Cynopsis: Kids!
06/20/11
Good morning. It’s Monday, June 20, 2011, and this is your first early morning Kids briefing.
Vme teams with the US Department of Health and Human Services (HSS) to support HSS’ newly launched Connecting Kids to Coverage Challenge, which aims to enroll five million uninsured kids who are eligible for Medicaid or the Children’s Health Insurance Program (CHIP) over five years. Vme launches a new Public Service Announcement (PSA) featuring Minerva Borjas, host of its parenting series Tubebe. The PSA is designed to provide Latino parents with information to find resources and apply for free and low-cost public health insurance for their kids. Vme is available in close to 40 markets free over-the-air, and on basic digital cable. The network is all carried nationally via satellite in the basic and Hispanic packages of Dish Network and DirecTV. In some areas, Vme is available on Verizon FiOS and AT&T U-verse.
Fox 2000 has signed Thor Freudenthal (Diary of a Wimpy Kid) to direct Percy Jackson and the Olympians: Sea of Monsters; the second movie based on author Rick Riordan’s hugely popular book series, per 24 Frames. Additionally, the studio has picked up actor Logan Lerman‘s option to return as Percy Jackson in the new movie. The writing duo of Scott Alexander and Larry Karaszewski (Ed Wood, Agent Cody Banks) are penning the script for Percy Jackson and the Olympians: Sea of Monsters. The first movie, Percy Jackson and the Olympians: The Lightning Thief was directed by Chris Columbus. Columbus will produce Sea of Monsters.
Universal Pictures unveils plans to release Illumination Entertainment‘s Despicable Me 2 on July 3, 2013, per Coming Soon. The movie is a sequel to Illumination’s CG animated 3D movie Despicable Me, which opened July 9, 2010.
Mattel‘s Hot Wheels may indeed be heading to the big screen. Warner Bros.- based production banner Legendary Entertainment is in talks with Mattel for the movie rights to Hot Wheels, per Variety, which also reports the movie would not be aimed at kids but more in the vein of Fast Five. The movie would remain at Warner Bros., which had been in talks with Joel Silver and his Silver Pictures for a Hot Wheels movie. Prior to that Columbia had been working on a Hot Wheels movie with director McG.
Comcast’s NBCUniversal enters into a equity and multi-year promotional partnership to for with Guardian Media Entertainment (GME), founded by SLG Entertainment and headed by comic book icon Stan Lee, home of the new cross media superhero The Guardian Project that Lee created with the National Hockey League (NHL). NBCU will provide cross-platform media support for The Guardian project and ongoing content. GME plans to introduce a Guardian Project publishing program that will include comic books and a novel as well as developing a line of branded merchandise. GME is also in early discussions for development of a TV series and long-term plans include the creation of films, games, theme park attraction and global extensions. Announced last fall, the tween boy-targeted The Guardian Project ( www.guardianproject30.com) will focus on storytelling and include a team of 30 Guardian superheroes, one to represent each NHL team and featuring a superpower that corresponds with that team as well. One of the goals of the project is to introduce young fans to hockey. The 30 Guardians will be unveiled together in a special presentation during the 2011 NHL All-Star Game on January 30 in Raleigh, NC. NBCU recently entered into a 10-year pact with the NHL that runs through the 2020-2021 season. Under that deal NBCU channels will air more regular season and Stanley Cup Playoff games, and also includes rights to online-video streaming of games.
Disney Junior in Canada will premiere Imagination Movers in Concert on Canada Day, Friday, July 1 at 6:30p. Leading up to the special the Disney Junior channel (available in English and French in Canada) will feature four back-to-back Imagination Movers episodes from 4:30p. The special was filmed at live concert at the Lakefront Arena in New Orleans and features guest appearances by Joey Fatone (*NSYNC) and Duff Goldman (Ace of Cakes). The concert and four series episodes will be available on Disney Junior OnDemand for a week from July 1.
