Monday, March 22nd, 2010


The Hub
The new network where kids and families come together!
Offering a brand new slate of live-action, animation and game shows
for the whole family.
Launching October 2010 in 60 Million US HH!

To arrange your sneak peek, contact Brooke Goldstein / SVP Ad Sales
(212) 548-5860 / [email protected]

Cynopsis: Kids!

Good morning. It’s Monday, March 22, 2010, and this is your first early morning Kids briefing.

Real life father and son actors Stellan Skarsgard (Good Will Hunting, mama Mia!, Angels and Demons) and Alexander Skarsgard (True Blood, Zoolander) will lend their voices to 3D animated father and son characters (Moominpapa and his son Moomintroll) in the family-targeted 3D animated movie Moomins and the Comet Chase.  Additionally, Peter Stormare (Fargo, Bad Boys II, The Imaginarium of Dr. Parnassus) joins the voice cast as Snufkin.  From Finnish production company Oy Filmkompaniet, the movie will directed by Maria Lindberg from a script by Joel Backstrom, Iivo Baric, Anders Larsson and Minna Karvonen.  The movie will also feature original music by Bjork along with Andrzej Rokicki.  Currently in post-production and set for release in fall 2010, the movie will be supported with a worldwide publishing and merchandising efforts, including new Moomins books in 20+ countries via deals with publishers including MacMillan an Penguin Books.  NonStop Sales is handling worldwide sales for the film.  Based on Finland’s famous Moomins books and comic strip created by author/illustrator Tove Jansson, the property celebrates its 65th anniversary this year.  Moomins and the Comet Chase is the first Nordic stereoscopic 3D feature film ever.


George Lucas is working on a new Star Wars animated series  and this one is for preschoolers and kindergarteners, per IESB.  No  really  it isn’t April 1 just yet.  Lucas and the folks at Skywalker Ranch are in pre-production on a series based on the Star Wars: Galactic Heroes, a line of Star Wars toys aimed at younger kids.  The series is reportedly operating under the working title Squishies, and there is a director on board.  While Cartoon Network has had great success with the animated series Star Wars: Clone Wars, there is no word about a network deal.

Though Marvel has not confirmed this, word is that Chris Evans (Fantastic Four, and the upcoming comic book based movies The Losers and Scott Pilgrim vs. the World) has been offered the role of Captain in America (and his alter ego Steve Rogers), per THR.  The deal would see Evans play Captain America in three movies Captain America movies and three Avengers movies, as well as making appearances in other upcoming Marvel movies.  The first movie, Captain America: The First Avenger, will be directed by Joe Johnston and is currently slated for release on July 22, 2011.

Bedrock Studios, Cary Granat and Ed Jones’ partnership, has tapped Jeff Stockwell to adapt Madeleine L’Engle’s fabulous 1962 young adult sci-fi book A Wrinkle in Time for the big screen, per THR.  Stockwell previously served as co-writer on several other young-adult novels including Bridge to Terabithia, which Granat and his then Walden Media produced for Disney, and also co-wrote The Dangers Lives of Altar Boys, based on Chris Fuhrman book of the same name for Jodie Foster and ThinkFilm.  Stockwell also has movie adaptations of the books Kiki’s Delivery Service and The Miraculous Journey of Edward Tulane in development.  Additionally, his original screenplay Our Wild Life (f/k/a Peaceable Kingdom) is set up with Mandalay Pictures at New Line with Walter Salles signed on to direct.

Paramount remake of the family targeted The Monster Squad is moving forward with and Rob Cohen and Platinum Dunes, Michael Bay, Brad Fuller and Andrew Form’s banner, set to produce, per Deadline.  Cohen, who was also a producer on the first version of the movie, may direct the movie.  The producers are now searching for a writer for the project.  Released in 1987, the original Monster Squad movie was penned by Shane Black and Fred Dekker, with Dekker directing.


My Friend Boo is a new preschool-aimed animated series that focuses on environmental issues, in an age appropriate way, such as water conservation and climate control.  Supported by the European Commission‘s fund for the environment, the series is produced by illustrator/animator/author Curtis Jobling (production designer on Bob the Builder, author/illustrator Frankenstein’s Cat) and debuted in five European countries last week.  The series will be available in 11 languages across Europe from June.  My Friend Boo will also be available in schools, social clubs and via other European organizations, such as Europe Region of World Association of Girl Guides and Girl Scouts.  Each episode is accompanied by free downloadable education packs for teachers/schools.  The series follows a group of young kids and their magical dog Boo, who takes them on environmental-centric adventures.

Toronto-based Tricon Films & Television heads to MIPTV where it will showcase its new animated kids’ series Adventures in Booga Booga Land (26×11).  Targeted to K6-11, the series is produced by Cream Lake Productions, with Tricon holding the worldwide distribution rights.  The series revolves around two new friends, Marty the Monkey and Gerard the Giraffe.  Tricon will also be offering its program The Next Star, the completed series as well as the format rights. Additionally, Tricon also holds the worldwide distribution rights to the unique tween/teen sketch show The Paul Telner Project and the family-targeted special Christmas Dreams.

Imira Entertainment completes sales of the Normaal Animation produced 2D animated comedy Tangerine & Cow (78×7), just ahead of MIPTV.  Z@pp (The Netherlands) acquires the public free TV rights for the series, with Cartoon Network taking the pay TV rights for Spain and TV Catalunya (Catalunya) the free TV rights.  Additionally, RTP (Portugal) and Channel 5 (Lithuania) also picked up the series, while Al Sayyar (Middle East) takes the TV and home entertainment rights.  Further home entertainment and licensing deals have been signed with Kids Planet (Netherlands and Belgium), and Pourquoi Pas (France).  Based on Jacques Azam’s comic book Chico Mandarine, Tangerine and Cow is a co-production of Imira and Normaal.

