Monday, March 15th, 2004





Good morning. It’s Monday, March 15, 2004, and this is your first early morning briefing. 

The FCC has imposed a $247,500 fine for nine violations of the indecency rules on Clear Channel’s Elliott in the Morning show. The first violation occurred during the morning drive show on March 13 wherein the show’s hosts coaxed a caller to discuss various things that were in deemed inappropriate by the FCC. Following the first violation, the segment was repeated twice in promos.  The show aired on WWDC/Washington, WRXL/Richmond VA and WOSC/Bethany Beach, Delaware.

Other more positive news for Clear Channel — teaming up with the WB and Pepsi, Clear Channel will both promote and provide touring talent to this summer’s second installment of Pepsi Smash on the WB, beginning May 27 at 8pm, and continuing for an eight week run.

Premiering Tonight:  NBC at 10p – Average Joe: Adam Returns [p]

A&E‘s unscripted drama series Airline has been renewed for a second season.  The show focuses on the day to day lives of the employees of Southwest Airlines as they deal with The Ugly Passenger.  A&E has ordered 18 episodes for its second season.

New in Casting/Development/Production:

  • WB‘s drama project The Mountain (Wonderland Sound & Vision/Warner Bros. TV) starring Oliver Hudson, has added Barbara Hershey and Anson Mount. The story is about Hudson’s character who inherits his grandfather’s mountain resort.
  • ABC has added Isaiah Washington and Katherine Heigl to its medical drama project Surgeons (Touchstone). Washington replaces Paul Adelstein who had a scheduling conflict. The project also includes Patrick Dempsey, T.R. Knight, Ellen Pompeo, Chandra Wilson and James Pickens, Jr.  Sharon Lawrence has joined the ranks of ABC’s comedy project, still known as the Untitled McCall & Stein Project (Acme Prods/Warner Bros. TV) which is semi autobiographical about Joel Stein, the youngest columnist at Time magazine.
  • Joining the lineup at NBC‘s newest project from Mark Burnett Prods, The Contender, is Sugar Ray Leonard who will work as an advisor to the boxing wannabes along side Sylvester Stallone.  Open casting for this unscripted drama begins in Tulsa on April 9 and in LA on May 31.  Elsewhere, the NBC pilot Hawaii (fka Pearl City) (NBC Studios) has reportedly stopped production following the departure of Michael Madsen, says Daily Variety.
  • CBS‘s untitled sitcom project from CBS Prods/Sony has added Christa Miller opposite Andrew Kennedy, who’ll play parents of a blended family. Julia Duffy also joins the cast.  The net’s drama project The Webster Report (25c Prods/Warner Bros. TV/CBS Prods) has added Ben Gazzara to the lineup, playing opposite Stanley Tucci, Kari Matchett, and Bobby Cannavale in a pilot about an off beat NY Private Eye (Tucci).
  • Fox‘s sitcom project The Robinson Brothers (Original/20th) has added Reagan Dale Neis, who will play opposite Jay Baruchel and David Annable in a comedy about three brothers living in an apartment building creating an atmosphere that just screams college dorm. Elisabeth Harnois has been cast in the drama project Point Pleasant (Original/20th) about a small town that has some flavor of Peyton Place and just a dash of Twin Peaks.
  • Source:, Variety, Hollywood Reporter

Coming to Oxygen this summer, with a sneak preview next month, is a new series called Nice Package from Banyan Prods (Trading Spaces).  Works like this — designers totally re-do from top to bottom.  Then they take it all back down, put it in a box, and leave it for the homeowners … minus instructions of what goes where and how.  The homeowners then win various prizes based on how closely their finished room resembles that of the designer’s work.

Syndicated Seinfeld (distributed by Sony) is switching stations in two markets – moving from KMBC/Kansas City and WPTY/Memphis to the local Fox O&O stations, WDAF and WHBQ, respectively.

