Monday, March 28th, 2011



The Hub is the top co-viewed kid network in Primetime with
Kids 2-11 watching with Women 18-49.*


To find out how your brand can connect with families
contact Brooke Goldstein, SVP Ad Sales, 212-548-5860

* Source: Nielsen in Npower 10/10/103/20/11, coview share, M-Su 8-11 PM.

opsis: Kids!


Good morning. It’s Monday, March 28, 2011, and this is your first early morning Kids briefing. 

4Kids Entertainment reveals a bit about the upcoming 2011-12 season of its Saturday morning programming block, Toonzai (7a-12p), on The CW.  The core of the new season for the boy-targeted Toonzai block, which saw increases of +25% in February 2011 versus the same month last year among K6-11 and Boys 6-11, will feature new episodes of the Yu-Gi-Oh!, Dragon Ball Z, and Magi-Nation franchises, as well as continuing to feature classic episodes of the Sonic series.  While there is no confirmation as of it, the lineup could potentially include the mixed traditional cel and CGI animated series Tai Chi Chasers (39×30), as well as a few other series.  4Kids will also feature some big promotional events for the upcoming season, two of which will be built around franchise milestones, the 10th anniversary of Yu-Gi-Oh! and the 20th anniversary of Sonic.  4Kids Entertainment represents the rights to Tai Chi Chasers worldwide (excluding Asia), which is a co-production of Japan’s Toei Animation and Korean broadcaster KBS (Korean Broadcasting System).


Sony Pictures moves up the release date of its family-targeted movie The Smurfs to Friday, July 29, 2011, per Coming Soon.  The mixed CGI and live-action 3D movie had been set for a Wednesday, August 3, release.


MoMedia International ( ), a digital media company that delivers TV and film content to broadcast and digital platforms, inks a multiplatform deal with Italy’s Telecom Italia for several kid’s series, Thomas and Friends and Pingu from Hit Entertainment and Casper and Friends from Classic Media.  The deal will see the kids content available across IPTV and the new over-the-top (OTT) TV service Cubovision, which is provide through set-top boxes, connected TVs, and eventually via smartphones and tablet devices.

Foothill Entertainment and TeamWorks, an Italian brand management company, enter into a distribution deal for the animated TV series Spike Team (26×26).  Under the deal TeamWorks appoints Foothill as the exclusive distributor for Spike Team in English-speaking territories.  Produced by Lucky Dreams, Spike Team is a volleyball-themed series targeted to K6-11, which can currently be seen on RAI 2 (Italy).  A second season of Spike Team is currently in the works.  Foothill will showcase the series at MIPTV next month.

The Australian Children’s Television Foundation (ACTF) will launch the new animated series Flea-Bitten (26×30 or 52×12) at MIPTV. The comedy features the unlikely duo, a dog and a flea, as they escape the dog pound and set out on wacky slapstick adventures.  The series has been pre-sold to Nine Network (Australia).  Flea-Bitten was created and produced by Moody Street Kids and directed by Gillian Carr.  The ACTF holds the worldwide distribution rights to the series.

Canada-based Kidobi, which offers educational videos online for K3-6, is looking to grow its digital library by establishing new international content partners.  Developed by Toronto’s Henning Software Solutions with experts in child development, education, psychology, and kid’s media, Kidobi offers subscribers the chance to create personalized playlists based on each kid’s skills, interests, and educational needs.  Interested content providers can find more information at .


Barnes & Noble expands its kid’s picture book catalog through a new deal with Nickelodeon, which sees the release of Nickelodeon’s first digital books based on its properties including SpongeBob SquarePants and Dora the Explorer.  The new digital book titles will be available exclusively for Barnes & Noble’s Nook Color and its free Nook Kids iPad ( ).  Barnes & Noble is currently offering 12 interactive Nook Kids Nickelodeon titles, and plans to grow that number to 20+ next month.  The new Nickelodeon digital book titles include Camp SpongeBob, Happy Birthday SpongeBob!, Dora Loves Boots, Crystal Kingdom Adventures, Dora Helps Diego, Dora’s Sleepover, among others.  New titles will include titles such as WhoBob WhatPants?, The Big Win, Man Sponge Saves the Day, and SpongeBob, Soccer Star!.  Nook Kids features the exclusive AliveTouch technology, which allows kids to find a story and interact with books including easily turning pages by tapping, interactive with text, and zooming in and around the graphics in the story.  Additionally, select upcoming Nickelodeon nook Kids titles will feature Barnes & Nobel’s Read to Me feature that allows users to choose between narration of the story or to read to themselves.

HIT Entertainment and Simon & Schuster UK enter into a five-year publishing rights deal for the new preschool CGI animated series Mike the Knight (52×12).  Under the deal Simon & Schuster will have the rights to publish books in all categories (excluding annuals) based on the magical medieval Mike the Knight series, which is set to launch on TV in fall 2011.  A co-production between HIT Entertainment and Corus Entertainment’s Nelvana Studio, Mike the Knight has been pre-sold to CBeebies, TF1 and Treehouse with further broadcasters to be announced soon.  Simon & Schuster UK has sister companies in Australia, India, Canada and the US.

