Monday, March 16th, 2009


Cynopsis: Kids!


Good morning. It’s Monday, March 16, 2009, and this is your first early morning Kids briefing.

KidsCo has commissioned its first original production, a new arts and crafts series entitled Jass Time! (10×90 seconds).  Produced in the UK by markthree media, Jass Time! will air across the KidsCo channel throughout Europe, Russia, Middle East, Africa and Asia.  Hosted by Jass Ahluwalia (19), the short-form series features demonstrations of simple craft projects (e.g. puppets, masks, a crown and jewelry etc.) with household items.  KidsCo is a joint venture of NBC Universal, Cookie Jar Group and Corus Entertainment Inc.


New Line is set to make a 3D sequel to the 3D movie Journey to the Center of the Earth, which opened July 2008, according to The Hollywood Reporter and Variety.  While the first Journey to the Center of the Earth is based on Jules Verne’s book of the same name, the storyline from the sequel comes from scribe Richard Outten‘s script Mysterious Travels: The Lost Map of Treasure Island.  Outten’s concept begins with the conceit that stories including Jonathan Swift’s Gulliver’s Travels, Robert Louis Stevenson’s Treasure Island and Verne’s Mysterious Island all took place on the same island.  Brendan Fraser and Josh Hutcherson as expected to reprise their roles for the sequel, and director Eric Brevig also returns to helm the picture and take part in script development.  New Line plans to fully finance the sequel, different from the first picture that was co-financed by Walden Media.

Screenwriter Joe Stillman (Shrek, the new Gulliver’s Travels among others) will pen the script to the high-concept mixed live-action/CGI feature Alien Zoo, per Variety.  The Warner Bros. and Unique Features family-targeted comedy that is described as “Jurassic park with aliens.”


Discovery Networks Asia-Pacific, a division of Discovery Communications, launches a Discovery Kids weekend programming block (Saturdays and Sundays) on Discovery Channel in major markets across the region beginning this April.  The 1-hr block will launch on Discovery Channel in Southeast Asia, Taiwan, Australia and New Zealand in April and in Japan in July.  Discovery Channel launched a half-hour Discovery Kids block in India on January 24.  The new block will feature a range of programming including Land of the Mammoth, Alien Planet, Dinosaur Planet, Ultimate Guide: Human Body, Planet of Life: The Insect World, Mean Machines, Mummies of Peru  Chiribaya, and Inside the Space Station.

BRB Internacional inks broadcast deals for its animated series Papawa (104×7 or 52×13) with Mediaset (Italy) and RTP (Portugal).  Aimed at K6-10, Papawa is produced in Catalonia by Screen 21 and co-produced by Televisio de Catalunya.  BRB expects to announce further deals later this month at MIPTV.  The series will debut later this year on a range of networks including Malaysia and Brunei via satellite on Astro TV.

Canadian-based producer of kid-aimed web and casual game content zinc Roe releases Arctic Shuffle, its first kid-targeted game title for Apple’s iPhone and iTouch.  Arctic Shuffle’s ($2.99) initial release includes 52 levels.

The musical stage adaptation of Little House on the Prairie is heading out on tour this fall on a multi-city tour.  The tour will begin with a five-week run at the Paper Mill Playhouse (September 10-October 10) in Milburn New Jersey, per Variety.  The, show, which premiered to record sales at Minneapolis’ Guthrie Theater in August 2008, will again star Melissa Gilbert as Ma.  Some of you will recall that Gilbert played Laura Ingalls Wilder in the TV series based on the heroine’s books.  Other stops on the tour include St. Paul, Denver, Toronto, Houston, Tempe and Sacramento.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Thursday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to [email protected] by Friday, March 20, 2009.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 1315, 2009:
Race to Witch Mountain (Buena Vista) PG                              Opening Weekend $25.0m
Taken (Fox) PG-13                                                              $6.7m-7 wk total $126.8m
Tyler Perry’s Madea Goes to Jail (Lionsgate) PG-13                $5.1m-4 wk total $83.2m
Paul Blart: Mall Cop (Sony/Columbia) PG                               $3.1m-9 wk total $137.8m
He’s Just Not That Into You (Warner Bros. (New Line)) PG-13 $2.9m-6 wk total $89.0m
Coraline (Focus Features) PG                                                $2.7m-6 wk total $69.1m
Confessions of a Shopaholic (Buena Vista) PG                        $2.0m-5 wk total $41.4m
Fired Up (Sony / Screen Gems) PG-13                                   $1.7m-4 wk total $15.4m
Jonas Brothers: The 3D Concert Experience (Buena Vista) G   $906,000-3 wk total $18.2m
Hotel for Dogs (Paramount (DreamWorks)) PG                       $565,000-9 wk total $70.0m
Source: Rentrak

