Source: Omniture, February 2010, February 2009

Cynopsis: DIGITAL
03/08/10

Good morning, it’s Monday, March 8, 2010, and this is your first early morning digital briefing.

Apple set a U.S. release date of April 3 for the Wi-Fi version of the iPad, pushing back the date by a few days amid rumors of production delays. Pricing remains the same with the entry level model starting at $499 for 16GB of storage; the Wi-Fi/3G models are due out in April beginning at $629. April 3 will also see the release of the iBooks app and its corresponding “iBookstore”, stocked with digital books from Hachette Book Group, HarperCollins Publishers, Macmillan Publishers, Penguin Group and Simon & Schuster. Apple also announced that all models of the iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK from late April. Now for the bad news: iPhone users’ hopes of tethering their AT&T data plans to the device to avoid paying an additional monthly fee seem, well, hopeless. (Having to purchase a separate data plan is expected to quell demand for the device, but the telco has gone out of its way to blame 3G network problems on iPhone users and was not likely to give away iPad access for free.)
 

A CYNOPSIS MESSAGE FROM HARPO PRODUCTIONS AND SONY PICTURES TELEVISION

 
More than 3 million Cablevision video subscribers lost access to local ABC affiliate WABC-TV at 12:01 am on Sunday morning after the MSO and Disney could not reach a retransmission agreement. Cablevision, which claims that WABC-TV has been seeking $40 million/year for the right to broadcast the signal, began broadcasting customer alerts on the missing channel 7 Sunday morning, instructing viewers to watch WABC-TV with rabbit ears or via ABC.com or Hulu.com.
 
IFC.com will utilize content delivery network Akamai to provide live HD video streaming from the South by Southwest (SxSW) film and media festival beginning March 12 in Austin, TX. Live video coverage will be enhanced with social features from ClipSynch, such as interactive chat and polling. iStreamPlanet will provide the encoding and production services.
 
Calculating final ComScore numbers following the Winter Olympics, Yahoo declared victory attracting an average of 32 million uniques from Feb. 12-28, compared to 19 million visitors posted for both NBCOlympics.com and ESPN. Yahoo! Sports claims it received more than 40 million total unique visitors during the Winter Olympics, breaking the monthly record in the online sports category.
 
ESPN360.com will feature live coverage of the Winter X Games Europe in the U.S. March 10-12. The event will also be broadcast live in 8 European Countries.
 

 
Social media start-up Cascaad has released a beta of its SuperTweet API. (“SuperTweets” is a term coined by Robert Scoble to describe metadata attached to brief social networking messages.) The API allows third-party Twitter applications to add smart contextual information and monetization elements to users posts, including semantic entity markup and “nonintrusive in-text affiliate commerce links” related to being what’s being discussed in the posts.
 
Media veteran Steve Sternberg has launched a media-themed blog dubbed The Sternberg Report offering opinions about TV, video, sports and pop culture. The blog, part of The Starry Eye Network, will occasionally be featured in the Discussion boards on the new Cynopsis.com. Check there for Steve’s thoughts on what makes DVR viewers particularly valuable to advertisers.
 
London-based Fixedia Group Ltd. launched Fixedia.com into beta, a LinkedIn style professional social network aimed toward media professionals. Participating companies from Europe, the U.S. Asia and the Middle East are offered the ability to showcase their work, list their clients, display a body of work and link employee profiles to their dedicated company page.
 

 
iVillage announced a partnership with EatingWell.com to lead EatingWell’s digital sales force through the creation of custom campaigns seeking to leverage the latter’s food and health expertise among iVillage’s community of women. EatingWell will continue to maintain its own sales team to sell print advertising in EatingWell Magazine.
 

 
Struggling triple-play TV, phone and high-speed overbuilder RCN has been bought by Boston-based private equity firm Abry Partners for $536 million or $1.2 billion, including the assumption of debt. The deal, expected to close during the second half of the year, represents a 22% premium over RCN’s closing price on March 4 and includes an option that allows the broadband service provider to shop for better offers.
 
T-Mobile will not renew an exclusive mobile search deal with Yahoo, instead going with rival Google to provide search services along with search data provider Medio Systems, per paidcontent.org. Meanwhile, Yahoo has decided to embark upon a major reorganization of its mobile group after several high level departures including Mobile GM Mitch Lazar last week.
 