CopCorp Licensing is named to launch and the global licensing agent for Zoodorable ( ), a new property created by pop artist/illustrator Han L. Lee (he also created the Bobby Jack brand).  CopCorp has already inked three new licensee deals for Zoodorable in the US:

  • Hybrid Apparel picks up the rights to produce/sell Zoodorable branded T-shirts, fleece, 2fers, thermals, junior novelty bodies, tanks, and GWP’s with tees.
  • H.E.R. Accessories is granted rights to create a line of jewelry and hair wear.
  • License 2 Play  takes rights to manufacture a line of plush, plush pillows, and vinyl and PVC figures (all sizes.

Nickelodeon Consumer Products International (NCPI) completes new license for outdoor products based on Nickelodeon properties:

  • In Germany, NCPI signs new licensee John to create Dora the Explorer balls and adventure products including binoculars, flashlights, bug viewers, lanterns, and pocket compasses.  The products are currently available at retail in Germany, Austria, and Switzerland.
  • Publisher Selena enters into a deal for a monthly SpongeBob SquarePants magazine for Greece and Cyprus.  The magazine features refreshed SpongeBob SquarePants artwork and Selena is developing competitions as part of the content offer.

Giochi Preziosi renews its deal with licensing partner Dino Bikes for an extended line of Gormiti wheeled toys for Italy.  The new line of products will feature new designs based on the third season of Gormiti, The Neorganic Evolution, which is co-produced with Marathon Media.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 25-27, 2011:
Diary of a Wimpy Kid: Rodrick Rules (Fox) PG Opening Weekend $24.4m
Sucker Punch (Warner Bros.) PG-13               Opening Weekend $19.0m
Limitless (Relativity) PG-13                            $15.2m-2 wk total $41.3m
Rango (Paramount) PG                                  $9.8m-4 wk total $106.4m
Battle: Los Angeles (Sony/Columbia) PG-13    $7.6m-3 wk total $72.6m
Red Riding Hood (Warner Bros.) PG-13           $4.3m-3 wk total $32.5m
The Adjustment Bureau (Universal) PG-13      $4.2m-4 wk total $54.9m
Mars Needs Moms (Buena Vista) PG               $2.2m-3 wk total $19.2m
Beastly (CBS Films) PG-13                            $2.2m-4 wk total $25.3m
Just Go With It (Sony/Columbia) PG-13          $1.5m-7 wk total $100.2m
Source: Rentrak ( )


Kidz Bop appoints Ilene Kennedy as VP/Product,  Kennedy will oversee management and development of, and she will also assist in managing Kidz Bop’s online talent search for kids 15 and under, Kidz Star USA.  Most recently, Kennedy was VP/TruTV Online, Turner Broadcasting Systems.  She previously held digital media positions at Columbia House, MTV Networks, and Viacom. ( ) set a new record in January 2011 with 1.5 million visits, 2+ million video plays and an average of 13+ minutes spent on the site per visit.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 24, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1237; K6-11 513; TWEENS 9-14 329
DISNEY CHANNEL:     K2-11   852; K6-11 431; TWEENS 9-14 327
CARTOON NETWORK: K2-11   396; K6-11 259; TWEENS 9-14 214
DISNEY XD:               K2-11   178; K6-11 131; TWEENS 9-14 102
NICKTOONS:              K2-11     79; K6-11   56; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  The Tanners had Comet, The Harts had Freeway, who had Ladadog?  THE NASH FAMILY on  PLEASE DON’T EAT THE DAISIES  Kudos to: Brad Stern/NY; Joe Swaney-Cartoon Network/Atlanta; Ron Yurman/Short Hills Media Group/Short Hills/NJ; Pat Brady-CESD/LA; Hillary Harmon Powell-/LA;

Today’s Trivia Question:  Who works on a Referential Universal Digital Indexer?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Later —
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

JOB OPENING: SR DIR RSRCH, ENT MKTG/ATL: 10+yrs exp in media rsrch & non-media consumer rsrch. BA req’d. Strong knwlg incl Statistics, Mkt Rsrch, Comm. Strong PC skills incl: SSPS, Nielsen-related sftwr. Res: [email protected] (4/1)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/1)

JOB OPENING: AD SLS OPS MGR/ Discovery/FL: Oversee execution & delivery digital ad campaigns for DLA; posses a broad understanding of ad delivery & contract mgmt systems/processes. #3247 (4/1)

JOB OPENING: PRGMMG MGR/Discovery/FL: Responsible for dvlpmnt & implmnt of prmmg strgy for all Emerging Nets in DLA/USH portfolio; 5+yrs tv prgmmg/mgt in preferably in Latin America or Brazil. #3438 (4/1)

