Monday, March 7th, 2011

Cynopsis: Kids!


Good morning. It’s Monday, March 7, 2011, and this is your first early morning Kids briefing.

Paramount‘s new Gore Verbinski (he helmed the first three Pirates of the Caribbean movies) directed animated feature film Rango, featuring Johnny Depp as the voice of Rango, opened over the weekend at the top of the box office with $38 million at 3,917 theaters, per Rentrak.  The PG-rated, 2D movie becomes the biggest non-holiday related movie opening domestically of the 2011 so far.  While this is good news for the kid/tween and animation industries, the overall domestic box office take for this year has been low across the board.  The biggest movie opening for the year to date was Green Hornet (1/14/11) over the long Dr. Martin Luther King Birthday Weekend with $40 million, per Box Office Mojo.


Cinedigm Digital Cinema brings the new animated The Little Engine That Could to 170 digital movie theatres nationwide this month as part of its Kidtoons matinee program.  Based on the classic story, the new movie features the voices of Alyson Stoner, Whoopi Goldberg, Jamie Lee Curtis, Corbin Bleu (High School Musical), and Brenda Song (The Suite Life of Zack and Cody), among many others.  Universal Studios Home Entertainment will release the feature-length film on DVD and as a digital download on March 22, 2011.  For each DVD sold, up to $0.50 will be donated to Starlight Children’s Foundation. Additionally, Cinedigm is donating about 50 tickets per market (in select markets) for use by Starlight Children’s Foundation families.

Corus Entertainment‘s kid-centric TV networks in Canada will debut specials and new programming this April:

  • Nickelodeon Canada will premiere Nickelodeon’s 2011 Kids’ Choice Awards, hosted by Jack Black, on Saturday, April 2 at 8p.  Canadian kids can vote via (
  • ).

  • YTV premieres a new series and celebrates several holidays with specials:

    • YTV will premiere the new animated series Scaredy Squirrel on Sunday, April 3 at 9:30a.  Produced by Nelvana Studio in association with YTV, the series is based on the book series by Melanie Watt and published by Kids Can Press.
    • YTV will also mark April Fool’s Day.  On Friday April 1 beginning at 4p in The Zone, with guest host AJ (That’s So Weird!), the network will feature prank-filled episodes of SpongeBob SquarePants, followed by a sneak peek at Scaredy Squirrel, and premiere pranky episodes of The Penguins of Madagascar, iCarly, Big Time Rush, and a play of the movie Ferris Bueller’s Day off (7p).
    • Passover on YTV includes the special Rugrats Passover on Tuesday, April 19 at 5p.
    • On Easter Sunday, April 24, YTV will present It’s The Easter Beagle, Charlie Brown (9a), Willy Wonka and the Chocolate Factory (4p)
    • On April 21, Earth Day programming gets underway at 5p with special back-to-back Earth Day themed episodes of SpongeBob SquarePants, iCarly, True Jackson, VP, and Everybody Hates Chris, and concludes with the network premiere of the movie Arctic Tale (8p), which is narrated by Queen Latifah.
    • Additionally, movies making their network premieres on YTV includes: Madagascar: Escape 2 Africa (Sunday, April 3/6p); Men In Black (Sunday, April 10/6p); Princess (Friday, April 15 /7p); Men In Black II (Sunday, April 17/6p); Barbie: A Fair Secret (Friday, April 22/10a); Jonah: A Veggietales Movie (Friday, April 22/12p); and Pirates Who Don’t DO Anything: A Veggietales Movie (Friday, April 22/1:30p)
  • Treehouse programming highlights for April:

    • Easter-themed episodes of Max & Ruby, Dora the Explorer, Wonder Pets!, and others will air Easter weekend April 23-24.
    • The network celebrates Earth Day with ways that kids can conserve the environment with Earth Day-themed episodes of its series all day long on Sunday, April 17 and Friday, April 22, including the premiere of a Caillou episode (April 17/7:30p).


CopCorp Licensing launches the new property Fiona & the Funky Pirates, a spin-off of Barcode Kitties from Japan’s Seikodo Corp., at the Brand Licensing Central & Eastern Europe fair in Budapest this week.  Fiona & the Funky Pirates is a kid-targeted whimsical and brightly colored property featuring adventurous and sometimes silly sea creatures as they search for fun and new friends.  CopCorp welcomes the licensees to incorporate the characters from the new property into its existing Barcode Kitties product lines or to feature Fiona & the Funky Pirates as a stand-alone property.  CopCorp is the worldwide licensing agent for Seikodo Corp.’s creations Barcode Kitties and Fiona & the Funky Pirates.

