Cynopsis: DIGITAL

06/28/10

Good morning, it’s Monday, June 28, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here.

The BBC has received final approval from its board to participate in the ambitious Project Canvas initiative, a push to standardize iTV specifications to bring free internet and VOD content from the BBC, BT, ITV, Channel 4, Five and TalkTalk to broadband-connected TVs in the UK. The Project Canvas platform will publish specs to a number of set-top box manufacturers including Cisco, Humax and Technicolor, and ADB, Echostar to speed adoption, setting next April as a target launch date. The project has drawn criticism from pay-TV services such as BSkyB and Virgin Media in the UK, but now that the BBC is officially aboard it will be interesting to see if these critics may want to participate.

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Saturday’s telecast of the United States loss to Ghana on ABC was the most-watched FIFA World Cup game in U.S. history, according to overnight data, averaging an 8.2 rating, 9,455,000 households, and 14,863,000 viewers. U.S. traffic to soccer and media web sites has also been up dramatically this year, especially during the workweek. Visits were up 22% to soccer-themed sites overall last Thursday, after the U.S.-Algeria match according to Experian’s Hitwise. Traffic to broadcaster sites jumped 6%, print media sites were up 3% while visits to the Yahoo Sports’ World Cup site increased by 32%. ESPN Soccernet website visits increased 45% on Wednesday versus Tuesday (visits were up 94% versus the previous Wednesday) and ESPN3.com website visits increased 25% on Wednesday versus Tuesday.
 
ESPN says that 1.1 million people watched at least some of the USA’s 1-0 win as it was streamed on ESPN3.com Wednesday. While close to a record for a live streamed sporting event, an analysis of streaming data from CBS, provided by Akamai, says that the Florida/BYU March Madness match up during this year’s tournament slightly topped that, attracting 1.115 million daily uniques.
 
Comcast’s G4tv.com says it racked up its highest visits, video plays and time spent ever during its coverage of the 2010 E3 Expo earlier this month. G4tv registered 2.5 million weekly uniques, nearly 3 million video plays and an average of 13 minutes/visit for the week. G4 counted a total of 7.6 million video plays when including live streaming and views on its iPhone app.
 

 
France-based video sharing site Dailymotion says it continues to make headway with brand advertisers in the U.S., singing new deals with advertisers such as P&G, EA Games, Red Bull and Microsoft. Dailymotion registered 13 million monthly unique visitors in May 2010 in the U.S. and 64 million across its global network.
 
Call for Content: Breaking into Hollywood-themed Showbizzle.com is looking for writers to provide fodder for its Janey’s blog web series. Selected Showbizzle monologues will be featured in upcoming acting auditions for the site.
 

 
The Joost Video Network powered by the Adconion Media Group was the top video ad network in May, reaching 35.2% of online video viewers, according to ComScore – slightly lower than last month when Joost managed a 38% market share. BrightRoll was second with a 24.4% penetration, followed by Tremor Media with 21.2%. Tremor Media was tops in terms of potential reach with 102.8 million viewers, or 56.2% of the total video viewing audience. ScanScout ranked second with a potential reach of 99.3 million viewers (54.3%), followed by YuMe with 87.5 million viewers (47.8%).
 
Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers – May 2010
Property                                                          Unique          Viewer
                                                                 Viewers (000)   Penetration
Total Internet : Total Audience                         182,918          100.0
Tremor Media – Potential Reach                        102,787            56.2
ScanScout Network – Potential Reach                  99,290            54.3
YuMe Video Network – Potential Reach                87,508            47.8
Adconion Video Network – Potential Reach           86,641            47.4
Advertising.com Video Network – Potential Reach  83,877            45.9
BBE – Potential Reach                                       83,026            45.4
Break Media – Potential Reach                            80,869            44.2
SpotXchange Video Ad Network – Potential Reach 76,734            41.9
TidalTV – Potential Reach                                  69,640            38.1
BrightRoll Video Network – Potential Reach           67,521            36.9
Source: comScore Video Metrix
 
TBS.com is returning with another season of the on-air microseries My Manny (which airs within episodes of Tyler Perry’s Meet The Browns, with Walmart on board as sponsor. TBS has created a website around the show featuring an interactive shopping video, highlighting Walmart products found in various episodes of the show. The video will allow users to link back to Walmart.com for purchase information.
 

