Monday, March 22nd, 2010

Cynopsis: DIGITAL



Good morning, it’s Monday, March 22, 2010, and this is your first early morning digital briefing.

Leading up to the launch of the iPad on April 3, Apple is working feverishly to line up content partners for the device including TV and movie studios and book, magazine and newspaper publishers. But the complexity of the deals and concerns over the lack of Flash support is slowing down negotiations, according to the Wall Street Journal. The company has given up on the idea of TV subscriptions for now and is instead trying to convince studios to reduce the price of most TV shows to 99 cents. Apple also officially opened the device to developers, setting a deadline of March 27 for apps that would like to be considered for the iPad’s launch.


MSG will become the first network to broadcast a hockey game in 3D in an upcoming match-up between the New York Rangers and New York Islanders. The game will shot using 3ality Digital’s image-capturing technology and also be exhibited via RealD’s 3D stereoscopic Cinema Processing System in a special viewing party at the Theater at Madison Square Garden.
Coming off its fracas with Macmillan over e-book pricing, Amazon is revisiting its agreements with publishers trying to get companies to lock in prices for three-year periods, per the NYTimes. With a number of new electronic book readers hitting the market this year, both Apple and Amazon want publishers to guarantee them the lowest market prices.


Facebook co-founder and online Obama campaigner Chris Hughes introduced a new website dubbed Jumo, designed to be a social networking platform for individuals and non-profits “working to change the world.”


Twitter newbie Conan O’Brien has launched a contest with sponsor American Express to promote his new “Legally Prohibited From Being Funny on Television Tour.” To enter, follow @americanexpress on Twitter and tweet, “Hey @americanexpress I want to be with Coco in (city you want to see show in). Pick me! #amexConan.”


The FCC is considering a plan that would sell off a portion of “D-block” spectrum during the first half of 2011 that didn’t initially sell during the 2008 spectrum auction, reports Reuters. The spectrum, formerly reserved for public safety-related services, would be offered for commercial services this time around including smaller wireless carriers such as T-Mobile.
Smartphone maker Palm, Inc. saw its stock fall by as much as 25% on Friday after reporting less-than-stellar Q3 results. The Palm Pre has become lost in the shuffle of competing offerings such as the iPhone and multiple Android devices. Palm’s smartphone sell-through for Q3 was 408,000 units – down 29% from the FY 2010 2Q and down 15% year-over-year.
Mad Money host Jim Cramer’s financial site is the target of an SEC investigation looking into the way the site is recording revenues of former subsidiary, per the NYPost.


TV station mobile DTV trade group, The Open Mobile Video Coalition, released a report from IDC claiming that its “one to many” method of broadcasting to mobile devices is faster, more reliable and more scalable than on demand mobile streaming. Although broadcasters have mostly been experimenting with free services, IDC Broadband & Digital Marketplace Group VP Danielle Levitas notes that the technology can also support multiple models including subscription services to premium channels, a la carte access to other media, cached recording and localized and targeted advertising.
Facebook users are more loyal to News and Media websites than are visitors from Google News, according to a new Hitwise analysis. Among the top 5 Print Media websites in the week ending March 6, 78% of Facebook users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook compared to 64% for Google News.


Preparing for the onslaught of the iPad, Amazon released a free version of its Kindle e-book software that runs on Mac computers, enabling Mac users to purchase electronic books form the Kindle store. 
French Language cable network TVMonde has launched a language-themed educational iPhone app aimed at English speaking audiences. The 7 Jours sur la Planete (7 Days on the Planet) app identifies 30 vocabulary words featured in a weekly news program, then quizzes users with anagrams, word games, puzzles and other exercises. The $4.99 app was developed with Novedia.


Online advertising start-up DoubleVerify has hired Chris Little as Director of Sales for the Western region, a newly created position based in San Francisco. Prior to joining DoubleVerify, Chris served as Director of Northwest and Midwest sales for Jumptap.


