Monday, May 10th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, May 10, 2010, and this is your first early morning Kids briefing.

Bejuba! Entertainment is partnering with Teletoon Canada to develop the new mixed live-action/CGI tween-targeted TV series The Sherlock Legacy.  Based on the book The Sherlock Legacy by authors/programming execs Terry Kalagian and Geoff Skinner, who will help develop the series.  The Sherlock Legacy revolves around 15-year-old Leo Sherlock, heir to an age-old secret order that has prevented villains from Dracula to Grendel to Moriarty from taking over the world, and his two friends as they now work together to protect the planet from a monstrous group that have entered into their world via a mystical door opened by arch nemesis, and class rival, Marty Artie.


Columbia inks a deal with Will Smith to return as Agent Jay for a third Men In Black movie, this one in 3D (that part isn’t a surprise is it?), per Heat Vision.  Also back are director Barry Sonnenfeld and producers Walter F. Parkes and Laurie MacDonald.  As for the return of Tommy Lee Jones, talks are under way.  Additionally, negotiations are also under way with Josh Brolin to portray a younger Agent Kay (Jones’ character).  Etan Cohen (Tropic Thunder) wrote the screenplay for Men In Black 3, with David Koepp (a gazillion movies) providing a polish, and Cohen currently giving the script the final touches.  Columbia has slated the movie for release on May 25, 2012.


Univision Network unveils the nominees in 28 categories for the 7th Annual Premios Juventud (Youth Awards), which honors stars in Latin entertainment (music, film, pop culture, and sports) as selected by young Hispanics who vote online via ( , keyword: Premios Juventud).  The show will air on Univision Network, Live from the BankUnited Center at the University of Miami on Thursday, July 15, at 7p.  Leading the nominations this year are Aventura, Anahi, and Chayanne with 9 nominations each, competing categories including Catchiest Tune, CD to Die For, and My Favorite Video, among others; followed by Thalia with five nods, Luis Fonsi with four and Tito “El Bambino”, Shakira, and Wisin y Yandel with three each.  Additionally multiple-award nominees include Alejandro Fernandez, Espinoza Paz, Ricky Martin and William Levy with two nominations each.  Fans can find a full list of categories and nominees at  They can also vote there and on their mobile phones to vote for their favorite nominees now through May 27 at 11:59p.  The website also features photos and videos of each nominee, the opportunity to chat in forums, as well as a look at past shows, including best and worst dressed and behind-the-scenes photos.

Nickelodeon premieres the new special Nick News with Linda Ellerbee: So Not Cool: The Most Annoying Stuff Parents Say and Do, on Sunday, May 16 at 9p.  In addition to talking to kids about what their parents do that totally embarrass them, the episode features a host of celebrities talking about their childhood memories of parental embarrassment, including Tina Fey, Marlon Wayans, Wendy Williams, Howie Mandel, Jenna Elfman, Maya Rudolph, Fran Drescher, Brad Garrett, and Tracey Ullman.  In a poll of kids across the country asked about the ways their folks irritate them, the top ten answers to “It’s so annoying when parents…” (with one being the most annoying):
10 … say, “Go ask your mom!” or “Go ask your dad!”
9 … obsess about things that don’t matter.
8 … say, “Because I said so, that’s why!”
7 … say “When I was your age…”
6 … say, “When you’re older, you’ll understand.”
5 … tell old and really corny jokes to my friends.
4 … treat me like a little kid.
3 … nag me
2 … say, “Act your age!”
1 … when parents don’t act their age.

DHX Media enters into an exclusive US program license deal with PBS Kids Spout for the green lifestyle preschool series dirtgirlworld.  Distributed by Decode Enterprises, a unit of DHX, dirtgirlworld is produced by Decode Enterprises in partnership with mememe productions. The series is a commission of CBC (Canada), CBeebies (UK) and the Australian Broadcasting Company.  The series debuted on Sprout for Earth Day and is now airing daily on the channel at 4:50p, with dirtgirlworld related games, crafts and environment tips for parents of preschoolers available on ( ).


Stratego makes a new strategic move as property owner Royal Jumbo, a unit of European toy company JumboDiset based in The Netherlands, appoints Spin Master as its new North American production, sales, and marketing partner for the game, beginning January 2011.  Prior to this Hasbro held the North American Stratego license deal for close to 50 years.  The Stratego license deal with Hasbro expires at the end of 2010.

Disney parks is shuttering Lucasfilm‘s Star Wars theme park attraction Star Tours with plans to for a re-imagined version to open in 2011.  To celebrate the Last Tour to Endor, fans are invited to a “decommissioning” event of Star Tours, which will take place Saturday, August 14, 8p-1a at Disney World Resort in Florida. That is the same night of Star Wars Celebration V  The official Lucasfilm fan convention and Star Wars party.  The big event will feature a Death Star Disco and culminate with Symphony of the Stars  a Star Wars Fireworks event.  For information on Star Wars Celebration V, tickets, and Last Tour to Endor special offers fans can go to .