Disney Studios Home Entertainment will release its new full-length CG animated movie, Tinker Bell and the Great Fairy Rescue, on September 21, 2010 on DVD and as a Blu-ray Combo Pack (Blu-ray and bonus DVD of the film and movie download).  Produced by Disney Toon Studios, the new Disney Fairies adventure movie is set before Tinker Bell’s time with Peter Pan, when she discovered by Lizzy, a young girl in need of a friend.  When Tink puts her own safety in jeopardy, the fairies of Pixie Hallow set out to save her and the future of all fairies.


VIZ Media and McDonald’s have partnered for a special Naruto Happy Meal program in Latin America.  VIZ Media handles licensing for Naruto across North and South America.  The Naruto Happy Meal, which kicked off in Mexico last month, makes its way this month to locations in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama, and beginning in April will be available restaurants in Argentina, Brazil, Chile, Columbia, Paraguay, Peru, Uruguay and Venezuela.  The McDonald’s Naruto Happy meal features collectable figures based on several characters based on the teen-targeted animated and manga graphic novel series Naruto, which was created by Masashi Kishimoto.

Bluewater Productions ( ) launches its new Fame biography comic series this May with issues focusing on Fame: Lady GaGa and Fame: Robert Pattinson, followed in June by Fame: Kristin Stewart (32 pages/$3.99).  Penned by Kim Sherman and featuring artwork by Warren Martineck (Marvel, DC Comics), the Stewart edition will be available with two different covers.  The first, created by Juanmar Studios, attaches like a puzzle to the Pattinson issue, with the other cover created by artist Randy Green (X-Men, Witchblade).  Future Fame issues will center on the lives of Taylor Swift and David Beckham.  Bluewater Productions’ other biographic comic series include Female Force and Political Power.

Aardman Animation‘s Wallace and Gromit will be featured in a new utility consumer ad campaign for the UK’s npower.  Set to debut on April 1, 2010, the campaign includes two commercials (a 30 and a 40 second commercials), created by Aardman and VCCP.  The spots are designed to encourage consumers, in a humorous way of course, to be knowledgeable about their current energy usage and how to cut down their usage through the use of “smartpower monitors.”  The two spots also features a character named Penny, created by Aardman, who is a call center operator for npower.

Correction: The correct spelling of the new Emily the Strange licensee in Italy is Franco Panini Scuola.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 19-21, 2010:
Alice in Wonderland (2010) (Buena Vista) PG                         $34.5m-3 wk total $265.8m
Diary of a Wimpy Kid (Fox) PG                                             Opening Weekend $21.8m
The Bounty Hunter (Sony/Columbia) PG-13                           Opening Weekend $21.0m
Avatar (Fox) PG-13                                                              $4.0m-14 wk total $736.9m
Our Family Wedding (Fox Searchlight) PG-13                         $3.8m-2 wk total $13.7m
Remember Me (Summit Entertainment) PG-13                       $3.3m-2 wk total $13.9m
The Ghost Writer (Summit Entertainment) PG-13                   $2.1m-5 wk total $6.8m
Percy Jackson & The Olympians: The Lightning Thief (Fox) PG $1.4m-6 wk total $85.0m
Hubble 3D (Warner Bros.) G                                                 Opening Weekend $453,000
An Education (Sony) PG-13                                                  $86,152-15 wk total $8.9m
Source: Rentrak ( )


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11   991; K6-11 393; TWEENS 9-14 280
DISNEY CHANNEL:     K2-11   746; K6-11 472; TWEENS 9-14 376
CARTOON NETWORK: K2-11   519; K6-11 304; TWEENS 9-14 212
DISNEY XD:               K2-11   141; K6-11   89; TWEENS 9-14   64
Source: MTVN Research from Nielsen Media Research Data

Program Call: Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis subscribers on Thursday, April 8, the week before MIPTV 2010 in Cannes. If your company is exhibiting and you’d like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send details to [email protected] no later than Thursday, April 1, 2010. A confirmation email will be sent following each submission (if you don’t get the confirmation, please resubmit).


Television has the power to encourage positive change and change lives.

May 5, 2010
Congratulates these television programs that made a difference:

CSI Coup De Grace * GLEE Wheels * Grandpa, Do You Know Who I Am? * Explorer: Inside Death Row * Private Practice Nothing to Fear * Taking Chance * Unlocking Autism * Vanguard: The OxyContin Express

Help honor television with a conscience. For Tickets, click here.

Answer to Yesterday’s Trivia:  The original storyline for this character included him being stomped to death and then returning as a ghost “conscience” for the title character.  That was reworked when the story was made into what is now a classic film, but he remains as the conscience of the story.  He’s also quite dapper with a top had, ascot and tails.  Who is he? JIMINY CRICKET  Kudos to:  Sean Broedow-USA Network/NY; Danielle Larson-Hasbro/Pawtucket; Wendy Stone-Golf Channel/Orlando; Ellen Harter Wall-Disney FamilyFun/Northampton; Clover Keyes Roy-Pacific Technical Group/Burbank; Jim Wyatt-Film Roman Starz Media; Burbank

Today’s Trivia Question:  Daggett and Norbert were the stars of what series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social).7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING: SALES PROF/Plum TV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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