Continuing its recent buying spree, Google acquired software company DocVerse for a reported $25 million as a way to integrate the Google Apps cloud-based software suite to Microsoft Office. DocVerse makes a plug-in that allows users to edit Microsoft PowerPoint, Excel and Word Documents.
 

 
The worldwide Smartphone Application download market will reach $15.65 billion by 2013, according to Berlin-based mobile researcher research2guidance as the number of smartphone users balloon from 102 million in 2009 to 974 million. Companies have only scratched the surface of the medium as a way to target customers, says the company, as currently only 10% of Fortune 2000 companies are utilizing smartphone apps.
 

 
Warner Bros. Interactive Entertainment announced it is developing a videogame around ABC’s The Bachelor for the Nintendo Wii and DS, due out this summer. Players can choose from a selection of avatars that best suit their personality, interact with multiple players and go through multiple “episodes” in their quest to receive the symbolic rose.
 

 
Rusty Coats has resigned as VP of Interactive for E.W. Scripps‘ newspaper division effective Monday, per E&P. Rusty has held the position since July, 2008.
 
Mexicanal Network has hired Betti Ortega as VP/Affiliate Relations and opened a new West Coast sales office, tapping Bill Jenkins as Director of Advertising Sales to run it.
 

A CYNOPSIS MESSAGE FROM CROSS MEDIA NYC

CROSS MEDIA NYC is a digital networking event taking place on March 10th from
6:00 – 9:30pm at Scholastic Theatre 557 Broadway @ Prince

Speakers include: Bonnier Fuller of HollywoodLife.com, Ubisoft’s Mathieu Ferland,
Digitas’ Ashley Swartz,  RIM BlackBerry’s Alistair Mitchell, Roger Keating of Hearst, and
transmedia guru Jeff Gomez of Starlight Runner Entertainment.  Technology demos
include Metranome, MultiTouch, Milabra and Syncaspse.  
 
Use PROMO CODE CYNOPSIS for a 15% discount.

 
Companies that want to get into location-based publishing and social networking have a new affordable, easy-to-implement option. Location-based marketing platform Socialight introduced a new DIY Community Platform to enable companies to manage their own online communities using location-based tools. A template for locations-based services, the interface allows users to design and launch their own iPhone-based applications utilizing maps, photos, audio and video content. Socialite has also introduced a new open API, enabling developers to build their own apps for mobile, web, interactive signage, etc. The platform has countless applications – hotels, tourism, art, education – and should be a natural fit for media brands. For instance, Socialight is powering Discovery’s Travel Channel Go app for the iPhone, providing location-based travel programming, city guides and mapping services to local business. We are just beginning to see GPS effectively utilized in media applications – imagine the possibilities if the 10″ screen iPad can develop a critical mass of users.
 
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
wayne@cynopsis.com
03.08.10

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JOB OPENING: CUSTOMER RELATIONSHIP MKTG MGR/ Disney Store USA  LLC/Pasadena CA: Generate value & insights across customer lifecycle through data-driven direct mktg & testing. Ref “Cynopsis” w/ resume:  http://www.disneycareers.com (3/13)

JOB OPENING:  MANAGER, DIGITAL PRODUCT STRATEGY/DisneyChannel.com/CA: min 4 years of exp. in digital marketing, publishing/product development Apply at: www.disneyabcjobs.com (ID 230990) (3/13)

JOB OPENING: MANAGER, AD SALES MARKETING/Radio Disney/CA: Min 2yrs exp managing strategic mrktg projects from beginning to end. Apply at: www.disneyabcjobs.com (ID 2227778) (3/13)

JOB OPENING: INTERACTIVE PRODUCER/Scholastic, Inc/NY: 3+ yrs. experience creating interactive content for kids; lead projects from start to finish; deep industry knowledge of kids’ media. Resume to: scholasticmediajobs@gmail.com (3/13)

JOB OPENING: SUPPORT SPECIALIST/INVISION INC/NYC: Be initial contact for clients reporting software defects. Knwldg of DealMaker VCI integration. Media ad sales (brdcst/cable) req’d. Send salary req w/resume: resumes@invisioninc.com (3/13)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: nycjobs@univision.net (3/13)

JOB OPENING: DIRECTOR, PRODUCT MANAGEMENT/San Jose CA: Lead rapid, on-going develpmnt of audience rsrch products (e.g. Stop||Watch) & create of new ones! Online advertising experience also welcomed. Apply: http://bit.ly/czjJgl (3/13)