The Dimensional Branding Group (DBG) completes multiple title and brand deals for its exclusive North American representation of Sony Computer Entertainment America (SCEA). DBG is focusing its licensing efforts on the PlayStation brand, first-party software title characters and related intellectual property for use with branded merchandise. New deals include:

  • For the PlayStation brand: Slamsbrands will market a new storage towers and ottomans line; for the God of War (rated Mature) and Twisted Metal (rated Teen) franchises, DC Comics will launch new collectable figures and for infamous, a line of comics, manga and graphic novels.
  • BuySeasons will launch a party goods line based on the popular Ratchet and Clank (various kid and teen ratings).  Toy2R is developing a Qee-line for LittleBigPlanet (rated for Everyone) and ModNation Racers (Everyone).  Random House is launching a novel based on the Uncharted 2: Among Thieves (rated Teen) title.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 7-9, 2010:
Iron Man 2 (Paramount) PG-13                                        Opening Weekend $133.6m
How to Train Your Dragon (Paramount (DreamWorks)) PG $6.8m-7 wk total $201.1m
Date Night (Fox) PG-13                                                   $5.3m-5 wk total $80.9m
The Back-Up Plan (CBS Films) PG-13                                $4.3m-3 wk total $29.4m
Furry Vengeance (Summit Entertainment) PG                    $4.0m-2 wk total $11.6m
Clash of the Titans (2010) (Warner Bros.) PG-13               $2.3m-6 wk total $157.8m
The Losers (Warner Bros.) PG-13                                     $1.8m-3 wk total $21.4m
Oceans (Buena Vista) G                                                   $1.5m-3 wk total $16.1m
The Last Song (Buena Vista) PG                                       $1.2m-6 wk total $60.3m
Alice in Wonderland (2010) (Buena Vista) PG                    $700,000-10 wk total $330.8m
Source: Rentrak ( )


BBC Worldwide appoints Bob Traub as VP/Retail Development for the Americas.  Based in NYC, Traub will continue to build relationships with retailers for BBC Worldwide’s portfolios of brands including In The Night Garden, Doctor Who, Earth, and Top Gear.  Traub will report to Tom Keefer, SVP/Global Licensing.  A 16-year veteran of US and international entertainment licensing and marketing, Traub previously toiled for Chorion, Nickelodeon and Marvel Entertainment Group.

UK-based preschool toy manufacturer Martin Yaffe International (MYI) names Charles Spieler as its new Sales Director.  Additionally, MYI acquires Spieler’s Peter Pan Productions, an import/export licensed product agency founded by Spieler in 2007.  Under the new relationship Spieler will become an equity partner in MYI, while Peter Pan Productions becomes a subsidiary of MYI, with Spieler continuing to manage Peter Pan Productions.  MYI has this year been awarded several new licensing deals including ZingZillas, Timmy Time and Chuggington, as well as the renewal of the Bob the Builder master toy deal.

Walt Disney Company in India names Raju Venkataraman as VP and GM, Disney Media Distribution (DMD), the new name for Disney-ABC International Television, Disney’s integrated media distribution arm.  Reporting to Mahesh Samat, MD, Disney India, Venkataraman will oversee licensing of branded/non-branded content across all platforms. He will also continue to his responsibilities as VP/Channel Distribution, DMD Asia Pacific, continuing to report to Rob Gilby, MD/DMD Asia Pacific.  Most recently, Venkataraman led Channel Distribution; he is credited with helping build Disney’s portfolio of kid channels in India, including being part of the team that earlier this year completed a multi-year deal with Sun Distribution Services for distribution of Disney Channel, Disney XD and Hungama TV across multiple platforms.  He previously led Business Operations, Disney Channel in South East Asia.

Answer to Yesterday’s Trivia: 
What animated kitty was the first cartoon character licensed for use on merchandise? FELIX THE CAT  Kudos to:  Keith Manzella-EastWest MG/NY; Dennis Nance-Turner Broadcasting/Atlanta; Rob Thompson-Radio Disney/NY; Chris O’Reilly-ITN Networks/NY; Michael Hawkins-PromoDoctors/Irving; Katrina Cicala-Prairie Home Prods/St. Paul; Cori Ritter-Journal Broadcast Group/Milwaukee; Pat Brady-CESD/LA; Rob Chatlin-FX Network/LA; Tina San Lucas-Cookie Jar Ent/Burbank; Brett Ashy-The Ashy Agency/LA; Candace Irving-Candace Irving & Assoc/Tortola BVI

