Monday, March 29th, 2010


oooooooooooo The Hub oooooooooooo
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.

Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]

Cynopsis: Kids!

Good morning. It’s Monday, March 29, 2010, and this is your first early morning Kids briefing.

Screaming kids, stars, musical performances, sliming, special guests, 115 million votes (cast February 25-March 27), and more slime, were the focus of Nickelodeon’s 23rd Annual Kids’ Choice Awards, which aired live on Saturday (8-9:30p) from LA with Kevin James as host.  James opened the show with a little help from his pal comedian Adam Sandler, dressed as an angel and suspended from above the stage, as they sang “Get Slimed Tonight (an adaptation of KC and the Sunshine Band’s song Get Down Tonight), and of course, lots of slime.  It was a double winning evening for The Twilight Saga: New Moon, though not as Best Movie – that honor went to Alvin and the Chipmunks: The Squeakquel – with Taylor Lautner winning as Favorite Movie Actor as Jake in New Moon and Lautner and Kristen Stewart taking home an orange blimp as Cutest Couple as Jake and Bella.  As we told you previously, First Lady Michelle Obama was given the network’s first Big Help Award for her initiative, Let’s Move!  The evening also featured two new movie spots from Paramount for its upcoming movies Iron Man 2 (May 7) and The Last Airbender (July 2).  Presenting sponsors of 2010 Kids’ Choice Awards are Burger King, General Mills and Hasbro. Associate sponsors are Kmart, Kraft, Nintendo, Procter & Gamble and Skechers. Other kid favorites winners from the evening include:


  • Animated Movie – Up
  • Voice from an Animated Movie – Jim Carrey (A Christmas Carol)
  • Movie Actress – Miley Cyrus (Hannah Montana: The Movie)


  • TV Show – iCarly
  • Realty TV Show – American Idol
  • Cartoon – SpongeBob SquarePants
  • TV Actress – Selena Gomez (Wizards of Waverly Place)
  • TV Actor – Dylan Sprouse (Suite Life on Deck)


  • Song – You Belong With Me (Taylor Swift)
  • Music Group – Black Eyed Peas
  • Male Singer – Jay-Z
  • Female Singer – Taylor Swift


  • Male Athlete – Ryan Sheckler
  • Female Athlete – Misty May Treanor

Other Categories

  • Video Game – Mario Kart
  • Book – Diary of a Wimpy Kid series


Shaftesbury Kids proudly presents BAXTER! The best new kids series around!
Join Baxter and his friends on their journey through the unique, high-energy world
that is Northern School of the Arts, where the key to surviving high school is standing out!

Visit us at Miptv booth R27.12
or contact Ryan St. Peters [email protected]


London-based Cake Entertainment and partner France-based TeamTO unveil their third collaborative project, OOOHHHASIS (78×7), a 3D animated series.  The co-production also includes Seoul-based animation studio Tuba Entertainment.  OOOHHHASIS follows the adventures of a lizard hero named Oscar in a desert full of sun, sand, chickens, three no good neighbors, and a road that runs right through it.  Cake, which is handling the worldwide rights for the comedy (excluding France) will debut the series at MIPTV in April.  Cake and TeamTO previously teamed for the 3D comedy series Hareport and Angelo Rules.

A range of new broadcast deals for BRB Internacional‘s animated property Bernard.  The made for TV movie My Friend Bernard is picked up by Cartoon Network Latin America.  The TV series of Bernard (156×3) has been acquired by HBO for Eastern Europe, Teletoon (France), MTV and Mega Sport for Ukraine, Estonian TV (Estonia), DR (Denmark), Tring Digital (Albania).  Meanwhile, channel 2X2 (Russia) renews its rights for the series. Also, Canal Panda (Portugal) recently picked up the corresponding TV rights.  Additionally, BRB’s studio Screen 21 has begun production in Barcelona on a Bernard feature-length film, entitled Superbernard, which is set to premiere in 2012.  BRB will be at MIPTV.

Showcase for Kids will launch two new titles at MIPTV, an animated series and a family-targeted theatrical feature film.  Additionally, Showcase for Kids will offer its live-action comedy series, The Wannabes, which is currently airing on ABC3 (Australia), and its animated comedy, Action Dad.

  • Yoo Hoo and Friends (52×11) – the animated comedy revolves around five greedy corporate executives that aim to rob the Earth of everything … until Mother Nature’s husband, Father Time, comes up with a plan to help them learn the error of their ways and turns them into furry creatures.  The fuzzy little former executive can only return to their human form when they have recovered pieces of a gem, which are scattered around the world.
  • White Lion – Shot on Location outside of Johannesburg, the family adventure follows Letsatsi, a young White Lion cast from his pride because his color makes him stand out in the African wilderness, and his forced perilous journey of survivals.  Letsatsi survives with the help of an older lion and young Shangaan warrior and grows up to have a pride of his own.  In Africa, according to the Shangaan legend, a white lion is considered a messenger of the gods.  The movie was released last month in South Africa on 50 screens.