Cartoon Network partners with the Atlantis resort in Paradise Island, Bahamas for a 60-Days of Summer campaign (now through August 13), which features branded elements from the network’s animated series Adventure Time and its live-action game show, Hole In The Wall. The promotion will also include a free live concert at the resort on Saturday, July 30, featuring the young singer Jason Derulo, Cartoon Network talent (TBA), as well as giveaways. The promotion will feature Cartoon Network branded room key cards and card sleeves with branded bracelets for kids under 16. In the rooms the Atlantis TV network will showcase a Cartoon Network sizzle reel of programming, as well as a daily activity newsletter of the Cartoon Network related events. Additional branded attractions at the resort will include Cartoon Network movies and special episode screenings every Monday, Wednesday and Friday from 2-4p at the Atlantis theater, as well as a giant Cartoon Network gumball machine offering free jawbreakers and photo opportunities with a range of Cartoon Network costume characters. Cartoon Network’s 60-Days of Summer at Atlantis kicks off with three different network sponsored sweepstakes for families of four to Atlantis: an on-air call-in sweepstakes that will appear onscreen starting at 8p for two resort prize package giveaways both on Monday, June 20, and on Wednesday, June 22; Cartoon Network’s sister channel TBS also will run an on-air call-in sweepstakes, which will appear on-air from June 20-23 with a chance to call-in and win on June 24 between 11:30a and 12:30p; and Time Warner’s weekly People en Espanol will run a digital sweepstakes online for a family of four to be chosen around Friday, July 15. There will also be radio giveaways to offer some 30 families the chance to visit the resort over the July 30 weekend.
Anchor Bay Entertainment secures a nationwide cross-promotion partnership for Nick Jr.’s animated Wow! Wow! Wubbzy! DVD with the South Carolina Peach Council. The promotional deal, running now through August 2011, will afford consumers the chance to receive a $3 rebate via mail when they buy 2 lbs of Certified SC Grown peaches and a Wow! Wow! Wubbzy! DVD. The promotion will be featured on 1,250+ retail stores, such as Food Lion, Bi-Lo, Piggly Wiggly and IGA.
The Rock and Roll Hall of Fame and Museum ( www.rockhall.com ) in Cleveland, Ohio, names NY-based The Wildflower Group as its North American licensing agent. The agency will develop a comprehensive licensing and merchandising program that will focus on the names Rock and Roll Hall of Fame and Rock Hall and feature products across multiple categories including apparel and accessories, musical instruments, music accessories (e.g. earbuds, phone covers and cases), toys and games, stationery and paper products, and gift and home decor.
Zodiak Rights inks an ice cream and frozen dessert promotion for the animated Mr Bean brand with Omore, Engro Foods’ kids’ brand in Pakistan. Kids Media, Zodiak Rights’ agent in the territory, brokered the deal with IAL Saatchi & Saatchi on behalf of Engro Foods in Pakistan. Under the deal Omore will produce Mr Bean character branded ice cream packs across three brands in its Frooze range of ice-lollies, Jelicks, Dasher and Lick a Flavor. The products will include in-pack premiums and sweepstakes for a family trip. The promotion will be supported with TV spots that will run until the end of the month, as well as other marketing efforts including a Mr Bean branded bus. Elsewhere, a Dutch-based European biscuit manufacturer has acquired the rights to produce Mr bean animated character printed biscuits.
Kids II ( www.kidsii.com ), an infant/toddler products company, grows its portfolio and product offering with the acquisition of two companies, Rhino Toys and Taggies. Rhino Toys, best known for its O-Ball, are designed to offer tactile and unique-performance play. Originally created as plush security blankets with satin ribbon loops, Taggies has become a lifestyle brand featuring blankets, plush toys, apparel, and accessories.
