Monday, May 12th, 2008



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Good morning.  It’s Monday, May 12, 2008, and this is your first early morning briefing. 

It’s Upfront Week for the broadcasters, and a few early pickups and renewals have already been made (read on!).  One announcement expected to be official at midday today is NBC‘s announcing Jimmy Fallon will become NBC’s newest late night talent as host of Late Night (probably in June 2009 when Conan O’Brien will step into the retiring Jay Leno’s host seat). 

Tonight’s Finales:
ABC: Samantha Who? at 932p; The Bachelor: London Calling at 1002p
MTV: The Hills at 10p


ABC will bring back Boston Legal for a fifth season this fall after the network concluded negotiations with creator David E. Kelley over the weekend. Originally, the network wanted to hold Boston Legal for midseason. This agreement may also usher in a series pickup for the drama Life on Mars, an American version of the British series with the same title, which Kelley owns the rights to.

FOX gave the 30m comedy ‘Til Death a pass for another season, but Back to You was not picked up for a second season.

The final two seasons of ABC’s Lost will be extended by one hour each, taking both seasons to 17 total hours instead of 16. Since the WGA strike cut back this current season by three hours, ABC added the two hours to equal the same number of episodes that the produces and the network negotiated in 2007. It is unlikely, though Lost will be extended further beyond these 34 remaining hours. This season’s finale which airs on May 29 was recently lengthened to two hours.

The CW ordered season three for The Game from CBS Paramount, reports Variety.

ABC has ordered 13 episodes of Opportunity Knocks from Katalyst Prods and 3 Ball Prods, and the show is probably looking at a fall berth.  The gamer has hosts traveling house to house asking questions and awarding cash for the right answers.  Sounds a little like the final segment of Let’s Make a Deal when you earned cash by having weird items in your bag, doesn’t it?

The CW ordered a pickup of Stylista, the second fashion reality series from Tyra Banks and Ken Mok. In Stylista, eleven contestants will battle for an editorial job with Elle magazine. It is likely the series will air on Wednesday nights making that night a full Banks/Mok night along with their America’s Next Top Model series. The new series is from 10 by 10 Entertainment and Bankable Productions in association with Magic Molehill Productions and Warner Horizon TV.

FOX decided to move ahead with the J.J. Abrams drama Fringe produced by Abrams’ company Bad Robot and Warner Bros. and may add it to the schedule this fall. FOX granted pickups for two other new shows, the animated Class Dismissed (formerly Sit Down, Shut Up) from Sony Pictures Television and 20th Century Fox Television and the comedy The Inn from 20th Century Fox Television, Reveille and Principato-Young Entertainment.

The CW tapped independent studio Media Rights Capital to program its Sunday night block. The network announced last week that it will turn over its Sunday night programming to an outside entity in order to concentrate on Monday-Friday programming. Viewers will see the partnership take fruition this fall as two new dramas and two new comedies will begin airing on Sundays.

Newport Television, LLC based in Kansas sold four television stations to Washington-based Cowles Company. The four California stations involved in the transaction include KCOY-TV and KKFX-CA/Santa Barbara-Santa Maria and KION-TV and KMUV-LP/Monterey-Salinas.

Weekend Box Office Estimates: May 9-11, 2008
Iron Man (Paramount)                              $50.5 million – 2 wk total $177.1m
Speed Racer (Warner Bros.)                      $20.2 million – opening weekend
What Happens in Vegas (Fox)                    $20.0 million – opening weekend
Made of Honor (Sony)                               $7.6 million – 2 wk total $26.3m
Baby Mama (Universal)                             $5.8 million – 3 wk total $40.4m
Forgetting Sarah Marshall (Universal)         $3.8 million – 4 wk total $50.8m
Harold and Kumar Escape from Guantanamo Bay (New Line) – $3.2 million  3 wk total $30.7m
The Forbidden Kingdom (Lionsgate)           $1.9 million – 4 wk total $48.3m
Nim’s Island (Fox)                                    $1.3 million – 6 wk total $44.3m
Redbelt (Sony Classics)                            $1.1 million – 2 wk total $1.2m
Source: Box Office Mojo


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MTV picked up a new reality game show from FremantleMedia North America called The Phone with executive producer Justin Timberlake. The Phone will debut this fall and is based on a Dutch reality game show from Park Lane Productions. Taking a cue from films such as Bourne Identity, The Phone will open each episode with two hidden cell phones ringing at opposite ends of a major city. Whoever answers the phones will have five seconds to decide if they are playing, then the pair works together through challenges and race against time to win a large cash prize.

