Monday, June 28th, 2010

Cynopsis: DIGITAL



Good morning, it’s Monday, June 28, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

The BBC has received final approval from its board to participate in the ambitious Project Canvas initiative, a push to standardize iTV specifications to bring free internet and VOD content from the BBC, BT, ITV, Channel 4, Five and TalkTalk to broadband-connected TVs in the UK. The Project Canvas platform will publish specs to a number of set-top box manufacturers including Cisco, Humax and Technicolor, and ADB, Echostar to speed adoption, setting next April as a target launch date. The project has drawn criticism from pay-TV services such as BSkyB and Virgin Media in the UK, but now that the BBC is officially aboard it will be interesting to see if these critics may want to participate.



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Saturday’s telecast of the United States loss to Ghana on ABC was the most-watched FIFA World Cup game in U.S. history, according to overnight data, averaging an 8.2 rating, 9,455,000 households, and 14,863,000 viewers. U.S. traffic to soccer and media web sites has also been up dramatically this year, especially during the workweek. Visits were up 22% to soccer-themed sites overall last Thursday, after the U.S.-Algeria match according to Experian’s Hitwise. Traffic to broadcaster sites jumped 6%, print media sites were up 3% while visits to the Yahoo Sports’ World Cup site increased by 32%. ESPN Soccernet website visits increased 45% on Wednesday versus Tuesday (visits were up 94% versus the previous Wednesday) and website visits increased 25% on Wednesday versus Tuesday.
ESPN says that 1.1 million people watched at least some of the USA’s 1-0 win as it was streamed on Wednesday. While close to a record for a live streamed sporting event, an analysis of streaming data from CBS, provided by Akamai, says that the Florida/BYU March Madness match up during this year’s tournament slightly topped that, attracting 1.115 million daily uniques.
Comcast’s says it racked up its highest visits, video plays and time spent ever during its coverage of the 2010 E3 Expo earlier this month. G4tv registered 2.5 million weekly uniques, nearly 3 million video plays and an average of 13 minutes/visit for the week. G4 counted a total of 7.6 million video plays when including live streaming and views on its iPhone app.


France-based video sharing site Dailymotion says it continues to make headway with brand advertisers in the U.S., singing new deals with advertisers such as P&G, EA Games, Red Bull and Microsoft. Dailymotion registered 13 million monthly unique visitors in May 2010 in the U.S. and 64 million across its global network.
Call for Content: Breaking into Hollywood-themed is looking for writers to provide fodder for its Janey’s blog web series. Selected Showbizzle monologues will be featured in upcoming acting auditions for the site.


The Joost Video Network powered by the Adconion Media Group was the top video ad network in May, reaching 35.2% of online video viewers, according to ComScore – slightly lower than last month when Joost managed a 38% market share. BrightRoll was second with a 24.4% penetration, followed by Tremor Media with 21.2%. Tremor Media was tops in terms of potential reach with 102.8 million viewers, or 56.2% of the total video viewing audience. ScanScout ranked second with a potential reach of 99.3 million viewers (54.3%), followed by YuMe with 87.5 million viewers (47.8%).
Top U.S. Online Video Ad Networks by Potential Reach of Unique ViewersMay 2010
Property                                                          Unique          Viewer
                                                                 Viewers (000)   Penetration
Total Internet : Total Audience                         182,918          100.0
Tremor Media – Potential Reach                        102,787            56.2
ScanScout Network – Potential Reach                  99,290            54.3
YuMe Video Network – Potential Reach                87,508            47.8
Adconion Video Network – Potential Reach           86,641            47.4 Video Network – Potential Reach  83,877            45.9
BBE – Potential Reach                                       83,026            45.4
Break Media – Potential Reach                            80,869            44.2
SpotXchange Video Ad Network – Potential Reach 76,734            41.9
TidalTV – Potential Reach                                  69,640            38.1
BrightRoll Video Network – Potential Reach           67,521            36.9
Source: comScore Video Metrix is returning with another season of the on-air microseries My Manny (which airs within episodes of Tyler Perry’s Meet The Browns, with Walmart on board as sponsor. TBS has created a website around the show featuring an interactive shopping video, highlighting Walmart products found in various episodes of the show. The video will allow users to link back to for purchase information.


