Monday, June 30th, 2008


“. . . after too much reality–of either the ‘real’ or the TV kind–I just need the equivalent of a Hallmark Card. . . .
the easiest thing to do is . . . turn to the Hallmark Channel.”
Elizabeth Guider, The Hollywood Reporter

Entertainment Your Whole Family Can Enjoy

Hallmark Channel .



Good morning. It’s Monday, June 30, 2008, and this is your first early morning briefing.

Alan Rosenberg, President of the Screen Actors Guild (SAG) maintains SAG is willing to negotiate a new deal with Hollywood producers, even though the clock is ticking quickly on the current SAG contract, set to expire at midnight tonight. SAG leaders said they are happy to talk beyond the deadline marker to reach a satisfactory conclusion, although if a strike happens in July the return dates of many television shows would be put in jeopardy. The recent deal reached with AFTRA and the producers, which will be voted on by AFTRA members July 8, has SAG urging the 44,000 members who are also members of AFTRA to vote against the agreement, saying they can negotiate a better deal overall through SAG. 

Tonight’s Premiere:
National Geographic: Locked Up Abroad at 9p
PBS: History Detectives at 9p


In a new study out by Magna Global’s Steve Sternberg the five broadcast networks’ average live media age turned 50 years old last season. The network ranking the oldest in live viewing was CBS with a 54 median age, followed by ABC at 50, NBC at 49, FOX at 44, and The CW and Univision both at 34. When live-plus-7 DVR viewing is taken into consideration, the median ages of CBS, ABC, NBC and FOX drops by one year, while The CW and Univision remain the same.

Weekend Box Office Estimates: June 27-29, 2008
Wall-E (Buena Vista)                               $62.5 million – opening weekend
Wanted (Universal)                                 $51.1 million – opening weekend
Get Smart (Warner Bros.)                       $20.0 million – 2 wk total $77.3m
Kung Fu Panda (Paramount)                    $11.7 million – 4 wk total $179.3m
The Incredible Hulk (Universal)                $9.2 million – 3 wk total $115.5m
The Love Guru (Paramount)                     $5.4 million – 2 wk total $25.3m
Indiana Jones and the Kingdom of the Crystal Skull (Paramount)  $5.0 million – 6 wk total $299.9m
The Happening (Fox)                               $3.8 million – 3 wk total $59.1m
Sex and the City (New Line)                     $3.8 million – 5 wk total $140.1m
You Don’t Mess with the Zohan (Sony)      $3.2 million – 4 wk total $91.2m
Source: Box Office Mojo


There’s nothing bigger than this summer’s blockbusters and TV Guide Network gets the exclusive in series and specials like Hollywood 411 and Big Movie Premiere. We take viewers on the red carpet, behind the scenes and up close to the stars of “Hancock,” “The Dark Knight,” and more!

Associate your brand with the biggest and best summer releases.
For information about ad opportunities,
contact Richy Glassberg or your AE: 212.852.7500


Showtime is working with Rod Lurie on a new drama called Hilary Jones about a woman who works as a vice cop in Los Angeles during the week and is a legal prostitute in Nevada on weekends, according to THR. Previously Rod created female characters for the feature film The Contender and the ABC series Commander in Chief.

On another premium network HBO has a one-hour drama, Manic on the docket based on the book Manic, A Memoir by Terri Cheney, says Variety. The drama is about a lawyer who is thriving in her career but also suffers from bipolar disease and tries to hide it from her boss. Janet Tamaro will create and executive produce the pilot with Gavin Polone selected to also executive produce. Teri Cheney will be a consulting producer on the project.

Neal McDonough joins the cast of ABC’s Desperate Housewives as a regular next season playing a white-collar neighbor who may get romantic with Edie Britt (Nicolette Sheridan). Gale Harold was also recently added for next season playing Ken, the mystery man who kissed Susan Meyer (Teri Hatcher) during the final scene of the last season.

Casting Call: The Style Network is casting for its series Split Ends and needs top hairstylists, haircolorists and hair salons located in the Greater New York/New Jersey area to apply for the show’s fourth season. The show’s producers want people with personality plus to apply and hairstylists with a variety of experience (from newbie to someone with years of experience). It’s okay to nominate a hairstylist or salon, too. Send an email to
and include name, age, telephone number where you work plus city and state and a brief bio. Describe the salon where you work (i.e. the atmosphere, type of clients, hair styling skills and why you or your hairdresser friend is the best). Be sure to attach a recent photo. The show is also casting in other cities around the U.S., and if interested send the same information to the same email address for consideration.


Mabe In America – Starts Friday July 4 at 10:30/9:30c on CMT – .