VH1 ordered another new reality series, reports THR, this one featuring Eddie Griffin and tentatively titled Eddie Griffin: Going for Broke. The eight-episode series produced by Grief Co. the production company behind A&E’s Gene Simmons: Family Jewels will look at how Eddie balances his life as a player and family man.

Various casting briefs:

  • Portia de Rossi will co-star in the unnamed ABC comedy pilot from Victor Fresco and 20th TV. The single-camera project is set in an office about an upstanding guy trying to do well in an amoral world.
  • Jennie Garth will join The CW‘s spinoff of Beverly Hills 90210 in the recurring role as Kelly Taylor, her character from the original series. Now, Kelly returns to her alma mater, West Beverly Hills High as a guidance counselor. The network has officially granted the series from CBS Paramount a go-ahead.
  • Morena Baccarin will take on the female starring role in ABC‘s untitled drama pilot from Dave Hemingson which will also be produced by 20th TV, says THR. The drama is about a law school graduate from an ordinary blue-collar background who joins an upscale boutique law firm in L.A. Morena will play a Beverly Hills-native and one of the new associates at the firm.
  • Steve Howey and Lee Thompson Young both joined ABC‘s comedy pilot Five Year Plan from UMS about a group of friends in their 20s who contemplate what will happen in the next five years and beyond.
  • Ruben Santiago-Hudson was added to the ABC drama pilot Castle from ABC Studios.

Casting Call: HGTV’s series Carter Can starring Carter Oosterhouse would like gregarious homeowners who live within a 50-mile radius of South Bay contact the producers with challenging home improvement projects. Renovation projects could be updating an old-fashioned kitchen or enhancing a backyard to make it a “living” room. Selected homeowners will receive a two-day home improvement project from Carter and his five-person team. Carter will even throw in a modest budget for materials. Those homeowners who already have a budget allocated for their project and a story as to why the project needs to happen will be given more consideration. For information and to receive an entry application, send an email to Tina at

Casting Call: Fuse TV wants stories from band members that involve a serious issue affecting the band’s success. The situation could involve a band member’s addiction or anger management problem or anything similar. In order to be considered, all members of the band must participate and all members must be engaging and well-spoken and be willing to confront the problem openly. This opportunity could give bands great exposure and all music genres will be considered. Send a brief description of the band member’s troubles, photos of the band, contact information as well as video and website links to


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   The big social networking players have turned their attention toward a long-standing problem on the net usually referred to as data portability. MySpace was the first to announce a new set of tools that store all the usual profile info sites ask for then automatically transfer it to new sites you sign up for. A central, updateable interface will automatically share public profile data with Yahoo, eBay, Photobucket and Twitter. Not to be outdone, Facebook announced Facebook Connect, enabling third party sites like Digg to connect to user profiles, friends, photos, events etc. Participating web sites will also be able to allow users to log in and create accounts using their Facebook names and passwords.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY“Hey You Guyyyys!” Sesame Workshop begins production in New York City this month on the new version of the K6-9 aimed reading readiness TV series, The Electric Company.  The original incarnation of the series ran on Public Television stations in the 1970s.  Still one of my favorite TV shows from when I was a kid. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: LA’s Echo Bridge Entertainment inked its first licensing deal from the Alliance Atlantis International Distribution catalog with France’s Canal J picking up 24 episodes of Degrassi: The Next Generation and 13 of Instant Star.  MTV Spain and Portugal acquired the first three seasons of Instant Star (39 episodes) while Belgium’s Vitaya took 51 of reality series Debbie Travis’ Facelift.  In Australia, ABC bought 20 episodes of the preschool series Lunar Jim.   Full edition: CYN INTERNATIONAL


Thursday – A18-49 Analysis: ABC held onto first place Thursday night with 4.5/12 A18-49, according to final national ratings from Nielsen Media Research. Survivor on CBS won at 8p with 4.1/12. ABC then out-paced the competition for the rest of the evening as Grey’s Anatomy did best at 9p with 6.4/16 and Lost found the top spot during 10p with 4.7/13.

