Cynopsis: Kids!
06/21/10

Good morning. It’s Monday, June 21, 2010, and this is your first early morning Kids briefing.

To infinity and … Disney-Pixar‘s release of Toy Story 3 in 3D on Friday, June 18, opened at the top of the box office with an estimated worldwide gross of $153.8 million; broken down that is a domestic take of $109 million for the weekend, the biggest Pixar opening weekend ever, and, per Box Office Mojo, an international tally of $44.8 million.  In the record setting department, Toy Story 3 set a new animated movie opening day record on Friday with box office receipts totaling an estimated $41 million domestically, knocking Shrek the Third (5/18/2007) out of the top spot of $38.4 million, while also becoming Imax’s largest animated movie open ever, earning $8.4 million on 180 screens, and the biggest G-rated movie opening, as well as possibly edging out last summer’s Transformers: Revenge of the Fallen as the biggest June movie opening ever.  Shrek the Third still holds the top spot for the biggest animated movie weekend opening ever with $121.6 million.  Toy Story 3 opened domestically on some 7,500 movie screens at 4,028 movie houses, just under 2,500 of which were in 3D.

Imax Corporation and Thailand’s Major Cineplex enter a deal that will see five Imax digital theater systems set up in Thailand.  According to the terms of the deal, Major Cineplex will open two theaters in greater Bangkok by October 2010.

MORE KIDS STUFF

KidsCo furthers its reach in Asia with a new carriage deal with Taiwan DTH operator DishHD.  A joint venture of NBC Universal, Corus Entertainment and Cookie Jar Entertainment, KidsCo recently launched on different platforms in Taiwan, Korea, and Indonesia and Hong Kong.

France Television acquires several 3D animated programs for its web platform, including Charlot (106×6), Peter Pan (26×30) and Loopdidoo’s Zany Christmas (2-parts), per Variety.  France Televisions plans to premiere preschool-targeted 3D aniamted Loopdidoo’s Zany Christmas on Ludo Web TV on Christmas day, while the CGI animated version of the series will run on its TV channel France 3.  Co-produced by Blue Spirit Animation and France 3, Loopdidoo’s Zany Christmas is based on Alexis Nesme’s comic book Grabouillon.  3D glasses will be available via a magazine several weeks ahead of the holiday debut.  Both Charlot and Peter Pan are from Method Animation; with Charlot, based on Charlie Chaplin’s short films, co-produce by MK2 and DQ Entertainment, while Peter Pan, based on J. M. Barrie’s classic book, is co-produced with DQ Entertainment.

9 Story Entertainment debuts at Discop East 2010 this week, where the company will showcase a range of kid/tween/family-targeted series including: the live-action TV movie Harriet The Spy: Blog Wars; its new animated series Wild Kratts (40×22); the first season of its live-action adventures series Survive This (14×22); and the animated series Almost Naked Animals (52×11); which is based on the website of the same name; as well as the non-verbal animated short-form series Futz (26×3); and animated buddy comedy Best Ed (52×11).

BRB Internacional will also be in Budapest for Discop East, where it will offer its properties including: 3D HD series Suckers (104×2); Canimals (52×7); and the first few episodes of both Kambu (52×7) and Zookaboo (104×2); as well its classic series David, The Gnome, which celebrates 25th birthday year.

Tiny Planets, creators of the Tiny Planets animated series, launches its new kid/tween/family-targeted online platform of seven individual, yet connected, websites based on the Tiny Planets franchise at TinyPlanets.com ( www.tinyplanets.com ).  The seven interconnected sites include: the virtual world MyTinyPlanets.com where players can adopt and care for planet, navigate fantastic spaceships and challenge friends to mini games; watch episodes of the TV series on TinyPlanetsTV.com; play casual games, puzzles, comics and color on TinyPlanetsFun.com; and young readers can find books at TinyPlanetsBooks.com; early learning activities that support episodes of the series are available on TinyPlanetsLearning.com; and fans can find game and project previews on TinyPlanetsLabs.com.

