Monday, March 3rd, 2008



The only magazine to build
access time periods vs. the prior year
with A18-49 (+9%) this February and
delivers the greatest year to year growth in access with A25-54 (+18%)!

From Warner Bros. Domestic Television Distribution

Source: NSI Wrap Overnights, 1/31/08-2/27/08, LPM Markets, Access (6p-8p TZA) Occs, Weighted Market Average.



Good Morning.  It’s Monday, March 3, 2008, and this is your first early morning briefing.

Tonight’s Premieres:
TLC: Little People, Big World at 8p and The Secret Life of a Soccer Mom at 10p
DIRECTV: Supreme Court of Comedy at 10p
Tonight’s Finale:
FOX: Terminator: The Sarah Connor Chronicles at 8p

IME digital strategies program for media and ent execs. April 16-18 NYC. See below.


Nick at Nite has picked up the cable syndication rights to The CW’s off-net comedy Everybody Hates Chris, from CBS TV Distribution, on a cash + 2m barter basis, and a minimum of 80 episodes. In the nonexclusive four-year deal, NAN will debut the sitcom in the fall of 2009, and plans to air it in primetime. Everybody Hates Chris has already been cleared in off-network broadcast syndication for fall 2009 in 52% of the U.S. on stations from the Fox, CBS, Cox Television and Weigel Broadcasting station groups. 

Beginning June 8, USA Network will serve up dramas during Sunday primetime with season seven of Law & Order: Criminal Intent at 9p, followed by USA’s new original drama In Plain Sight at 10p.

MindShare North America won the media planning and buying responsibilities for American Family Insurance. The scope of work includes traditional, multicultural and digital media buying and planning.

Weekend Box Office Estimates: Feb 29-Mar 2, 2008
Semi Pro (NewLine)                                $15.2 million – opening weekend
Vantage Point (Sony)                             $13.0 million – 2 wk total $41.0m
The Spiderwick Chronicles (Paramount)      $8.8 million – 3 wk total $55.1m
The Other Boleyn Girl (Sony)                    $8.3 million – opening weekend
Jumper (Fox)                                         $7.6 million – 3 wk total $66.8m
Step Up 2 The Streets (Buena Vista)         $5.7 million – 3 wk total $48.6m
Fool’s Gold (Warner Bros.)                        $4.7 million – 4 wk total $59.1m
Penelope (Summit)                                  $4.0 million – opening weekend
No Country for Old Men (Miramax)             $4.0 million – 17 week total $69.6m
Juno (Fox Searchlight)                             $3.4 million – 13 wk total $135.1m
Source: Box Office Mojo


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Broadcasting from the heart of Hollywood,
hosts Madison Michele and Chris Harrison cover the day’s top stories in TV, film and music.

Advertising opportunities now available. Contact your AE or Richy Glassberg at 212.852.7500. For more programming information from America’s TV Headquarters go to


ABC has a new reality project on tap for this summer, based in part on Disney’s High School Musical, reports Variety.  A national wide competition looking for the best performer, all of whom will be living together at a music conservatory, and with contestants being eliminated one by one until there is just one remaining. 



Intel launches a branding campaign today to be the “Intel Inside” multiplatform content devices. The Atom family of microprocessors is designed to power pocket-sized, internet-connected gadgets and low cost PCs expected to hit the market later this year. Early compatible prototypes include devices with touchscreens and slide-out keypads.    Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORYA collection of some 40 media companies (animation, gaming and digital entertainment, studios etc.) have officially expressed interest in taking part in India’s Animation and Gaming City (AKA Digital Entertainment City), a 100-acre site being proposed by the Indian government, that would be located in Hyderabad, according to a report at  If the project moves forward, Animation and Gaming City could be the biggest animation and gaming center in South-East Asia.  In addition to being a business hub, the animation and entertainment center would also be a place where students could be educated and trained.  Similar entertainment industry based campuses currently exist in Dubai, Singapore and Korea.  Full edition: CYN KIDS.

Is Azteca America on your radar screen?

