and orange in 12-pack 8 ounce cans.  According to Cott, the drinks have 33% less sugar than regular sodas.

RWS & Associates Entertainment and Educational Adventures have entered into a licensing deal to market and distribute the Danger Rangers Safety Rules! Live Show into entertainment venues.  Under the deal the live show will be marketed to theme parks, cruise ships, resorts, shopping centers and conventions.  Now in its second season, the show is co-produced by RWS and Educational Adventures.


Vuguru Productions, Michael Eisner’s new media company, has teamed with, Ckrush’s online musician/fan social network, to offer unsigned musicians the chance to have their music on a soundtrack for Vuguru’s online series Prom Queen (80×90-seconds).  Musicians with profiles, or who create profiles at and upload original music, can enter to win the chance to have their music featured in future episodes of Prom Queen, series and in future DVD releases.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 11-13, 2007:
Spider-Man 3 (Sony / Columbia) PG-13                 $60,000m-2 wk total $242.1m
Disturbia (Paramount (DreamWorks)) PG-13          $4.8m-5 wk total $66.3m
Delta Farce (Lionsgate) PG-13                              Opening Weekend $3.5m
The Invisible (Buena Vista) PG-13                         $2.2m-3 wk total $15.5m
Next (Paramount) PG-13                                      $1.6m-3 wk total $14.6m
Meet the Robinsons (Buena Vista) G                      $1.6m-7 wk total $94.1m
Blades of Glory (Paramount (DreamWorks)) PG-13 $1.4m-7 wk total $113.8m
The Ex (MGM (Weinstein)) PG-13                          Opening Weekend $1.4m
Are We Done Yet? (Sony (Revolution)) PG              $950,000-6 wk total $47.4m
Waitress (Fox Searchlight) PG-13                          $636,000-2 wk total $788km
Source: Box Office Mojo


Patricia Wyatt, President, HIT Entertainment has stepped down from her position.  For the short term HIT’s CEO, Bruce Steinberg will assume Wyatt’s direct responsibilities.  While no reason was offered for her exit, the company said Wyatt would continue on as a consultant to HIT to assure a smooth transition period while pursuing other opportunities.

Emily Bickford Lansbury has joined Jane Startz Productions as Director/Literary Affairs.  She is looking for kids and young adult books as well as original fiction screenplays to develop for film and/or TV.  Startz Productions is currently working on an adaptation of Judy Blume’s book Deenie.

Coy Edmunds has been named Director/Business Development and Licensing, Toei Animation.  Most recently, Edmunds served as Director and Agent, Focus Sports management, Inc.  Previously he was Marketing Manager, United Global Artists (Tokyo) and as a legal consultant for the Law Offices of Timothy D. Myers.

Answer to Yesterday’s trivia question: Who plays Greg on the show “Yes, Dear”?  ANTHONY CLARK Kudos to: Kimberly Keeley-Safety4Kids/Stamford, CT; Kaylan Clemons-Graduate Research Assistant/Atlanta; Lynn Brunelle-Three Chicks Productions/Seattle; Margaret Grace King-peggerziggy/Las Vegas

Today’s Trivia Question: What is the name of the family dog on the show “The Jetsons”?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Jennifer Franko – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: PLANNER/Oxygen/NY: Support 2 AE’s in Direct Response w/ all aspects of sales. Must be detailed oriented w/strong comp skills and a team player. 2+ yr cable exp or advertising agency. Resume to: [email protected] (5/19)

JOB OPENING: INTEGRATED MARKETING COORDINATOR/NYC: Reports to the SVP & VP. Oversee administrative duties. Advanced knowledge of MS Office Suite. 1-2 yrs exp. SAP a plus. Apply: Req ID: 83109 (5/19)

JOB OPENING: QUANTITATIVE AUDIENCE ANALYST/Latitude/Boston: Primary research consultancy seeks exceptional thinker, strong quant bkgrnd, experience in SPSS/etc. Apply/info: [email protected] (5/19)

JOB OPENING: MANAGER, HR-NBC UNI/CA: Provide HR Management support for NBC Universal TV Network & Studio. Degree w/ min 3 yrs related exp. keyword job#592603 (5/19)

JOB OPENING: DIRECTOR, ONLINE MARKETING/HGTV/Knoxville: Dev & manage high-profile interactive ad/content that builds viewership, enhances user exp,leverages ad $/assets. 5-7yrs exp pref’d. [email protected]; #6105-U (5/19)

JOB OPENING: SR. RESEARCH ANALYST/FSN/LA: 3+ yrs cable/broadcast research. Nielsen systems exp. Strong knowledge of PhotoShop/Flash/Scarborough. Strong presentation /analytical/communication skills. Reply to (5/19)

JOB OPENING: MEDIA PLANNING COORD//Disney/BURBANK: Schedule OAP spots, maintain logs. Understanding of basic promo elements on TV needed. Knowledge of GRiPIT is required. Visit REQ 82521 to apply (5/19)

JOB OPENING: PROGRAM PLANNING COORD/Disney/BURBANK: Media Planning/promotional planning for Playhouse Disney and ABC Kids. Multi-tasking skills and attention to detail required. Visit    REQ 82520 to apply (5/19)

