Monday, June 14th, 2010


Disney XD Is Big Time Original
with a Show that’s Keepin’ It Real!
We’re going strong and getting stronger with even more originality…
Like our original short-form series NEXT X, a real competition with real kids in partnership with ESPN.
Also joining our lineup awesome new series PAIR OF KINGS,
THE AVENGERS from Marvel Animation, and more.
We’re giving kids the original content they want in a way that only Disney XD can deliver.

Disney XD, Keepin’ It Fresh!
Call Disney Media at 212-807-5801

Cynopsis: Kids!

Good morning. It’s Monday, June 14, 2010, and this is your first early morning Kids briefing.

As had been rumored for some time now … Summit Entertainment confirms plans to release The Twilight Saga: Breaking Dawn as the two separate films, the first scheduled to hit theaters on November 18, 2011.  Based on Breaking Dawn, the fourth and final book in Stephenie Meyer’s Twilight book series, both movies will be directed by Bill Condon.  The movies are being written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.  Production begins this fall on the movies, which will again star Kristen Stewart, Robert Pattinson and Taylor Lautner along with other returning cast members Billy Burke, Peter Facinelli, Elizabeth Reaser, Jackson Rathbone, Nikki Reed, Ashley Greene and Kellan Lutz.  In case you have forgotten, The Twilight Saga: Eclipse releases in theaters on June 30, 2010.


Disney looks to writing duo Kathryn Price and Nichole Millard (The Game Plan) to adapt Lauren Kate’s young adult novel Fallen for the big screen, per Variety.  Fallen is the first in a four book series that was published in December 2009 by Delacorte Books for Young Readers and simultaneously acquired by Disney.  Mark Ciardi and Gordon Gray (The Tooth Fairy) are producing the movie.

Scribe David Koepp (Indiana Jones and the Kingdom of the Crystal Skull, Spider-Man, Angels and Demons, Jurassic Park) is writing a draft of the screenplay for Sony‘s Men In Black 3-D, the third Men in Black (MIB) movie, per Sony Insider by way of  Barry Sonnenfeld, who directed the first two MIB movies, will helm the new 3D movie.  The original script for the new movie was written by Etan Cohen (Tropic Thunder, Madagascar: Escape 2 Africa).  According to the reports Will Smith has signed on to reprise his role as Agent Jay, while Tommy Lee Jones is well into negotiations to return as Agent Kay, and Josh Brolin is in talks to play a younger Kay (circa 1969).  The first two MIB movies were rated PG-13.


Franklin Watts/Edge Books, a division of Hachette Children’s Books, will release the four book graphic novel series Sherlock Holmes: The Baer Street Irregulars in spring 2011.  Based on the Baker Street Irregulars, characters mentioned in Sir Arthur Conan-Doyle’s Sherlock Holmes books A Study In Scarlet and The Sign of Four, the graphic novel series is written by Tony Lee and features artwork by Dan Boultwood.  The series follows the Irregulars, including Wiggins who is the only character named by Conan-Doyle, as they work together with Inspector Lestrade and Dr. Watson to defend London from evildoers in Holmes’ absence.  Noted Sherlock Holmes expert Leslie S. Klinger has signed on to serve as a consultant on the four titles, The Adventure Of The Missing Detective, The Adventure Of The Phantom Of Drury Lane’, ‘The Adventure Of The Charge Of The Old Brigade and The Adventure Of The Family Reunion’ released in March 2011.


Paramount, Nickelodeon Movies and Crunchyroll release Become the Avatar, a free interactive social media game based on M. Nigh Shyamalan’s 3D live-action movie The Last Airbender, releasing July 2, 2010.  Featuring visuals from the movie, Become the Avatar invites players to play as any of the four nations (air, water, earth, fire) and can be found on TheLastAirbenderMovie .com and on Facebook ( ).  The game was developed by Crunchyroll, working in tandem with Paramount and the filmmakers.  The Last Airbender is based on Nickelodeon’s animated series Avatar: The Last Airbender.

NASA’s Kennedy Space Center debuts Star Trek Live, a new live show that takes visitors on a 30-minute exploration of space-age technology and includes special effects and audience interaction.  Produced by Mad Science Productions, under a license from CBS Consumer Products, the show is designed for all ages and aims to encourage science literacy.