Upsets and close games have made this year’s Big Dance a big hit and digital platforms have benefited greatly. (Let’s hope you took a number of fliers in your office bracket pool.) says its March Madness on Demand video application racked up record views during the first day of this year’s NCAA Tournament, recording 3.4 million hours of live video and audio streaming – up 20% from last year. The newly updated “boss button” (this year’s fake flowchart was designed by Dilbert cartoonist Scott Adams) recorded 1.7 million clicks on one day, just a million short of the entire total from last season. The most watched game from Thursday was the double-overtime match-up between Florida and BYU, registering 521,000 hours of streaming video and audio. Beautiful spring weather over the weekend allowed March Madness fans to unglue themselves from their TVs or computers and catch the games on CBS Interactive’s $10 March Madness iPhone app, which offers decent quality video to each and every game, depending on how good AT&T’s network works in your location. You can toggle easily back and forth between games and get an overlay of player stats for individual teams.


Upfront 2010 Special Edition Series
Beginning March 24, a 5-part, 8-week Cyn opsis Media Special Series

Publishing to the entire Cyn opsis Media Audience, Upfront 2010 will provide an in-depth look at the 2010 Upfront selling season, by category, from both the Buyer and Seller perspectives.

Upfront 2010 Special Edition Schedule is:
Kids! –
March 24,    Cable – April 7,
Syndication – April 21, Spanish Language – May 5, Broadcast – May 19


Ad Space is limited. Contact Mike Farina to reserve today!  [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: GM/NEWS DIR BRONX/BRKLYN, NEWS 12 (CABLEVISION DIV)/NY:Mng editorial, staff, P&L,digital, grow audience, work with ad sales. Need 10 yrs in jrnalism, 5 in TV mngmnt, pref. all news. Apply: [email protected] (3/27)

JOB OPENING: MANAGER, COMMUNICATIONS/ Nickelodeon/Burbank: 5+yrs exp TV Comm/PR/media relations, Strng written/oral comm. skills, Strng strategy exp, Strng media contacts, EOE/M/F/D/AAP. Apply (3/27)

JOB OPENING: RESEARCH DIRECTOR/FX cable net/LA: provide audience analysis of FX and key comps; pgrm pjs., and spec prjcts. Strong facility with all Nielsen systems, 4+ years exp. (3/27)

JOB OPENING: SALES EXEC/PLUM TV/NY: Creative, aggressive, strategic pro to grow affluent lifestyle media org (TV/web/social).7+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING: SALES PROF/Plum TV/LA: Must be strategic & creative to grow west region for affluent multi-plat lifestyle media org. 10+ yrs cable TV sales or other nat’l media, solid rolodex in upscale sector. Full info: (3/27)

JOB OPENING:  METADATA QC COORD/iN DEMAND/NYC:  Track, proof, approve & disseminate monthly movie schedules.  Database/detail oriented.  Recent college grad ideal.  Apply:  [email protected] (3/27) 

JOB OPENING:  F/T SCRIPT & STORY COORD/LA daytime drama: Liaison btwn. prod & writing team, resp. for continuity, rsrch, script format/dist, long term history tracking & clearances.Daytime exp. pref’d. Resume: [email protected] (3/27) 

JOB OPENING: DIRECTOR, PRICING & PLANNING/Hallmark Channels/New York: Work with SVP to direct discrete aspects of the Pricing and Planning for the Ad Sales. View full job posting & apply: “Jobs”  (3/26)

JOB OPENING: A/P DESIGNER/WE tv/NYC: Support interactive content mktg teams& provide editorial content prod. 1-2 yrs web prod/design. Exp w/CMS, Movable Type, Flash, Photoshop & Illustrator. Resume: ref#10841 (3/26)

JOB OPENING: SENIOR ACCOUNT EXECUTIVE/The Hotel Networks/NY/CHI:  National media sales exp req’d. Excellent opportunity/DOOH/Broadcast Exp:Client direct/travel/auto/financial/hospitality/ a+:send resume: [email protected]   (3/26)