Sony announced a new strategy focused around video downloading and portability. Beginning this summer in the U.S. the PlayStation 3, like the Xbox before it, will offer movies and other video content as paid downloads. The company is working on enabling users to easily transfer video files purchased on the PS3 to PCs and portable devices. Sony also said its much-hyped Will Smith feature Hancock will be offered for purchase via broadband-connected Bravia TV sets before it is released on DVD. If a vertically integrated company like Sony really commits to moving its platforms around, the cable bypass issue (cutting your cable subscription and relying instead on digital downloads) could really heat up. Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Breakthrough Animation inks a US cable TV deal with Jetix US, the action block that airs on Toon Disney, for the animated series Jimmy Two Shoes (26×30).  A Breakthrough Animation Production, Jimmy Two Shoes is produced in association with Teletoon (Canada) and Jetix Europe, and will air from early next year in both regions.  Breakthrough Entertainment Inc distributes the series.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Archiver ITN Source inked an international deal with Qatar’s Al Jazeera for access to more than 800,000 video content hours.  For the next 5 years, the company will be able to use ITN Source-repped footage archives in its programming, including those belonging to British Pathe, Channel 4, Granada, ITN and Reuters. The deal spans Al Jazeera’s network of 5 channels, linked carriers and online platforms (including its YouTube channel). Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: FOX maintained its first place standing Thursday night at 2.4/8 A18-49, according to final national ratings from Nielsen Media Research. During 8p, Al Diablo con Guapos on UNIV topped the chart with a 1.9/7. Then at 9p, FOX soft-toed to #1 with So You Think You Can Dance at 3.1/9. At 10p, CBS’ Swingtown won with 1.9/6 while the debut of the docu-series Hopkins 24/7 on ABC was second at 1.6/5 and the opening episode of La Rosa de Guadalupe on UNIV tied for third place with NBC’s Fear Itself at 1.4/4. 

Live + Same Day Household Ratings: Thursday, June 26, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 4.8/9             Are You Smarter Than a 5th Grader? 4.4/8, So You Think You Can Dance 5.2/9

CBS: 4.5/8             Million Dollar Password [r] 4.6/9, CSI [r] 4.9/9, Swingtown 3.9/7

NBC: 3.3/6            Last Comic Standing 3.4/6, Fear Itself 3.0/5

ABC: 3.0/5           Ugly Betty [r] 2.4/4, Grey’s Anatomy [r] 2.5/4, Hopkins 24/7 [p] 4.1/7

UNIV: 2.0/4         Al Diablo con los Guapos 2.3/4, Fuego en la Sangre 2.14, La Rosa de Guadalupe [p] 1.6/3

CW: 1.1/2             Smallville [r] 1.1/2, Supernatural [r] 1.0/2

MNT: 0.9/2            My Thursday Night Movie: Low Down Dirty Shame [r] 0.9/2

TELE: 0.6/1           La Traicion 0.5/1, Victoria 0.7/1, Sin Senos No Hay Paraiso 0.8/1

A18-49: FOX 2.4/8, NBC 1.9/6, CBS 1.8/6, UNIV 1.7/6, ABC 1.1/4, CW 0.5/2, MNT 0.5/2, TELE 0.4/1



Innovyx, a division of Omnicom tapped Julie Woodward as VP/Client Services. In this new position, Julie will supervise the national account team and will offer strategic direction for the company. She will be based in Seattle and reports to Derek Harding, CEO. Previously, Julie was with SpyGirl Productions and DDB Worldwide.

John Nuzzi was appointed EVP/Managing Director of Initiative and its West Coast offices.

Paul Ward is appointed to the new position of EVP/Primetime Acquisitions and Strategy, MTVN Kids & Family Group, per Variety.  Ward, a Nickelodeon veteran, will be responsible for acquiring programming Nick at Nite, as well as overseeing the on-air promos and ad sales for the NAN group.  Ward, who joined the company about 20 years ago, was part of the team that launched TVLand (1996).  Here’s to ya Paul!


NATPE’s LATVFest Jul 30-Aug 1

More than 40 sessions, intensives, panels, chats, screenings include: Crowdsourcing : The Killer Development Tool / Online Revolution: The Future of Content Development and Creative Control / Evening Screenings + Chat: Dissecting the Short Form Hits / Selling Your TV Show 2008: Cable vs. Broadcast / Why They Rejected It / Producer’s Tool Kit: Creating Your Non Fiction Show Bible / Anatomy of a Live Event: The Business Behind Sports …

REGISTER & Save Big w/Cynopsis Reader Discount Code: NTV8F

This day in History: 1953 – The first Corvette rolled off the Chevrolet assembly line in Flint, MI. It sold for $3,250.

