Monday, March 1st, 2010


When you visit, you’re in good company. delivered over
2.3 million unique visitors
in January ’10


Source:  Omniture, January 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, March 1, 2010, and this is your first early morning digital briefing.

For those who believe that the best way to combat piracy is to make more legitimate video available online, this could be welcome news. Chinese search giant Baidu has lined up $50 million in financing from Hulu investor Providence Equity Partners to build out its licensed, ad supported online video portal The plan is to offer professional-quality HD video for free with sophisticated, high CPM advertising attached including movies, TV shows, animation, music videos and documentaries. Baidu will have plenty of competition in the space, including Youku, Tudou and state-owned


CereProc‘s next-generation text to speech software will be showcased tomorrow on Oprah when the queen of daytime has film critic Roger Ebert on the show, per the Chicago Tribune. The software takes excerpts of the users’ voice in order to replicate natural intonation. Following a bout with thyroid cancer, Ebert lost his speech but has been utilizing the technology to make public appearances with a less robotic voice.


Facebook is officially putting an end to app push notifications. This means that developers will now have to rely on the use of counters, news blurbs or opt-in email notifications to alert users of changes or new features.
Popular open source media center software application Boxee, recently released in Beta format, has returned to the Apple TV set-top through this easy-to-install script.


Search isn’t the only battle front for Google in Europe. Google‘s Street View application may violate EU privacy laws by storing unblurred images for 1 year – that’s 6 months past a legislated 6-month window, according to Bloomberg. A privacy lawyer for the company claims the images are needed for a year to “ensure the quality and accuracy of our maps.”
EchoStar announced it is acquiring a stake in Mexican satellite company Satmex for $374 million in cash, $107 million of which is due at closing expected during Q3 2010. EchoStar’s existing Mexican partner, MVS Comunicaciones, will also participate in the ownership of Satmex through a joint venture with EchoStar.


The digital divide between richer countries and poorer ones continues as only half of 10 surveyed countries reported a majority of respondents are users of the internet, according the World Internet Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication & Journalism. Both developed and less-developed countries reported relatively low percentages of internet users, including Mexico (32%), Portugal (37%), Cyprus and Colombia (45%), Czech Republic (51%), and Chile (55%). Only three countries and regions reported more than 60% of respondents as internet users: Macao (61%), the United States (78%) and Sweden (80%).
‘s monthly smartphone app report found that games on Windows Marketplace for Mobile and the BlackBerry App World fetched a double on average than the ones sold on Apple’s App Store. Games on Windows Marketplace for Mobile and BlackBerry App World were priced at $4.91 and $4.60 (on average) respectively, compared to $2.24 for the iPhone/iPod Touch. In terms of paid game genres, 22% of the most grossing game titles in the Apple App Store were published in the Action category. The Arcade and Adventure categories were second and third with 12% and 9%, respectively. Although the Puzzle category is the largest game division in the Apple App Store, relatively few of these games generate enough revenue to be ranked among the top grossing game titles.


The OMG! Texting Dictionary from PressKit is a new 99 cent iPhone resource that bridges the gap between the txt savvy and the tech hopeless with thousands of text abbreviation definitions. There’s even an SMS acronym translator. The app, which is being included in this year’s Oscar Swag bags, is a companion app to Shawn Marie Edgington’s printed word primer Read Between The Lines.
The first Samsung 3D televisions are now shipping from The 46” LED backlit model is priced at $2,600 while the 55” version goes for $3,300. The price looks to be about a 20% premium over non-3D Samsung sets.


KPI has upped Brooke Meredith to Senior Director, Program and Talent Development. She will be working to further develop the New York-based production outfit’s programming and acquisition of talent.