Exec Producer Ed Glavin is switching syndicated talk shows at Telepictures, says Variety.  Glavin was the exec prod of The Ellen Degeneres Show, and will now oversee Warner Bros. Domestic Television Distribution’s newest project, The Larry Elder Show.  As far as Ellen is concerned, Glavin will maintain a executive consultant title and involvement.  Meanwhile, Glavin has been involved with Larry Elder since its inception, and produced the pilot.

So you say you’re an Arrested Development fan?  Then you may be interested to note in your schedule the Arrested Development Marathon on FX, Sunday March 21.  FX will air six back to back episodes beginning at 230p.

Weekend Box Office Estimates – March 12-14, 2004
Passion of the Christ (Newmarket)            $31.7 million – 3 wk total $264.0m
Secret Window (Sony)                               $19.0 million – opening weekend
Starsky & Hutch (Warner Bros.)                 $16.0 million – 2 wk total $51.5m
Hidalgo (Disney)                                          $11.7 million – 2 wk total $35.5m
Agent Cody Banks 2 (MGM)                        $8.0 million – opening weekend
50 First Dates (Sony)                                 $5.3 million – 5 wk total $106.6m
Twisted (Paramount)                                  $3.1 million – 3 wk total $21.1m
Confessions of a Teenage Drama Queen (Disney) $2.4 million – 4 wk total $24.9m
LOTR (New Line)                                        $2.1 million – 13 wk total $371.2m
Spartan (Warner Bros.)                              $2.0 million – opening weekend
Source: Box Office Mojo

As part of Trio cable net’s Uncovered TV month, Johnny Cash in San Quentin will air on US television for the first time on Friday, March 19 at 9pm. No doubt somewhere back in music folklore, you’ve heard of the infamous Johnny Cash February 24, 1969 concert at San Quentin prison which nearly resulted in a full out riot.  The one song Cash wrote specifically for the occasion, aptly titled San Quentin, created such an uproar with its delighted audience, prison officials were concerned there would be a riot.   The special includes the concert itself as well as commentary from various men who were then inmates at the prison.  The special is produced by Granada Television.

NBC and Bravo have picked up the television rights to Miramax’s Cold Mountain.  The film will air on television for the first time on NBC during the May 2006 sweeps before it goes over to Bravo says Variety.  The pair have also teamed up to acquire Confessions of a Dangerous Mind (Miramax).

Top 10 M-F Syndicated Strip Series for the week of Feb 23-29, 2004 ranked by A18-49
This Top 10 list in Friday’s edition was inadvertently incomplete, as it was a 5-way tie for tenth place:
Judge Judy (Paramount)          2.2 AA / 3.1 GAA
Dr. Phil (King World)                   2.2 AA / 2.2 GAA
Jeopardy (King World)                   2.2 AA
Will & Grace (Warner Bros.)                      2.2 AA / 2.6 GAA
King of the Hill (20th)                                   2.2 AA / 2.5 GAA
Source Nielsen Media Research

CBS took home a win on Thursday night with an overall 8.5/22 A18-49 rating according to Nielsen Media Research.  NBC was #2 for the night with a 7.6/20, followed distantly by FOX 2.1/5, ABC 1.9/5, UPN 1.7/4, WB 1.0/3.  At 8pm a big win for CBS’ Survivor All Stars with an 8.7/23, over a repeat of Friends (7.0/20) and a new ep of Will & Grace (7.4/19).  At 9p another big win for CBS with CSI outpacing The Apprentice (perhaps he shouldn’t have fired Omarosa so fast!) though the win was by just a share point:  10.1/24 vs. 9.7/23.  And Without A Trace found more demo viewers at 10p than Princess Di Tapes on NBC: 6.9/19 vs. 5.9/16.

