Monday, July 21st, 2008



on cable and broadcast with young adults

in ABC Family’s history averaging 2.4 million viewers

Source: Nielsen Company; Live Program Data. Rank among ad supported cable and broadcast series for P12-17 & F12-17, Prime M-Su 8-11p (6/30 -7/13/08). Highest original series telecast ever among Persons & Females 12-17, 12-34 & 18-34 (1/1/01-7/13/08); average P2+ (000s), Tues July 1 & July 8 (8-9p).



Good morning. It’s Monday, July 21, 2008, and this is your first early morning briefing … sort of.  It’s really a reminder that we’re off this week and that this is the only Cynopsis edition you’ll receive this week, with a dappling of few of the top  from late last week and the weekend.  Okay, I’ll send you another reminder on Thursday that we’ll be back next Monday, the 28th.

Premieres and Finales:

July 21 Premieres:
TLC: Take Home Nanny at 8p
ABC: Wanna Bet? at 9p
Bravo: Date My Ex at 10p

July 21 Finale:
MTV: Legally Blonde the Musical: The Search for Elle Woods at 10p

July 22 Premieres:
Food Network: Road Tasted with the Neelys at 930p Golf Channel: Highway 18 at 10p
Lifetime: How To Look Good Naked at 10p
SOAPnet: General Hospital: Night Shift at 11p

July 22 Finales:
Discovery Channel: Deadliest Catch at 9p
History: Mega Disasters at 10p

July 23 Premieres:
A&E: Criss Angel Mindfreak at 10p
MTV: Buzzin’ at 1030p


NBC Universal Domestic Television Distribution and Endemol USA’s all new, half-hour episodes of Deal or No Deal will debut in national syndication on Monday, September 8th 2008.  Sold in more than 97% of the country, the syndicated version will – as the primetime network version – be hosted by Howie Mandel.

MTV’s series debut of From G’s To Gents last Tuesday night at 10p posted a 1.4 rating with P12-34 and delivered 1.3 million total viewers. On Wednesday night, Run’s House opened its fifth season with two back-to-back episodes between 10-11p which averaged 1.7 million total viewers.

The Style Network’s series, Instant Beauty Pageant with ABC soap star Cameron Mathison and E!’s Debbie Matenopoulos as co-hosts, returns for a third season on August 16 at 9p. The pair surprise female mall shoppers and persuade them to participate in an impromptu beauty pageant.

The CW fall premiere schedule, including the Sunday night scheduled programmed by Media Rights Capital (MRC):

Monday, September 1: Gossip Girl, One Tree Hill
Tuesday, September 2: 90210
Wednesday, September 3: America’s Next Top Model
Tuesday, September 9: Privileged at 9p
Thursday, September 18:  Smallville, Supernatural
Sunday, September 21 (MRC): In Harm’s Way, Valentine, Easy Money
Friday, October 3: Everybody Hates Chris, The Game, America’s Next Top Model [r]
Wednesday, October 29:  Stylista at 9p
Sunday, November 2 (MRC):  In Harm’s Way (moves to 630p); Surviving Suburbia at 730p

(Full primetime fall schedule with launch dates available here)

Sci Fi Channel‘s Ghost Hunters has been re-upped for a 5th season, with 25 new episodes, produced by Pilgrim Films and Television.

Batman rules as Warner Bros.’ The Dark Knight pulled in the highest gross ever for a midnight show at an estimated $18.5 million over 4,366 theater sites. The former midnight movie record was held by Fox’s Star Wars, Episode III: The Revenge of the Sith which grossed $16.9 million from 3,663 sites.

Top 10 Weekend Box Office Estimates: July 18-20, 2008
The Dark Knight (Warner Bros.)                     $155.3 million – opening weekend
Mamma Mia (Universal)                                $27.6 million – opening weekend
Hancock (Sony)                                         $14.0 million – 3 wk total $191.5m
Journey to the Center of the Earth 3D (New Line) $11.9 million – 2 wk total $43.1m
Hellboy II: The Golden Army (Universal)          $10.0 million – 2 wk total $56.5m
Wall-E (Buena Vista)                                  $9.8 million – 4 wk total $182.5m
Space Chimps (Fox)                                   $7.3 million – opening weekend
Wanted (Universal)                                    $5.1 million – 4 wk total $123.3m
Get Smart (Warner Bros.)                            $4.1 million – 5 wk total $119.6m
Kung Fu Panda (Paramount)                         $1.7 million – 7 wk total $206.5m
Source: Box Office Mojo


Thursday – A18-49 Analysis: UNIV topped the chart Thursday night with 2.4/8 A18-49, according to final national ratings from Nielsen Media Research. UNIV’s Premios Juventud opened the night in first place at 8p with 2.3/8. FOX’s So You Think You Can Dance waltzed its way to #1 at 9p with 2.7/8. Then at 10p, the winning honors went back to UNIV at 2.2/6. 