JOB OPENING:  MARKETING MANAGER/COOKING CHANNEL/ NY: manage integrated mktg, promo, partnerships & advertising for Food Network sister brand. 5-7 yrs. TV consumer mktg is preferred. Apply: www.scrippsnetworks.com, job #1316  (3/20)

JOB OPENING: PRODUCER/VERSUS NTWRK/COMCAST/PA: Manage prod process/produce quality projects, knowledge of prod companies, trends/tech. Req’d 3-5+ yrs exp. @ TV Ntwrk, work indep., great “can do” attitude. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR DESIGNER/VERSUS NTWRK/COMCAST/PA: Create/Design trade adver., knowledge of film finishing, concept/storyboard design? Req’d 5-7+ yrs exp. @ Designer  Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR EDITOR/VERSUS NTWRK/COMCAST/PA: Create compelling adver, offline editorial/online finishing, audio prep/final layback. Req’d 7-10+ yrs exp. @ TV Ntwrk/broadcast agency. Apply: www.COMCAST.com (3/12)

JOB OPENING: COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy, ability to handle mult. proj. Req’d 3-5+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)

JOB OPENING: SR COPYWRITER/VERSUS NTWRK/COMCAST/PA: Create compelling copy, dev/concept new ideas & prod cutting-edge copy. Req’d 5-7+ yrs exp. @ copywriting-TV, adver. & film. Apply: www.COMCAST.com (3/12)

JOB OPENING: EVENTS & COMMUNICATIONS MANAGER/AVAIL-TVN/LA: Organize/manage events, tradeshows & meetings. Write/manage external customer & internal staff communications. Full description and apply: www.avail-tvn.com (3/12)

JOB OPENING:  NBC Universal/NY: USA Network Creative Team seeks talented SR WRITER/PRODUCER, PREDITOR, BROADCAST & PRINT DESIGNERS. For full desc & to apply visit www.nbcunicareers.com Job#’s 1143845, 1143841, 1143703, 1143679 (3/12)

JOB OPENING:  WRITER/PRODUCER /iN DEMAND/NYC: To create promos/marketing campaigns. Conceptualize, write, edit & prod thru post-production.Bachelor’s degree.Min 3-4 yrs exp writing/producing in cable. Apply: resume@indemand.com (3/11)

JOB OPENING:  ATTORNEY/iN DEMAND/NYC:Analysis/counsel on entertainment issues.Draft/negotiate/review contracts. Standards& Practices. Copyright & trademark enforcement. JD, NYS Bar, Min 3 yrs cable/ent. Apply: resume@indemand.com (3/11)

JOB OPENING:  RESEARCH ANALYST/(P/T)/CTAM/DC area: seeks P/T Analyst to provide research support and assist in study production. Description, go to: http://www.ctam.com/collaboration/jobbankview.aspx . Email: researchctam@yahoo.com (3/11)

JOB OPENING:  VP LEGAL AFFAIRS ABC Family/LA: Overall mgmt of ABCF legal issues; leadership/counsel to sr mgmt. Min 15 yrs legal affairs TV series, devl/prod, licensing, media reg, IP, dig. rights. Apply www.disneycareers.com 230572  (3/11)

JOB OPENING:  ACCT EXEC/Disney Interactive Media Group/Chicago: 4  6 yrs media sales and/or marketing exp  MUST have online experience with a tier 1 or 2 brand. Apply online www.dimgcareers.com , JOB ID 228640 (3/11)

JOB OPENING:  COMEDY WRITER/NAT’L DAILY TV/LA: 4-6 yrs+ of TV writing exp. Applicants should be pop culture junkies who can apprec comedic sensibilities of current pop. talk show hosts. Cover let/resume: writersresumes09@gmail.com (3/11)

JOB OPENING:  COUNSEL/Turner Broadcasting/Burbank: Exp. attorney to handle dvlpmnt & production legal affairs for scripted live action/ alternative/ reality programming. Drafting & nego. agreements. Resume: melanie.hill@turner.com (3/11)

JOB OPENING:  DIGITAL AD SALES/Edge Marketing: Freelancer to represent high-profile teen online property. Dvlp new bus selling proprietary ad serving & related technology. Ref req’d. Salary/Comm. Resume to: Pam@edgemarketing.net (3/11)