A Squared Entertainment (A2) is teaming with GetFugu ( ), a next generation mobile search tool, to develop kid-targeted mobile applications using GetFugu technology for multiple platforms.  Under the deal, GetFugu will develop an interface featuring video, educational and game content produced by A2.  GetFugu will manage the backend for the projects.  The first project in development is based on Secret Millionaire’s Club, a new animated series created by A2 in partnership with businessman Warren Buffett that aims to teach kids about business and how the world around them works.  This new partnership will extend the content currently being created by A2 and one of its main distribution channels, Aol.

BBC Worldwide, Ragdoll and Minor Entertainment outline the world premiere and nationwide tour of In The Night Garden Live ( ) the first theatrical venture for the brand.  The 60-minute show, which is created in an inflatable touring theatre including show domes to recreate the world of the preschool TV series, will open for a two-week run on July 17, 2010 at Sefton Park in Liverpool and then move on to London in August and Glasgow in September, with one final location yet to be announced.  The new live show is written by In the Night Garden creator/composer, Andrew Davenport, directed by choreographer/director, Will Tuckett, and produced by theatre producer Andrew Collier from Minor Entertainment.

StickerYou ( ) debuts its first online custom sticker maker with brand partners including Peanuts, Mr. Men and Little Miss, Star Trek, and League of Super Evil, with brand such as Lego, Showtime‘s Dexter, among others, to follow.  The platform allows consumers to customize and create their own sheets (8.5 inches x 10.5 inches) of removable, vinyl stickers including uploading personal images.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 26-28, 2010:
How to Train Your Dragon (Paramount (DreamWorks)) PG      Opening Weekend $43.3m
Alice in Wonderland (2010) (Buena Vista) PG                         $17.3m-4 wk total $293.1m
The Bounty Hunter (Sony/Columbia) PG-13                           $12.4m-2 wk total $38.8m
Diary of a Wimpy Kid (Fox) PG                                             $10.0m-2 wk total $35.8m
Our Family Wedding (Fox Searchlight) PG-13                         $2.2m-3 wk total $16.8m
Avatar (Fox) PG-13                                                              $2.0m-15 wk total $740.4m
Remember Me (Summit Entertainment) PG-13                       $1.9m-3 wk total $17.0m
The Ghost Writer (Summit Entertainment) PG-13                   $1.7m-6 wk total $9.2m
Percy Jackson & The Olympians: The Lightning Thief (Fox) PG $670,000-7 wk total $86.1m
Hubble 3D (Warner Bros.) G                                                 $375,000-2 wk total $1.1m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/15-3/21/10 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    SpongeBob SquarePants (3/20; 9:30a)         2567
NICK:    SpongeBob SquarePants (3/20; 11:30a)       2340
NICK:    SpongeBob SquarePants (3/20; 11a)            2279
NICK:    SpongeBob SquarePants (3/21; 11a)            2175
NICK:    SpongeBob SquarePants (3/20; 9a)              2166
NICK:    iCarly (3/19; 8p)                                         2164
NICK:    iCarly (3/20; 12p)                                       2162
NICK:    Penguins of Madagascar (3/20; 10a)             2094
NICK:    SpongeBob SquarePants (3/21; 11:30a)       2072
NICK:    Fanboy & Chum Chum (3/20; 10:30a)          2004
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/15-3/21/10 , 6a-6a:
K6-11                                             Total Delivery (000)
NICK:    iCarly (3/19; 8p)                                         1636
DSNY*: Sonny With A Chance (3/21; 8p)                   1554
NICK:    SpongeBob SquarePants (3/20; 9:30a)         1535
DSNY*: Wizards of Waverly Place (3/19; 8:30p)         1482
NICK:    Big Time Rush (3/19; 8:30p)                        1463
DSNY*: Phineas and Ferb (3/19; 9p)                         1427
NICK:    iCarly (3/20; 8p)                                         1427
NICK:    iCarly (3/20; 7:30p)                                    1419
NICK:    SpongeBob SquarePants (3/20; 9a)              1404
NICK:    iCarly (3/19; 7:30p)                                    1344
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/15-3/21/10 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
NICK:    iCarly (3/19; 8p)                                         1340
DSNY*: Wizards of Waverly Place (3/19; 8:30p)         1254
DSNY*: Sonny With A Chance (3/21; 8p)                   1241
FOX:     American Idol (3/16; 8-10:02p)                    1229
NICK:    SpongeBob SquarePants (3/20; 9:30a)         1169
NICK:    Big Time Rush (3/19; 8:30p)                        1121
NICK:    iCarly (3/21; 1:30p)                                    1112
DSNY*: Phineas and Ferb (3/19; 9p)                         1090
NICK:    iCarly (3/20; 8p)                                         1078
DSNY*: Suite Life On Deck (3/19; 8p)                       1066
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/15-3/21/10 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
FOX:       American Idol (3/16; 8-10:02p)                     1202
FOX:       American Idol (3/17; 9-10:01p)                     1036
FAM:       Secret Life of the American Teen (3/15; 8-9p)  835
FOX:       Family Guy (3/21; 9-9:31p)                            734
NAN:       George Lopez (3/20; 11:30p)                          684
ADSM**: Family Guy (3/21; 11p)                                  676
NAN:       Everybody Hates Chris (3/16; 9:30p)               673
DSNY*:   Hannah Montana (3/16; 7:30p)                        670
NAN:       George Lopez (3/16; 10p)                               664
NAN:       George Lopez (3/20; 12a)                               663
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 25, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1199; K6-11 453; TWEENS 9-14 336
DISNEY CHANNEL:     K2-11   787; K6-11 505; TWEENS 9-14 426
CARTOON NETWORK: K2-11   440; K6-11 260; TWEENS 9-14 206
DISNEY XD:               K2-11   113; K6-11   78; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).

