Monday, June 2nd, 2008


Cynopsis: Kids!


Good morning. It’s Monday, June 2, 2008, and this is your first early morning briefing.

Australia’s ABC Kids commissions the kid-targeted reality series Escape from Scorpion Island.  In the series 16 British and Australian kids 11-14 are stranded on an island and must compete on teams in various challenges to be the first figure out a way to escape the island.  Seasons two and three (60×30) of Escape from Scorpion Island will be shot back-to-back in Australia July 26-August 16.  Season two will bow on ABC TV later this year, with season three slated for 2009.  Escape from Scorpion Island is an RDF Media/Freehand production for BBC and ABC TV.  The first season of the series, filmed in Brazil, was produced by UK based RDF for the BBC.

The Jim Henson Company has named NCircle Entertainment as the home video distributor for its new animated preschool series Sid the Science Kid (40×30).  Currently in production, the science-readiness series will bow as part of the PBS Kids block on September 1, 2008.  NCircle will exclusively handle all home video and digital formats for Sid the Science Kid in the US and Canada.  The series is produced as part of a partnership between The Jim Henson Company and KCET, the LA PBS affiliate.

KOL, AOL’s online kids site, and Planet Cazmo, a tween/teen aimed virtual world, inks a one-year content deal.  Under the pact, KOL content will be feature across Planet Cazmo in virtual goods, with a new racing game featuring KOL characters and branding.  The game, and some future games, will be embedded widgets on KOL, where they can also be played.

Aardman Animations has teamed with the BBC Sport to create the animated open for the 2008 European Championship (as in football/soccer championship), which is better known as the Euro 2008.  The open features animated versions of famous players with backgrounds of the eight Austrian and Swiss cities where the games will be played.  The theme music will be a version of Mozart’s Symphony No. 41, adapted and performed by Unkle.  Of course Aardman is the studio that produces the Wallace & Gromit shorts and movies, as well as Creature Comforts, Chicken Run, and Shaun the Sheep among others.


13-year-old counterculture gal Emily the Strange is making her way to the movie screen, with Dark Horse Entertainment’s prexy and founder Mike Richardson producing, according to THR.  So far there is no studio, director or genre set for Emily.  Created by Skateboarder Rob Reger as a promotional design for his company Cosmic Debris and use on stickers, t-shirts etc.  Emily the Strange went on to be featured in a series of comic books published by Dark Horse.  Richardson has also served as producer on Hellboy, and the upcoming 30 Days of Night.


Winning Hearts & Minds of Parents & Kids Alike
#1 K2-11 Viewing with W1849a  
#2 Daytime Viewing W1849b
#1 C3 Retention W1849c
Kerry Hughes @ 212.603.8422,

qubo= NBC+ION+TEL kids shows. All claims- STD thru 2-24-08.
a: Nielsen NPower. Live K2-11 share of viewing w/W18-49. Kids blocks for brdcasters. M-S6a-12m for kids nets.
b: NTI Explorer and NPower. Live W18-49 (000’s). M-F10a-4p for non-kids cable nets.
c : Nielsen NPower. Based on W18-49 C3 index. Kids blocks brdcasters. M-S6a-12m all cable nets.


Disney Channel teams with Screenvision to promote its new original TV movie Camp Rock, which premieres on the network on June 20.  A 30-second Camp Rock spot is currently running in Screenvision’s Premium Pod, which runs just ahead of movie previews at theaters, now through June 19 at all G and pg rated movies.  Screenvision’s cinema ad network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of US DMAs.

Italy’s Atlantyca Entertainment newly established licensing division, led by Elisa Pezzutti, heads to the 2008 Licensing Show for the first time.  The group, which manages Atlantyca’s Geronimo Stilton property, recently inked a deal with Taffy Entertainment to serve as the exclusive Italian licensing agent for three of Taffy’s brands, Code Lyoko, Growing Up Creepie and Dive Olly Dive.