Not a huge night anywhere by any stretch, but certainly a closely competitive night.  NBC led the pack Friday night by a single share point: 2.7/9 A18-49 rating vs. ABC and CBS tied 2.7/8, Fox 2.1/7, WB 1.2/4, UPN 0.9/3, according to Nielsen Media Research.  At 8pm CBS was in front with a 3.0/10, quickly followed by ABC’s 2.5/8 for its sitcoms, and then by Fox 2.3/7 for its premiere of Playing it Straight.  Fox led in the same time frame among the slightly younger demo A18-34 with a 2.5/10.  At 9pm it was a three way tie among A18-49 with CBS, ABC and NBC all delivering 8 shares, while Fox’s premiere of Wonderfalls found just a 6 share points. And on the WB, the second installment of The Help delivered a 1.1/3, down a share point from its lead-in Grounded for Life [r].   At 10p NBC’s Crossing Jordan earned a 3.4/10, a notion ahead of 20/20 (2.9/9) and more than a notion ahead of 48 Hours (2.3/7).

Fox takes Saturday night as usual with an overall 3.2/11 A18-49 according to Nielsen Media Research.  NBC was #2 for he night with a 2.0/7 followed by ABC 2.0/6 and CBS 1.6/5.  At 8pm Fox led with a 5.0/9, while CBS and NBC were tied at 3.7/7, ABC posted a 3.2/6 for the first hour of Dr. Dolittle.  At 9p Fox was still in front by a tenth of a rating point over CBS: 5.0/9 vs. 4/9/9, while the second hour of NBC’s Princess Di Secret Tapes [r] delivered a 4.6/8, and Dr. Dolittle a 4.0/7.  AT 10p NBC jumped in front with a 6.0/11 for L&O SVU [r]; and CBS’ 10p hour drew a 5.2/10.
Alan S. Clack
was upped to Director/Sales for WCBS, the CBS-owned flagship station.  He will report to Lew Leone, President and General Manager.  Barry Offitzer joins Alan’s team as Manager/Local Sales for the station.
Thursday, March 11, 2004.
Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     14.2/22 Survivor: All Stars 12.6/20, CSI 16.9/25, Without a Trace 13.0/22

NBC     11.1/17 Friends [r] 10.9/17, Will & Grace 10.6/16,The Apprentice 12.3/18, NBC Special: Princess Diana; The Secret               Tapes; Part II 10.1/17

ABC     3.9/6   Extreme Makeover: Home Edition [r] 3.8/6, Extreme Makeover 3.7/6, Primetime Thursday 4.2/7

FOX     3.7/6   Fox Special: The 35th NAACP Image Awards 3.7/6

UPN     3.0/5   WWE Smackdown 3.0/5

WB      1.7/3   The JK Experiment 1.8/3, The JK Experiment [r] 1.8/3, The JK Experiment [r] 1.6/2, The Help [r] 1.5/2

A18-49  CBS 8.5/22, NBC 7.6/20, FOX 2.1/5, ABC 1.9/5, UPN 1.7/4, WB 1.0/3

Friday, March 12, 2004.
Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

NBC     6.7/12  Dateline NBC 6.7/12, Crossing Jordan 6.8/12

CBS     6.3/11  Joan of Arcadia 6.6/12, JAG 7.1/12, 48 Hours Investigates 5.2/9

ABC     5.1/9   George Lopez [r] 4.5/8, Married to the Kellys 3.8/7, Hope & Faith [r] 4.5/8, Life with Bonnie [r] 4.1/7, 20/20 6.9/12

FOX     3.5/6   Playing it Straight [p] 3.7/7, Wonderfalls [p] 3.4/6

WB      2.3/4   Reba [r] 2.5/5, Reba [r] 2.5/4, Grounded for Life [r] 2.5/4, The Help 2.1/4

UPN     1.5/3   Mania of Wrestlemania 1.8/3, Game Over [r] 1.4/2, The Mullets [r] 1.2/2

A18-49  NBC 2.7/9, ABC and CBS 2.7/8, Fox 2.1/7, WB 1.2/4, UPN 0.9/3

Saturday, March 13, 2004. Fast Affiliate Household Ratings for all Networks. Fast affiliate numbers which reflect time period data, not program data, and can change slightly once the finals come in, particularly for LIVE programming (i.e. Football). Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