JOB OPENING: PUBLICIST/TMZ/LA: Unit pub for syndicated tv show. News bkgd and exp on assignment desk preferred.  Pitch/secure stories/content.  Write/distrib releases. 5-8yrs exp Res: [email protected] (4/1)

JOB OPENING: INTEG SALES PLANNER/New York: Max ad revenue by creating plans & integrated proposals, steward accts, inv mgmt and support AEs. (4/1)

JOB OPENING: VP, DIR, NEW BUS. DVLPMNT/Corp Dvlpmnt Division of ZenithOptimedia/NYC:5-8 yrs of relevant exp in leading complex new bus @media, advrtsng or mktg agency or orgnztn. Resume: [email protected] (4/1)

JOB OPENING: MGR, MEDIA RELATIONS/DISNEY CHANNELS/CA: min 5 yrs PR w/TV progmg exp prefd; Productive rapport w/TV reporters. Top writing skills; Creative pitch/campaigns; BA /equiv wk exp. Apply:  (ID 289088) (4/1)

JOB OPENING: HR BUSINESS PARTNER/Discovery/NY: responsible for providing a blend of strategic & tactical HR support to dvlp/engage/retain talent; 5+yrs exp progressive HR generalist. #3506 (3/31)

JOB OPENING:AE, DR SALES/DIGITAL TV CHANNELS/Qubo & ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad (3/31)

JOB OPENING:INT SLS PLANNER/AETN/NY: Create sales proposals, steward accts &develop integrated ideas/build presentations. Min 2 years exp in sales or buying. Knowledge of Powerpoint & media math. Apply: (3/31)

JOB OPENING: COORDINATOR CORP COMMUNICATIONS & PUBLICITY/ Hallmark Channel/New York: 2+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Ofice. See full posting & apply @ (3/31)

JOB OPENING: ONLINE SALES EXEC/NCC Digital Media/NY: 5+yrs sales exp w/ emphasis, affinity & knwldg of online & Interactv Advrtsng space incl. display/video/social media. BA deg pref’d. Res: [email protected] (3/30)

JOB OPENING: DOCUMENTARY EDITORS/NEEDED IN LA:Editors needed w/strong story/visual skills for high profile doc series. Able to work at fast pace & doc exp must. Reply Editor/subj line: [email protected] (3/30)

JOB OPENING: ASSIGNMENT MGR/WRNN TV/Rye Brook NY: motivated/exp’d news profess’l to run assignment desk. det-oriented & able to handle many diff tasks a must. Early morn hrs maybe req’d. Res/cover & salary req to:  [email protected]  (3/30)

JOB OPENING: ACTIVATION COORD/CLEAR CHANNEL CONNECTIONS/NYC:We need someone with 2+ years media exp to implement/execute cross platform promotional programs.See more: Resume to: [email protected] (3/30)

JOB OPENING: SALES PLANNER/ReelzChannel/NYC: Generate sales proposals: book & maintain deals; interface with agency buyers & clients. 3+ yrs agency/media; BA/BS req’d. Resumes to: [email protected] (3/29)

JOB OPENING: COUNSEL/CARTOON NETWORK/ATLANTA: 4+yrs exp. Law firm, in-house exp. preferred for consumer products, licensing & marketing, JD [email protected] (3/29)

JOB OPENING: DIRECTOR NATIONAL AD SALES – UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs nat’l TV sales mgmt & media exp. Apply- (3/29)

JOB OPENING: ACCT EXEC- UVERSE/AT&T ADVANCED AD SOLUTIONS/NY: 3+ yrs TV sales exp. excel. pres. skills. Apply – https :// =1 (3/29)

JOB OPENING: ADVERTISING ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales.1 to 3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to req 11018BR (3/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SUMMER INTERNSHIP CREDITS ONLY:SALES/MKTG SUMMER INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (3/29)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development,biz development True Closer!!!!! [email protected] (4/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA: 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/1)

SITUATION WANTED:  Seeking ENTRY LEVEL position at TV network in programming/series development/marketing/NY. BS in marketing communications & AS in film. 6+ yrs PA/internship exp in development & production mgmt. [email protected] (4/1)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (3/31)

SITUATION WANTED: SEGMENT PRODUCER/RIGHTS & CLEARANCES/LA: Experienced in Rights & Clearances ( photo, footage, talent & music) for documentaries, talk, award shows / film tributes,. etc. Looking for next project. Email: [email protected] (3/31)

SITUATION WANTED: INTEG. MKTG MANAGER/LA: 3+ yrs exp building strong client relationships & successful brand campaigns.Great team player, very organized, branded entertainment enthusiast.
[email protected]   (3/30)

SITUATION WANTED: Seeking entry/junior level positions.B.A. PR and Marketing Communications. Experience in production, marketing and journalism. Please contact [email protected]  (3/29)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (3/29)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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