Today’s Trivia Question:  Stephanie said “How rude!”.   Michelle said “You got it dude.”  Joey said “Cut. It. Out.”  What did Uncle Jesse say?     ( Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

  JOB OPENING: MGR PROD/EPIX/NY: Temp to Perm. Tracks & supports new & innovative productions. Develops & implements production plans & budgets. 3+ yrs TV network exp. More info & apply: EOE (5/15)

JOB OPENING: PROGRAM SCHEDULER/EPIX/NY: Create all program elements, schedule all series, movies, specials. Maintain all scheduling strategy databases and series strategy docs. 2 yrs similar exp. EOE (5/15)

JOB OPENING: ANALYST RETAIL, SALES HARD-LINES/NVCPG/Bentonville, AR: 2+yrs Comp/Data Process/Analysis exp in Consumer Pkgd Goods, Stng Xcel Skills Pivot/Access/Macros Bachelors Degree EOE/M/F/D/AAP Apply (5/15)

JOB OPENING: COMMERCIAL CLEARANCE COORD/DISNEY XD/BURBANK: Rvw daily broadcast log, commercial/promo spots. Work in mult. databases. TV exp needed, S&P/FCC knowledge pref. REQ 228488 (5/15)

JOB OPENING: DISNEY CHANNEL RESEARCH TEMP/Burbank: Track/analyze/report on the perf of kids programming.. Min 1 yr exp TV res. Nielsen rating/software exp req. Bach pref. Resumes: [email protected] (5/15)

JOB OPENING: RESEARCH ANALYST/FOOD, HGTV AD SALES/NY:1 + yrs media research. Strong analytical/data interpretation skills. Knowledge of Nielsen/MRI a must. To apply, & select #’s 1435 & 14 (5/15)

JOB OPENING: POST PROD TECH/New York: Freelance-Program QC, Avid digitizing,Media floor editing/dupl, encoding, graphics production. (5/15)
JOB OPENING:  PROJECT COORD/Comcast/NY: Supports Sales and Traffic systems. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support Apply online at EOE (5/14)

JOB OPENING:  ACCOUNT EXECUTIVE AD SALES/NYC/REELZCHANNEL: 3+ yrs media ad sales exp. Exp cable, network, online, mp biz, strat integ mktg solu. Resp for ad sales & sales activity of EC ofc. Send res: [email protected] (5/14) 

JOB OPENING:  NICK INT’L RESEARCH DIRECTOR/NY.  Req: Media (TV & Digital) research exp. Quantitative & qualitative research exp. Team & project mgmt exp. Apply: . An EOE/M/F/D/AAP (5/14)

JOB OPENING:  DIRECT RESPONSE PLANNER AD SALES/NYC/REELZCHANNEL: 1-3 yrs advertising agency ex. Exp cable, network, biz, acct. principals. Resp for acct. & sales support to the VP ofc. Send res: [email protected] (5/14)

JOB OPENING:  MKTG MGR/Sony Pictures TV Networks/LA: 57+ global TV Networks w/digital extensions & original prods. 5+ yrs exp TV Network mktg. Mng creative & strategic.Detail oriented. Int’l exp/mindset a + (5/14)

JOB OPENING:  MEDIA SPRVSR/ATL: BA DEG 5+yrs agency or in house media plan’g group. Exp dvlpng media plans. Strong written/oral skills as well as leadership & orgnzt’l skills. Apply & more info: req# 117713 (5/14)

JOB OPENING: EXECUTIVE SYNDICATION/NY: Selling content of the ZEE channels to prospective networks across the Americas. Details: . Resumes to: [email protected] (5/13)

JOB OPENING: MGR, AD SALES/New Biz Dev/AMC/WEtv/NYC: Support VP & Sales team by generating rev from targeted accts.5+ yrs Agency or Mktg exp a +.Solid Sales Strat & positioning.rez: #10898BR (5/13)

JOB OPENING: SR. MGR, CREATIVE DEVELOPMENT RESEARCH/MTV/NYC. 3-5 yrs hands on exp. in TV research; Pilot testing and pilot-optimization exp.(including scripted) a must; B.A req. EOE/M/F/D/AAP apply: (5/13)

JOB OPENING: SR DIRECTOR, MUSIC & TALENT/MTV/NYC: Min 7 yrs industry exp; Exp. developing marketing plans and creating strategic partnerships around music and Ent. a must; B.A req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING: SALES MGR/eHarmony/NYC: 5+ yrs sales exp w/3 yrs internet sales & mgmt exp. Proven track rec, agency & client relationships & Strong negotiation/closing skills a must. Apply (5/13)

JOB OPENING: WEB GRAPHIC DESIGNER/Producer WE tv/NYC: Support interactive content marketing teams & provide editorial content prod. 2 yrs web design exp Flash, Photoshop & Illustrator, basic HTML. res ref#10841 (5/13)

