Monday, June 6th, 2011

A CYNOPSIS MESSAGE FROM TREMOR VIDEO


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Cynopsis: DIGITAL
06/06/11

Good morning, it’s Monday, June 6, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

This is getting ridiculous. Sony’s Culver City-based Sony Pictures Entertainment division has now confirmed that it too has been the victim of a hacker attack with over a million SonyPictures.com accounts violated and an additional 75,000 music codes and 3.5 million coupons uncovered. A group that refers to itself as “LulzSec” has claimed credit for the attack, (Sony says it working with the FBI to confirm this) – the group that also claimed responsibility for infiltrating PBS’ and Sony’s other sites. Gawker’s Media’s technology blog Gizmodo created a database to help sonypictures.com users find out whether their personal information was among the data stolen.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
USA Network debuted an interactive, multiplatform digital narrative on Twitter to complement the return of its CIA drama Covert Affairs. Developed by the creators and writers behind the series, the “Tweetcast” will star Christopher Gorham (the Ugly Betty veteran who plays the blind character Auggie Anderson), who has been sent to follow up a mission in Budapest, Hungary. Users will be encouraged to retweet story points as the drama unfolds over six weeks in real-time on tweetcast.usanetwork.com and via the Covert Affairs series Facebook page.
 
Univision
is streaming all matches of the biennial 2011 Copa Oro soccer tournament in the U.S. and Puerto Rico, the premiere FIFA event for North America, Central America and the Caribbean confederation. The matches, available on UnivisionDeportes.com, and will feature a Facebook plug-in with real-time commentary from fans. Live mobile streaming of Copa Oro matches will also be offered up exclusively for Sprint customers.
 
Fox Interactive Media’s gaming site IGN is gearing up for E3 this week, featuring a dedicated hub with news, interviews, game previews and HD-quality streaming of press conferences. (Live streaming coverage events and conferences can also be found on YouTube.) IGN has also come up with the Dominate app for iPhone this year to cover all the new game launches. It has a social bent, allowing users to create profiles and “check-in” to their favorite games.

 
~ INNOVATORS & START-UPS ~

 
YouTube introduced a new feature that allows video producers to apply for a Creative Commons license to allow their works to be sliced, diced and shared across the globe provided they give the author credit. CC-licensing, a concept founded by digital copyright expert Lawrence Lessig, is designed to cut through the red tape of traditional licensing while allowing creators to retain some rights such as the right to use works commercially. Producers such as C-SPAN, Public.Resource.Org and Voice of America have already agreed to open up their content for unlimited re-use. Simply mark any or all of your videos with the Creative Commons CC-BY license to let others share and remix your work; any video you create using CC content will automatically show the source videos’ titles underneath the video player.
 
Online music service Pandora has filed for an IPO seeking to raise as much as $140 million, according to an updated SEC filing. The company has yet to turn a profit (it reported a net loss of $113.9 million during Q1), but it has seen sales, users and usage increase dramatically. Revenue was up 131% y/y to $51 million during Q1, active users are up 88% to 34 million and listening hours are up 128% to 1.6 billion.
 
AARP and Boston-based PBS affiliate WGBH-TV is launching a new online reality series, 5 Weeks to a New Life, focusing on vital concerns for baby boomers, including revitalizing a marriage, looking good without resorting to Botox and pursuing financing dreams. The five-part weekly series will be hosted by Hugh Delehanty, SVP & Editor-In-Chief of AARP’s Media Properties.
 

~ DIGITAL ADVERTISING ~

 
Interactive display ad start-up Spongecell closed on a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group. The company has developed rich-media-like interactive ads that include video, social media, mapping and couponing capabilities. Brian Rooney, Board Member of the Pittsburgh Steelers, and Silverhaze Partners, also participated.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
The Justice Dept. is looking into bids from Apple, Google and others for bankrupt Canadian telecom equipment maker Nortel Networks, fearing that Nortel patents could stifle tech competition in the U.S. if held by one company, reports the WSJ. Nortel holds some 6,000 patents related to wireless video, Wi-Fi, search, social networking and LTE mobile data technology.
 