Live + Same Day Household Ratings: Thursday, May 8, 2008 (May Sweep Day 15) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 9.6/16          Survivor: Micronesia 7.5/13, CSI 11.4/18, Without a Trace 9.8/16

ABC: 7.6/12           Ugly Betty 5.6/9, Grey’s Anatomy 10.5/16, Lost 6.6/11

FOX: 4.4/7             Are You Smarter Than a 5th Grader? 4.9/8, Don’t Forget the Lyrics! 3.9/6

NBC: 4.4/7            My Name Is Earl 4.1/7, Scrubs 3.6/6, The Office 4.6/7, 30 Rock 3.5/5, ER 5.3/9

CW: 2.1/3             Smallville 2.5/4, Supernatural 1.6/3

UNIV: 2.0/3         Al Diablo con los Guapos 2.2/4, Fuego en la Sangre 2.3/4, Amas de Casa Desesperadas 1.4/2

MNT: 0.8/1            My Thursday Night Movie: I Witness 0.8/1

TELE: 0.6/1           La Traicion 0.5/1, Victoria 0.8/1, Pecados Ajenos 0.7/1

A18-49: ABC 4.5/12, CBS 4.3/12, NBC 2.8/8, FOX 2.0/5, UNIV 1.8/5, CW 1.3/4, TELE 0.4/1, MNT 0.3/1

Friday – A18-49 Analysis:  CBS was the undisputed winner Friday night at 2.0/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS won at 8p with Ghost Whisperer at 2.1/8. Then during 9p, ABC with TV’s All Time Funniest and CBS with Moonlight tied for #1 at 1.9/6 each. Being the solo champ at 10p, CBS posted a 2.2/7 for Numb3rs. 

Live + Same Day Household Ratings: Friday, May 9, 2008  (May Sweep Day 16) time period averages. Source: Nielsen Media Research

CBS: 5.5/10      Ghost Whisperer 5.6/11, Moonlight 5.0/9, Numb3rs 5.8/11

ABC: 4.2/8         TV’s All Time Funniest 4.3/8, 20/20 4.2/8

NBC: 3.8/7         Most Outrageous Moments [r] 2.8/6, Most Outrageous Moments [r] 2.8/5, Dateline 4.2/8

CW: 2.4/4          Friday Night Smackdown! 2.4/4

FOX: 2.2/4         Fox Movie: Man of the House 2.2/4

UNIV: 1.8/3       Al Diablo con los Guapos 1.9/4, Fuego en la Sangre 1.8/3, Nuestra Belleza Latina: La Semifinal 1.8/3

TELE: 0.6/1       La Traicion 0.5/1, Victoria 0.7/1, Pecados Ajenos 0.6/1

A18-49: CBS 2.0/7, ABC 1.7/6, UNIV 1.5/5, NBC 1.4/5, CW 1.3/5, FOX 1.1/4, TELE 0.3/1

Saturday – A18-49 Analysis:  FOX led Saturday night with 2.4/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. The first two hours went to FOX as NASCAR zoomed ahead at 8p with 2.4/9 and at 9p with 2.5/8. ABC dribbled in a win during 10p as the NBA Conference Semi-Finals swished a 1.9/6 at 10p.

Live + Same Day Household Ratings: Saturday, May 10, 2008 (May Sweep Day 17) time period averages. Source: Nielsen Media Research

FOX: 4.6/9           NASCAR on FOX 4.6/9

CBS: 3.9/8              CSI Miami [r] 3.4/7, Criminal Minds [r] 3.9/7, 48 Hours Mystery 4.3/8

ABC: 3.0/6              NBA Countdown 2.0/4, NBA Conference Semi-Finals 3.2/6

NBC: 2.8/5              Medium [r] 1.8/4, Law & Order: CI [r] 2.8/5, Law & Order [r] 3.9/7

UNIV: 1.3/2          Sabado Gigante 1.3/2

TELE: 0.5/1          Cine en Casa/Estreno [7p] 0.4/1, Cine de Impacto 0.5/1

A18-49: FOX 2.4/9, ABC 1.6/6, CBS 1.3/5, NBC 1.0/3, UNIV 0.9/3, TELE 0.5/2


New media company Howcast Media recruited Jeffrey Kaufman as VP/Programming and Content Development where he will create and executive the company’s programming strategy, manage editorial aspects and coordinate content and branding activities across all platforms. Previous to this new move, Jeffrey worked with MTV for 12 years in research and planning.

Lou Festa is the new CFO at City Lights Media Group. Lou joins from FremantleMedia North America where he was CFO since 1998. In his new position, Lou will supervise the company’s business and finance operations in addition to strategic activities pertaining to new television and film projects. He will report to Danny Fisher, CEO.