JOB OPENING: VICE PRESIDENT, PR/Classic Media/NY: Min 10 yrs exp, esp. ent/media with consumer focus. Develop publicity strategies, manage 10+ brands, serve as co. spokesperson. Apply to [email protected] Job# 8777 (5/19)

JOB OPENING: VP, PRGRMNG OPS/AMC & WEtv/NYC: Oversees team to ensure prgrms are brdcst on schedule, edited for commercial insertion & meet tech. req. 8 yrs+ mngng prog. ops at ntwrk or film studio; Res: [email protected] (5/19)

JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] (5/19)

JOB OPENING: SVP, MySpace Sales/FIM/Los Angeles, CA: Create sales strategy and drive advertising revenue from direct customers and agencies. 15+ years in media sales, recognized industry presence. Resumes: [email protected] (5/19)

JOB OPENING: SALES PLANNER/Comcast Networks/NY: Create upfront/scatter plans. All deal maint & stwrdshp; support to sales team. Liaison btwn AEs & agencies. 2yrs sales/planning prfrd. Send to: [email protected] (5/18)

JOB OPENING: SUPR, LIC CONTENT/Rainbow/LI & NYC: Resp for prog invent, tracking & spec. projects. Invent admin exp pref w/strong database & reporting skills. res: ref #2978BR (5/18)

JOB OPENING: PROD ASSOC/LIFETIME TV: Work on brdbnd video content on; Exp TV production & Final Cut Pro.a must. Apply: [email protected] (5/18)

JOB OPENING: AD SALES MKTG MGR/WEtv/NYC: Dev & exec multi-platform, integrated partnerships for key clients w/our National Ad Sales team.Creative media mktg & sales savvy prof w/proven record. ref #2749BR (5/18)

JOB OPENING: PR DIR/AMC tv/NYC: Dir consumer PR team’s publicity campaigns & initiatives. Dev, exec &Mng media relations plans for prog publicity. 6+yrs Agency/corp exp. TV pref. Scripted ent nec. ref #2956BR (5/18)

JOB OPENING: VP, RESEARCH & PLANNING/MTVN/NYC: Strong background in quantitative research & Nielsen data. Knowledge of cable industry, 10 yrs exp in research/media, strong analytical skills. EOE/M/F/D/AAP (5/17)

JOB OPENING: SR WRITER/PRODUCER: 5 yrs promos and mktg exp w/ a major network. Create cutting edge promos for Court TV. Need award winning reel. Resumes: [email protected] (5/17)

JOB OPENING: ACCT EXECUTIVE (DC): News Channel 8 seeks a candidate motivated in developing New Biz. w/ strong presentation & negotiation skills. Min. of 2-3yrs media sales, TV, cable and/or newspaper exp. Apply to [email protected] EOE (5/17)

JOB OPENING: PR DIRECTOR/BBCWWA/LA: Promot awrns of BBCWWA bus, excelnt media contacts, tlnt mngmnt, knowledge of crew unions, event planning, 6+ yrs media exp. RE: Cvr ltr & res [email protected]. EOE (5/17)

JOB OPENING: PUBLICIST/BBCWWA/NY: Plan, manage, implement publicity campaigns for BBC Worldwide businesses across the US. 2+ yrs exp in PR/television RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: COMMUNICATIONS COORD/BBCWWA/NY: Distribute daily press summ, maintain press archive, liaison-consumer relations, coord travel & events. Media exp+ fast learner, adaptable RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: MEDIA COORD/BBCWWA/NY: Mng media imgs & assets, ovrsee press kit/dvd prod, coord mailings, fulfil media reqsts, maintn wbsite, org events. Media exp+ strng org & wrtng. RE: Cvr ltr & res [email protected] . EOE (5/17)

JOB OPENING: REGIONAL DIRECTOR AFFILIATE SALES/Scripps Networks/Knoxville TN: Responsible for the SE Region, seek 5 yrs affiliate sales experience and experience managing a team. To Apply: (5/16)

JOB OPENING: ACCOUNT EXECUTIVE/Generate network ad sales revenue. Maintain internal and external relationships for Radio Disney. 2-5 years media/ad sales experience required. Apply: Req ID: 71308 (5/16)

JOB OPENING: SALES ASST/AMC/WE tv/LA: Assist AE w/daily sales/service of clients. Hvy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref #3136BR (5/16)

JOB OPENING: DIR, DEVELOPMENT & ACQUISITIONS/NAT GEO CHANNEL/Washington, DC: Create, develop, evaluate, & reco programming; supervise acquisition efforts; 7+ yrs program develop; non-fiction preferred, apply at (5/16)

JOB OPENING: OFFICE MGR/NAMIC, NYC: Operations, project mgmt, web support to diversity org. 3-5 yrs experience required. For full description and to apply: (5/16)

JOB OPENING: PRODUCTION & PROMOTIONS MGR/WALT DISNEY INTERNET GROUP/LA: Provide support for all ad-supported products in Disney Online’s Premium Content team. Apply at: and search on JOB ID#: 73173 (5/16)