MARKETING/LICENSING

Disney Publishing Worldwide launches its Toy Story 3 app for the iPad.    The read-along app lets kids read along as the Toy Story gang sets off on a new interactive reading adventure, which features 3D effects, games, sing-a-longs, multi-touch activities, puzzles and coloring pages.  Kids can listen to the story, record their own version, or read/play at their own pace.  Additionally, The Toy Story 3 app ($8.99) comes with a one-month free subscription to disneydigitalbooks.com ( www.disneydigitalbooks.com ).

Nickelodeon Consumer Products inks a range of deals in Spain and Portugal and Spanish speaking Latin America for Nickelodeon brands including SpongeBob SquarePants, Dora the Explorer and iCarly, among others.  New deals include:

• Boibe signs on to create SpongeBob SquarePants themed kid’s underwear and pajamas for Spain; while Drave Mad will produce SpongeBob footwear (slippers, boots, sandals, trainers) for Spain and Portugal; Jaslen (Utopica Mentes) inks a deal for SpongeBob in Spain for a line of travel bags (e.g. backpacks, travel shoe bags, toiletry bags, wheeled bags) for kids through teens, which are set to launch this summer; European Holographics will debut its line of SpongeBob mural decorations and stickers summer at retailers including El Corte Ingles, Carrefour, Leroy Merlin, Aki, Drim and Conforama.
• Latin American deals include: Norma Carvajal signs on to create iCarly and teen-focused telenovelas Isa TKM (Isa Te Quiero Mucho) back-to-school products (binders, composition books, planners, folders, notebooks etc.) in a South America and Caribbean deal; Tupperware inks a deal to feature Dora The Explorer, Go! Diego, Go!, Nick Jr. Backyardigans and SpongeBob on its collection of lunch boxes, sandwich bags, bottles, cups and mugs and kitchen storage and tabletop products across Latin America – this deal also covers Brazil.

Simon Brand Ventures, the marketing arm of Simon Property Group – owner/developer/manager of real estate (e.g. malls)  extends its relationship with the Coca-Cola Company.  The new multi-year marketing pact, furthers the Simon and Coke deal, which includes vending, sponsorship, promotions and on-mall advertising at Simon locations nationwide, as well as Coca-Cola sponsored multi-mall events, such as the previous event featuring American Idol finalists.

STONE SOUP

LMX Family has released its annual study of how parents and kids use media. The survey, by Ipsos OTX MediaCT found that four-in-10 moms say it was their idea to get their child a mobile phone. As well, the study found that half of parents with children aged 6-to-12 allow their kids to see PG-13 movies. Both parents and children say that during the last year, they have significantly increased their level of multitasking while watching television. Further information about the survey can be found at www.ipsos-na.com/products-tools/media-content-technology/lmx-family/ .

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 18-20, 2010:
Toy Story 3 (Buena Vista) G                                         Opening Weekend $109.0m
The Karate Kid (Sony/Columbia) PG                              $29.0m-2 wk total $106.3m
The A-Team (Fox) PG-13                                              $13.9m-2 wk total $49.8m
Shrek Forever After (Paramount (DreamWorks)) PG        $5.5m-5 wk total $223.0m
Prince of Persia: The Sands of Time (Buena Vista) PG-13 $5.3m-4 wk total $80.5m
Killers (Lionsgate) PG-13                                               $5.1m-3 wk total $39.4m
Jonah Hex (Warner Bros.) PG-13                                    Opening Weekend $5.1m
Iron Man 2 (Paramount) PG-13                                      $2.7m-7 wk total $304.0m
Marmaduke (Fox) PG                                                     $2.7m-3 wk total $27.9m
Robin Hood (Universal) PG-13                                         $1.3m-6 wk total $102.0m
Source: Rentrak ( www.rentrak.com )

Answer to Yesterday’s Trivia:   Who were the owners of the nightclub P3?  THE THREE HALLIWELL SISTERS – PIPER, PRU AND PHOEBE – on CHARMED  Kudos to:  Regina Corso-Harris Poll Solutions/NY; Julie Stowell-Tribune Media Services/Queensbury; Danielle Larso-Hasbro/Pawtucket; Greg Conklin-Gray Television/Merrick; Brett Ashy-The Ashy Agency/LA; Marci Polzin-Innovative Artists/Santa Monica; Stephen Chiu-Turner Entertainment Networks Asia/Hong Kong

Today’s Trivia Question:   Who was the title character who worked for A.P.E.?   (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
06.21.10

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