Josh Selig and his Little Airplane Productions offer Little Airplane Children’s Book Academy this spring in NYC, May 30-June 1, 2009.  Brenda Bowen, a kid’s book publisher, will lead the course that is designed to educate folks about all aspects of creating and marketing a picture book and will include a panel discussion agents and publishers.  The three-day event will take place concurrently with Book Expo America (BEA), and the tuition allows attendees with admission to BEA.


Build-A-Bear Workshop, Inc. appoints John N. Haugh to the newly created position of President and Chief Marketing and Merchandising Officer.   He will report to Chairman and CEO Maxine Clark.  Additionally, Tina Klocke, who is CFO, takes on responsibilities as store operations as Chief Operations Officer.  Klocke will also continue to serve as CFO. 


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/2-3/8/09 , 6a-6a:
K2-11                                      Total Delivery (000)
NICK:    iCarly (3/7; 8p)                                   3503
NICK:    True Jackson, VP (3/7; 8:30p)              2489
NICK:    SpongeBob SquarePants (3/2; 5:30p)   2321
NICK:    iCarly (3/2; 6p)                                   2281
DSNY*: Hannah Montana (3/8; 7:30p)              2257
NICK:    iCarly (3/7; 7:30p)                              2212
NICK:    SpongeBob SquarePants (3/7; 12:30p) 2158
DSNY*: Sonny with a Chance (3/8; 8p)             2123
NICK:    iCarly (3/8; 11a)                                 2107
NICK:    SpongeBob SquarePants (3/7; 12p)      2099
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/2-3/8/09 , 6a-6a:
K6-11                                      Total Delivery (000)
NICK:    iCarly (3/7; 8p)                                    2795
NICK:    True Jackson, VP (3/7; 8:30p)               1990
DSNY*: Hannah Montana (3/8; 7:30p)               1886
DSNY*: Sonny with a Chance (3/8; 8p)              1814
NICK:    iCarly (3/7; 7:30p)                               1642
DSNY*: Suite Life on Deck (3/8; 7p)                  1642
NICK:    iCarly (3/2; 6p)                                    1538
DSNY*: Suite Life of Zack & Cody (3/3; 5:30p)   1493
NICK:    iCarly (3/8; 11a)                                  1478
NICK:    SpongeBob SquarePants (3/7; 9a)         1448
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/2-3/8/09 , 6a-6a:
Tweens 9-14                           Total Delivery (000)
NICK:    iCarly (3/7; 8p)                                    2379
DSNY*: Hannah Montana (3/8; 7:30p)               1780
NICK:    True Jackson, VP (3/7; 8:30p)               1717
DSNY*: Sonny with a Chance (3/8; 8p)              1602
FOX:     American Idol (3/5; 8-9:05p)                1434
FOX:     American Idol (3/3; 8-10p)                   1401
FOX:     American Idol (3/4; 8-9p)                     1359
NICK:    iCarly (3/8; 11a)                                  1308
DSNY*: Suite Life on Deck (3/8; 7p)                  1272
NICK:    iCarly (3/7; 7:30p)                               1245
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/2-3/8/09 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
FOX:     American Idol (3/3; 8-10p)                          1299
FAM:     Secret Life of the American Teen (3/2; 8-9p) 1266
FOX:     American Idol (3/4; 8-9p)                            1149
FOX:     American Idol (3/5; 8-9:05p)                       1148
NICK:    iCarly (3/7; 8p)                                          1132
DSNY*: Hannah Montana (3/8; 7:30p)                        915
FOX:     Family Guy (3/8; 9p)                                     867
DSNY*: Sonny with a Chance (3/8; 8p)                       828
NICK:    True Jackson, VP (3/7; 8:30p)                       822
NICK:    iCarly (3/8; 11a)                                          792
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March, 7, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/5 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 1.0/4; That’s So Raven 1.3/5; That’s So Raven 1.1/5; Hannah Montana 1.2/6; Suite Life of Zack & Cody 1.5/7; Power Rangers RPM 0.7/4; Power Rangers RPM 0.6/3
CW (TheCW4Kids) 0.8/4 Avg. (7a-12p)
Will & Dewitt 0.5/3; Chaotic 0.9/6; Sonic X 1.1/5; Gogoriki 1.0/4; Dinosaur King 0.8/3; Teenage Mutant Ninja Turtles 0.8/3; Chaotic 0.6/3; Huntik 0.7/3; Yu-Gi-Oh 5D 0.7/3; Kamen Rider Dragon Knight 0.5/2
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Jane and the Dragon 0.3/1; Zula Patrol 0.2/1; 321 Penguins 0.4/2; Veggie Tales 0.2/1; Turbo Dogs 0.6/3; My Friend Rabbit 0.4/2
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.6/3; Dino Squad 0.3/2; Strawberry Shortcake 0.2/1; Care Bears 0.4/2; Sushi Pack 0.3/1

