Monday, July 30th, 2007


“KEWLOPOLIS” on CBS Saturday Mornings reaches girls and boys in Fall 2007!

·  New Series Include All-New “Care Bears:  Adventures in Care-A-Lot™,” “Sushi Pack™” And “Dino Squad™”
·  “Strawberry Shortcake™” To Make Network TV Debut
·  Returning Series Include “Cake™” And “Horseland™”

For one-stop shopping of your kids TV, online and print needs,
contact DIC’s Dave Danowski at (212) 239-4437

·  Also, check out DIC’s new online cartoon community (Coming Soon) and tween-targeted music & fan magazine “KEWL”

Cynopsis: Kids!



Good morning. It’s Monday, July 30, 2007 and this is your first early morning briefing. 

Following more revelations in NFL player Michael Vick dog-fighting case, Upper Deck has made the decision to leave Vick out of its future Upper Deck and Fleer releases, beginning with Ultimate Collection Football, which is slated to debut in October 2007.  Upper Deck, which worked with the NFL in making its decision, has also pulled all Michael Vick authenticated memorabilia from its company ‘webstore.’ Commenting on its decision, Upper Deck Director/Marketing, Kerri Stockholm explained, “Of course we appreciate the fact that Mr. Vick is innocent until proven guilty, but the allegations alone have resulted in an outpouring of very strong emotion within our organization and among the collecting community.”

The FCC is looking to levy an $8,000 fine against Tribune’s WGN TV Chicago for four violations of the kid’s TV commercial limitations, per Broadcasting & Cable.  WGN admitted to the breaches when filing its licensing renewal in 2005 (nope, not a typo, government takes its time).  While the FCC’s parameters for commercials during kid-targeted programming is set at 10.5 minutes on weekends and 12 minutes on weekdays, WGN had two minor infractions, and two more major violations when it ran two show-length infomercials.


PorchLight and Rounder Records have inked an agreement to co-develop programming (TV series, specials, direct-to-video, merchandising etc) for the tween group Girl Authority.  Under the deal, PorchLight will handle all the marketing, merchandising and PR efforts for the Girl Authority brand.

Among the news revealed at Comic-Con in San Diego this weekend, Disney showed off early animatic clips as well as actual clips from The Chronicles of Narnia: Prince Caspian, the second movie in the Narnia series that is set for release May 2008.  Disney announced it plans to release a Narnia movie each May until it has completed adapting all of the seven-books in the series.  According to Narnia producer Douglas Gresham, who presented at Comic-Con, the next movie in the series, The Voyage of the Dawn Treader, will commence production by February 2008 for a May 2009 release.

Also at Comic-Con, movie director Zack Snyder (300), who will helm the Warner Bros. movie adaptation of the graphic novel series Watchmen, announced the official cast for the movie, which is slated for a March 6, 2009, release.  Playing the masked adventurers in the movie are: Malin Akerman (in the upcoming The Heartbreak Kid) as Laurie Juspeczyk (aka Silk Spectre); Billy Crudup as Jon Osterman, (aka Dr. Manhattan); Matthew Goode (Match Point) as Adrian Veidt (aka Ozymandias); Jackie Earle Haley (Little Children) as Walter Kovacs (aka Rorschach); Jeffrey Dean Morgan (Grey’s Anatomy) as Edward Blake (aka the Comedian); and Patrick Wilson (Little Children) as Dan Dreiberg (aka Nite Owl). DC Comics originally published Watchmen as a 12-comic book series 1986-7, and later published the collected stories.


Disney invited audiences to “be their guest” for the last time yesterday at Broadway’s Lunt-Fontanne theater, as the musical Beauty and the Beast closed after a 13-years run on the Great White Way.  Never fear, the theatre will not be dark for long, as Disney’s musical The Little Mermaid prepares to move in, with its open set for November 3, 2007.  Both Beauty and the Beast and Little Mermaid were composed by Alan Menken and lyricist Howard Ashman, the latter passed away in 1991.