FOX     5.0/9   Cops 4.8/9, Cops [r] 5.1/9, AMW 5.0/9

NBC     4.8/9   Princess Diana: The Secret Tapes [r] 4.1/8, L&O: SVU [r] 6.0/11

CBS     4.6/9   Star Search 3.7/7, Hack 4.9/9, The District [r] 5.2/10  (College Basketball ran into primetime, sliding all programming back. These ratings are time period data only.)

ABC     3.8/7   Movie: Dr. Dolittle 3.6/7, AFV [r] 4.1/7

A18-49  Fox 3.2/11, NBC 2.0/7, ABC 2.0/6, CBS 1.6/5




#1 Movie (#1 Program)

#2 Movie (#2 Program)

#2 Movie (#2 Program)

Available exclusively from
Warner Bros. Domestic Cable Distribution

Source: NHI Explorer, 3/1/04-3/7/04.  Out-Justice & Tightrope tie: Wild North, Natural South, Raven.  HH Cvg Rtg.

The History Channel presents This Day in History: 
1917 – Under the threat of national railway strike, the U.S. Supreme Court upholds the Adamson Act (a.k.a. the Eight Hour Act) setting the workday for railroad workers at eight hours. It is the first time the federal government has regulated the working hours of a private employer. The act paves the way for widespread adoption of the eight-hour workday, which the labor movement had been fighting for since the 1880s.

Answer to Friday’s Trivia Question:  You may recall Nestle’s used a dog puppet to sing the jingle, always ending in “Nestle’s makes the very best … chooooooocolaaaaaaaaaaaaaaaate.”  What was the name of the dog?  FARFEL Kudos to:   Steve Woodward-Viacom TV Station Group/NY; Dan Margherita-ICR/Media PA; Don Micallef-Discovery Comm/Silver Spring MD; Stuart Elliott-New York Times/NY; Pam Massey-GSD&M/Austin; Lilli Heinrichs-Universal TV/Chicago; Dave Garvin-CBS Spot Sales/Minneapolis; Arnie Kuenn-MediaChoice/Phoenix; Tom Lauchner-KMIR/Palm Springs; Alexandra Leh-La Cheraqui Films/LA; Phil Kellard-Drallek Inc./Pacific Palisades; Teri Korban Seide-Nielsen NRG/LA; Stephanie Kravos-Nelvana Ltd/Toronto; Bill Irwin-CILK FM/British Columbia.


Comcast Spotlight now has the ability to segment markets both geographically and demographically. Adtag and Adcopy enable advertisers to be more targeted than they could ever be with broadcast. Comcast Spotlight – Spot cable finally delivers. For more information click here.

Today’s Trivia Question:   Where did television character Jose Jimenez live?  (
to respond to the trivia question and please be sure to include with your answer your name, company, city and time zone. Only the second four correct responses from each time zone will be listed in tomorrow’s kudo list.)

Later — Cyn

Cynthia Turner’s Cynopsis
03/15/04  5:22am
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JOB OPENING:  SR. ACCOUNT EXEC/Nielsen, New York. Sell Nielsen products to National Advertisers. 5+years research industry experience. Sales experience a must. Product marketing experience desired. (200401818-JL)    (3/20)

JOB OPENING:   SALES PLANNER, TV Guide Channel, NY. 1-2 yrs planning exp at cable net or agency; MS Office exp. Prep/exec sales proposals, oversee/maintain accounts, liaison btwn AE & client. Email:
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JOB OPENING:  RESEARCH DIRECTOR, FX Network/LA. Strong analytical skills/strategic thinking; exc comm/pres. skills. Resp for new qual/quant research; liaison w/ suppliers to enhance syndicated research. Apply: (3/20)