Build-A-Bear Workshop teams with Sanrio Inc. to introduce Tropical Hello Kitty by Sanrio.  The limited edition Tropical Hello Kitty is available at Build-A-Bear stores in the US and Canada.  Additionally, those who buy Tropical Hello Kitty can log onto where they will receive 3,000 free Bear Bills, an extra room, themed wallpaper and a virtual Hello Kitty t-shirt for their pal.

With a nod towards its holiday Hess Toy Truck from years gone by, Hess Corporation has released the 2008 Miniature Recreation Van ($6.99), the newest in its Collectible Miniature Truck Series.  Available at Hess and Hess Express stores, the Miniature Recreation Van is actually a two in one kind of a thing; the van also houses a miniature dune buggy (with pull-back motion).  If only gas didn’t cost about the same a


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 30-June 1, 2008:
Indiana Jones/Kingdom of the Crystal Skull (Paramount) PG-13 $46.0m-2 wk total $216.9m
Iron Man (Paramount) PG-13                                                  $14.0m-5 wk total $276.6m
The Chronicles of Narnia: Prince Caspian (Buena Vista) PG        $13.0m-3 wk total $115.7m
What Happens in Vegas (Fox) PG-13                                       $6.9m-4 wk total $66.1m
Baby Mama (Universal) PG-13                                                $2.2m-6 wk total $56.1m
Speed Racer (Warner Bros.) PG                                              $2.1m-4 wk total $40.6m
Made of Honor (Sony / Columbia) PG-13                                 $2.0m-5 wk total $43.0m
The Visitor (Overture Films) PG-13                                         $603,000-8 wk total $5.4m
Dr. Seuss’ Horton Hears a Who! (Fox) G                                 $385,000-12 wk total $152.6m
The Forbidden Kingdom (Lionsgate) PG-13                              $247,000-7 wk total $51.7m
Source: Box Office Mojo