Hey actors – do you want to practice your lines when you’re stuck on the freeway or, better yet, right before it’s your turn at rehearsals? Now there’s an app for that. Los Angeles-based actor David H. Lawrence XVII – who used to voice the daily podcast for Cyn Digital and is now keeping busy playing Eric Doyle (aka The Puppetmaster) on Heroes – has created the nifty Rehearsal iPhone app that allows you to upload scripts, highlight your lines and record audio rehearsals of your scenes. During a read through with the cast, record other actors’ bits so that can you can rehearse your lines organically. Record each run through then listen back to experiment with diction, emphasis and timing. You can even add beat marks, or insert photos or video commentary into run throughs. The interface is intuitive and innovative, utilizing the flexibility of the iPhone/iPod Touch platform to its fullest potential. The app itself is free to download but it will cost you to upload scripts beyond the first 3. Here’s David demonstrating some of Rehearsal’s features.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: CROSS MEDIA PROJECT MANAGER/(Syfy)/NBCU/NY: Oversees the production of all marketing materials associated with launch and continuity of original programming, Please apply at , Job # 1117560 (3/6)

JOB OPENING: SERIES PROD REALITY/DC: Avail asap. 7 month role overseeing shoot & post of 6 -1 hr factual ent series for major cable brdcst. 2 yrs+ exp as w/ reality genre. Prod team of approx 12. Res: [email protected] (3/6)

JOB OPENING:  DIRECTOR RESEARCH TV RATINGS & DIGITAL METRICS/OWN (LOS ANGELES): Oversee Ratings and Digital reporting and analysis. Expert in TV ratings systems. Digital experience a huge +. Apply @ (3/5)

JOB OPENING:  DIR PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintain/evolve ongoing series. Showrunning exp req’d along w/ 6yrs cable nets exp in prgrm prod or mngmnt w/sig creative input. #1403 (3/5)

JOB OPENING: CREATIVE DIR/FOX Sports MKTG. Lead/manage LA based creative promo campaigns for multi-sports networks. Strong VFX; 5+ yrs on-air promo exp-related commercial/agency/trailer exp. Resumes to FNG18628 (3/3)

JOB OPENING: INTERNATIONAL TV PRGRM SALES EXEC/LA:5+ yrs min w/reality,specials, series, formats. Team player, major mkt exp, salary plus incent. Send industry ref, salary to: [email protected] (3/3)

JOB OPENING: LINE PROD/ Silver Spring: Contract thru agency mng major new series. Sprvs budget, sched, legal req’s, & deliverables. Seeking a career prod mgr, pref exp at DIR/EIC level.  [email protected]    (3/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 9xEmmy winning CREATIVE PROD in ATL seeking freelance. Great w/clients. 15yr exp in promo/creative TV. Also ON-AIR HOST/EMCEE -see   (ROAD TRIP) [email protected] site: (3/6)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing, with specialization in children’s TV. Creative & professional. [email protected] (3/4)

SITUATION WANTED:  DIRECTOR of OPERATIONS / PROD. MANAGEMENT/NYC: Skilled at budget & contract negotiation, cash flow forecasting, capital admin., staff mgmt., team-building. MBA, bilingual, perseverant, resourceful. [email protected] (3/4)

SITUATION WANTED:  VOICE OVER TALENT:  Specialties kids voices, small furry creatures, and singing. Credits: Disney, Warner Bros, Pepsi … much more. Available for all projects. Studio recording package. Hear MP3s at (3/4)

SITUATION WANTED: EXEC BIZ DEV/STRATEGY/CONTENT PARTNERSHIPS/NY: expert Lego builder. 10 yrs TV exp building awesome spaceships. Harvard MBA. 2009 40 Under 40. Your next right hand. [email protected] (3/3)

SITUATION WANTED: PRODUCER/EDITOR/VIDEOGRAPHER:NYC/NJ based Producer with 15 years of broadcast TV experience. Specialize in producing weekly magazine programs – Contact [email protected] (3/3)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (3/3)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected]  (3/3)

SITUATION WANTED: Seeking FT position at advertising agency or TV network (3 yrs exp at children’s ad agency with responsibilities ranging from asst buying, traffic, clearance, & finalizing invoices). Plz email me: [email protected] (3/2)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (3/2)

SITUATION WANTED: PRODUCER/WRITER/DEVELOPMENT CONSULTANT: NYC based Producer with over 8 years of reality, doc, music programming, and news experience. Domestic and international Field and Post network credits – [email protected] (3/2)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2010

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]