Monday, June 8th, 2009


Cynopsis: Kids!


Good morning. It’s Monday, June 8, 2009, and this is your first early morning Kids briefing.

BBC Worldwide Channels Asia inks a new deal to launch CBeebies, BBC Knowledge and BBC on Singapore’s pay TV platform StarHub TV.  The 24-hour channels will officially launch on the service on August 1, 2009, and will reach some 527,000 subscribers.  The three new channels will join BBC World News and BBC Entertainment, which are already available on StarHub’s pay TV platform.


Puss in Boots, a new DreamWorks Animation feature film set for release in March 2012, will be an origin story, per  In a discussion with Antonio Banderas, who has been the voice of Puss in Boots in the Shrek movies and also lend his voice to the animated feline in the feature film, explained the movie follows Puss from a young kitten to what we know him as today.  The actor adds that the story is very emotional at moments.  Banderas stars as Puss in Boots in the new Shrek movie, Shrek Forever After, which is slated for release May 21, 2010.

Spider-Man fans take note.  While rumors are continuing to swirl about whether Kirsten Dunst will return as Mary Jane for the Sam Raimi directed Spider-Man 4 movie (May 2011), the New York Post is quoting Sony producer Todd Black as saying that Dunst is definitely back.  When questioned about rumored nuptial plans for Peter Parker and Mary Jane, Black said the script did not include those plans.  Furthermore, Black is quoted as saying the villain for Spider-Man 4 will not be, as had been rumored, Morbius the vampire.  The villain will, however, be a known Spidey foe from the comics.


Viacom is shuttering Nickelodeon Magazine, its 16-year-old print monthly magazine with a circulation of 1+ million and reaching some 6.0 million readers per issue, according to the LA Times.  Also folding is Nick Jr. Magazine.  The Nickelodeon Magazine Group publishes both titles.  The loss of the magazines follows the national trend of closing print magazines and newspapers as readers turn to the internet for their fun, games and information. 

Selena Gomez and Demi Lovato will serve as on-air hosts for the premiere weekend (Friday-Sunday, June 26-28) of their new Disney Channel Original Movie, Princess Protection Program (June 26 at 8p).  The new TV movie premiere will simulcast on Sprint TV and MobiTV, and will feature sneak peeks of a new music video, a new one-hour episode of Hannah Montana, a crossover episode of three series entitled Wizards on Deck with Hannah Montana, and a behind the scenes look at Wizards of Waverly Place The Movie, with a new episode of Wizards of Waverly Place bowing right after the movie that night.  The following night (June 27, 8p) during an encore of the Princess production Program, the network will offer a Princess Password program where viewers who count the number of times the word “princess” is said in the movie can enter that number online to unlock new episodes of Wizards of Waverly Place and Sonny With A Chance.  A preview of Disney’s upcoming animated movie The Princess and the Frog will be featured during the Sunday play of the movie (7p), with a new episode of Jonas following the movie.  Finally, The Princess Protection Program Royal B.F.F. Extended Edition will be available on Disney DVD, including an exclusive music video, a behind-the-scenes look at the movie, and a B.F.F. necklace set, from June 30.


Corus Entertainment’s Nelvana Enterprises and Ty’s Toy Box, a Brand Performance company, are teaming to open a branded online retail marketplace in Canada. Set to launch this fall, the retail website , will be a complement to Ty’s Toy Box US-based site, but will focus exclusively on merchandise featuring characters from shows that air on Corus Kids’ Treehouse and YTV channels.  Under the deal, the site will offer merchandise based on Nelvana Studio productions, as well as from other content partners whose shows broadcast on Treehouse and YTV, such as Nickelodeon and Chorion.

Lionsgate and HIT Entertainment will release two new preschool-targeted DVDs this summer.

  • Bob The Builder: Built For Fun releases on DVD this July 14, and in addition to five episodes of the Bob the Builder will also include a game and read along feature as well as a free collectible toy vehicle.
  • Barney: Sharing is Caring will be available from August 11.  The DVD, which also features two games, will be promoted on and cross-promoted on 1.2 m Lionsgate Family titles debuting July-September 2009.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 5-7, 2009:
Up (Buena Vista) PG                                                     $44.2m-2 wk total $137.3m
Land of the Lost (Universal) PG-13                                  Opening Weekend $19.5m
Night at the Museum: Battle of the Smithsonian (Fox) PG    $14.7m-3 wk total $127.3m
Star Trek (Paramount) PG-13                                         $8.4m-5 wk total $222.8m
Terminator Salvation (Warner Bros.) PG-13                       $8.2m-3 wk total $105.5m
Drag Me to Hell (Universal) PG-13                                   $7.3m-2 wk total $28.5m
Angels & Demons (Sony / Columbia) PG-13                       $6.5m-4 wk total $116.1m
My Life in Ruins (Fox Searchlight) PG-13                          Opening Weekend $3.2m
Dance Flick (Paramount) PG-13                                      $2.0m-3 wk total $22.7m
X-Men Origins: Wolverine (Fox) PG-13                             $1.9m-6 wk total $174.3m
Source: Rentrak ( )