JOB OPENING: SR. DIR, INNOVATION & INSIGHTS RESEARCH/MTV/NYC: Min 10 yrs exp in creating, prototyping & testing cutting edge research methodologies; BA req. EOE/M/F/D/AAP apply (5/13)

JOB OPENING:  MKTG COORD/Univision TV Station Sales/NY: Gather info, leads thru mktg rsrch for sales team. Draft sales presentations. Orgnz’d multi tasker. MS PP Xcl knwlg. BS. 2+yrs work exp’ req’d. EOE Res to : [email protected] (5/13)

JOB OPENING:  MGR, SPONSORSHIP PRODUCTION/TBS/TNT, TEN Sponsor Shop/ATL: Manages production of custom sponsorships from script dev to air.Excellent communication/project mgmt required. Resumes: [email protected] (5/13)

JOB OPENING: MGR STRATEGIC MKTG-USA/SLEUTH-NYC: Dev/write/pitch/execute rev-generating integrated mktg for new/current clients. 3-5yrs TV integrated mktg &/or ad agency exp. Apply@ #1167373 (5/12)

JOB OPENING: MGR, COMMERCIAL ADMINISTRATION/Fox Broadcasting Company /LA: to acts as liaison with various depts to deal with issues/concerns regarding commercial placement and prod of logs .Req. 4yrs exp. Apply:  (5/12)

JOB OPENING: EXEC PRODUCER/EPIX/NY:Temp to Perm. Oversee prod mgmt, provide creative and/or prod direction for various projects across TV, print, premiums and online mediums. 5 10 yrs prod mgmt exp. EOE (5/12)
JOB OPENING: ACCT EXEC/Hearst Television/Sacramento: Mng existing acct list & dvlp new advertising partners for KQCA My58 TV,, and thisTV. Res/cvr letter/ref: [email protected]  (5/12)

JOB OPENING: MGR, COMMUNICATIONS & PUBLICITY/TV Guide Network & Must have strong media relations & writing skills, 5-7 yrs of PR exp preferably in television industry. Resume /salary reqs to: [email protected] (5/12)

JOB OPENING: MANAGER, STRATEGIC PLANNING/NY: Track/analyze cultural & industry trends while creating compelling ways to communicate these trends & insights to internal clients Apply @, # 1168640  (5/11)

JOB OPENING:  DIGITAL AD SALES PLANNER/Music Centric Company/NYC: Asst ad sales in prep of sales proposals, contact w/ ad agencies, mediavisor exp a +, knwldg of buy sell process a + ,  exc PC skills req’d. Contact [email protected] (5/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: FINANCE/ACCOUNTING DEPT @ RAZOR & TIE ENTERTAINMENT: Indie record label is seeking a finance intern for the summer. 16 to 18 hours per week. Excel experience req. Please email [email protected] (5/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/15)

SITUATION WANTED:  DRAMA SERIES DEVELOPMENT/PRODUCER/COORD:Creator, writer and editor of ent. website. Highly creative and passionate. Superb dev, show creation, written and verbal skills. 4+ yrs exp. FT: [email protected]   (5/14)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/13)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact [email protected] (5/13)

SITUATION WANTED: AP/RESEARCHER, DEVELOPMENT/ON SERIES. NY/LA: Experience in all phases of reality devlpmt, research, 6+ yrs news, mid-level from reality series to court/talk shows. [email protected] (5/13)

SITUATION WANTED:  WRITER/PRODUCER seeking next successful TV project. Emmy winner, versatile, experienced, team player/leader. Background in journalism (BBC) Credits: Animal Planet, Discovery, Court TV, CNN, Fox. [email protected] (5/12)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (5/12)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/12)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (5/11)

SITUATION WANTED:  ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.   Seeking FT/PT or Temp-to-Perm position:   [email protected] (5/11)

SITUATION WANTED:  Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (5/11)

SITUATION WANTED:  STRATEGIC/CREATIVE WRITER. Expert at getting to the heart of a brand + giving it a voice. Visit for FREE samples of my own brand + hire me to help you get heard. (5/11)

SITUATION WANTED:  U albany 2010 grad,Looking for a position within the media fields Programming, Media Buying, Sales, Rsrch. I am currently interning at MTV Networks(Spike TV). Held the mktg position in my sorority. [email protected] (5/11)

SITUATION WANTED:  Hard working, organized PRODUCTION MANAGER(NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/11)

SITUATION WANTED:    CASTING/PROD ASST: Live TV/Daytime Prod Bgrd (People’s Choice, As the World Turns) Comm. & V/O casting exp. Great computer, communication & org skills. Fluent Spanish. FT in NY. TV position desired. [email protected] (5/11)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]