Monday, March 11th, 2013

A CYNOPSIS MESSAGE FROM CARTOON NETWORK


BOY ARE WE SITTING PRETTY.
Regular Show on Cartoon Network is #1 among Kids and Boys 6-11

Source: Cartoon Network Research based on Nielsen Media Research Data; Data is Live + SD; Period: 12/13 STD (08/27/12-01/27/13); Regular Show: M 8p-830p; Competitive data based on M 8p-830p; Ranks based on AA (000)


Cynopsis: Kids!
03.11.13

Good morning. It’s Monday, March 11, 2013, and this is your first early morning briefing.

Today’s Top Headlines
We’ve got kids news covered for you daily during Upfront season…

Lots of news out of the Disney camp even as the company prepares for its Upfront presentation to advertisers Tuesday in New York. Cynopsis Kids! will be there. In the meantime, here’s what we’re hearing…

Disney Channel hopes it has its next homegrown star-in-the-making in newcomer Dove Cameron. The 17-year-old Cameron has notched the dual role of identical twins in the network’s newly ordered series Liv & Maddie, and is also starring in its original movie Cloud 9. The sitcom spirals around Liv, a TV star whose popular show is winding down, and Maddie, the school basketball phenom whose star is on the rise. As for Cameron, we’re thinking she’s probably also got an album in some stage of development. Just a guess…
Disney Channel continues to channel its inner princess as it rolls into development on series Star and the Forces of Evil (working title), an animated comedy adventure about a fun-loving magical teen princess from another dimension who gets sent to earth to live with a family. The series is created and co-exec-produced by artist/writer Daron Nefcy, the young talent behind another upcoming Disney Channel series, Wander Over Yonder.

Expanding Universe: The Marvel Universe programming block on Disney XD is growing with the debut of two new animated series–Marvel’s Avengers Assemble and Marvel’s Hulk and the Agents of S.M.A.S.H. Marvel’s Avengers Assemble kicks off with a one-hour preview on May 26, followed by the series premiere July 7. Marvel’s Hulk and the Agents S.M.A.S.H. premieres Aug. 11… In related news, Marvel is testing a digital initiative called Project Gamma that integrates digital music into the panels of an electronic comic book. As readers flip through the panels, the sound effects change. Marvel was demo-ing the technology this weekend at South By Southwest… Additionally, Funky Monkey Snacks is launching a line of kid-friendly freeze-dried fruit treats with flavors connected to popular super heroes, like Ultimate Strawberries (Ultimate Spiderman), Legendary Cinnamon Apples and Mighty Bananas (Mighty Thor).

Programming Picks

PBS Kids series WorldGirl is springing forward this week with a themed week called WorldGirl (M)Arch Enemy Week. Five new episodes will feature WorldGirl superhero Becky Botford battling popular villains from the series.


A CYNOPSIS MESSAGE


Register for This Week’s Cynopsis: Kids! Webinar

Leveraging the Second Screen in the New Kids Market
March 14 | 1:30-3pm ET
| $295/site

Speakers include:
Cedric Arnaud-Battandier
– Magic Ruby
Elie Dekel – Saban Brands/Vortexx
Stacy Isenhower – Cartoon Network
Anne Richards – No Crusts Interactive


Licensing News
In anticipation of Universal Pictures’ and Illumination Entertainment’s summer theatrical release Despicable Me 2, Universal Partnerships & Licensing is trotting out the first collection of Despicable Me 2 toys through manufacturers including Thinkway Toys, Hasbro and Basic Fun.

Madrid-based kids content shop Vodka selected Simba as the master toy licensee for its latest multiplatform content brand Bugsted, a co-production with Amina Estudios. Aimed at 8-11 year olds, Bugsted will roll out first as a miniseries, followed in September 2013 with an app for iPhone, iPad and Android, and collectible action figures.

More Kids News

MIPTV News: Toronto’s 9 Story Entertainment is shopping a slate of new series at MIPTV. Among them are animated comedy Nerds and Monsters, aimed at 6-11 year olds, which finds a group of nerdy kids on an uncharted island with a tribe of dim-witted monsters, and Cache Craze, a geo-caching competition series that is part treasure hunt, part adventure challenge.

By The Numbers

Weekend box office estimates for the 10 top-grossing kids/tween/teen movies rated G, PG or PG-13, provided by Rentrak for March 8-10, 2013:

Oz the Great and Powerful (Disney) PG $80.29 million (weekend)  $80.29 million (1-week cume)
Snitch (Lionsgate) PG-13 $5.1 million (weekend)  $31.86 million (3-week cume)
Safe Haven (Relativity Media) PG-13  $3.8 million (weekend) $62.88 million (4-week cume)
Escape From Planet Earth (The Weinstein Co.) PG  $3.2 million (weekend) $47.83 million (4-week cume)
Life of Pi (20th Century Fox) PG  $1.63 million (weekend)  $119.41 million (17-week cume)
Warm Bodies (Lionsgate) PG-13  $1.02 million (weekend)  $63.58 million (6-week cume) 
Lincoln (Disney) PG-13  $444,000 (weekend)  $180.85 million (18-week cume)
Les Miserables (Universal) PG-13 $320,320 (weekend)  $148.15 million (11-week cume)
Amour (Sony Pictures) PG-13  $195,511 (weekend)  $6.24 million (12-week cume)
Jack Reacher (Disney) PG-13  $136,000  (weekend)  $79.89 million (12-week cume)

Executive Moves

Zodiak USA CEO Natalka Znak will exit her post when her contract expires at the end of March. Znak was upped from chief creative officer to CEO spot in June.



Answer to Yesterday’s Trivia Question:
What children’s movie, executive-produced by Pete Townshend of The Who, was originally conceived as a stage musical? Iron Giant. Kudos to: Hank Bordowitz-The Bordowitz Media Werx/Ridgewood NJ;  Rori Caffrey-The World of Pia/Toronto.

Today’s Trivia Question: Who were the first two cartoon characters to have a star on the Hollywood Walk of Fame? (Email [email protected] with your answer and be sure to include your name, company, city and time zone.)

Cheers — Cathy
[email protected] for Cynopsis Kids!
03.11.13

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIR RESEARCH/Sundance/NYC: Min 5+ years media research exp, strong knowledge Nielsen, MRI, Strartrack/Galaxy. Strong communication/presentation skills. Click here to apply. (3/16)

JOB OPENING: DIR SALES & PARTNRSHP/Sundance/Chicago: Proven sales track record, strong contacts, exp. developing, presenting, executing integrated promos, PM exp. Click here to apply. (3/16)

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JOB OPENING: SR IT BUSINESS ANALYST – MARKETING SYSTEMS/LOS ANGELES CA: Computer and Information Systems Manager Apply: http://tinyurl.com/dyz2abg (FFE0001561) (3/16)

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JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (3/15)

JOB OPENING: TEMPORARY DIRECTOR AD SALES RESEARCH/NY: Work w/ Pricing and Planning & collaborate with Research Dept. and Ad Sales Marketing through May 2013.More info & apply: http://www.hallmarkchannel.com/jobs (3/15)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SCREENVISION has four exciting internships avail. with our Sales, Marketing, Research & Campaign Management teams. Apply http://www.screenvision.com/careers/ (3/15)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

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E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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