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/25-5/31/09 , 6a-6a:
K2-11                                                                          Total Delivery (000)
NICK:    Penguins of Madagascar (5/30; 10a)                    2445
NICK:    SpongeBob SquarePants (5/30; 9:30a)                2260
NICK:    Back at the Barnyard (5/30; 10:30a)                   2022
NICK:    SpongeBob SquarePants (5/30; 9a)                     1955
NICK:    SpongeBob SquarePants (5/25; 1:30p)                1932
NICK:    SpongeBob SquarePants (5/31; 9:30a)                1917
NICK:    Penguins of Madagascar (5/31; 10a)                   1899
NICK:    SpongeBob SquarePants: The Movie (5/25; 7-9p)  1852
NICK:    Penguins of Madagascar (5/29; 5p)                      1808
NICK:    Penguins of Madagascar (5/30; 12p)                    1807
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/25-5/31/09 , 6a-6a:
K6-11                                                                        Total Delivery (000)
NICK:    Penguins of Madagascar (5/30; 10a)                 1621
NICK:    SpongeBob SquarePants (5/30; 9:30a)              1510
DSNY*: Phineas & Ferb (5/29; 9p)                                1404
DSNY*: Phineas & Ferb (5/27; 5:30p)                           1394
DSNY*: Phineas & Ferb (5/27; 6p)                                1376
NICK:    Ned’s Declassified (5/28; 8p)                            1363
DSNY*: Jonas (5/26; 6p)                                            1326
DSNY*: Suite Life on Deck (5/28; 5:30p)                       1310
NICK:    SpongeBob SquarePants (5/30; 9a)                   1278
DSNY*: Phineas & Ferb (5/27; 5p)                                1264
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/25-5/31/09 , 6a-6a:
Tweens 9-14                                                     Total Delivery (000)
DSNY*: Phineas & Ferb (5/29; 9p)                              1164
DSNY*: Wizards of Waverly Place (5/29; 8p)                1144
DSNY*: Jonas (5/26; 6p)                                          1121
DSNY*: Suite Life on Deck (5/28; 5:30p)                     1112
NICK:    iCarly (5/30; 1:30p)                                     1103
DSNY*: Suite Life on Deck (5/29; 8:30p)                     1084
NICK:    SpongeBob SquarePants (5/30; 9:30a)            1047
NICK:    Penguins of Madagascar (5/30; 10a)               1044
DSNY*: Sonny With A Chance (5/31; 9:30p)                1043
DSNY*: Sonny With A Chance (5/31; 9p)                    1029
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/25-5/31/09 , 6a-6a:
Teens 12-17                                                       Total Delivery (000)
MTV:      MTV Movie Awards (5/31; 9-11p)               969
TLC:       Jon & Kate Plus 8 (5/25; 9-10:13p)            801
TNT:       NBA Magic/Cavaliers (5/28; 8:34-11:38p)    798
ESPN:     NBA Lakers/Nuggets (5/27; 8:56-11:50p)     761
ADSM**: Family Guy (5/31; 11p)                             706
NICK:      iCarly (5/30; 1:30p)                                 666
DSNY*:   Jonas (5/26; 6p)                                      657
TNT:       NBA Cavaliers/Magic (5/26; 8:36-11:52p)     656
FOX:       So You Think You Can Dance (5/28; 8-10p)  650
ESPN:     NBA Nuggets/Lakers (5/25; 8:56p-12:06a)    645
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May, 30, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.6/3; That’s So Raven 1.1/5; That’s So Raven 0.9/4; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.1/6; Power Rangers RPM 0.3/2; Power Rangers RPM 0.4/2
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Huntik 0.3/3; Sonic X 0.7/5; Gogoriki 0.7/4; Gogoriki 0.7/3; Dinosaur King 0.7/3; Teenage Mutant Ninja Turtles 1.0/4; Chaotic 0.7/3; Chaotic 0.6/3; Yu-Gi-Oh 5D 0.5/2; Kamen Rider Dragon Knight 0.6/3
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
VeggieTales 0.4/2; 3-2-1 Penguins 0.4/2; Turbo Dogs 0.2/1; Babar 0.3/1; Zula Patrol 0.3/2; My Friend Rabbit 0.2/1
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p*)
Cake 0.2/1; Horseland 0.5/2; Dino Squad 0.3/1; Strawberry Shortcake 0.4/2; Care Bears 0.5/3; Sushi Pack 0.2/1