Kid-targeted music site Kidz Bop reported a huge increase in traffic following an upgrade of its website that allows kids to upload their own music videos to the site. Video streams, which totaled just 238,000 before the July 3 relaunch, increased ten-fold to 2.8 million. Kidz Bop also kicked off “Be a Kidz Bop Star,” a national talent search culminating in a live world tour this October.

Navarre Corporation’s FUNimation Entertainment picked up the DVD rights to 3 Japanese films from Shochiku Co.  The Japanese animations, Love and Honor, Hana, and Genghis Khan  To the Ends of the Earth and Sea, will be released by FUNimation on DVD in 2008 while FUNimation Films will handle U.S. theatrical distribution.


Bandai America Inc., celebrates the 15th anniversary of Power Rangers action figures with a 15 city tour across the US and Canada, the launch of limited edition toys and a campaign to encourage fans to nominate the Power Rangers toy line for induction into the National Hall of Fame and Museum ( www.strongmuseum.or g).  The Power Rangers 15th Anniversary Celebration Tour includes games, activities and a chance to interact with Bandai’s new Mega Mission Helmet role-play toy, as well as a display of the new limited edition action figures (6.5″) and figure sets (5″), and video game demos from Disney Interactive.

Allegro Multimedia, a provider of music centric game software and educational products, has entered into a partnership with Mattel for the debut of Mattel’s I Can Play Guitar video game.  Under the deal Mattel will launch Allegro’s technology in the toy market as part of its, I can Play Guitar system.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 27-29, 2007:
The Simpsons Movie (Fox) PG-13                                              Opening Weekend $71.9m
I Now Pronounce You Chuck and Larry (Universal) PG-13            $19.1m-2 wk total $71.6m
Harry Potter and the Order of the Phoenix (Warner Bros.) PG-13 $17.1m-3 wk total $241.8m
Hairspray (2007) (New Line) PG                                                $15.6m-2 wk total $59.3m
No Reservations (Warner Bros.) PG                                            Opening Weekend $11.8m
Transformers (Paramount (DreamWorks)) PG-13                        $11.5m-4 wk total $284.6m
Ratatouille (Buena Vista) G                                                       $7.2m-5 wk total $179.7m
Live Free or Die Hard (Fox) PG-13                                              $5.4m-5 wk total $125.1m
Who’s Your Caddy? (MGM (Weinstein)) PG-13                             Opening Weekend $2.9m
Rescue Dawn (MGM) PG-13                                                       $1.7m-4 wk total $3.0m


Sorpresa! Network has named KJ Jones as Account Executive/Ad Sales.  Working out of NY, Jones will be responsible for increasing interactive ad sales for the network and community.  Jones joins Sorpresa have spent the last 10 years building advertising and interactive ad sales for Latino-centric publications at Latina Media ventures.


Answer to Yesterday’s Trivia Question: What soft drink does Fido Dido promote? 7UP (or SLICE) Kudos to:  Bob Friedland- Toys “R” Us, Inc./NY; Richard Quan-Imaginary Time/San Francisco; Rita Illig-RBI Associates, Inc/Granada Hills, CA ; Ian Lambur-KidScreen Magazine/Toronto; David Hiltz-Korhani of Canada, Inc./Toronto; Laura Meador-Anaid Productions Inc./Edmonton, Canada;  Dom Gardiner-Jetix/London  

Today’s Trivia Question:  What troublesome cartoon character was known for his catchphrase, “We’ll try again next week”? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDS – For More classifieds, visit the classifieds page here

G: SALES PLAN’R/BET, NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] t (8/4)

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SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] m.

SUMMER INTERNSHIP CREDITS ONLY : Pokemon USA, Inc/NYC: Asst Retail Dir. to track, maint retail info i.e. retail database, sales rep info, buyers, prod rollout, retail sales sell-in, sell-thru. Media, ind, Pokemon knwlg, exp. a +. Email [email protected] m (8/4)

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E-mail Trish Pihonak for rates and specs for Job Openings.

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