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/10-5/25/2008 , 6a-6a:
K2-11                                              Total Delivery (000)
FOX:     American Idol (5/21; 8-10:06p)                    2656
FOX:     American Idol (5/20; 8-9:03p)                      2313
NICK:    SpongeBob SquarePants (5/24; 9:30a)           2130
NICK:    SpongeBob SquarePants (5/24; 9a)               2098
NICK:    Back at the Barnyard (5/24; 10a)                 1951
NICK:    SpongeBob SquarePants (5/24; 11a)             1947
NICK:    SpongeBob SquarePants (5/19; 6:30p)          1899
NICK:    Mighty B! (5/24; 10:30a)                            1887
NICK:    SpongeBob SquarePants (5/19; 6p)              1885
NICK:    iCarly (5/19; 5:30p)                                   1837
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/10-5/25/2008 , 6a-6a:
K6-11                                                              Total Delivery (000)
FOX:     American Idol (5/21; 8-10:06p)                                    1749
NICK:    SpongeBob SquarePants (5/24; 9a)                              1491
FOX:     American Idol (5/20; 8-9:03p)                                      1468
DSNY*: Adventures of Shark Boy and Lava Girl (5/24; 9-10:40p)   1394
NICK:    SpongeBob SquarePants (5/24; 9:30a)                          1367
NICK:    SpongeBob SquarePants (5/24; 11a)                             1346
NICK:    Mighty B! (5/24; 10:30a)                                              1327
DSNY*: Herbie Fully Loaded (5/25; 9-10:50p)                             1325
NICK:    Back at the Barnyard (5/24; 10a)                                  1310
NICK:    SpongeBob SquarePants (5/25; 11a)                             1309
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/10-5/25/2008 , 6a-6a:
Tweens 9-14                                                  Total Delivery (000)
FOX:     American Idol (5/21; 8-10:06p)                                    2129
FOX:     American Idol (5/20; 8-9:03p)                                      1698
DSNY*: Herbie Fully Loaded (5/25; 9-10:50p)                             1150
NICK:    SpongeBob SquarePants (5/24; 9a)                               1107
NICK:   iCarly (5/19; 5:30p)                                                     1049
NICK:    Back at the Barnyard (5/24; 10a)                                  1010
NICK:    SpongeBob SquarePants (5/25; 11a)                             1006
DSNY*: Adventures of Shark Boy and Lava Girl (5/24; 9-10:40p)     998
NICK:   iCarly (5/23; 9:30p)                                                      990
NICK:    SpongeBob SquarePants (5/24; 9:30a)                            986
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/10-5/25/2008 , 6a-6a:
Teens 12-17                                                    Total Delivery (000)
FOX:     American Idol (5/21; 8-10:06p)                                    2290
FOX:     American Idol (5/20; 8-9:03p)                                      1558
FOX:     House (5/19; 9-10p)                                                    1097
FOX:     Hell’s Kitchen (5/20; 9:03-10:01p)                                 852
FOX:     So You Think You Can Dance? (5/22; 8-10p)                   772
FOX:     Family Guy (5/25; 11p)                                                 667
FOX:     Family Guy (5/21; 11:30p)                                            659
FOX:     Family Guy (5/21; 11p)                                                 635
FOX:     Bones (5/19; 8-9p)                                                       625
MTV:     Shot At Love: Tila Tequila (5/20; 10-11p)                       621
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 24, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/6 Avg. (7a-12p)
Will & DeWitt 0.4/4; Magi Nation 0.8/6; Skunk Fu1 1.2/7; Tom and Jerry Tales 1.4/7; Tom and Jerry Tales 1.6/7; Spectacular Spider-Man 1.6/7; Spectacular Spider-Man 1.4/6; World of Quest 1.1/5; Johnny Test 1.0/5; Eon Kid 0.7/4
ABC 0.9/4 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.7/3; That’s So Raven 0.9/4; That’s So Raven 1.1/5; Hannah Montana 1.2/6; Suite Life of Zack & Cody 1.2/7; Power Rangers Jungle Fury 0.8/5; Power Rangers Jungle Fury 0.7/4
FOX (4Kids TV) 0.9/5 Avg. (8a-12n)
Viva Pinata 0.5/4; Viva Pinata 0.9/5; Chaotic 1.0/5; Chaotic 1.1/5; TMNT 1.4/6; Dinosaur King 1.2/5; Yu-Gi-Oh GX 0.8/4; Winx Club 0.4/2
NBC (Qubo on NBC) Avg. 0.3/2 (10a-1p)
Jacob Two Two 0.2/1; Dragon 0.3/1; My Friend Rabbit 0.4/2; 321 Penguins/Larryboy Adventures 0.3/1; Veggie Tales 0.5/3; Jane and the Dragon 0.3/2
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p*)
Care Bears 0.3/2; Strawberry Shortcake 0.6/3; Cake 0.4/2; Sushi Pack 0.2/1; Dino Squad 0.2/1; Horseland 0.3/2
*Times vary from market to market

Final K6-11 Ratings for Saturday, May 24, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.4/25 Avg. (7a-1p)
Jimmy Neutron 1.6/20; Jimmy Neutron 2.5/24; Fairly OddParents 3.9/26; Fairly OddParents 5.0/26; SpongeBob SquarePants 6.1/28; SpongeBob SquarePants 5.6/25; Back at the Barnyard 5.4/24; Mighty B! 5.5/25; SpongeBob SquarePants 5.5/28; SpongeBob SquarePants 4.6/24; SpongeBob SquarePants 3.9/23; SpongeBob SquarePants 3.7/22
CARTOON NETWORK 1.5/9 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 1.4/11; Chop Socky Chooks 2.4/13; Blue Dragon 1.8/8; Pokemon: DP battle Dimension 2.1/9; Ben 10: Alien Force 2.1/9; Transformers: Animated 1.6/7; Bakugan 1.3/6; Robotboy 1.4/7; Cartoon Cartoon 1.3/8
DISNEY CHANNEL 1.5/9 Avg. (7a-1p)
The Wiggles 1.1/14; Johnny and the Sprites 1.0/9; Bunnytown 1.2/8; My Friends Tigger & Pooh 1.4/8; Mickey Mouse Clubhouse 1.6/8; Mickey Mouse Clubhouse 1.4/6; Handy Manny 1.5/7; Little Einsteins 1.3/6; Higglytown Heroes 1.2/6; Charlie and Lola 1.2/6; Phineas & Ferb 2.3/13; Phineas & Ferb 3.0/18
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-1p)
Legend of the Dragon 0.1/2; Jackie Chan Adventures 0.2/2; Power Rangers: Mystic Force 0.3/2; Power Rangers Jungle Fury 0.4/2; House of Mouse (10 minutes) 0.6/3; Return to Neverland (95 minutes) 0.9/4; Timon & Pumbaa Shorts (15 minutes) 0.7/3; Talespin 0.2/1; Talespin 0.2/1; Talespin 0.2/1; Talespin 0.2/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, May 29, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 971; K6-11 476; TWEENS 9-14 355
DISNEY CHANNEL:     K2-11 738; K6-11 492; TWEENS 9-14 472
CARTOON NETWORK: K2-11 593; K6-11 382; TWEENS 9-14 272
TOON DISNEY:           K2-11 143; K6-11   75; TWEENS 9-14   47
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
The contestants’ goal on this game show was to light up all 14 squares on their desk or acquire the most squares in as many grade levels and subjects as possible in their color. What was the name of this show? MAKE THE GRADE (Nickelodeon) Kudos to:  Alas, no one.