CBS Consumer Products launches a week-long promotion for its new Starfleet Academy Store, which will bring joy to Trekkies as the store plays on the college Spring Break theme and season, by offering new products including: T-shirts, Koozies, and Drawstring bags all with Star Trek-related sayings and humorous references like the Romulan Ale Pong Champion T-shirt.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 4-6, 2011:
Rango (Paramount) PG                                       Opening Weekend $38.0m
The Adjustment Bureau (Universal) PG-13            Opening Weekend $20.9m
Beastly (CBS Films) PG-13                                  Opening Weekend $10.1m
Gnomeo and Juliet (Buena Vista) G                      $6.9m-4 wk total $83.7m
Unknown (Warner Bros.) PG-13                           $6.6m-3 wk total $53.1m
Just Go With It (Sony/Columbia) PG-13                $6.5m-4 wk total $88.2m
I Am Number Four (Buena Vista) PG-13               $5.7m-3 wk total $46.4m
Justin Bieber: Never Say Never (Paramount) G     $4.3m-4 wk total $68.9m
Big Mommas: Like Father, Like Son (Fox) PG-13   $3.3m-3 wk total $33.3m
True Grit (Paramount) PG-13                               $950,000-11 wk total $168.7m
Source: Rentrak ( )


LeapFrog Enterprises names John Barbour as its new CEO and member of the Board of Directors, effective today.  Barbour takes the reins from current CEO, Bill Chiasson, who is appointed Chairman of the Board.  An industry veteran, Barbour was most recently President/GameHouse Divisions, RealNetworks.  He was also President Toys “R” Us and is credited with leading the turnaround of its US and international divisions, as well as building the toy retailers online business.  He also previously served as President, Toys “R” US International and Chairman, Toys “R” Us Japan, and President and CEO/

Cookie Jar Entertainment names John Morris as SVP/TV Sales and CO-Productions (TV, home video and digital), for the UK, Benelux, Australia, and New Zealand.  Morris, who will be based in the UK office, will head up TV sales and presales, planning and forecasting for these territories, as well as heading up creative development and co-productions with UK and pan European broadcasters and studios.  He will report to Jean-Michel Ciszewski, SVP/International TV and Home Entertainment, for distribution, and Tom Mazza, Head/Worldwide TV, and Toper Taylor, President and COO, for co-production and creative development.  Most recently, Morris ran his own media consultancy, and had held executive positions at a range of organizations in broadcast, bran development and cross-media exploitations, including with Sparrowhawk Distribution, IMG, RTL Disney, HIT Entertainment and BBC Worldwide.

Razor & Tie appoints John Franck as SVP/Marketing.  He will oversee the company’s marketing campaigns for all label releases as well as distributed label efforts.  Based at its NYC headquarters, Franck will report to the company’s co-owners Cliff Chenfeld and Craig Balsam.  Most recently, Franck served as SVP/Marketing, eOne Music (f/k/a Koch Records).  He previously toiled for 440 Music, Epic Records, and Elektra Records.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 3, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1058; K6-11 449; TWEENS 9-14 322
DISNEY CHANNEL:     K2-11   922; K6-11 480; TWEENS 9-14 345
CARTOON NETWORK: K2-11   391; K6-11 239; TWEENS 9-14 178
DISNEY XD:               K2-11   119; K6-11   90; TWEENS 9-14   66
NICKTOONS:              K2-11   107; K6-11   72; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  This “kids” cereal comes in with little marshmellow blue moons, yellow stars, pink hearts, green clovers and diamonds.  Shapes have come and gone over the years and only one of those shapes has been in the cereal from the very beginning.  Which one?   PINK HEARTS ARE STILL IN EVERY BOX OF LUCKY CHARMS  Kudos to: Keith Manzella-Eastwest MG/NY; Patti McTeague-Disney Channel/Burbank

Today’s Trivia Question:  The original of this Rembrandt now hangs in the National Gallery of Art in Washington DC.  A print was used as a prop in the foyer of this sitcom house (tho from time to time was replaced with a mirror).  The painting features a young girl with an item too obvious to mention or it would give away the answer to this question.  What show was this on?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: CONTENT SALES MGR (2)/Thought Equity Motion/NY & LA: World leader in video rights mgmt. Expert ideation, consultative & relationship sales exp. More info: Res: [email protected] (3/12)