STONE SOUP
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 17-19, 2011:
Green Lantern (Warner Bros.) PG-13 Opening Weekend $52.7m
Super 8 (Paramount) PG-13 $21.3m-2 wk total $72.8m
Mr. Popper’s Penguins (Fox) PG Opening Weekend $18.2m
X-Men: First Class (Fox) PG-13 $11.5m-3 wk total $119.9m
Kung Fu Panda 2 (Paramount (DreamWorks)) PG $8.7m-4 wk total $143.3m
Pirates of the Caribbean: On Stranger Tides (Buena Vista) PG-13 $6.2m-5 wk total $220.3m
Midnight in Paris (Sony Classics) PG-13 $5.2m-5 wk total $21.8m
Judy Moody and the NOT Bummer Summer (Relativity) PG $2.2m-2 wk total $11.2m
Thor (Paramount) PG-13 $1.1m-7 wk total $176.1m
The Tree of Life (Fox Searchlight) PG-13 $1.1m-4 wk total $3.9m
Source: Rentrak ( www.rentrak.com )
NPD Group’s NPD Kids Industry Data Services (KIDS) what’s “hot” survey for May 2011 asked kids the open-ended unaided question: What Would the kids you know say is the hottest thing these days? It might be a celebrity, movie, TV show, toy, game, hobby, sport, web site, brand or retail store. This survey was a follow-up to the original conducted in February 2011. NPD compiled 2,095 mentions for K0-14 and here’s how they responded:
NPD KIDS Survey May 2011 Original February 2011 Survey
10% Justin Bieber -4%
2% Nintendo Wii -2%
2% Dora The Explorer flat
2% Xbox 360 -2%
2% Cars: The Movie/ Cars 2 not mentioned
2% iPad not mentioned
2% SpongeBob SquarePants not mentioned
2% Disney not mentioned
2% Videogames +1%
1% Thor not mentioned
Mentioned in the original February NPD KIDS survey, but not mentioned in the recent May follow-up survey were: Toy Story (2%); Nintendo DS (2%); LEGO (2%); and Facebook (2%)
EXECUTIVE MOVES
ABC Entertainment Group unveils key executive moves within the ranks of ABC Entertainment and ABC Studios to bolster the organization.
- John Saade is upped to EVP/Alternative Series & Late-Night Programming, ABC Entertainment. He will be responsible for the network’s primetime alternative/reality series and late-night programming. He will report to Paul Lee, President/ABC Entertainment Group. Saade had been SVP/Alternative Series and Specials, ABC Entertainment.
- Vicki Dummer becomes SVP/Current Series & Specials, ABC Entertainment. Dummer, who had been SVP/Alternative Series & Specials, will oversee all current series and special programming for the network’s primetime block. She will also report to Lee. Lynn Barrie, former SVP/Current Programming, shifts into development as SVP/Comedy Development, ABC Entertainment, reporting to Samie Falvey, SVP/Comedy Development, ABC Entertainment.
- Patrick Moran is promoted to SVP and Head of Creative Development, ABC Studios. Moran, who had been SVP/Drama Series, will report to Barry Jossen, EVP/ABC Studios, with an editorial reporting line for creative to Lee.
- Amy Hartwick is upped from VP/Comedy Development, ABC Entertainment to SVP/Comedy Development, ABC Studios. She will report to Moran. The new structure sees Kevin Plunkett, SVP/Comedy Development, ABC Studios exiting the company to pursue other opportunities.