Google acquired social analytics start-up PostRank for an undisclosed amount. PostRank tracks real-time social networking data such as tweets, re-tweets and Facebook posts to measure web engagement generated around content, products and services.
 
In a move to cut down on “bulk app publishing,” Microsoft announced it is restricting the number of Windows Phone apps that it will approve from a single developer to 20 per day.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Android has once again increased its market share over other smartphone platforms during April, according to ComScore‘s most recent MobiLens report. Android increased its market share to 36.4%, up 5.2% percentage points, while Apple inched up by 1.2 points to capture a 26% share of the market. Microsoft continued to lose ground, falling to a 6.7% U.S. market share. The sale of smartphones continue to boom as 74.6 million Americans now own one, an increase of 13% from the three-month period ending in January 2011. Samsung ranked as the top overall phone manufacturer with 24.5% of U.S. mobile subscribers, followed by LG with a 20.9% share.
 
Top Smartphone Platforms, U.S., ages 13+
3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011
Share (%) of Smartphone Subscribers  Jan-11  Apr-11  Point Change
Google                                                31.2%    36.4%      5.2
Apple                                                  24.7%    26.0%      1.3
RIM                                                    30.4%     25.7%    -4.7
Microsoft                                              8.0%       6.7%    -1.3
Palm                                                    3.2%       2.6%    -0.6
Source: comScore MobiLens
 
Mobile Content Usage – U.S., ages 13+
3 Month Avg. Ending Apr. 2011 vs. 3 Month Avg. Ending Jan. 2011
Share (%) of Mobile Subscribers  Jan-11   Apr-11  Point Change
Sent text message to another    68.1%    68.8%        0.7
Used browser                            37.0%   39.1%        2.1
Used downloaded apps              35.4%    37.8%       2.4
Accessed social net site/blog      25.3%    28.0%       2.7
Played Games                           23.7%    26.2%       2.5
Listened to music                      16.5%    18.0%       1.5
Source: comScore MobiLens
 

~ GADGETS & APPS ~
 

 
Food Network Magazine
has introduced its first iPad app for $3.99, featuring over 125 colorful recipes, customizable shopping lists, a grilling quiz and a how-to video with Food Network star Sunny Anderson.
 
Social gamer Playdom has come up with a free mobile version of City of Wonder for the iPhone and iPod touch, enabling players to build a civilization, research technologies and engage in expeditions with allies across the platform. Playdom has released 13 versions of the game on social platforms across the globe to date, including networks in China, Russia, Germany and Brazil.
 

~ EXECUTIVE MOVES ~

 
Larissa Herda, Chairman, CEO and President of managed services provider tw telecom, has been appointed to President Obama’s National Security Telecommunications Advisory Committee (NSTAC) effective June 2, 2011. She will address matters of national security, cybersecurity and emergency preparedness.
 


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~ WEBSITE OF THE DAY ~

 
On the eve of the E3 gaming confab in LA, Electronic Arts has invested heavily in the digital gaming space with the launch of a new direct-to-consumer online gaming platform dubbed “Origin, powered by EA.” The site enables you to download and play more than 150 popular games directly to your PC (sorry Mac users) in 5 languages including top tier titles such as Battlefield 3, FIFA 12, Madden NFL 12, and Mass Effect 3. (It’s a web-based service but you’re purchasing downloads that reside on your hard drive that can be played when you’re not connected to the web.) Of course there’s a social component delivered via Origin’s desktop app which will be expanded over time, encouraging you to create a profile, post scores and chat with friends while your playing. A mobile component launches with games such as Scrabble and a soon-to-debut mobile version of Battlefield 3. It too will soon emphasize sharing features, offering the ability to see what your friends are playing and to compare high scores. EA has its work cut out here, competing with better-established online services such as Steam, which offers more than 1,100 titles from multiple developers, many with the option to play on a PC or a Mac.
 