Disney Parks & Resorts launches its new end of day World of Color ( or show at Disney’s California Adventure Park, which is located next to Disneyland.  The new show, which features Disney characters and water, light, fire and music, is part Disney’s expansion play for the park.  Five years in the making, the World of Color show features about 1,200 programmable fountains, each with its own lighting, color and water height scheme, a water projection screen, 30 HD projectors and a full soundtrack, which includes a range of music from popular Disney movies and TV series.

Scholastic Media names Animal Adventure as its first partner for Toots, the K6-12 targeted brand based on the musical elephant-centric virtual world of Tootsville created by RES Interactive.  Animal Adventure will create a line of plush and backpack clips, which will all include special codes that unlock unique areas and games on the Toots website.  The first eight Toots plush characters are slated to be available at retail this fall 2010.

The Pocoyize iPhone app, launched last week by Zinkia Entertainment, is the second most downloaded app in Spain, and ranks in the top 25 downloaded apps in Japan’s Apple Store.  To date, over six million people have used the Pocoyize app, which is available in seven languages, via social networks and the iPhone.

Turner Broadcasting‘s kid-targeted online tool, Ben 10: Alien Force Game Creator, achieves the 100 million game play milestone across Europe, with 300,000+ games created.  Ben 10: Alien Force Game Creator allows kids to create their own online games and then upload those games to Cartoon Network website where the games can be played, shared and rated by others in each country.  The most popular game so far is Thunder Patrol Rocket, created by an 8-year-old in the UK, has been played 400,000+ times and shared with 270 friends.  Ben 10: Alien Force Game Creator, which is based on Cartoon Network’s series, was launched in the UK in September 2009, and subsequently rolled out across Europe in territories including Italy, Spain, Germany, Romania, Poland, Hungary, Sweden, Denmark, Norway, France and Netherlands.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 11-13, 2010:
The Karate Kid (Sony/Columbia) PG                                 Opening Weekend $56.0m
The A-Team (Fox) PG-13                                                 Opening Weekend $26.0m
Shrek Forever After (Paramount (DreamWorks)) PG          $15.8m-4 wk total $210.1m
Killers (Lionsgate) PG-13                                                 $8.2m-2 wk total $30.4m
Prince of Persia: The Sands of Time (Buena Vista) PG-13   $6.6m-3 wk total $72.3m
Marmaduke (Fox) PG                                                      $6.0m-2 wk total $22.3m
Iron Man 2 (Paramount) PG-13                                        $4.6m-6 wk total $299.3m
Robin Hood (Universal) PG-13                                         $2.7m-5 wk total $99.6m
Letters to Juliet (Summit Entertainment) PG                     $1.6m-5 wk total $46.7m
Date Night (Fox) PG-13                                                   $575,000-10 wk total $96.2m
Source: Rentrak ( )


Alison Stewart is appointed Head of CBeebies Production, Animation and Acquisitions, taking over for Kay Benbow who was recently named Controller/CBeebies.  She is currently Executive Editor, CBeebies, leading all in-house development and working on all areas of production.  Stewart will re-locate with BBC Children’s to Salford.  A long-time member of the BBC family, Stewart began her career as a holiday fill-in as a dresser in the Costume Department for the broadcaster and working her way up through the production ranks.  She exited the company 1996  working for nine years as an independent writer, director and producer on a range of popular preschool series before returning as Executive Producer for CBeebies Production.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 10, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1266; K6-11 679; TWEENS 9-14 525
DISNEY CHANNEL:     K2-11   957; K6-11 621; TWEENS 9-14 543
CARTOON NETWORK: K2-11   602; K6-11 400; TWEENS 9-14 304
DISNEY XD:               K2-11   222; K6-11 178; TWEENS 9-14 139
NICKTOONS:              K2-11   103; K6-11   78; TWEENS 9-14   71
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Dooley the Leprechaun was featured on what Saturday morning series?  CBS’ Whistling Wizard  Kudos to:  Okay that was a tough one as this shows back to the beginning of Television … here’s an easier one.