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY VC iLabs Capital is adding its two cents (a little more than that) to the Bollywood industry by acquiring a 60% stake Mumbai’s Lehren Entertainment Pvt. Ltd. through its Affiliated Media Company subsidiary in order to launch the first Bollywood news and gossip channel.  The anticipated launch date is for April 14 with the dry run happening in mid-March.  The “Hinglish” free-to-air Lehren TV will have chat and gossip formats and more.  Lehren will include a broadband portal and a 10,000-hour video library.  In addition to buying the Lehren stake, iLabs is launching a Mumbai-based, Hindi-language station titled TV9 Mumbai through Associated Broadcasting Company Pvt Ltd.  iLabs and Unified Group own 80% of the latter company.    Full edition: CYN INTERNATIONAL


Thursday – A18-49 Analysis:  FOX was the undisputed leader Thursday night with 7.2/18 A18-49, according to final national ratings from Nielsen Media Research. American Idol overwhelmingly won at 8p with 9.1/24. At 9p, ABC’s Lost came in first with 5.4/13 just a little ahead of FOX’s Don’t Forget the Lyrics at 5.2/13. Competition was thick during 10p yet the Without a Trace repeat on CBS with 2.6/7 beat out the two freshmen dramas ABC’s Eli Stone and NBC’s Lipstick Jungle at 2.5/7 each.

Live + Same Day Household Ratings: Thursday, February 28, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 11.6/18     American Idol 14.9/23, Don’t Forget the Lyrics! 8.4/13

CBS: 7.3/12         Survivor: Micronesia 7.4/12, CSI [r] 7.5/12, Without a Trace [r] 7.0/12

ABC: 5.3/8          Lost [r] 3.5/5, Lost 7.7/12, Eli Stone 4.5/8

NBC: 3.9/6          The Office [r] 2.7/4, Celebrity Apprentice 5.1/8, Lipstick Jungle 4.0/7

UNIV: 1.9/3        Al Diablo con los Guapos 2.4/4, Pasion 2.0/3, Amas de Casa Desesperadas 1.4/2

CW: 1.2/2          Smallville [r] 1.2/2, Reaper [r] 1.1/2

MNT: 1.0/2         My Thursday Night Movie: Original Gangstas 1.0/2

TELE: 0.7/1        La Traicion 0.5/1, Victoria 1.0/1, Pecados Ajenos 0.7/1

A18-49: FOX 7.2/18, CBS 3.3/9, ABC 3.2/8, NBC 2.4/6, UNIV 1.6/4, CW 0.6/2, MNT 0.5/1, TELE 0.5/1

Friday – A18-49 Analysis:  CBS delivered the right numbers Friday night at 1.9/6 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS’ primetime The Price Is Right was #1 during 8p with 2.2/7. The House encore on FOX did best at 9p with 2.0/6. Then it was NBC’s turn to win at 10p as Dateline posted a 2.3/7. Also this hour, Nuestra Belleza Latina debut on UNIV at 1.3/4 which placed fifth overall.

Live + Same Day Household Ratings: Friday, February 29, 2008 – time period averages. Source: Nielsen Media Research

CBS: 5.2/9        The Price is Right: Million Dollar Spectacular 6.1/11, Ghost Whisperer [r] 4.5/8, Numb3rs [r] 4.8/9

FOX: 4.2/7         Bones [r] 3.9/7, House [r] 4.4/8

NBC: 4.2/7        Amnesia 3.4/6, Dateline 4.6/8

ABC: 3.9/7        Grey’s Anatomy [r] 2.9/5, 20/20 4.4/8, 20/20 4.4/8

CW: 2.6/5          Friday Night Smackdown! 2.6/5

UNIV: 1.9/3       Al Diablo con los Guapos 2.2/4, Pasion 1.8/3, Nuestra Belleza Latina [p] 1.6/3

TELE: 0.7/1       La Traicion 0.5/1, Victoria 0.8/1, Pecados Ajenos 0.7/1

A18-49: CBS 1.9/6, FOX 1.8/6, ABC 1.7/5, NBC 1.7/5, UNIV 1.6/5, CW 1.4/5, TELE 0.4/1

Saturday – A18-49 Analysis:  FOX matched its winning ratings two Saturday nights in a row at 2.1/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was #1 at 8p with the back-to-back Cops episodes averaging a 2.1/7 and again at 9p with America’s Most Wanted at 2.0/6. Then at 10p, NBC’s Law & Order encore scored the highest at 1.5/5. 

