Monday, March 8th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, March 8, 2010, and this is your first early morning Kids briefing.

Cardiff, Wales-based indie production house Boomerang Plus enters into a three-year/US$6 million deal to produce preschool programming for S4C‘s preschool service Cyw.  The deal begins October 2010, with about $2 million per year and revenue to be realized from fiscal year 2011 onwards.  Boomerang’s kid’s division has produced programs including ABC’H’ and Rhestr Nadolig Wil, and is currently in production on My Dad’s in Prison for CBBC.  Additionally, Boomerang’s subsidiary, Indus, is producing Tough Kids and Children of the Road, also for CBBC.

In the UK, Clive Crouch, COO, GMTV exits the company after 18-years, sending the kid’s production division into review, per Broadcast NowAlison Sharman, Director/Daytime, ITV, will oversee GMTV beginning next month and she will also head the GMTV management board.  A unit of ITV, GMTV produces the kid-targeted programming blocks Toonattik and Action Stations, which have effectively been canceled with ITV explaining the review found that the kid-targeted production group was “economically unsustainable” and furthermore did not “add sufficient value in terms of ratings and other commercial benefits.”  While there won’t be any new production (hosted segments, wrap-a-rounds or shows), GMTV plans to continue running acquired animated series.  GMTV’s Managing Editor, Neil Thompson and Editor Sue Walton will report directly to Sharman.  During his tenure at GMTV, Crouch served as Sales and Marketing Director before becoming COO in fall 2007.


Leading into the Bologna Book Fair, March 23-26, Harper Teen acquires the US rights to a new young adult trilogy by author Josephine Angelini from the Foundry, per Publishers Weekly.  Described as “a Percy Jackson for teenage girls,” Harper Teen plans to publish the first book in the series, Starcrossed, in summer 2011.  The Foundry is handling the foreign rights for the series the Bologna Book Fair, with the movie rights to the series being overseen by Angelini’s manager, Rachel Miller at Tom Sawyer Entertainment. The second and third titles in the book trilogy are, Persephone’s Garden and Ilium.

Columbia/Sony Pictures Animation‘s new mixed CGI animated/live-action The Smurfs feature is looking to add new cast members, with Jonathan Winters, George Lopez, Katy Perry and Alan Cumming in discussions to voice some of the little blue folks, per Variety.  If all goes well Winters will voice Pap Smurf, while Perry will lend her voice to Smurfette, and Alan Cumming could play Gutsy Smurf, while George Lopez voices Grouch Smurf.  The movie already has Neil Patrick Harris signed on to star as a live-action character in the Smurfs movie.  Raja Gosnell (Scooby Doo, Beverly Hills Chihuahua) is directing The Smurfs movie from a screenplay by duos David N. Weiss and J. David Stern, and Jay Sherick and David Ronn.

Warner Bros. shifts two more of its upcoming movies into the 3D column, The Green Lantern (June 17, 2011) and Zach Snyder’s picture Sucker Punch (March 25, 2011), the latter is not for kids, per Variety.  Snyder’s 3D animated movie Legends of Guardians (f/k/a Guardians of Ga’hoole) is also a Warner Bros. movie and is scheduled for September.  Other Warner Bros pictures set to get the 3D works, some converted to 3D and other produced that way from the beginning with others potentially a combination, includes Clash of the Titans (April 2, 2010), Harry Potter and the Deathly Hallows (part I – November 19, 2010, part II  July 15, 2011), and Cats and Dogs 2 (July 30, 2011).


Tooned (13×30), a new live-action factual series from Breakthrough Films & Television will debut on TV Tropolis (Canada) on Friday, March 19, 2010 during the 11:30a, 7:30p, 10p time slots.  Described as a “docutainment” series, Tooned takes viewers on a trip through some of their favorite animated heroes and characters and interviews with a range of celebrities, creators, producers, animators and actors from some of the most popular Saturday morning animated series from years gone by.  Produced by Breakthrough Films & Television in association with Dale Burshtein Productions and Canwest Media, Tooned is hosted by an animated character named Howard, who has spent his career as an “animated extra,” and provides the series with a range of humor and cartoon trivia.  While the series is not specifically targeted to kids, they will no doubt be entertained along with their parents.