Today’s Trivia Question: “I might be small, But I’m on the ball, I might be little, I might get stuck in the middle, But there’s one thing we know, Love makes little things grow.” This is the last verse of the theme song of what animated show?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at:   (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing. Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: ref #5924BR  (6/6)

JOB OPENING    MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. (REQ id 163030)  (6/5)

JOB OPENING  SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email  [email protected]   (6/5)

JOB OPENING  ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AELA” in sub (6/5)

JOB OPENINGASSOC PROD/Little Airplane Productions/NY: Oversee all aspects of animated pre-school series. Mng. artists workflow & deadlines. Multi-task w/ ease & extremely orgnzd. Animation exp a plus.  [email protected]   (6/5)

JOB OPENING:  PR MGR (AUDIO)/Simon & Schuster/NY: On-line publicity; work w/ media sites to feature audiobook content; mng dist of S&S dig. mktg assets; independent role. 5 yrs publicity/mktg  exp. Resume: (6/4)

JOB OPENING:  RESEARCH MANAGER-AD SALES (NYC): 3+ yrs Media Research Exp. Know. Nielsen Rtgs & Software, Media Math, Rsrch Resources Req. Strong analytical skills, detail-oriented, flexibility. Contact: [email protected] (6/4)

JOB OPENING:  MGR MTV AD SALES RESEARCH: 4+ yrs media/cable exp. Strng analytic sk; prof Nielsen (Galaxy, N*Power, MRI, Marketbreaks, Simmons, StarMedia). Exp AudienceWatch, IAG, primary resrch a +.  Apply: EOE  (6/4)

JOB OPENING: MGR. MKTNG  BS/BA 3-5yrs Entertainment Exp, vendor Mgmt, creative/strategic relationships builder, Visit (REQ id 163060)  (6/3)

JOB OPENING: SALES PLANNER, mid-town NYC: Excellent opp, Invision Inc., knwldg of sales plan’g product, pricing, demographics, inventory, relationship management. Must know DealMaker. Resume/salary history:   [email protected]   (6/3)

JOB OPENING: PRODUCERS & ASSOC. PRODUCERS/Scholastic/NY: Dvlp/prod interactive games for kids. Looking for creative & editorial talent  w/ strong project mgmt skills. Exp. software & kids media req’d. Res: [email protected]  (6/3)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

JOB OPENING:  FREELANCE, SR MGR INT’L DIGITAL MEDIA/AETN/NY: Mobile & website proj mgmt. Manage digital distribution deals. Estab program strategies.  Editorial & Mobile/digital proj mgmt req’d. Apply:  [email protected]   (6/4)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at   (6/6)

SUMMER INTERN CREDITS ONLY: PR INTERN/Priority PR/LA: Phones /outrch/ writg / editng / typng / resrch /reprtng / website updtes. Need strng comm skills & good attitude to asst boutique PR firm, begin ASAP & thru  summer. Res/Cvr:  [email protected]    (6/3)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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