JOB OPENING: AD SALES COORD/PLANNER/NY: Dvlp on-air & online media plans. Track delivery & steward accts; working w/prgrmng, traffic, proficient in PPT.Media ind. exp req’d. 4 yr deg req’d. Resume to: [email protected] (3/26)

JOB OPENING: NATIONAL BROADCAST MEDIA DIRECTOR/Starcom/NY: Resp for managing Nat BC, Cable, Syn TV and network radio negotiations for GM. Details & Apply: m Qualified candidates will be contacted (3/25)

JOB OPENING: COUNSEL /iN DEMAND/NYC: Contract management, copyright & trademark, standards & practices. JD plus 3 yrs cable/entertainment. Reply: [email protected] (3/24)

JOB OPENING: SUPERVISOR, PROGRAMMING/iN DEMAND/NYC: Create/Maintain/Track PPV, VOD, SVOD scheduling docs. Data gathering/delivery deadlines with program suppliers. Bachelors + 3 yrs exp. Reply: [email protected] (3/24)

JOB OPENING: DIR, BUSINESS & LEGAL AFFAIRS: Production, Talent agreements, etc. For indy producer. NY. Entertainment law experience a big plus. Great opportunity. [email protected] (3/23)

JOB OPENING:  VP LEGAL/BIZ AFFAIRS for NY media company. Draft review & negotiate agreements including, ad sales, distribution, new media, programming, talent, rights and other IP. res to: [email protected] (3/23)

JOB OPENING:  RESEARCH ANALYST/AETN/Los Angeles: Anlyz LT & comp rtings prfrmnce, prov anlyses/reprts fr Prog & Mrktng.  Exp in TV rsrch/data anlysis. (3/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Experience you can’t pay for! STARGREETZ,a pioneering digital content co.,wants summer interns for MKTG, DESIGN & BUS.DEV. in L.A.  If you’re a self-starter with talent to spare please CONTACT: [email protected] (3/27)

SUMMER INTERNSHIP CREDITS ONLY:  SUMMER INTERNSHIPS/HOWARD TV/NYC:  Logging, QC, tape dup/library & assisting producers/technical staff. Unpaid, college credit only. 2-4 days a week from 10-4. Apply: [email protected]  (3/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  2D MOTION GRAPHICS DESIGNER (NY/CT): 20+ years exp. in TV & post-production. Freelance, pt. time or full time. ,, email [email protected] (3/27)

SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected]   (3/27)

SITUATION WANTED: DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/26)

SITUATION WANTED:  Ivy PhD with production & qual/quant research expertise. Quick, smart, an eye for emerging fields & bottom line. Avail 6/1 for cross media/tv/film research, dist, devel or prog position in NYC. [email protected] (3/26)

SITUATION WANTED: WRITER/PRODUCER CREATIVE DIRECTOR 20 years experience in on-air promotion for Cable and Broadcast companies. [email protected] (3/25)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/ CONTENT PARTNERSHIPS/NY: Seaside Heights resident. 10 yrs TV exp dancing at Karma. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/25)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY): 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/24)

SITUATION WANTED: SHORT FORM VIDEO CONTENT PRODUCER: From conception to creation: I write, produce & direct content for online & interstitial on-air. Ten years experience, self starter, NY based but will travel. [email protected] (3/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/24)

SITUATION WANTED: Entry Level PR – Completed 4 Internships -Publicity/Columbia, TV Prod./MTV, Ent./RJM, Talent Cast’g/Studio Center. BS in Media/PR, Management exp. Fashion and Newspaper Adv. [email protected] (3/23)

SITUATION WANTED: Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For FREE samples, visit (3/23)

SITUATION WANTED: 9x Emmy winning CREATIVE PRODUCER/ATL seeking freelance. Great w/ clients.15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see (ROAD TRIP) [email protected]  site: (3/23)

SITUATION WANTED: EXEC ASST/NYC: Successful track record supporting the efforts of office mngmnt incl.President & CEO. Strong oral & written comm & interpersonal skills.15+ yrs exp cable & telecomm ind. Email: [email protected]   (3/23)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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