Live + Same Day Household Ratings: Saturday, March 1, 2008 – time period averages. Source: Nielsen Media Research

CBS: 3.7/7           Movie: Secondhand Lions 3.6/6, 48 Hour Mystery 4.0/7

FOX: 3.7/7          Cops 3.5/7, Cops 3.9/7, America’s Most Wanted 3.8/7

NBC: 3.6/7           Law & Order: CI [r] 2.6/5, Law & Order: SVU [r] 3.9/7, Law & Order [r] 4.4/8

ABC: 2.3/4           ABC Movie: Old School [r] 2.4/4, Jimmy Kimmel Live’s All-Star Salute to Jimmy Kimmel Live! [r] 2.0/4

UNIV: 1.4/3         Sabado Gigante 1.4/3

TELE: 0.4/1         Cine Nuestro 0.4/1, Cine de Impacto/Estreno 0.4/1

A18-49: FOX 2.1/7, ABC 1.3/4, CBS 1.3/4, NBC 1.2/4, UNIV 1.0/3, TELE 0.3/1



National Geographic Society has named two to its National Geographic Society board of trustees: botanist and conservationist Peter H. Raven and investment banker Tracy R. Wolstencroft. They join 19 other trustees who are leaders in the fields of science, education, law, business, finance, government and public service.

Former Univision/TeleFutura sales executive, Frank Donaldson joined V-me, the Spanish digital television network as SVP/Director of Sales. Frank will supervise all facets of the network’s sales operations including national advertising and sponsorships and the national sales force. Based in New York, he will report directly to Carmen DiRienzo, President.

Jeff Hamstad advances to VP/Human Resources with Comcast Spotlight, the advertising sales unit of Comcast Cable. Jeff will lead the development and execution of the division’s HR policies, programs and practices that cover employee relations, compensation, training, talent management and employee services. In addition, he will implement new systems and technologies with the goal to improve employee performance and retention.

Food Network tapped Beth Burke as Director/Programming who comes from sister network HGTV where she was Director/Programming. Now at the Food Network, Beth will manage production on a variety of projects such as Barefoot Contessa and network specials as well as oversee development on new projects this year. She will also work with the Interactive group on duel content opportunities.

Danielle Coppola was upgraded to VP/Client and Candidate Relations with Carlsen Resources, Inc., the executive search firm specializing in the global media and telecommunications industries. In her new role, Danielle will further develop the company’s list of professional candidates while advancing its relationships with traditional and new media companies that make up the client roster. She will report to Jeannine Sommer, SVP/Search Management.

495 Productions has tapped Drew Tappon as Head of Development, it was announced today by 495’s President Sally Ann Salsano. 495 Productions has also promoted James Bianco from Executive in Charge of Production to Head of Production.



TV executives around the world use CableU,
the most comprehensive analysis of cable network programming ANYWHERE
to make better buys and produce better programs.
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CableU consistently delivers the competitive information you need
to be a smarter industry player. – Know Networks Better. Pitch Smarter.

This day in History:  1923 – The first issue of Time magazine was published.