JOB OPENING: VP/DIRECTOR CONSUMER PRODUCTS/LICENSING SALES/4 Kids Ent/NY: 8+yrs mngmnt in New Biz/Sales/Marketing/Consumer with toy/game/gift and kids marketplace exp with ages 8-14. Res to: [email protected] ( 5/15)

JOB OPENING: ENTRY LEVEL JOB-ASST MEDIA BUYER/ABACUS MEDIA/SANTA MONICA. Learn media business. BA degree, PC prof, Good phone skills, Detail oriented, Web knowledge a plus. E-mail resume: [email protected] (5/15)

JOB OPENING: MKTG MGR/LIME/NYC: Handle branding/mktg/promo campaigns, events & outreach. 3yrs+ online/multi-platform exp. Strong writing/org. skills + interest in category a must. Flexible, team player is key. Apply: [email protected] (5/15)

JOB OPENING: SUPERVISOR, ONLINE MKTG/iN DEMAND/NYC: Manage and update all product websites. Contact for vendors, agencies etc. 4 yr degree + 3 yrs web mktg exp in TV/entertainment. Resume to: [email protected] EOE(5/15)

JOB OPENING: MARKETING MANAGER/iN DEMAND Networks, NYC: Develop marketing plans. Implement media planning and ad efforts. Min 5 yrs broadcast, cable, studio or agency. No relo. Apply at [email protected]. EOE. (5/15)

JOB OPENING: DIRECTOR DIGITAL MEDIA/IN DEMAND/NYC: Develop/launch new prgrmng concepts & mng on-line prgrmng initiatives. Must have BA, 3-5 yrs media exp & digital media platforms exp. Apply at [email protected]. No relo. (5/15)

JOB OPENING: MGR INTERNATIONAL LICENSEE COMPLIANCE/Nickelodeon NY: 35 yrs experience in licensing and royalty operations, customer relations; bilingual Spanish; strong Excel; B.A./B.S. EOE/M/F/D/AAP. Apply (5/15)

JOB OPENING: AE, NEW MEDIA/Discovery/NY: Sell interactive ad solutions. Strong sales skills, able to position DCI’s interactive suite vs on-line/on-air. 5 yrs sales exp, min 2 years internet sales. Apply: (#4715) (5/15)

JOB OPENING: VP, PROG. & SCHEDULING//Discovery/MD: Oversee scheduling/optimize ratings by leveraging prog. inventory and premieres. Develop/research/design long-term prog./scheduling strategy. Apply: (#5225) 5/15)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 7 yrs+ agency Buying Spot TV exp a must; Resumes to: [email protected] or call 845-732-8943 (5/16)

JOB OPENING: SUPERVISOR/SPOT TV GROUP/Pearl River NY(15 miles from NYC): Lead/train Media Buyers and Assistants. 5 yrs+ supervisor Spot TV & 10 yrs+ buying exp a must; Resumes: [email protected] or call 845-732-8943 (5/15)

JOB OPENING: SR. NEGOTIATOR/National Broadcast/Pearl River NY(15 miles NYC: Exp in all areas of Nat’l Brdcst placement. Strong analytical & presentation skills req’d. Resume: [email protected] or call 845 732-8943 (5/15)

SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: The City, a mgmt. co. in Culver City is seeking summer interns. Need to be computer literate, detail-oriented w/ strong communication skills. E-mail res to [email protected]  (5/18)

SUMMER INTERNSHIP CREDITS ONLY: UMG, a mrkting, dist. & manufacturing co. is seeking summer interns. Need to be computer literate, detail-oriented w/strong communication skills. E-mail res to [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: SALES/MARKETING INTERN/VITAC, Los Angeles/North Hollywood Office: Intern wanted to assist in growing and maintaining existing base of captioning/subtitling clients and prospects. Contact: [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: Int’l language services facility, in Miami, looking for bi-lingual comm. majors with interest in language customization/production biz.Get involved in all aspects of telenovela, reality TV, series television revisioning. Apply: [email protected] (5/18)

SUMMER INTERNSHIP CREDITS ONLY: Sundance Channel/NYC: Seeks summer intern in its PR dept. Great opportunity to learn first-hand about tv publicity & independent film. Must be highly motivated & proactive. Apply: [email protected] (5/16)

SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/Short Hills, NJ: Intern with math and writing skills wanted for the CBS TV Distribution research department. Flexible hours. Applicants should be proficient in Office software. EOE [email protected] (5/16)


SITUATION WANTED: Dedicated/hard working soon to be grad seeking ENTRY LEVEL/PRODUCTION ASST job in NYC. Highly organized, energetic and willing to work hard. Experience in Final Cut/After Effects. Contact [email protected] (5/17)

SITUATION WANTED: ENTRY LEVEL/NYC. Smart/creative college grad. 2 yrs exp. interning in TV programming/research and 2+ yrs as admin asst. Hard worker/quick learner/good attitude would be great dept/exec asst. [email protected] (5/15)

SITUATION WANTED: PRODUCTION ASSISTANT: LA area; Skilled, hard-working, detail-oriented. Willing to work long days with serious productions. Can work full-time June 22-August 5 [email protected] (5/15)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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