Final K6-11 Ratings for Saturday, March, 7, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/22 Avg. (7a-1p)
Jimmy Neutron 1.9/16; Jimmy Neutron 3.0/20; Fairly OddParents 3.5/20; Fairly OddParents 4.5/22; SpongeBob SquarePants 5.9/26; SpongeBob SquarePants 5.8/24; Back at the Barnyard 4.8/21; Mighty B! 4.3/20; SpongeBob SquarePants 4.3/21; SpongeBob SquarePants 4.1/20; SpongeBob SquarePants 4.7/25; SpongeBob SquarePants 4.8/25
DISNEY CHANNEL 2.3/12 Avg. (7a-1p)
The Wiggles 1.3/11; Little Einsteins 1.4/10; My Friends Tigger & Pooh 1.9/11; Handy Manny 2.2/11; Mickey Mouse Clubhouse 2.6/11; Mickey Mouse Clubhouse 2.6/11; Imagination Movers 2.5/11; Handy Manny 1.8/8; Phineas and Ferb 3.0/15; Phineas and Ferb 3.7/18; Up, Up and Away (90 minutes) 2.6/14
CARTOON NETWORK 2.0/10 Avg. (7a-1p)
George of the Jungle 1.9/13; Transformers: Animated 1.8/10; Secret Saturdays 1.7/8; Pokemon: Diamond and Pearl  Battle Dimension 2.4/11; Star Wars: Clone Wars 2.8/11; Ben 10: Alien Force 2.2/9; Batman: Brave & the Bold 2.8/13; Bakugan 2.2/11; Robotboy 1.7/8; Ben 10: Alien Force 1.4/7; Ben 10: Alien Force 1.4/7
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.8/6; Phineas and Ferb 1.5/10; Phineas and Ferb 1.7/9; Jimmy Two Shoes 1.1/5; Kid vs. Kat 0.9/4; Phineas and Ferb 1.0/4; Monster Buster Club 0.8/3; Yin Yang Yo 0.6/3; Aaron Stone 0.7/3; Aaron Stone 0.8/4; Aaron Stone 0.8/4; Phil of the Future 0.5/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, March 12, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1104; K6-11 473; TWEENS 9-14 368
DISNEY CHANNEL:     K2-11   845; K6-11 497; TWEENS 9-14 401
CARTOON NETWORK: K2-11   537; K6-11 338; TWEENS 9-14 240
DISNEY XD:               K2-11   165; K6-11   96; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  On the sitcom Just Shoot Me, Dennis Finch collected two things – what were they?  ACTION FIGURES AND CERAMIC KITTENS.  Kudos to: Robert Gore-The Ohmies/New York and Marc Grossman-Woodland Hills

Today’s Trivia Question:  In Disney’s film Fantasia, what was the name of the Sorcerer?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to: [email protected] (3/21)

JOB OPENING: MGR/SPIKE MOVE STUDIO PRODUCTION/MTV/NYC: Promo production for movie studios. 3-5 yrs exp. in production & mktg. Passion for movies and exp with talent. Dynamic personality, EOE/M/F/D/AAP. Apply (3/21)

JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: #8817 (3/21)

JOB OPENING: DIRECTOR – OPERATIONS/LA: work with special projects relating to new business development with TLC. 5+ yrs in buds. dev.& production required. Apply: #8836 (3/21)

JOB OPENING: MKTG MGR/General Electric/NY: Responsible for working w/NBC &’s sales team to dvlp sales prgrms & mktg solutions. Apply:   (3/21)

JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply (3/20)

JOB OPENING: RSRCH PROJECT MGR/CNN/ATL: Supporting Strat Mktg & On-Air Promo w/ ability to translate raw data into useable & actionable insights. Solid media math skills/5+ yrs. brdcst and/or cable TV Apply: [email protected] (3/20)

