Cynopsis: Kids!
06/25/12

Good morning. It’s Monday, June 25, 2012, and this your first early morning briefing.

Amazon Studios (http://studios.amazon.com/) unveils the first set of four projects for its initial series development slate. One of the four projects is a preschool property titled Buck Plaidsheep. Created by artist Frank Suarez and writer Clark Stubbs, the animated series follows the adventures of a brave critter named Buck. Whenever there is a problem at Fleecy Farm, Back heads into action setting out on one of his vehicles to save the day. Though things don’t always worked out as initially planned, the series underlines Buck’s positive attitude. Amazon Studios says they liked the project because of its memorable characters, including a plaid sheep and a paisley sheep, strong narrative threads and adventure, as well as the positive qualities such as perseverance and desire to help others. The Amazon Studios “Consider List” (http://studios.amazon.com/consider-list/series) has also added two preschool series, Monsto Pow and The Adventures of Droppy, Breezy, Sparky and Pebbles. As previously announced, Amazon Studios plans to add projects to its series and movie development slates regularly. The Amazon Studios team will evaluate each submitted project and in 45 days decide whether or not to pay $10,000 to extend the initial option by 18 months and add the project to the development slate.

LICENSING

French digital and social games publisher Gameloft enters into a worldwide licensing deal with Hasbro for two properties. The agreement will see Gameloft develop and market My Little Pony and Littlest Pet Shop digital games for a range of tablet, smartphones and platforms, including iPad, iPod touch, iPhone and Android. Littlest Pet Shop will also be available on mobile. Gameloft plans to the Hasbro-branded games before the end of 2012. Gameloft’s recent popular apps include Men in Black 3, Shark Dash, Ice Age Village and N.O.V.A. 3 – Near Orbit Vanguard Alliance

Nickelodeon & Viacom Consumer Products (NVCP) enters into a non-exclusive, multi-category and multi-property international wholesale deal with Florida-based Summit Resources International (SRI), a division of Entertainment Retail Enterprises, for NVCP’s kids’ and adult collection  including Nickelodeon and MTV. This new pact will focus particularly on Latin American and Asian markets. Under the deal, SRI will work in tandem with regional NVCP consumer product operations in Latin America and Asia on top tier product development and customized brand solutions for retail.

A CYNOPSIS MESSAGE

MARKETING

KidZania (www.kidzania.com), a Mexico-based kid-targeted edutainment company, has officially opened the doors to its new theme park, KidZania Cuicuilco, in Mexico City. The new park is designed to introduce kids to new careers and integrate unique experiences that educate them about environmental stewardship, making healthy food and physical activity choices, as well as hands-on driving and road safety via kid-sized eco-friendly vehicles, among other things. The park also embraces kids of various abilities. The park offers 120 different trades/professions and related activities that one might find in a city for kids 4-14 to learn about. KidZania Cuicuilco has 90+ global partners, including Nestle, LAN, Toyota, DHL, Berlitz, Evenflo, Manpower, Cartoon Network, Banco de Mexico and others. They are an integral part of the experiences and aim to add authenticity to the career-based, role-playing activities.

‘ZinePak (www.zinepak.com), a company packages small-format original magazines with a music CD and exclusive merchandise, and Justin Bieber release an exclusive deluxe fan ‘ZinePak (ZEEN-pack) of his new album, Believe. The limited edition ‘ZinePak version of the album features three bonus tracks, a 76 page magazine, 4 collectible trading cards, a free one month fan club membership and a “golden ticket.” The ‘ZinePak version is available only at Walmart stores and at Walmart.com. The 76-page magazine includes exclusive interviews and new photos. The “golden ticket” invites consumers to play to win a trip to be the “One Less Lonely Girl” on stage with Justin or in his video, signed guitars, among other things.

MORE KIDS STUFF

The National Academy of Television Arts & Sciences (NATAS) announced the winners of the 39th Annual Daytime Entertainment Emmy® Awards (www.emmyonline.tv) on Saturday, June 23, broadcast live on HLN Network from the Beverly Hilton Hotel in Beverly Hills, LA. The Daytime Entertainment Emmy® Awards recognize outstanding achievement in all fields of daytime TV production and are presented to individuals and programs broadcast from 2a-6p during the 2011 calendar year. The 39th Annual Daytime Entertainment Emmy® Awards is a presentation of NATAS in cooperation with the Academy of Television Arts and Sciences. Kid content related winners in various categories include:

• Outstanding Children’s Animated Program: Penguins of Madagascar  Nickelodeon
• Outstanding Game Show Host: Todd Newton, host of Family Game Night  The Hub
• Outstanding Performer in a Children’s Series: Kevin Clash, as Elmo  Sesame Street – PBS

Astral Media’s Family Channel (Canada) will premiere the new Disney Channel animated series Gravity Falls on Friday, July 6 at 4:30p. Following the premiere, Gravity Falls will air in its regular timeslot on Fridays at 4:30p. Kids can get involved in series related adventures in the Mystery Shack game, which launches on www.family.ca this Friday, June 29, 2012. Family OnDemand will also feature new episodes of Gravity Falls as they are available weekly beginning July 6. Created and executive-produced by Alex Hirsch (Fish Hooks, The Marvelous Misadventures of Flapjack), and inspired by his real life adventures with his twin sister, Gravity Falls revolves around 12-year-old twins, Dipper and Mabel, who are sent to spend the summer with their eccentric Grunkle Stan in a remote town in Oregon where nothing is what it seems.