Today’s Trivia Question:  Who am I?  I am able to move because of David Joyner.  I’m able to speak because of Bill West.  While I may seem large to my playmates, in truth to my species I’m tiny.  I have nothing but love to give, and yet many tall people find me annoying.  Who am I?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: AD SALES MKTG MGR/DISH Network/NY: Dev/create ad sales mktg materials across entire portfolio incl Advanced TV. Resp for ad sales brand messaging. 7+ yrs ad sales mktg or related exp. Res: [email protected] (6/19)

JOB OPENING: SALES COORD/DISH Network/NY: Great opp for highly motivated indiv. Manage tasks/srvc agencies & clients daily. Det. oriented/good comm. 1+ yrs media exp. Span/Eng language pref. Res to: [email protected] (6/19)

JOB OPENING: JR MEDIA BUYER/LA: Need motivated self-starter to work w/media unit for Fox O&Os. Media buy & plan for all mediums. Strata exp prfrd. Detailed, strng comm & comp skills a Must. EOE/M/F/D/V. Resume: [email protected] (6/19)

JOB OPENING: SR MANAGER, HUMAN RESOURCES/Hallmark Channels/LA: Manages day to day HR Ops for Hallmark Channel office locations and supervises one direct report. View full posting & apply: “Jobs” (6/19)

JOB OPENING: PUBLICITY MGR/Discovery Communications/SS: dvlp & implement prg publicity campaigns for Discovery Channel, mng & implement ntl and local market branding/communications initiatives Req#9764 (6/19)

JOB OPENING: CABLE TV TRAFFIC ADMINS (2)/LA:  Seeking two Traffic professionals who have Gabriel software experience for two month contract in LA. Details will be provided to qualified candidates. Send resume to [email protected]  (6/19)

JOB OPENING: DIRECTOR, MASTER DATA MANAGEMENT/NY: Work w Sales, P & P Comm Ops, Billing to protect continuity/integrity of all data in sales/traffic system/all NBCU properties/Min 5 yrs exp & BA.  Apply: at # 1198119 (6/18)

JOB OPENING: SR. RESEARCH ANALYST/BET NY Sales: 2-3yrs exp TV or media rsrch. Prof in StarTrak, Nielsen Npower/MarketBreaks/AdViews, MRI. Strong PPT & Excel; PPT creativity a must. Res: [email protected] (6/18)

JOB OPENING: DIGITAL AD SALES/MTV Networks/NYC: Mgr Consu Insights. BA, 4-6 yrs exp. Exp mng quan/qual primary resch. ComScore, MediaMetrix, Omniture; knwl brand sol. Str ldrship/proj mgmt. EOE/M/F/D/AAP (6/17)

JOB OPENING: SR. BUYER-LOCAL TV/Active Int’l in Pearl River, NY: (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV req’d. Resumes to: [email protected] or call 845-732-8943  (6/17)

JOB OPENING: DATA STEWARD/Univision/NY: Ongoing mgmt of adv/agcy data in sls systems. Biz POC for CRM sys support. Detail oriented/ work ind/ comm. skills. 2+ yrs exp in adv sls pref. EOP  email to:  [email protected] (6/17)

JOB OPENING: PROMOTIONS & PR SPECIALISTS/ElectricArtists/NY: Dev/pitch/execute online contests/promotions. Expert ideation 2-4+ yrs mktg, PR. Online media, TV, or major consum brand. [email protected] (6/16)

JOB OPENING: DEPT. ASSISTANT, NICK PRESCHOOL CREATIVE/Nickelodeon/NYC: 1+yrs Admin Exp, MSOffice skills, Able mult-task, ProActive A MUST, Strng Comm skills, Strng Proj Mgmt exp A+ EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: GRAPHICS PRODUCER, NICKTOONS/ Nickelodeon/NYC: 3+yrs Post Production Exp in TV/ADV, Knwlg TV Prod/Graphics, Strng Org Skills, Pro Active A MUST, Multi Projects/Fast Paced, EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MANAGER RETAIL SOLUTIONS/ NICK/Viacom CP/NYC: 5+yrs exp Retail Sales/Promo Marktng, Trck record Successful Retail Prgms, Build Creative brief, Kwnlg of Retailers/Trade Cat’s EOE/M/F/D/AAP. Apply: (6/16)

JOB OPENING: MGR CONS MKTG/Fuse/NY: Oversee multiplatform promo & branding efforts. Drive awareness & execute consumer mktg initiatives. Proficient in online mktg, min 5 yrs exp. Send rez to: [email protected] “MCM” in subj (6/16)

JOB OPENING: DIR. PROG/FOOD NET & COOKING/NY: Manage all aspects of commissioned shows. Long form storytelling exp in competition, docusoap and/or reality TV req’d plus 5 yrs TV prod exp for cable nets. #1317 (6/16)