JOB OPENING: SR. COUNSEL, BUSINESS & LEGAL AFFAIRS/NY: Negotiate production, programming & talent agreements for AMC NETWORK. L.A. Contacts, JD & 8+ yrs ent law experience required / M&A exp a +.  [email protected] (3/19)

JOB OPENING: OFFICE MGR/MGM AD SALES/NY: Mng all aspects of A/R including prep of wkly & monthly accounting reports. Provide sales & admin support to dept. Back up Sales Plan & Traffic Mgrs. Apply #6440 (3/19)

JOB OPENING: TRAFFIC MGR/MGM AD SALES/NY: Resp for proper plcemnt of commercials & copy assgnmnt. Mng prod & reconcil of logs. Liaise betw Ad Agncies, Sls, Mktg & Prog depts to gather fitting copy materials. Apply #6441 (3/19)

JOB OPENING: DEV EXEC/VA: Join team to create and pitch new TV programs, esp character-based. Must have exp in developing factual programs and knowledge of US cable net slates and players. Apply: [email protected] (3/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: MARKETING/ user-generated public opinion site. Resp: Prdct dev, mkt expansion, corp svcs, for innovative startup. Work remotely, w/ few meetings in NYC. ~35hrs/wk. Send cv & CL to [email protected] (3/19)

SUMMER INTERNSHIP CREDITS ONLY: PROGRAMMER/ user-generated public opinion site. Resp: prgrm’ing & user interface design for innovative startup. RubyOnRails exp. Work remotely, w/ few NYC meetings. ~35hr/wk. Send cv&CL to [email protected] (3/19)

SUMMER INTERNSHIP CREDITS ONLY:  Doc production co. seeks exp’d, orgnzd & energetic JRS/SRS. Driven to gain exp in fast-paced envir. Pls specify “dvlpmnt” or “prod” in app. Resp. incl office, shoot, & post-prod & dvlpmnt asst. Email [email protected] (3/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: INTERN IN MEDIA/ THEATRE: Seeks work in Film / Theatre in NYC. Theatre and Media Studies at ScrippsCollege. Work experience in communications. Email: [email protected] (3/21)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (3/21)

SITUATION WANTED: NON-FICTION PRODUCER/WRITER (STORY & FIELD).10+yrs exp. NBC, VH1, CMT, TLC, E!, Disney, CNN, etc.; reality, ent, news, talk, developmt; LA based, will travel. [email protected] (3/18)

SITUATION WANTED: PRODUCER/ ASSOC. PRODUCER (LA) Out-of-the-box thinker, creative, award- winning, all formats, all genres. Budgets, schedules, breakdowns, crewing, casting, post and more. Over 20 yrs. exp. [email protected] (3/18)

SITUATION WANTED: Top-tier agency ACCOUNT MANAGER/SUPERVISOR seeks full-time employment in LA area. If your agency needs a professional w/ multi-platform technology, entertainment or interactive experience, e-mail [email protected] (3/18)

SITUATION WANTED: SR. MARKETING/BRAND MANAGER with home video, TV, animation and indie film experience is seeking a dynamic opportunity with a Los Angeles area studio or agency. E-Mail [email protected] for a resume (3/18)

SITUATION WANTED: Award winning COMEDY WRITER/PRODUCER in L.A. Credits: WB, UPN, TBS, MTV, Discovery etc. Check out pilot, You’re Joking, Right? at Contact email: [email protected] (3/17)

SITUATION WANTED: WRITER. I’ll gladly write/re-write what you don’t want to write! Summaries; reports; proposals, human resource materials; updates; copy; web content; synopses; and more. Contact Bernie. [email protected] (3/17)

SITUATION WANTED: BRANDED ENTERTAINMENT EXPERT/TELEVISION PRODUCER seeks consulting work, long or short term. Over 15 years experience working with brands, multi-media/faceted talent. Contact: [email protected] (3/17)

SITUATION WANTED: GROW YOUR BUS/MAKE IT THRIVE/NYC: MBA w/15yrs int’l exp: turnaround & startup mgmt, strategic partnerships, negotiating, fundraising. Proj/Consult/FT. Contact: [email protected] (3/17)

SITUATION WANTED: STORY DOCTOR: Are your scripts too weak to make it to the bay? Got a rough-cut on life support? 20+ years crafting nonfic series, specials, sizzles and web content. Contact: [email protected] (LA) (3/17)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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