 
Later – Wayne
 Wayne Karrfalt for Cynopsis Digital
06.06.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .



JOB OPENING:
BRAND COMMUNICATIONS MANAGER/Global Multimedia Co./NYC: Manage PR strategy, agencies. Proactive outreach to target trade and consumer media. Extensive media contacts, strong writer. 5+yrs exp. [email protected] (6/11)

JOB OPENING: VP, BUS AFFAIRS/Disney Channels/LA. 10+ yrs BA live action, scripted devl/prod. Major studio/prod co exp, CA bar, major law firm prefd. Top negot, analytic, drafting; leadrship exp. Apply disneycareers.com #291961 (6/10)

JOB OPENING: SALES ASSISTANT/BET/NY: detailed-oriented, organized, multi-tasker, ecx comm & math skills. DealMaker/VCI exp a plus, BA req. Email resume: [email protected] (6/10)

JOB OPENING: SALES PLANNER/BET/NY: prepare sales plans, Mng Multi accts, 2 yrs exp in Cable sales or buying a must. Detailed-oriented, org’d, multitasker, ecx comm & math skills, BA req. Email resume: [email protected] (6/10)

JOB OPENING: LINE PRODUCER/NY: Heavy hitter with solid mngmnt skills for potential NY based ntwrk project. Must be well versed in Budgets, Sched, Crew & Studio Mgmt. Plz send resume/credits to [email protected] (6/10)

JOB OPENING: EDITORIAL DEVELOPMENT EXEC/HHMI/Chevy Chase, MD: manage the research and development of film ideas and proposals for science documentaries. Visit www.hhmi.org for more information. (6/10)

JOB OPENING: SPECIALIST, DIST MKTG/A+E/NY:Support Dist Mktg initiatives across A+E Networks. Cust show presentations/comm tools/asset agg & tracking. 3+ yrs mktg, cable pref’d, affiliate mktg a +. #99373. www.aetn.com/careers.html (6/10)

JOB OPENING: DIR AD SALES MKTG/BRAVO/NY: Job # 1918BR Lead dig sponsorship mktg efforts across mult platforms incl. bravotv.com, TVWOP, mobile/app platforms & social/viral mediums. 7+yrs exp. http://www.nbcunicareers.com/search_nbc/ (6/9)

JOB OPENING: DIR RSRCH/LOGO/NYC: 7 +yrs TV ratings rsrch/data analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; Exp. w/ Startrak, NPower & Aud Watch; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: MARKETING MANAGER/GOLF CHANNEL/ORLANDO: Responsible for marketing programs and materials to promote Golf Channel to cable and satellite affiliates. AA / EEOC / DFWP; to apply go to www.nbcunicareers.com (6/9)

JOB OPENING: HEAD OF PRODUCTION/NY: Prodco needs heavyweight. Hire & Manage staff of LP, PMs. Budget/Schedule/Tracking wizard. Juggle lots projects. [email protected] (6/9)

JOB OPENING: TECHNICAL OPERATIONS COORDINATOR/MTV 44 1/2 /NYC: 1-2 yrs tech exp. w/ Louth, Oacis, DDR, Media Client, Pinnacle Server, Final Cut/Motion. NOC exp pref. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: SALES DEVELOPMENT MGR/Zoom Media/NY: lead team to create proposals and media & mktg solutions that drive sales revenue for fast-growing media co. 4+ yrs media, agency or mktg exp. Apply [email protected] (6/8)

JOB OPENING: Sr RESEARCHER/IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (6/8)

JOB OPENING: ACCT EXEC/Clear Channel Digital/NYC: Develop strategic advrtsng programs & sponsorship deals. 4+yrs exp digital advrtsing sales. Strong contacts across major national digital agencies/advrtsrs. www.katz-media.com (6/8)

JOB OPENING: DIRECTOR, ADVERTISING & STRATEGY/Food Network/NY: Est comm strategy & positioning for netwk priorities. 8-10yrs exp agency and/or ent media exp pref’d. Exp Mng multi-million $ budgets. www.scrippsnetworks.com #2345. (6/14)