Current SVP/Programming at GSN, Jamie Roberts will soon open a Los Angeles-based independent production entity which will produce cross-platform programming for worldwide markets. Jamie, who will remain with the network until his successor is found, will continue to work with GSN under the terms of their new production agreement.


The Hills are alive with the sound of ratings
And Dance Crew had a breakout year
Run’s House fills our hearts with millions of viewers
Broadcast-sized numbers* kicking others in the rear
MTV. Not your usual song and dance.

*Broadcast prime comparable ratings on P/W 12-34 and P/W 18-34 demos at a fraction of the cost.

This day in HistoryBorn on this day: Florence Nightingale (1820), Katharine Hepburn (1907), Yogi Berra (1925), George Carlin (1937), Emilio Estevez (1962)

Answer to Yesterday’s Trivia Question:  What was the name of the old schooner featured in the TV series, The Wackiest Ship in the Army?  KIWI   Kudos to:  Nanette Anderson-Discovery Mobile/Silver Spring, MD; Paul Gluck-LiveUpdate MultiMedia/Ardmore, PA; Brandon Clark-Horizon Media/NY; Chuck GordonCharter Media/Birmingham, AL; Steve Rubin-Fast Carrier Pictures/LA;   David Scott Jones-Marleigh Entertainment/LA; Alan Perris-The Television Academy/North Hollywood; Lorrie Shilling-DIRECTV/El Segundo, CA

Today’s Trivia Question: Back in the mid-1960’s on musical variety show, The Jimmy Dean Show, Jimmy often bantered with a muppet character of Jim Henson’s. What was this piano-playing character’s name?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

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The Superstation is young and getting younger!
Our Median age for Scrubs, Chappelle’s Show and Reno 911! is 32
Friday Nights on The Superstation

to learn about more great opportunities
* SOURCE: Nielsen Media Research, Q4 ’07-Q1’08 M-F 11P-2AM. Data Available Upon Request.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIR PARTNERSHIP SALES/qubo/NY: 5+ yrs exp media sales to dvlp, present, & sell lng-term deals to nat’l clients, detailed-oriented, organized, multi-tasker, exc comm., some travel req. send resume:

JOB OPENING: SALES ASST CABLEVISION BRONX/NY: Sales Asst Cablevision Bronx, NY  2+ yrs exp in mrkt, adv or bus related field.  Assist Dir.& Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6162BR (5/17)

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JOB OPENING: SR RSRCH DIR/Entertainment Rsrch Co/LA: Mng custom projects, proposals, methodology, survey design, analyze data/write reports. Ent. industry knwlg & vendor exp + (5/16)

JOB OPENING: PRODUCER (Redakteur) male/female/MDR (KI.KA), Germany: Resp. for national and intl. TV/Film co-prod. Fluent German essential. Full details: Apply:

JOB OPENING: STRATEGIC PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports 4 mgmt,review & approve ad sales deals. 1-2 yrs exp in ad sales indstry,proficient in Excel&media math. Web exp a+. Apply:
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JOB OPENING: SUP. PROD./DISCOVERY/MD: Conceive/write/produce TV, print & radio campaigns (on/off-air mktg. initiatives) for Discovery. Field/shoot exp a must. Directing a +. 5-8 yrs exp writing/produce campaigns. Apply here: discovery/     (5/15)

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JOB OPENING: ANIMATION DEVELOPMENT EXECUTIVE/Marvel Studios: 3+ yrs strong experience in ids action adventure genre. Knowldg of Marvel character base & strengths in story, script & visual dvlpmnt. Apply:

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om’; document.write( ‘‘ ); document.write( addy_text66236 ); document.write( ‘</a>’ ); //–>   (5/14)

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WHAT’S ON TONIGHT – Monday, May 12, 2008

ABC: Dancing with the Stars, Samantha Who? [f ], The Bachelor: London Calling [f ]
AZTECA: Ladrones, Fama, Bellezas Indomables
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Rules of Engagement, CSI: Miami
CW: Gossip Girl, One Tree Hill
FOX: Bones, House
ION: Mama’s Family, Mama’s Family, Quantum Leap, Drew Carey Show, Drew Carey Show
MNT: Celebrity Expose, Paradise Hotel 2
NBC: American Gladiators [p ], Medium [f ]
PBS: Antiques Roadshow, American Experience [r]
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Cristina

All outgoing e-mails are scanned and sent out virus free.  Copyright Cynopsis 2008

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