The Blu-ray Disc Association (BDA) announced the finalization and release of the specifications for “BDXL”, the new multi-layer recordable Blu-ray Disc format with up to 128GB of capacity. (Current Blu-rays have 25GB or 50GB of capacity.) With the completion and approval of the specification, manufacturers can now obtain licenses needed to begin production of the high capacity, write-once and rewritable discs and hardware.
TelVue Corporation
has launched its soup-to-nuts “CampusOneTV” HD campus television broadcast platform available to colleges and Universities in the U.S.  The company also announced that Philadelphia radio station WHYY has selected its digital archiving system to archive its complete library of “Fresh Air with Terry Gross” broadcasts.


Apps are slowly but surely replacing web browsing among smartphone users and use of mapping applications; in fact, recently surpassed use of maps via a browser, according to ComScore. For the three-month period ending April 2010, 26% of smartphone users accessed maps via applications, while 19% accessed maps via browsers in a month. Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93% to nearly 9 million smartphone users. Among those who accessed maps on their mobile devices, 87.2% did so from a car or another vehicle, with 17.2% doing so while walking, running or biking, and an additional 16.7% while using public transit.


Apple had yet to release any official iPhone 4 sales numbers as of Sunday evening, but the company was forced to deal with a controversy about the unit’s internal antenna right out of the gate. If you hold the phone in a certain way, grabbing it by the lower left hand corner, you may end up covering up both sides of the tiny black strip responsible for picking up signals from cell towers, thus cutting down reception significantly. Apple’s answer to the issue? ‘Don’t hold it that way.’ A better suggestion is to buy a case for the phone, which most users do anyway. The incident should prove to be a boon for case maker manufactures, at least.


Tribune media veteran Peter Walker has been named to the newly created position of President of Univision Local Media, effective July 12, 2010. The job entails overseeing operations and sales of all Univision local TV and radio stations as well as all local interactive properties. Peter will be based in New York and will report to Joe Uva, President and CEO of Univision Communications Inc. Univision also announced that Joanne Lynch, President of the Univision Television Station Group, will retire after nearly 20 years with the Company at the end of August.
Donovan Data Systems has named JT Batson, most recently EVP of the Rubicon Project, as President of its Digital business. He will be responsible for leading the digital agenda as well as offering strategic counsel to agency clients and media vendors. JT will be based at DDS’ headquarters in Manhattan and start work in July. 
Former Tennis Channel executive David Murray has joined NCM Media Networks as VP/Integrated Sales & Marketing. He will be charged with developing integrated marketing programs for clients utilizing NCM’s multiple in-theater and interactive platforms, and will be based in New York. Rebecca Eldridge has also been promoted to VP/Marketing with NCM Media Networks.


is close to signing an agreement with NBC, News Corp and ABC to carry a paid TV service from its Hulu joint venture on the PlayStation 3 game console, according to Bloomberg. PlayStation Network members will be able to access current and past primetime episodes on demand by paying a monthly fee. Hulu is also in talks to launch the $9.95/month service on Microsoft’s Xbox 360 platform, Reuters previously reported. This sounds like a smart strategy for a number of reasons. Gamers spend hours a day in the cocoons they’ve built around their game box. They’ve already solved the problem of connecting their flat screen TV with the internet. And they are already used to paying for a variety of content on these platforms, from Veronica Belmont’s interactive Qore gaming lifestyle show (which sells for $2.99/episode or $24.99/season) to digital comics now available from the D.C. Universe. The challenge for Hulu will be to bake in special interactive features, live viewing events and other goodies into its programming. This will differentiate the offering and make users feel as though they’re getting something beyond the typical TV show download.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
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JOB OPENING: EXEC ASSISTANT, PROGRAMMING/ Nickelodeon/NYC: 1+yrs exp. Exec Asst, Strng comm/comp skills, Strg org/detail skills, Superior organization/time mgmt skills EOE/M/F/D/AAP. Apply (7/3)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (7/3)

JOB OPENING: DIRECTOR AD SALES MARKETING/Hallmark Channel/NY: direct & implement advertising, direct mail, upfront, events. Min 7 yrs exp. Full posting & apply at (7/3)