DHX Media Ltd launches its new Living Stories storybook apps for the iPhone/iPod Touch by DHX Interactive.  These animated storybooks offer new and classic kid’s stores letting kids/preschoolers read along on their own or with full English audio narration.  Users can also record their own narration for playback.  Titles to date include King Midas, The Tortoise and the Hare, and Hans Christian Anderson’s The Princess and the Pea. All three Living Stories apps are available on the iTunes App Store for $1.99/each.

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Knightscove Media is acquiring Canadian-based youth lifestyle magazine, The Magazine from TSX Venture Exchange in a deal valued at US$631,417.  Targeted to kids/tweens 8-14, The Magazine launched in 2000 and published nine times a year (on stands and online), continues to focus on music, TV, movies, social issues, environment and health issues and features content from young Canadian writers, such as editorials, artwork and creative writing.  Ed Conroy and Becky Brown will continue to serve as Publisher and VP Sales and Marketing respectively under a three-year contract.

Marvel Entertainment expands its partnership with Reebok to include a new collection of kid’s sneakers featuring Spider-Man.  Building off of Reebok’s like of kid’s sneakers featuring Iron Man and The Incredible Hulk, which debuted in spring 2008, and the first Spider-Man line at Finish Line in 2009, this new line of co-branded sneakers will be available at Finish Line stores nationwide from spring 2010.  Reebok and Finish Line will support the new line of Marvel Spider-Man sneakers with in-store signage and graphics.

Archie Comics has launched a new redesigned ArchieComics .com.  The new site features customizable themes, new downloadable content, interactive games and a library of video and audio Archie Comics content.  Archie Comics has had a flurry of new activity including the its new comic book series Stan Lee’s Super Seven, along with the Archie Comics’ Red Circle superheroes with DC, Archie comics on iTunes, and development plans under way with Random House, IDW, and Dark Horse.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 5-7, 2010:
Alice in Wonderland (2010) (Buena Vista) PG                         Opening Weekend $116.3m
Avatar (Fox) PG-13                                                              $7.7m-12 wk total $720.2m
Percy Jackson & The Olympians: The Lightning Thief (Fox) PG $5.1m-4 wk total $78.0m
Valentine’s Day (Warner Bros.) PG-13                                   $4.3m-4 wk total $106.4m
Dear John (Sony / Screen Gems) PG-13                                $2.9m-5 wk total $76.7m
Tooth Fairy (Fox) PG                                                            $1.7m-7 wk total $56.2m
The Ghost Writer (Summit Entertainment) PG-13                   $1.3m-3 wk total $2.6m
The Blind Side (Warner Bros.) PG-13                                     $1.3m-16 wk total $250.5m
An Education (Sony Classics) PG-13                                      $409,311-22 wk total $12.1m
The Twilight Saga: New Moon (Summit Entertainment) PG-13 $194,000-16 wk total $296.3m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 4, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1160; K6-11 484; TWEENS 9-14 301
DISNEY CHANNEL:     K2-11   777; K6-11 465; TWEENS 9-14 370
CARTOON NETWORK: K2-11   508; K6-11 307; TWEENS 9-14 211
DISNEY XD:               K2-11   125; K6-11   82; TWEENS 9-14   59
Source: MTVN Research from Nielsen Media Research Data


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Answer to Yesterday’s Trivia:  Horace Debussy Jones was better known as whom in classic television?  HIS NICKNAME WAS SACH on THE BOWERY BOYS and DEAD END KIDS  Kudos to: Rosemary Cunningham-Cox Reps/Chicago; Gary Shinn-Metrovision Production Group/NY; Rick

Today’s Trivia Question:  This beach hangout was best known as The Shack, on what classic teen series? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume: (3/13)

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JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: [email protected] (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: [email protected] (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply:, job #1316  (3/20)

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: [email protected] (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: [email protected] (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: . Email: [email protected] (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: [email protected] (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: [email protected] (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: [email protected] (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: [email protected] (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. (3/10)

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JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to [email protected] sub “VPDR” (3/9)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

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SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write [email protected] for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PRLA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio:  Email: [email protected] (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: [email protected] (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  [email protected] (3/11)

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SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  [email protected] (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. [email protected] (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected]  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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