Answer to Yesterday’s Trivia:  Where would you find a yellow friend named Binya Binya?  GULLAH GULLAH ISLAND  Kudos to: Hayley Steckler-Active International/Pearl River; Heather Tilert/NY; Kelly Ann Fentress-Nick Preschool Brand Creative/NY; Michele Band-Heads Up Creative/NY; Rosemary Cunningham-Cox Reps/Chicago; Hank Bordowitz-The Bordowitz Media Werx/Macomb; Lisa Montalvo-Telemundo/LA; Steve Granat & Cydne Clark-Bupkis Entertainment/Tarzana

Today’s Trivia Question:  What cartoon character is known for the catchphrase “Great Googly Moogly!”?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: ACCT EXEC DIGITAL AD SALES/LA: Grwng/mngng onlne ad sales rev for & AETN Dig Props. Exp digital ad sales, major ad clients, & gaming. (4/3)

JOB OPENING: NBCU has an opening for an ACCOUNT EXECUTIVE, DIGITAL MEDIA AD SALES; Sports & Olympics (job#1134602) please visit our career website for more information  (4/3)

JOB OPENING: DIGITAL SALESPERSON/GMC/ATL: Sell video, display & custom sponsorships on , a leading site in the family values market. Commission only with potential for full time position. Apply to [email protected] (4/3)

JOB OPENING: DIRECTOR, DIGITAL RESEARCH/TURNER BROADCASTING/ATL: Leadership role supporting Young Adult/Kid Digital Research: multiple platforms/8 yrs exp/primary/secondary/Omniture/NetRatings/4 yr degree. [email protected]   (4/3)

JOB OPENING: SALES PLANNER/CHIC OR LA/RMG NETWORKS: Join the leading away-from-home TV ent team. Build sales proposals, post analysis, research, strong excl, ppt, BA & 2-3 yrs agency/b’cast exp. Send resume: [email protected]  (4/3)

JOB OPENING:  SR. RSRCH ANALYST,RSRCH/AETN/NY:Support AETN’s dist efforts thru dvlpmnt of reports, presentations& strategies pertinent to positioning the brands w/traditional& new media dist. Apply: (4/3)

JOB OPENING: VP, RESEARCH /TV One LLC/Silver Spring, MD:  Dir. & controls devlpmnt. & execution of quantitative/qualitative resrch prgms. Eval resrch. data & recommends chgs. to senior management. See: (4/2)

JOB OPENING: RESEARCH ANALYST (TEMP)/TV One LLC/ Silver Spring, MD: Passion for broadcasting and cable business; background in statistical analysis & exp. with research software apps See : (4/2)

JOB OPENING: PROJECT COORD (temp)/NY: For TV Ntwrk. Mng dev of print/merch projects from concept to delivery. Knwldg of print/merch processes, & proj mgmt a must! 2+ yrs exp.  4-5 mnths starting asap. [email protected] (4/2)

JOB OPENING: At MWW-AE/SAE – NY/NJ: Focus is business/media pitching in mkt/advt/media space; online/offline digital media exp, media contacts, exp working in-house media/advt/PR agency. Apply: [email protected] (4/2)

JOB OPENING: At MWW-SVP, DIALOGUE MEDIA – NY/NJ: Lead devt, strategy/direction for social media mkt prog/services, create/execute online social media campaigns for corp entities, 10+ yrs social media req’d. Apply: [email protected] (4/2)

JOB OPENING:  Universal City- NBCU seeks MGR NON-THEATRICAL SALES & OPS.Looking for applicants eager to learn all aspects of the IFE industry,2 yrs entertainment or sales experience. Apply to job#1150059 (4/1)