JOB OPENING:   MEDIA PLANNING COORDINATOR, Spike TV/NY. Media planning experience necessary. Detail and deadline oriented. Strong interest in Programming.  Reply: (3/19)

JOB OPENING:  ACCOUNT EXECUTIVE/Galavision cable ntwk, Dallas.  2-3 yrs TV ad sales; excellent written/ verbal skills reqd. Natl Nielsen data and dealmaker software knowledge helpful.  Email:
specify Dallas (3/18)

JOB OPENING:   PROMOTIONS DIRECTOR, Galavision/Miami. 4-6 years experience at Cbl/Bdcst net. Overall responsibility for on-air promotion. Managerial experience. Bilingual-Spanish pref. e-mail resume to miagalajob

JOB OPENING:  ASSOC. DIR, PRIMETIME RESEARCH/ABC Network/LA. Manage primary/secondary research for ent. series.Computer proficient, incl. Nielsen databases. 5-yrs exp rtgs analysis/primary research.Resumes:

JOB OPENING:   SR. PRODUCER, PGMING/PROD., Noggin & The N. 5 yrs exp. writing, producing, developing, supervising current series. Extensive scripted & Reality TV exp. Network executive exp a plus.  Reply: (3/18)

JOB OPENING:  FREELANCE WRITERS/DESIGNERS-NYC. Outstanding writers & designers, conceptual thinkers w/strong TV ad sales or affiliate marketing exp. Boutique firm.Brochures, presentations, videos. Email: amoses

JOB OPENING:   DIRECTOR, PGM RESEARCH, Comedy Central/NY. 6 yrs primary/secondary research exp pref from cable/bcst net. Expert: N-Power, other Nielsen Systems. Strong leadership, pres. & writing req’d. Reply: (3/18)

JOB OPENING:  TV One is recruiting for exciting positions in the following areas: AD SALES, AFFILIATE SALES, LEGAL / FINANCE. Please see our web site for detailed job descriptions and application details. (3/18)

JOB OPENING:  RESEARCH ANALYST/UPN 24/Baltimore, MD: Maintains & disseminates  research data & ratings info. Strong math, reasoning and communication skills req’d. Email:

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SITUATION WANTED:  MEDIA BUYER/PLANNER position, Atlanta. Four years experience in every type media.  Very organized, multi-tasker.

SITUATION WANTEDSeeking ASSISTANT POSITION in NYC.  Creative, Enthusiastic, Efficient,  Multi-tasker, Loyal.  BFA in Film/TV, 3 years intern exp in Development.  Great at coverage. Avail as of 3/15. 

SITUATION WANTED:  Highly qualified: 10yrs in film production, 3 in distribution, seeks FT ASSISTANT & OR CONTRACT ADMINISTRATION position (S/CA). Superb recommendations from Industry professionals

SITUATION WANTED:  ENTRY-LEVEL POSITION WANTED – Bright and outgoing individual seeking media related position in Chicago. Previous exp. working in Affiliate Sales for cable network. Please contact

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Court TV
THE Investigation Channel
Source:  2003 MRI Doublebase. Includes “Full Attention” to all TV programs available. Networks with 50+MM subs included

COURT TV:       The I-Zone, Body of Evidence, The Investigators
ABC             ABC Monday Movie of the Week: The Green Mile
CBS             Yes Dear [r], Still Standing [r], Everybody Loves Raymond [r], Two and a Half Men [r], CSI: Miami [r]
FOX             That 70s Show [r], Cracking Up, Forever Eden
NBC             Fear Factor, Las Vegas, Average Joe: Adam Returns [p]
PAX             AFV, Early Edition, Diagnosis Murder
UPN             The Parkers [r], Eve [r], Girlfriends [r], Half & Half [r]
WB              7th Heaven [r], Everwood [r]
TELE            Prisonera, El Alma Herida, Mujeres Apasionadas
UNIV            Mariana de la Noche, Bajo la Misma Piel, Cristina


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