JOB OPENING:  DIR AD SALES MKTG/BRAVO/NY: Job # 1918BR Lead dig sponsorship mktg efforts across mult platforms incl. bravotv.com, TVWOP, mobile/app platforms & social/viral mediums. 7+yrs exp. http://www.nbcunicareers.com/search_nbc/ (6/9)

JOB OPENING:  DIR RSRCH/LOGO/NYC: 7 +yrs TV ratings rsrch/data analysis; Expertise in rsrch methodology, competitive TV landscape & ind trends; Exp. w/ Startrak, NPower & Aud Watch; B.A req. EOE/M/F/D/AAP apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: MARKETING MANAGER/GOLF CHANNEL/ORLANDO: Responsible for marketing programs and materials to promote Golf Channel to cable and satellite affiliates. AA / EEOC / DFWP; to apply go to www.nbcunicareers.com (6/9)

JOB OPENING:  HEAD OF PRODUCTION/NY:  Prodco needs heavyweight. Hire & Manage staff of LP, PMs. Budget/Schedule/Tracking wizard. Juggle lots projects. [email protected] (6/9)

JOB OPENING: TECHNICAL OPERATIONS COORDINATOR/MTV 44 ½/NYC: 1-2 yrs tech exp. w/ Louth, Oacis, DDR, Media Client, Pinnacle Server, Final Cut/Motion. NOC exp pref. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/9)

JOB OPENING: SALES DEVELOPMENT MGR/Zoom Media/NY: lead team to create proposals and media & mktg solutions that drive sales revenue for fast-growing media co. 4+ yrs media, agency or mktg exp. Apply [email protected] (6/8)

JOB OPENING: Sr RESEARCHER/IFC/SUN/NYC: 3+yr ad sales resrch exp w/Cble/Brdcast indstry. Desgn/prep presntations, enhce sales/prgm effrt. MRI/Simmons/Omniture/Comscore/BrgtCove/NielsenTolbx/AdViews/Arianna. [email protected] (6/8)

JOB OPENING:  ACCT EXEC/Clear Channel Digital/NYC: Develop strategic advrtsng programs & sponsorship deals. 4+yrs exp digital advrtsing sales. Strong contacts across major national digital agencies/advrtsrs. www.katz-media.com (6/8)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

OTHER ADS NOT RELATING TO JOBS:

ROOMMATE NEEDED: Need Roommate,2Be/2Ba condo,Hollywood,$1250mth+util. Garage Parking,Security,Pool,Gym,Laundry, AC,W-in Closets,Partially furnished. F,29 w/sm dog. Seeks professional/clean/friendly. July 1st [email protected] (6/10)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH DIR – 20+ yrs Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Prefer Telecommute. Email: [email protected] (6/10)

SITUATION WANTED: Seeking entry position in TV (scripted or unscripted). B.A. from USC in 2007, veteran, 4 years experience assisting senior government leadership. LA based. Contact [email protected] (6/10)

SITUATION WANTED: PRODUCER, WRITER with over 12 years experience working with children, including in an international setting, located in L.A. looking for an opportunity to contribute to children’s television. Email: [email protected] (6/10)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting/Cable & Digital. Seeking a FT/PT or Temp-to-Perm position: [email protected] (6/10)

SITUATION WANTED: MARKETING PROJ MGR/NYC. Experienced in managing project life cycle. Expertise in direct mail, print, broadcast, and digital advertising. Exceptional communication, prioritization skills. [email protected] (6/10)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/9)

SITUATION WANTED: Creative Consultant 16 yrs Brdcst exec can develop your pitch + script. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models 8500+ scripts!  [email protected]  (6/9)

SITUATION WANTED:  Relocating to LA Seeking FT position as a Junior Publicist/Assistant. No stranger to Hard Work and 4+ years of public relations/radio/TV/promotions experience Contact me: [email protected] (6/8)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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