JOB OPENING: AFFILIATE MKTG MGR/The Nate Berkus Show/NYC: Send & communicate clips to affiliates, write and recording vignettes, media tours, handle meet and greets, escort VIPs on set, 5+ yrs exp. #204121 (7/3)

JOB OPENING: CONSUMER MKTG -F/L/AETN/Los Angeles: Multi-pltfrm off-air/promo cmpgns fr LT prgrming-prtnrshps/evnts/vndrs/ cmpgns/5+ yrs consmr mkgt/TV. (7/3)

JOB OPENING: SR DIR DIGITAL ANALYTICS RESRCH/MTV Networks/NYC: BA, 7 yrs exp. Deep knwldg digital media ind across platforms. Str analy/ldrshp/proj mgmt. Prof w/Omniture, ComScore, VideoMetrix. EOE/M/F/D/AAP (7/2)

JOB OPENING: TRAFFIC COORD/Comcast/FL: Receives traffic instructions, related copy, and tape information from agencies. 2 yrs exp w/ Cable/Broadcast Ad Sales/Sales Support (7/2)

JOB OPENING: PRODUCT STRATEGY MGR, DIGITAL MEDIA/ Disney ABC TV Group/Burbank: 6yrs exp dev’ng online properties in entertainment; program mgmt across multiple digital platforms. EOE. Apply; req 252926 (7/1)

JOB OPENING: DVLPMNT Manager/RSRCHR/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats for next big hit. Basic shoot/edit/cast & treatment writing. Res/Cov Ltr: [email protected]. 1+ yrs exp req’d (7/1)

JOB OPENING: COMM OPS COORDINATOR/Discovery Communications/NYC: Interpret/execute commercial media instructions to preserve/maximize revenue via broadcast log production. Req 9754 (7/1)

JOB OPENING: DIRECTOR, PROMOTIONS/PARTNERSHIPS-Disney ABC Digital Media/LA: 8+yrs digital mktg/online promos. Exp w/Ad Agency a +. Support ABC/ ABCNews. Need c reative thinker. Apply- Req ID 252003. (7/1)

JOB OPENING: VP & DIR/Discovery/LA: Discovery Channel’s Dvlp/Prod team, strategic plng, content direction, channel mgt & execute prg strategies; comm & coord w/indpdt prod & prod companies outside DCL & internal dptmnts Req#9762/65 (7/1)

JOB OPENING: ASSOC. MGR, MEDIA/Taco Bell Corp./Irvine, CA: Client Side! Help develop/execute national Media Plan, test markets, competitive media reporting. 3+ yrs exp. in Media planning / buying. No relo. www. (6/30)

JOB OPENING: ASST. MEDIA BUYER/DRTV/ Lockard & Wechsler, Irvington, NY: Entry level, data entry, self motivated. Must have related agency or tv sales experience. [email protected]  (6/30)

JOB OPENING: SR SPECIALIST, PRODUCT STRATEGY/ABC Family/CA: 4yrs exp product dev., program mgmt, & digital media; responsible for execution & tracking of digital products & programs. EOE. Apply; req 252929 (6/30)

JOB OPENING: BUSINESS DEVELOPMENT MANAGER/SCRIPPS NETWORKS/NY (Chelsea): Focus on our digital strategy. Experience with all forms of Digital Media a must, TV a strong plus. Join us at , req 1652 (6/30)

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply (6/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Oxygen Media/NBCU(NY): Must be eligible to earn college credit, start late July & work through fall semester 2-3 days/week, passionate about TV & social media. Resume to [email protected] (7/3)


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SITUATION WANTED: VP PRODUCTION/DIR PRODUCTION (EIC) – 12+ yrs. exp in non-scripted production & development. Looking to grow and grow with established reality team  be it network or production company. Email: [email protected] (7/2)

SITUATION WANTED: EVENT/PROD MGR (NYC): seeks ft or freelance events/project mgr job. 3+yrs in events/6yrs in production/5yrs in music industry.Willing to travel and/or relocate. [email protected] (7/1)

SITUATION WANTED: AVID/FINAL CUT EDITOR/LA: with 15 years network television experience looking for hiatus fill-in work. Charles [email protected] (7/1)

SITUATION WANTED:Hard working, self-starter PRODUCTION MANAGER(NY)with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected]    (6/30)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development. True Closer!!!!!  [email protected] (6/30)

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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