JOB OPENING:  SR WRITER/PRODUCER/A&E TV Net/NY: Write, produce & conceptualize on-air promos for A&E and Bio. 5 yrs exp producing on-air promo pieces.To apply:   (4/1)

JOB OPENING:  MEDIA INDUSTRY BUSINESS ANALYSTS/NYC: Multiple.Experience w/Ad Sales, Traffic, Programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (4/1)  

JOB OPENING: VP DIR. OOH STRATEGIC SERVICES/Pearl River NY (15 miles NYC): 10+ yrs exp. in OOH Acct. mgm. , leadership, sales & media planning. Resume to: [email protected] or call 845 732-8943 (4/1)

JOB OPENING: RESEARCH ANLYST/WE tv/NYC:  Provide support for Prog/Sched teams. 1-2 yrs exp in cable res pref. Strong anlyt/org skills a must.knwldg of Star Media & Nielsen systems. Res to ref #10658BR (4/1)

JOB OPENING: DIR, INTEGRATED ON-AIR MKTG/A&E TV Net/NY:Conceptualize& create “high end” on-air promo campaigns to maximize Ad Sales strategies. 10 yrs exp producing on-air promos.To apply: (4/1)

JOB OPENING: WEB PROD MGR/ALBUQUERQUE/REELZCHANNEL: 3+ yrs online exp. Sprvs content & design staff; uphold scheds & editorial strategy; liaison w/ TV, Mktg, PR. More info: Res: [email protected] (3/31)

JOB OPENING: ACCOUNT EXECUTIVE/Brooklyn, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR (3/31)

JOB OPENING: SALES ASST/Cablevision/Norwalk, CT: 1-3 yrs exp in mrkt, adv or bus related field.  Assist  sales team & mgmnt. Strong Excel and Powerpoint skills. See full posting and apply to req 10644BR (3/31)

JOB OPENING: SALES PLANNER/San Fran: Proposal writer to respond to RFPs. Req’s 2 yrs+ dig. media sales exp.,  strong excel, ppt, graphic design, SalesForce, @Plan, Mediavisor, Atlas & writing skills. Email: [email protected]  (3/31)

JOB OPENING: SR ACCT EXEC (2 POSITIONS)/STARGREETZ:  8+ yrs. in digital/mobile sales. Strong relationships, creative & strategic.Based in NY  LA  Chicago. College degree preferred. Apply: [email protected] (3/31)

JOB OPENING: MKTG COORD/GMC/ATL: Support Consumer, Ad Trade Mkting & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (3/30)

JOB OPENING: NBCU/NY:has an ANALYST, CHILLER SALES RESEARCH POSITION available working with the Research Department. Visit for more info and to apply (3/30)

JOB OPENING: NBC Universal has an opening for a DIGITAL ACCOUNT MANAGER/NYC. Please visit for more information (3/30)

JOB OPENING: DIRECTOR OF LICENSING, CONSUMER PRODUCTS/AETN, NY: Develop/execute global strategy for monetizing AETN brands & IP through goods and services. Apply: (3/30)

JOB OPENING EXEC ASST/Rainbow/NYC: Exp’d administrative professional to support busy Sr Exec in corp comm group. 2-3 yrs exp exec supp, cable/net exp pref. res to #10856BR (3/30)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: NATIONAL GEOGRAPHIC KIDS ENTERTAINMENT is looking for summer interns for MKTG & SOCIAL MEDIA in Washington, DC. Apply on & search for ID #4133. CONTACT: Alaina Appleman [email protected] (4/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH/MKTG MGR/NY:  Excellent analytical and pres skills. Highly creative w/ability to transform data into a sell-able story. Exp. in general and Hispanic markets. Broadcast, Digital, Publishing. [email protected] (4/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/1) 

SITUATION WANTED: PRODUCTION MANAGER: 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (4/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/1)

SITUATION WANTED:  SR LEVEL/DIR of TALENT ACQ: Entertainment exp, recruit all levels including execs. Will relocate, 15 yrs exp, contract or permanent.Hunter mentality and expert sourcer. Available immediately.Contact:  [email protected] (3/31)

SITUATION WANTED: EIC/LINE PRODUCER Available now.10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd Productions for major TV & cable nets. Looking for next project. [email protected] (3/31)

SITUATION WANTED: SALES/RESEARCH DIR/STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (3/30)

SITUATION WANTED: BROADCAST TALENT MANAGER.Very experienced in all facets of talent including payments, celebrity negotiations and music licensing.Freelance or Staff. [email protected] (3/30)

SITUATION WANTED: MARKETING CONSULTANT available to develop marketing plans on a fee project basis. Advertising, direct marketing and sales promotion experience for the last 23 years. Contact: [email protected] (3/30)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/30)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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