Live + Same Day Household Ratings: Thursday, July 17, 2008 (July Sweep Day 15) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 5.0/9           Are You Smarter Than a 5th Grader? 4.8/9, So You Think You Can Dance 5.2/9

CBS: 4.8/9             Greatest American Dog 4.6/9, CSI [r] 6.0/10, Swingtown 3.9/7

ABC: 3.1/6            Ugly Betty [r] 2.4/5, Grey’s Anatomy [r] 2.6/4, Hopkins 4.3/8

NBC: 2.6/5            Last Comic Standing 2.9/5, Fear Itself 2.0/4

UNIV: 2.6/5          Premios Juventud 08 2.6/5

CW: 1.1/2             Smallville [r] 1.1/2, Supernatural [r] 1.0/2

MNT: 0.8/1            My Thursday Night Movie: Kingpin 0.8/1

TELE: 0.6/1           El Juramento 0.3/1, Victoria 0.7/1, Sin Senos No Hay Paraiso 0.7/1

A18-49: UNIV 2.4/8, FOX 2.2/7, CBS 1.7/6, NBC 1.6/5, ABC 1.3/4, CW 0.5/2, MNT 0.4/1, TELE 0.4/1


Jimmy Perez advanced to Director/Programming with GLR Networks. Jimmy will work in tandem with the Affiliation division and head the company’s programming team. He will report to Alejandro Nieto, VP/Talk Radio Programming, Union Radio and to Juan Pablo Alvarez, President, GLR North America.

Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to:
“Intg Mktg Mngr” in sub (8/1)

JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res ref #6682BR (8/1)

JOB OPENING: AD SALES ACCT EXEC/NYC/iaTV, America’s first 24/7 Asian Pop Culture TV network: will be responsible for generating advertising revenue for iaMedia properties. Min 2 yrs sales exp required. (7/31)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at (7/31)

JOB OPENING: Seeking freelance FINAL CUT PRO EDITORS for short term/ongoing day shifts. 5+ years experience. Please send resume and reel to
  Must be willing to work in Stamford, CT (7/31)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to:

JOB OPENING: CONTENT DIRECTOR, SCI FI/NBC Universal/NY: Devel content strategy for expanding SciFi brand. Integrate content on new & existing sites. BA degree w/ 5 yrs exp. #827774 (7/31)

JOB OPENING: LINE PRODUCER/Little Airplane Productions/NYC: Track costs/budgets for multiple productions. Track/administer contracts and coordinate deliverables. Animation exp. Not mandatory but preferred.

JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply Req #170422. (7/30)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply Req # 168063 (7/30)

JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: (7/30)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct:
 or (7/30)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter

JOB OPENING: SENIOR PRODUCER-GAMES/LIFETIME NY: Lead the planning and execution of all Lifetime branded and non-branded games across or partner sites. Apply at: (7/29)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464 (7/19)

JOB OPENING: MKTG MGR/Showtime/NY: Mng program promotion, approval, co-branding of SNI mktg tactics. Track/analyze results of key acct mktg initiatives. Org’d, multitask, exc comm. Apply: Job #187BR (7/19)

JOB OPENING: SR ASSOC/PBS/Crystal City/Arlington, VA: Work with the Ecommerce Product Data Mngmnt team in mngng the product life cycle within the PBS Product Database. Job description & to apply: please visit (7/19)

JOB OPENING: Director/On Air Promotion/FOOD NETWK/NY: 7yrs broadcast or cable netwk. Manage teams on tune-in & brand campaigns, writing, producing w/internal depts. on messaging & content. To apply: (7/19)

JOB OPENING: SR RESEARCH ANALYST/Turner/ATL: Corp level pos. working w/all Turner Props. Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid media math skills/3-5 yrs.Apply:

JOB OPENING: NAT. AD SALES ACCT MGR/NYC: Develop new & grow existing business for satellite radio selling multiple formats @client & agency levels, prior exp in national media sales needed – apply @ (7/19)

JOB OPENING: PER INQUIRY MEDIA BUYER/Chicago: Advertising agency is seeking experienced TV PI buyer, ideally locally based. Require at least 2 yrs experience with pertinent data base skills. Send resume to:

JOB OPENING: INTERACTIVE PRODUCER, PROJ. MGR-NEW MEDIA/BRAVO/NBCU/NY:  Dvlp & lead iTV events, gaming, wireless initiatives. Seeking motivated, creative superstar w/ passion for 1st to mkt innovation. Apply: #832071 (7/19)

JOB OPENING:  SR FINANCE ANALYST/ IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at (7/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY:  A fast-paced boutique ent PR firm/NYC seeks smart, hard-working & reliable self starter for unpaid/for credit internship. Start mid Aug.thru fall semester &, possibly, beyond. Jr/Sr only.

FALL INTERNSHIP CREDITS ONLY:  Documentary film production company in DUMBO, Brooklyn is looking for fall interns to help with several projects. email cover letter & resume to Amanda:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co.

SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics.

SITUATION WANTED: STORY EDITOR/DEVELOPMENT ASSISTANT: Story/content developer w/ major prod. co. exp. seeks full/part-time, also projects. Unusually strong background in analysis, coverage, story notes. 917-620-6502 (7/29)

SITUATION WANTED: Seasoned Ent Creative Dir avail for freelance or contract projects. Focus on strategy, creative solutions and great design for specialty, print, premium, broadcast or integrated marketing projects. 

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2008

Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]