Final K6-11 Ratings for Saturday, May, 30, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/24 Avg. (7a-1p)
Jimmy Neutron 1.6/17; Jimmy Neutron 2.6/21; Fairly OddParents 4.0/25; Fairly OddParents 4.7/25; SpongeBob SquarePants 5.2/25; SpongeBob SquarePants 6.2/28; Penguins of Madagascar 6.6/30; Back at the Barnyard 5.1/25; Mighty B! 4.4/23; SpongeBob SquarePants 4.0/22; SpongeBob SquarePants 4.1/23; SpongeBob SquarePants 4.1/22
DISNEY CHANNEL 2.2/12 Avg. (7a-1p)
My Friends Tigger & Pooh 1.6/17; Little Einsteins 1.6/13; Special Agent 0so 2.2/14; Handy Manny 2.5/13; Mickey Mouse Clubhouse 2.1/10; Mickey Mouse Clubhouse 2.1/9; Imagination Movers 2.0/9; Handy Manny 1.6/8; Phineas & Ferb 2.6/14; Phineas & Ferb 2.9/16; Quints (95 minutes) 2.3/13
CARTOON NETWORK 2.0/11 Avg. (7a-1p)
George of the Jungle 1.7/13; Transformers: Animated 1.7/11; Secret Saturdays 2.2/12; Pokemon: Diamond and Pearl  Galactic battle 2.4/12; Star Wars: Clone Wars 1.9/9; Ben 10: Alien Force 2.2/10; Batman: Brave & The Bold 2.6/13; Bakugan 2.5/13; League of Super Evil 1.4/7; Ben 10: Alien Force 1.8/10; Ben 10: Alien Force 2.1/11
DISNEY XD 0.8/4 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/5; Phineas & Ferb 1.1/9; Phineas & Ferb 1.4/8; Jimmy Two Shoes 0.9/5; Kid Vs. Kat 0.9/4; Phineas & Ferb 1.2/5; Monster Buster Club 0.7/3; Yin Yang Yo 0.6/3; Aaron Stone 0.6/3; Aaron Stone 0.6/3; Static Shock 0.5/3; Static Shock 0.5/3

Answer to Yesterday’s Trivia Question:   Mr. & Mrs Poppadouupalus were frequently referred familiarly as whom?  GEORGE & MA’AM on Webster  Kudos to:  Robert Twilley-Jupiter Entertainment; Len Appel-Screenvision/NY; Michael Ratliffe-TV One/Silver Spring; Ted Biaselli/Disney; Brook Chalmers-Cartoon Network/Burbank; Jill Murphy-Common Sense Media/San Francisco

Today’s Trivia Question:  Living Dolls was a spinoff of what primetime TV sitcom? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: NON-SCRIPTED MGR & VP DVLPMT/PROD Co:Create/dvlp new & current unscripted prgrmng brdcst/cbl ntwrks. Adapt intern’l formats for dom. dist.Exp reality dvlpmnt. Firm relationships cbl ntwrk execs & agents. [email protected] (6/13)

JOB OPENING: ACCT EXEC ADVRTSNG SALES/Cookie Jar Ent./NY: 3+yrs Advrtsng Sales exp. pref Kids; new buz dvlpmnt & growing existing buz; existing client/agency contacts a must. Apply: (6/13)

JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email [email protected] (6/12)

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email [email protected] (6/10)

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Intern for TV Syndication Co.Learn various aspects of TV Rsrch including ratings positioning, tracking and software. Min 10 hrs per wk in AM. Resume/Covr lttr to: [email protected] (6/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/13)

SITUATION WANTED: WRITER/DIRECTOR: Very fast, flexible and creative writer for movies, TV, rewrites, polishes or script consulting. LA based, will travel. References/reel available upon request. Contact Chris: [email protected] (6/13)


SITUATION WANTED: Bilingual Latino PRODUCER/DIRECTOR specializing in documentary & TV of Women, LGBTQ and Urban Youth, including testimonial commercials in English and Spanish, contact [email protected] (6/12)

SITUATION WANTED: PR & MARKETING PROFESSIONAL with 13 yrs exp in non-profit fine arts, music, film, TV & finance is seeking FT opportunity in LA or NYC. Exceptional writer & communicator. Contact Marni at: [email protected] (6/12)

SITUATION WANTED: Mult-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact [email protected] (6/11)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (6/11)

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (6/11)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (6/11)

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via [email protected] (6/10)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (6/10)

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request. [email protected] (6/9)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (6/9)

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email [email protected] (6/9)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms. [email protected] LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email: [email protected] (6/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009

Related Stories

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]