 
The Blu-ray Disc Association (BDA) announced the finalization and release of the specifications for “BDXL”, the new multi-layer recordable Blu-ray Disc format with up to 128GB of capacity. (Current Blu-rays have 25GB or 50GB of capacity.) With the completion and approval of the specification, manufacturers can now obtain licenses needed to begin production of the high capacity, write-once and rewritable discs and hardware.
 
TelVue Corporation has launched its soup-to-nuts “CampusOneTV” HD campus television broadcast platform available to colleges and Universities in the U.S.  The company also announced that Philadelphia radio station WHYY has selected its digital archiving system to archive its complete library of “Fresh Air with Terry Gross” broadcasts.
 

 
Apps are slowly but surely replacing web browsing among smartphone users and use of mapping applications; in fact, recently surpassed use of maps via a browser, according to ComScore. For the three-month period ending April 2010, 26% of smartphone users accessed maps via applications, while 19% accessed maps via browsers in a month. Smartphone users drove growth in both application and browser map usage with app access nearly tripling to 12.7 million smartphone users, while browser map access surged 93% to nearly 9 million smartphone users. Among those who accessed maps on their mobile devices, 87.2% did so from a car or another vehicle, with 17.2% doing so while walking, running or biking, and an additional 16.7% while using public transit.
 

 
Apple had yet to release any official iPhone 4 sales numbers as of Sunday evening, but the company was forced to deal with a controversy about the unit’s internal antenna right out of the gate. If you hold the phone in a certain way, grabbing it by the lower left hand corner, you may end up covering up both sides of the tiny black strip responsible for picking up signals from cell towers, thus cutting down reception significantly. Apple’s answer to the issue? ‘Don’t hold it that way.’ A better suggestion is to buy a case for the phone, which most users do anyway. The incident should prove to be a boon for case maker manufactures, at least.
 

 
Tribune media veteran Peter Walker has been named to the newly created position of President of Univision Local Media, effective July 12, 2010. The job entails overseeing operations and sales of all Univision local TV and radio stations as well as all local interactive properties. Peter will be based in New York and will report to Joe Uva, President and CEO of Univision Communications Inc. Univision also announced that Joanne Lynch, President of the Univision Television Station Group, will retire after nearly 20 years with the Company at the end of August.
 
Donovan Data Systems has named JT Batson, most recently EVP of the Rubicon Project, as President of its Digital business. He will be responsible for leading the digital agenda as well as offering strategic counsel to agency clients and media vendors. JT will be based at DDS’ headquarters in Manhattan and start work in July. 
 
Former Tennis Channel executive David Murray has joined NCM Media Networks as VP/Integrated Sales & Marketing. He will be charged with developing integrated marketing programs for clients utilizing NCM’s multiple in-theater and interactive platforms, and will be based in New York. Rebecca Eldridge has also been promoted to VP/Marketing with NCM Media Networks.
 

 
Sony is close to signing an agreement with NBC, News Corp and ABC to carry a paid TV service from its Hulu joint venture on the PlayStation 3 game console, according to Bloomberg. PlayStation Network members will be able to access current and past primetime episodes on demand by paying a monthly fee. Hulu is also in talks to launch the $9.95/month service on Microsoft’s Xbox 360 platform, Reuters previously reported. This sounds like a smart strategy for a number of reasons. Gamers spend hours a day in the cocoons they’ve built around their game box. They’ve already solved the problem of connecting their flat screen TV with the internet. And they are already used to paying for a variety of content on these platforms, from Veronica Belmont’s interactive Qore gaming lifestyle show (which sells for $2.99/episode or $24.99/season) to digital comics now available from the D.C. Universe. The challenge for Hulu will be to bake in special interactive features, live viewing events and other goodies into its programming. This will differentiate the offering and make users feel as though they’re getting something beyond the typical TV show download.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
06.28.10

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