Answer to Yesterday’s Trivia Question: What reality series uses the song Livin’ on the Edge (Aerosmith) as its theme song?  ICE ROAD TRUCKERS Kudos to: Patrick S. Wall-MMT/Atlanta; Anne S. Rothwell-m2 pictures/Hampton, VA; Alaina MarcianoActive International/NY; Ivan Tafur-Initiative/Atlanta; Andy Hartman-First Bank and Trust/Lubbock; Danielle Lamoureux-Scripps Networks/Chicago; John G. Smith-KUOK/Oklahoma City; Meredith Wheelis- Zimmerman/Irving, TX; Hannah R. Buchdahl/LA; Brian Waldrop/Seattle; Matt Sautter-Dish Network/Denver; Ricardo Rossi-CDTV/LA

Today’s Trivia Question:  The short-lived series Police Squad! starring Leslie Nielsen parodied several TV shows and movies but it targeted one classic police drama in particular. Which one?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: VP DIGITAL MEDIA MKTG/NYC/Bdcstg Co: Strong marketer! series websites, ecom, wireless, social networks, iTV, etc branding exp-Film a+ 6 figures +bonus Resume:
om’; document.write( ‘‘ ); document.write( addy_text64558 ); document.write( ‘</a>’ ); //–> (7/8)

JOB OPENING: SCHEDULER/ DISCOVERY/NY: Responsible for scheduling/tracking programs for network. 2-4yrs exp in scheduling, programming. No relo assistance provided. Apply: ID: 8095 (7/8)

JOB OPENING: VP BUS. AFFAIRS-LEGAL/DISCOVERY/LA: Prep offers to talent, handle negotiations, drafting docs for lead/supporting talent (e.g. hosts, experts, narrators, celebrities, etc. Apply: # 8052 (7/8)

JOB OPENING: DIGITAL AD SALES MKTG MGR/A&E TV Nets/NY:Work with Nat’l sales teams to dev & execute sponsorships for AETN digital properties. Min.3yrs exp Online/Media Mktg. TV/Mobile exp a +.Apply: (7/8)

JOB OPENING: DIRECTOR, CONTENT DVLPMNT/SPIN MASTER’S NEWLY LAUNCHED ENTERTAINMENT COMPANY/TORONTO: Manage the development slate. 3 yrs exp in similar role. Full job details on Resumes to:

JOB OPENING: RESEARCH ANALYST/ Disney*ABC Dom TV/LA: Support synd/ABC Studios. 1 yr Broad/Cable TV or research intern, BA, strong writing/analytical skills. Knowledge of Nielsen software a +. Apply (req.168214) (7/4)

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JOB OPENING: DIRECTOR, PROGRAMMING/Sony Pictures/CA: Drive strategic planning of SPTI’s digital & mobile biz. 5-7 yrs in mobile/digital media; tv prod/acquisition exp preferred. Apply: ID: 10002 (7/3)

JOB OPENING: PROJECT COORD/Discovery/MD: Assist Marketing Mgrs in developing and executing marketing campaigns. 1-3 yrs mark/adv exp. Bachelor degree required. No relo assistance available. Req#8014 (7/2)

JOB OPENING: SUPERVISING PRODUCER/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt. exp. a must. EOE/M/F/D/AAP apply (7/2)

JOB OPENING: PROD SUPR/WE tv/NYC: Resp for all original prod contractual deliverables & scheduling. 2+ yrs in TV prod & ops. Exp w/contracts, budgets & tv tech a must.resumes to ref#6465BR (7/2)

JOB OPENING: PRODUCTION COORDINATOR/HISTORY/A&E Television Networks/NY, NY: Producer support, rights and clearances and general administrative support. Approx. start date: 7/28/08Apply

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JOB OPENING: VP, RSRCH & MKTG/The Hotel Networks/NY: Media rsrch & ad sales mktg pro. Proven track record. Super bright self-starter. Exc verbal/written comm skills, 8+yrs exp Cbl , OOH, VOD, Interactive.

JOB OPENING: ACCT EXEC/AETN/LA: Sell ad time to assigned linear & digital agencies. Inc sales to clients & dev new clients. Heavy client contact. 2+yrs sales exp w/min 2 yrs selling digital req’d. Apply: (7/2)

JOB OPENING: SR MGR,VIDEO PROGRAMMING/MUSIC CHOICE/NY: Oversee dvlpmnt & daily prgrmg of Interactive Video Channel. Implmnt prgrmg strategy. Multi format/Selector/Proj mgmt exp. BA 6-8 yrs music video prgrmg.

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for rates and specs for Job Openings.

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WHAT’S ON TONIGHT – Monday, June 30, 2008

ABC: The Bachelorette, The Bachelorette: The Men Tell All, The Mole
AZTECA: Camino a la Justica, Historias Engarzadas, Bellezas Indomables
CBS: The Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], Rules of Engagement [r], CSI: Miami [r]
CW: Gossip Girl [r], One Tree Hill [r]
FOX: Bones [r], House [r]
ION: Quantum Leap, The Dead Zone, ER
MNT: Celebrity Expose [r], Celebrity Expose [r]
NBC: American Gladiators, Nashville Star
PBS: Antiques Roadshow [r], History Detectives [p ], The War of the World
TELE: El Juramento, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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