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/6-6/12/11 , 6a-6a:
K2-11 Total Delivery (000)
NICK: iCarly Movie: iParty With Victorious (6/11; 8-9:30p) 3527
NICK: SpongeBob SquarePants (6/11; 10:30a) 2518
NICK: SpongeBob SquarePants (6/11; 10a) 2496
NICK: SpongeBob SquarePants (6/12; 11:30a) 2401
DSNY*: My Babysitter’s A Vampire (6/10; 7-8:30p) 2342
NICK°/NAN: iCarly Movie: iParty With Victorious (6/11; 9:30-11p) 2256
NICK: SpongeBob SquarePants (6/11; 11a) 2252
DSNY*: So Random (6/12; 9p) 2230
DSNY*: A.N.T. Farm (6/10; 6p) 2063
NICK: SpongeBob SquarePants (6/12; 11a) 2047
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/6-6/12/11 , 6a-6a:
K6-11 Total Delivery (000)
NICK: iCarly Movie: iParty With Victorious (6/11; 8-9:30p) 2883
DSNY*: My Babysitter’s A Vampire (6/10; 7-8:30p) 1880
DSNY*: So Random (6/12; 9p) 1873
NICK°/NAN: iCarly Movie: iParty With Victorious (6/11; 9:30-11p) 1862
NICK: SpongeBob SquarePants (6/12; 11:30a) 1734
NICK: SpongeBob SquarePants (6/11; 10a) 1653
NICK°/NAN: iCarly Movie: iParty With Victorious (6/12; 7-8:30p) 1597
NICK: SpongeBob SquarePants (6/11; 10:30a) 1556
DSNY*: A.N.T. Farm (6/10; 6p) 1523
DSNY*: So Random (6/10; 10p) 1511
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/6-6/12/11 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: iCarly Movie: iParty With Victorious (6/11; 8-9:30p) 2920
NICK°/NAN: iCarly Movie: iParty With Victorious (6/11; 9:30-11p) 1808
DSNY*: So Random (6/12; 9p) 1565
NICK°/NAN: iCarly Movie: iParty With Victorious (6/12; 7-8:30p) 1555
DSNY*: My Babysitter’s A Vampire (6/10; 7-8:30p) 1554
NICK: SpongeBob SquarePants (6/12; 11:30a) 1393
DSNY*: Shake It Up (6/12; 8:30p) 1343
DSNY*: So Random (6/10; 10p) 1268
DSNY*: My Babysitter’s A Vampire (6/10; 8:30-10p) 1217
ABC: NBA Finals (6/12; 7:59-10:48p) 1210
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/6-6/12/11 , 6a-6a:
Teens 12-17 Total Delivery (000)
NICK: iCarly Movie: iParty With Victorious (6/11; 8-9:30p) 2920
ABC: NBA Trophy Presentation (6/12; 10:48-11:13p) 1215
ABC: NBA Finals (6/12; 7:59-10:48p) 1181
NICK°/NAN: iCarly Movie: iParty With Victorious (6/11; 9:30-11p) 1095
ABC: NBA Finals (6/9; 8:53-11:51p) 1043
ADSM**: Family Guy (6/8; 11p) 881
NICK°/NAN: iCarly Movie: iParty With Victorious (6/12; 7-8:30p) 877
ABC: NBA Finals (6/7; 8:58-11:52p) 867
ADSM**: Family Guy (6/8; 11:30p) 803
FAM: Secret Life of the American Teen (6/6; 8-9p) 759
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Abbreviation for Adult Swim, which airs on Cartoon Network
Answer to Yesterday’s Trivia: Who am I? I’m only about 10″ tall, and well, stuffed. I live in a Beech Tree just south of my best friend’s house. But then my house received another squatter, and I had to move in with my best friend. My favorite food is Haycorns, I love my green (or pink) stripped shirt, and when I get nervous, my ears twitch. Who am I? PIGLET Kudos to: Karin Sorem-Fisher Price/NY; Meredith Wayne-CoxReps/NY; Kim Mullaney-WNET/NY; Melissa Picarello-Active Int’l/NY; Heather Floore-KDAF/Dallas; Genevieve DeMars-Creating4Kids/LA; Michael Ross-The Hub/Burbank; Sabrina Sparlin-CESD/LA
Today’s Trivia Question: This is a portion of the opening narrative of what series: “…Everyday he has to make all kinds of decisions like what to wear, whom to date and when to panic. Now these decisions should be easy but if you take a look inside [his] head, you’ll see why he sometimes has trouble making up his mind.” (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later —
Gwen Billings for Cynopsis Kids!
06.20.11
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