JOB OPENING: HEAD OF DEVELOPMENT for a well established production company,CT/NY, Non-scripted TV, 7+ yrs exp TV development, Established contacts a must., Excellent benefits pkg. Email: [email protected] (3/12)

JOB OPENING: SALES PLANNER/RMG/NYC: Generate, optimize & analyze sales proposals for the sales org. Including pricing, viewers & impressions. 2-3yrs sls/planning exp in cable or dig. media. BA req’d. Res/cover: [email protected] (3/12)

JOB OPENING: DIRECTOR OF BRANDED ENTERTAINMENT/Newcast Division of ZenithOptimedia/NYC: Develop and execute non-traditional, cross-platform solutions. Network exp a must, digital a +. Resumes to: [email protected] (3/11)

JOB OPENING: AD SALES MKGT MGR/RMG/SFO: Create/execute cutting-edge custom proposals & lead creation of pitches & other sales prgrms. 5-7yrs sls/mktg exp & mktg local small-mid size bus. BA pref’d.  Res/cover: [email protected] (3/11)

JOB OPENING: DIR ONLINE AD OPS/NY:  Mng inv., campaign plan’g, online ad trffcking & camp mngmnt. 4+ yrs exp mngng ad ops @ media/brdcast/Internet content co & DFP, Atlas & Liverail. Strong MS Excel knwlg a must. [email protected] (3/10)

JOB OPENING: SR. EDITOR/RAINBOW/NY: 8+yr brdcast/cbleTV prodtn exp and Final Cut Pro. Create on-air promos for lifestyle/reality shows/scripted dramas/film/image spots. Must have advanced AFX experience. Rez: [email protected]  (3/10)

JOB OPENING: FREELANCE WRITER/PROD PROMO/Englewood Cliffs NJ: Create/exec promo spots. Write/prod promo spots; Mngng proj under deadlines. BA deg; 4+yrs exp writing, producing & editing news/prgrmng. Resumes to [email protected] (3/10)

JOB OPENING: DOCUMENTARY PRODUCERS/WRITERS/LA:  Producers needed immed. w/strong story/journalism skills for doc series. Journalism experience a must. Reply w/pos in subject line to [email protected] (3/10)

JOB OPENING: MARKETING COORDINATOR/Hallmark Channel/NY: 3 yrs exp w/mktg, cable or entmnt co.Prof w/MS Office. Exp w/fast paced env/ multi tasking essential. See full posting and apply @ (3/10)

JOB OPENING: VP, MKTG/Suddenlink Comm/St Louis: Resp for prod dvlpmnt/website/sales chan mngmnt. Able to multi-task/mng sev diverse areas at once. 10+ yrs of ind &/or mktg exp. MBA mktg. Travel req’d.  Apply: (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/SM: 1-2 yrs. Broadcast/Cable TV. Exp w/Nielsen and Startrek; Tracking and trending metrics; rating reports. Apply to [email protected] (3/9)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY:  Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (3/9)

JOB OPENING: DIRECT RESPONSE ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Dev & grow new & existing DR business. 5+ yrs DR cable ad sales exp w/ relationships. Res to: [email protected] (3/9)

JOB OPENING:  SR RESEARCH ANALYST/Current TV/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math & MSOffice send resume to [email protected] (3/9)

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. (3/8)

JOB OPENING: ASSOC ED BBCA.COM/NYC/BBC: Define spirit & tone of Maintain editorial vision, acquire/dev content, mng blogs, grow audience. (3/8)

JOB OPENING: AFFILIATE SALES ASST/NYC/BBC: Sales & mrktng for BBCA distribution on cable/sat/alt tech plat. Work closely w/ EVP to mng sls process and clients. (3/8)

JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SHOWTIME NETWORKS/VARIOUS/NY: Rising college juniors & seniors should visit to search for all summer internships. Students must apply thru careers site. Internships are project-oriented, not admin (3/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SHOOTER/DIR/PROD/CREATIVE EDITOR NY/BOS/LA:17+ yrs, worldwide exp: PBS Kids, CBS, BBC, Oxfam, MINI, History Channel, iPhone Apps. reel & website: iPhone +1 (617) 216-7554 [email protected] (3/12)

SITUATION WANTED:  CABLE DISTRIBUTION SALES: 5 years experience in Cable & Broadcast TV. Well organized, great at building relationships, looking for a challenge & opportunity to grown within your company. Contact: [email protected] (3/11)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3yrs in Finance & 9 yrs in Ad Sales. Let’s grow together.  [email protected] (3/10)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (3/9)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/9)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/NY:3 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (3/9)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NY: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/9)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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