JOB OPENING: SR RSRCH ANALYST/Syfy, USA & Emerging Brands Primary Research/NYC: Plan, design, analyze& report consumer rsrch projs. 2+yrs exp surveys, focus groups &synd rsrch srvcs req’d. BA/BS. Apply: #1197114 (6/16)

JOB OPENING: FREELANCE WRITER/PROD ONAIR PROMOS/ABC DAYTIME/LA: 5+yrs writ/prod exp. OnAir Promos/TV/Adv, Strng concept abilities & storytelling, Knwldge of daytime a plus. Apply [email protected] (6/16)

JOB OPENING: WRITING ASST/NYC: Kids Ed TV co. seeks admin asst. to execute demanding writing schedule. Must be organizational wiz, detail oriented w/ability to multitask. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: PROD. COORD/NYC: Kids Ed TV co. seeks coordinator animated series. Must be organized, detail oriented w/ability to multitask. Animation exp. a plus. Email cover letter/resume to: [email protected] (6/16)

JOB OPENING: MKTG COORD/GMC/ATL: Support Ad Trade Mkting, Consumer & Affil Mktg Depts. 3-5 yrs exp creative/media at cbl ntwrk a must. Strong writing & orgnz’l skills req. Knwldg of MS Office. Apply, send resume: [email protected] (6/16)

JOB OPENING: PRICING/PLNG ANALYST/TVG/NY: Ad Rev reporting/analysis. ADU Liability tracking/analysis Deal approval/analysis.  Ad hoc req’s.  2-3 yr exp @ agncy or cable ntwrk. Strg excel skill Dealmaker & VCI exp a +. [email protected] (6/15)

JOB OPENING: INT SLS PLANNER/NY: Create plans, dev integrated ideas/bld decks. 2 yrs buying exp. (6/15)

JOB OPENING: MANAGER INTERNATIONAL PROGRAM SALES: 24-hr cable/satellite network dedicated to holistic health. Over 500 hours of original content, backed by successful international media company. Apply to: [email protected] (6/15)

JOB OPENING:  RSRCH MGR/Charlotte NC: PRIOR EXP ONLY. Rsrch/write reports: viewership, demographics, mkt trends, etc. using data from Nielsen, Rentrak, MRI, SNL-Kagan. Christian TV ntwrk. http://www. insp .com/position.aspx?id=165 (6/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:TV DISTRIBUTION INTERN/NYC: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada.Must be interested in the business of TV. Cover/resume to: [email protected] (6/17)

SUMMER INTERNSHIP CREDITS ONLY: Hallmark Channels (LA) has summer internship opportunities for enthusiastic student. Must be eligible to earn college credit. Send resume to [email protected] (6/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: TRAFFIC MANAGER: Over 10 years experience in TV Traffic.  3 years in management.  Full working knowledge of copy continuity, log building and tape process. Email [email protected]   (6/19)

SITUATION WANTED:  MEDIA SALES/MARKETING STRATEGIST: Extensive experience in all forms of media..print/OOH/digital. Can profitably re-purpose content. Seeking FT/PT or Temp-to-Perm position. [email protected] (6/19)

SITUATION WANTED: DIGITAL ENTERTAINMENT PUBLICIST (LA & NYC): Expert publicist specializing in mobilizing online audiences towards series and ent brands. Top media contacts, pro unit PR, project, will travel [email protected] (6/19)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/17)

SITUATION WANTED:  DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/17)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/16)

SITUATION WANTED: CINEMATOGRAPHER (LA, NYC, or ATL): Cinematographer focusing in high quality micro-budget new media production. Steven Swigart portfolio: email: [email protected] (6/15)

SITUATION WANTED: PRODUCER/DIRECTOR/WRITER (LA & NYC): Award-winning, creative, organized, team-building veteran reality producer expert at all stages of production.  Seeking FT/PT position.  Email [email protected] for resume (6/15)

SITUATION WANTED: MEDIA, TV & FILM SALES STRONG TRACK RECORD. 8+ years of experience in media sales with strong knowledge of contracts and sharp professional relationship with clients, email [email protected] (6/15)

SITUATION WANTED: WRITER (NY) Experienced in TV/web/print. Skilled in many formats & styles:from treatments to scripts, magazines to blogs. Available full time or freelance.Contact: [email protected] (6/15)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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