Beyond Distribution inks TV sales across the Asia Pacific region for 650 hours of programming for a combination of third party and in-house produced series – primarily in the kid and factual categories. In addition to its own programming, Beyond Distribution represents programming from production companies including Whalley-Abbey Media, Greenstone, Rockhopper TV, Castlewood Productions and RTR Media, among others. Kid and/or family aimed programming sales include:

• 7 Network Australia and SBS Australia acquire the newest season of MythBusters and the MythBusters Green Screen Specials.
• ABC Australia picks up Wild Animal Baby Explorers and SBS Australia acquires Monster Bug Wars.
• Australia Network picks up programming for viewers across Asia, including Snake Tales, New Adventures of Ocean Girl, Amazing Extraordinary Friends, Outback Kids, Rush TV, Rome: The Lost City of China and The Vanishing Antarctic.
• MediaCorp Singapore takes multiple series including Lab Rats Challenge, Backyard Science, MythBusters and Monster Bug Wars. Also taking Monster Bug Wars is Pan Universe International China.
• Da Vinci Media (Asia) acquires programming such as Kid Detectives, Lab Rats Challenge and Backyard Science. For viewers in Vietnam, Dominion Media Ventures picks up Backyard Science, while Thaole Entertainment picks up Backyard Science and Ned’s Declassified.
• Cineplex (Thailand) acquires an array of programs including Wild Animal Baby Explorers, The Vanishing Antarctic and What’s Good For You.

Turner Broadcasting System Asia Pacific teams with South Korean game developer, BlueArk Global, to create a social game (title TBD) starring Toonix (www.toonix.com) characters, Cartoon Network’s online avatars. Set to launch in late 2012, the new multi-platform game will be available in Asia-Pacific for devices including mobiles (iOS and Android), tablets and computers. Players (aka planeteers) will set out on a mission to save the Toonix universe by transforming lifeless planets into sustainable communities. Fully customizable, planeteers can use their creativity to design their Toonix worlds, and volunteer for mini missions to rescue other Toonix. Launched in 2008, 15+ million Toonix avatars have been created worldwide on Toonix.com. Cartoon Network invites fans to be part of the ongoing development of the game now by logging onto http://www.cartoonnetworkasia.com/contest/2012/06_toonix_name_the_game/.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 22-25, 2012:
Brave (Disney) PG                                                         Opening Weekend $66.7m
Madagascar 3: Europe’s Most Wanted (Paramount)             $20.2m-3 wk total $157.6m
Snow White And The Huntsman (Universal) PG-13               $8.0m-4 wk total $137.1m
Rock of Ages (Warner Bros.) PG-13                                  $8.0m-2 wk total $28.8m
Marvel’s The Avenger (Disney) PG-13                               $7.0m-8 wk total $598.3m
Men In Black 3 (Sony) PG-13                                          $5.6m-5 wk total $163.3m
Moonrise Kingdom (Focus Features) PG-13                        $3.4m-5 wk total $11.6m
The Hunger Games (Lionsgate) PG-13                               $645,000-14 wk total $402.9m
Battleship (Universal) PG-13                                           $495,000-6 wk total $63.2m
Bernie (Millennium Entertainment) PG-13                           $484,655-9 wk total $6.7m
Source: Rentrak (www.rentrak.com)

Mattel renames and dedicates the design center at its El Segundo, California headquarters as The Handler Team Center in honor of Ruth and Elliot Handler, who founded the company in a garage workshop in 1945. In addition to the Mattel executives, past and current employees, and local officials, Barbara Handler Segal, daughter of the late couple, and the namesake of Barbie doll, was on hand for the ceremony. The Handlers introduced the world to toys such as Barbie, Hot Wheels and Chatty Cathy.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 21, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1180; K6-11 830; TWEENS 9-14 707
NICKELODEON:          K2-11   924; K6-11 537; TWEENS 9-14 409
CARTOON NETWORK:  K2-11   729; K6-11 466; TWEENS 9-14 419
DISNEY XD:              K2-11   302; K6-11 241; TWEENS 9-14 226
NICKTOONS:             K2-11    97; K6-11 138; TWEENS 9-14 106
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Our Last Trivia Question: What was the name of Gargamel’s cat? Azrael. Kudos to: Kerri L. Berney-NBC/NYC; Sharaine Roberts-A+E Networks/NY; Bob Friedland-Toys”R”Us, Inc./NYC; Danna Castiglia-CBS/NYC; Mike Wood-WGBH National Marketing/Boston; Tom Boyd-WGN-TV/Chicago; LeNea Ricks-KIDK/KXPI/Idaho Falls; Heather R. Floore-CW33 – KDAF-TV/Dallas; RT Harris-WideOrbit Inc./San Francisco; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Sabrina Sprlin-CESD/LA; Martin McElroy-Red Kite Animations/Edinburgh; Rori Caffrey-Kids Media Centre/Toronto.

Today’s Trivia Question: What was Bobby’s last name in Bobby’s World? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
06.25.12

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