Answer to Yesterday’s Trivia Question:  Whose theme song asked him “where will you be camping tonight? Lonely man, will your heart stay free and light”?  CHEYENNE (BODIE) (Cheyenne 1955-1963)   Kudos to:  Barry Schiffer-WJZ/Baltimore; Christina Torres-EXTRA/NY; Mike Donovan-Rowan University/NJ; Ginny Ziders-Retirement Living TV/Columbia, MD; Tom Chapman-WKRG/Mobile, AL; Mechael Tudor-Equity Media Holdings Corporation/Little Rock, AR; Susan Arl-CLTV/Oak Brook, IL; Mike Driscoll-Comcast Spotlight/Denver; Robin Schmelling-BCMI/Palm Desert, CA; Coleen Raymann-Disney-ABC/Burbank; Derek Anderson-Frantic Films/Toronto

Today’s Trivia Question: On the TV drama series Family (1976-1980) Kristy McNichol played teenager “Buddy” Lawrence. What was her character’s real first name?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


The Institute for Media and Entertainment and the world-renowned IESE Business School present “Business Strategy in the Digital Age” – a high-impact digital strategies program for media and entertainment executives. Learn from industry insiders and top-ranked professors while networking with colleagues.

Expand your knowledge of how to maximize revenues in a digital world by integrating new technologies and emerging platforms into your business strategy.

April 16-18 in New York City.

Visit our website for more information.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: FREELANCE PROMOTION SALES REP/MerryMedia/LA: Freelance promotion sales rep w radio & TV exp for award winning ent. marketing co. ( apply w/ cover note to
or fax 818-760-1531 (3/8)

JOB OPENING: VIDEO PROD MGR/WE tv/NYC: 2+ yrs Video & Web production exp pref in entertainment/cable. Manage dig platform video content, special projects from start to finish. Rez to #5481BR (3/8)

JOB OPENING: RSRCH DIR/MGR/STRATEGIST/Discovery/NY: Media/mkt research ops. supporting Discovery’s AdSales team. Strong presentation/comm skls. Exp w/ media measurement tools, mkt knwldg. Apply:   Req #7656 (3/8)

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JOB OPENING: RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply:

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JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: Support EVP Ad Sales. 2 yrs exp. supporting high level exec. See full posting and apply at . Com    (3/8)

JOB OPENING: ADMIN ASSISTANT/RECEPTIONIST/NY: 1-2 yrs exp. Should have media exp or interest. MS Office. Admin support/greet visitors/phones/mail/filing/supplies/etc. Apply: Position VSA555  (3/7)

JOB OPENING: ACCT SPRVSR DIGITAL MEDIA & TECHNOLOGY/mPRm Public Relations/LA: 5 yrs exp & strong grasp of ent & tech industries, with high-level media relationships & mngmnt skills. Reply:

JOB OPENING: FREELANCE EDUCATIONAL CONSULTANT: P/T, review scripts for animated kid’s series to ensure appeal and age-appropriateness. Prior experience a plus. Send resume to
. (3/7)

JOB OPENING: SALES DIRECTOR/Adconion Media Group (formerly EuroClick)/Chicago:  Min. 4+ years of Sales experience and generating monthly revenues above target goals. Email resume’s to:

JOB OPENING: TEMP MGR DIGITAL MEDIA/Sundance Ch/NY: Create RFPs, media plans & sales materials. Manage banner inventory via DFP & prepare weekly reports. Knowledge of Omniture web analytics. Res:

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JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: 

JOB OPENING: RESEARCH MANAGER/Nickelodeon/NYC:  Min 4 yrs exp. in primary research; Solid exp. in kids-oriented environment; BA in Psychology, Education, Child Development or Marketing req. EOE/M/F/D/AAP apply at (3/6)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+ yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP.  Apply (3/6)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+ yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply (3/6)

JOB OPENING: SR DIRECTOR, DIGITAL MARKETING/MTV Digital/NYC: 6+ yrs Consumer Mktg exp, 3+yrs Digital Mktg w Ent Org. Strg analytic/oral skills. Provn fwd thinkg/strat skills. MBA A+ EOE/M/F/D/AAP. Apply (3/6)

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JOB OPENING: RESEARCH ANALYST/Comcast Networks/NY-Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d. Apply: REQ61002BR (3/5). EEO/AA/drug free.  (3/5)

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JOB OPENING: VP MKTG & PROMO/SANTA MONICA, CA/GSN, The Network for Games: Rep to EVP Mktg. 12+yrs exp in media mktg, pref TV, web and cable exp. BA/BS Business/Mktg.  Send Res/Cov Letter: 

JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to:

JOB OPENING: VP, LEGAL AFFAIRS/ABC Studios/LA: Assist SVP in mgmt of all legal affairs; strong drafting, analytical, organizational, leadership skills; JD+ 10 yrs exp in studio/prod co. Apply: Req ID #144088 (3/5)

JOB OPENING: ONLINE MEDIA PLANNER/Special Ops Media/NY: Coord planning/execution of online media buys-Negotiation, research, reporting and client/pub relationships. 1 yr exp interactive req’d. Apply:

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JOB OPENING: TV SYNDICATION EXEC/Eclipse TV:  Seeking exper synd vet w/ major mrkt exper to clear sports and ent prog. Innovative comp – a great opp to work on development and sales.

JOB OPENING: AD SALES MARKETING COORDINATOR/Hallmark Channel/NY: Support Ad Sales Marketing dept. Min. 1 yr. exp in TV Marketing, Sales or Media. See full posting and apply at (3/5)

JOB OPENING: ACCT MGR/NAT’L SALES/BET/Chicago: Cable TV salesperson w/strong presentation skills. Sales/agency exp. & BA/BS degree req’d. Comfortable w/multi-platform & integrated opps . Email:

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JOB OPENING: WRITER/PROD /NYC: 5+yrs creating on-air promos; seeking brand savvy prod w/ strong conceptualization & writing skills, proven exp. w/ live action & design driven creative solutions EOE/M/F/D/AAP apply: (3/4)

JOB OPENING: MEDIA RSRCH SPRVSR/MEDIA PLAN’G SPRVSR/SEATTLE, WA: Work on a Top 15 US advertiser. Plan strategies across all Touchpoints from traditional, digital, events, stunts.

JOB OPENING: SVP IDEA DIRECTOR/SAN FRANCISCO, CA:  Drive exploration of consumer insights – focus on the creation new, bleeding edge media ideas and approaches.

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JOB OPENING: AD SALES TRAINER/AETN, NY: Responsible for training new AETN Ad Sales staff. Respond to user’s systems issues. 2yrs ad sales systems exp. MS Word & Excel. Customer svc a must. Apply: (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/LA: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , #7704 (3/4)

JOB OPENING: PUBLICITY DIRECTOR/TLC/NY: Create & execute national publicity campaigns/initiatives, develop press strategy, and pitch programming to press. 8 yrs media relations exp. Apply: , # 7706  (3/4)

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WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to

SPRING INTERNSHIP CREDITS ONLY:  LIVE ENHANCEMENT INTERN/NY: Keep track of all sponsorships, enhancements & all requested elements that require logging during a live event. For more info/submit resume, visit req ID 5500BR   (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
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SITUATION WANTED: OFFSHORE ALTERNATIVE: Drilling for gold? Proven pro can help you write -or shoot- your way out of a corner -at reasonable rates. Visit:   (3/8)

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SITUATION WANTED:  Highly motivated/organized TV PRODUCER seeks Sr level producer position.More than12 years of experience in various formats such as talk, entertainment. Prefer employment in S Florida/LA area.

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR:  3 Emmy noms; NBC, Discovery, E!, CMT, TLC, VH-1; reality/ent/doc; LA based. 

SITUATION WANTED:  PRODUCTION ASSISTANT: 2 yr exp as exec asst to VP of Ad Sales. Versatile,  outgoing, excellent communication skills. Seeking F/T position in a more
creative capacity. Exp’d w/ working on set.

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Monday, March 3, 2008

ABC: 20/20: The Royal Family, October Road
CBS: How I Met Your Mother [r], Welcome to the Captain, Two and a Half Men [r], The New Adventures of Old Christine, CSI: Miami [r]
CW: Gossip Girl [r], Pussycat Dolls Present: Girlicious
FOX: Terminator: The Sarah Connor Chronicles [f ]
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Baywatch
MNT: Celebrity Expose [r], Paradise Hotel 2
NBC: My Dad is Better than Your Dad, Deal or No Deal, Medium
PBS: Antiques Roadshow, Pledge Programming
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Cristina

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