JOB OPENING:  ABC RESEARCH CONSULTANT/ABC Burbank: min4 yrs exp TV research, apt at Nielsen, strong written & analytical skills, college degree req. Resumes: kevin.n.ivey@abc.com (3/11)

JOB OPENING: SR AE/DISNEY/NYC: Responsible for sales prospecting, negotiating & closing of online advrtsng in specific East Coast territory agencies and clients. 5 yrs+ online exp. Disney.recruitmax.com (3/10)

JOB OPENING: VP RSRCH, SALES & MKTG/Disney ABC TV/NY: For integrated cross platform, ratings exp, customize ad opps, asst dev key selling messages, maintain solid, relationships w/exec mgmt over team www.disneycareers.com # 228489 (3/10)

JOB OPENING: CMO /START UP ONLINE COMPANY/NYC: Create a paid membership base + develop partnership with other brands. 5+ yrs Mktg Mgmt exp. Exp. w/SEM, SEO, email acq.,paid search + qualified traffic Apply: arichardson@infusion.com (3/10)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: nycjobs@univision.net (3/10)

JOB OPENING: VP DIR RESPONSE/Fuse/NY:  Mnges biz to achieve annual revenue goals, determine placement & pricing for DR/PP. 10+ yrs exp in DR/PP mgmt role w/strong knwldge of mktplace & clients. Rez to msghr@thegarden.com sub “VPDR” (3/9)

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SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/truTV, NY: Support marketing, brand strategy & digital dept. Projects include website, print/online advertising, social media, sweeps, mailings & more. Send resume to truTVMarketingIntern@turner.com (3/10)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: internships@atlasmediacorp.com (3/10)

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SITUATION WANTED: 20 years, exp.Director of Photography seeks long term situation specializing in broadcast documentary & magazine format programming. Strong lighting, hand-held & directing skills. Contact: Andrew Cifelli (609) 744-9675 (3/13)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity petermichael0809@hotmail.com (3/13)

SITUATION WANTED: Award-winning WRITER-DIRECTOR-PRODUCER of branded content for network TV and web is looking for projects. Promos, stunts, virals, trailers, sizzles, comedy and drama. Please write see.spots@me.com for reel (3/13)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY: TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. deveexeasst1@gmail.com (3/13)

SITUATION WANTED:  DESIGN & ILLUSTRATION (NYC)Highly experienced CD working concept through completion. Portfolio: www.baerdavis.com  Email: scott@baerdavis.com (3/12)

SITUATION WANTED:  DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp incontent prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact gmoss22@gmail.com (3/12)

SITUATION WANTED: PRODUCTION ASSISTANT/Entry-level pos./Anywhere: ’09 UVa grad, Past production intern and assoc. prod for Fox Sports/former radio personality/ Great writer, creative, self-starting. Email: wise.talia@gmail.com (3/11)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable  ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Per position:  e_simicich@yahoo.com (3/11)

SITUATION WANTED:  WRITER/PRODUCER/DV CAM OPERATOR for Documentary Television. Network experience including History, A&E, Oxygen. Relocated from LA to Nebraska, ideal for any Midwest field production. website: www.thegreenroommedia.com (3/11)

SITUATION WANTED: SALES/TRAFFIC COORD and/or ASST MEDIA BUYER/TV network or agency. (3 yrs exp at children’s ad agency w/ respons ranging from asst buying, traffic, clearance, & finalizing invoices). Email: salragusa@hotmail.com (3/10)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/HEAD OF DIGITAL MEDIA/NY: D&D player. 18 intel. 17 charisma.10 yrs TV exp rolling 20-sided die. Harvard MBA. 2009 40 Under 40. Your next right hand. jepcyn@gmail.com (3/10)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional.  hennes@gmail.com (3/10)

SITUATION WANTED: Educational Media/Coordinator/Researcher/AP//NYC: 3+ yrs. exp. PBS KIDS, CNBC, Oprah, documentaries, production, research. Highly organized & detail-oriented. FT/PT/freelance. riny721@hotmail.com (3/10)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK/DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. hippiechickflix@yahoo.com (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- runelyon@aol.com (3/9)

SITUATION WANTED: CORPORATE CONCIERGE/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. WNCornell@yahoo.com  (3/9)

SITUATION WANTED: DEVELOPMENT EXEC/LA-based Development Exec:  10+ years exp. developing successful unscripted and format-based programs at top-tier companies including ABC, CBS, Warner Bros. and Eyeworks – devexecutive@gmail.com (3/9)

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