Monday, July 19th, 2010

Cynopsis: Kids!



Good morning. It’s Monday, July 19, 2010, and this is your first early morning Kids briefing.

Boomerang will premiere MGM’s Pink Panther and Pals, a version of the original The Pink Panther series, on Monday, July 19 at 7a.  Featuring three episodes in each show, the series sees the now teenaged Pink Panther return to his old ways with new adventures with his pals Ant & the Aardvark and bully Big Nose.  Following its debut, The Pink Panther and Pals will air weekdays on Boomerang ( ).


Disney Media Distribution inks a cable TV deal in Hong Kong with Hong Kong Cable Television that will see the launch of Disney Channel and Playhouse Disney.  Both channels will initially be available as free channels through the end of July to current subscribers.  The Disney Channel for Hong Kong features localized content to appeal to kids in the region. Following this month subscribers can pay for the Disney Channel Package.  Both channels are already available in Hong Kong, Disney Channel via IPTV’s HKBN and Now TV, with Playhouse Disney also available on Now TV.

SLG Publishing ( ), a publisher of comic books, graphic novels and related merchandise, establishes SLG Works Consulting, a new publishing services company.  SLG Owner and President Dan Vado says SLG Works Consulting will offer both a set of a la carte services as well as a full-service option, that latter providing everything but the creative content.  Services being offered include promotional trailer production, producing music for trailers, print brokering and pre-press production and designing, and producing merchandise (e.g. t-shirts, statues), and consultation on shipping, storage and fulfillment.



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Warner Home Video and Sesame Workshop, with the help of Elmo and Professor Grover, aim to get kids counting with the release of the new DVD, Preschool is Cool: Counting with Elmo, set for release on September 14, 2010.  The DVD title encourages and supports early math skills for preschoolers.

Warner Bros. Consumer Products (WBCP), for DC Comics, and JCPenney launch Olympic gymnast Nastia Liukin‘s new Supergirl by Nastia collection with a five-market tour featuring Nastia, who will visit JCPenney stores.  Targeted to girls 4-12, the new apparel line, which will offer products from $20-$38, will be available exclusively at JCPenney ( ) stores beginning tomorrow.  Supergirl by Nastia is designed to provide girls with messages of empowerment, creativity, strength, intelligence and independence, with the help of Supergirl and her S-Shield.  For the last four years, Warner Bros. has supported female athletes with the Supergirl Jam ( ), an all girl sports competition and lifestyle and music event series.  In addition to her five-stop JCPenney Tour (NY, Chicago, Dallas, Glendale, and Orlando) Liukin will make a special appearance at the Supergirl Jam on August 22 in Venice Beach, CA.

Bluewater Productions looks to popstar Justin Bieber for a new issue of its Fame biographical comic book series.  Fame: Justin Bieber, a 32-page issue ($3.99), will be available at comic book stores and online retailers this October 2010.  Previous celebrities featured in the Fame comic book series include Lady Gaga, Robert Pattinson, Tyler Lautner and David Beckham.  Two new Fame issues hit the stands this month one focusing on Kristen Stewart and the other on Taylor Swift.

The Juno Company, a kid-centric music appreciation media company, will launch its new line of books this August beginning with the release of Juno’s Musical ABCs board book.  The book is narrated by Brooke Shields, who will also narrate three upcoming storybook CDs.  The new line is part of the company’s The One For All Program.  For a limited time consumers that purchase the new book can register to download a free audio version of the title from ( ).  As part of its partnership with the National Head Start Association, Juno Baby gives away a music education DVD to a child in need for every product it sells.

The U.S. Postal Service ( ) releases the Sunday Funnies First-Class ($.44-cent) stamps that celebrate comic strips, Archie, Beetle Bailey, Dennis the Menace, Garfield and Calvin and Hobbes.  The stamps were dedicated at The Ohio State University, which is home to the Billy Ireland Cartoon Library and Museum.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 16-18, 2010:
Inception (Warner Bros.) PG-13                                      Opening weekend $60.4m
Despicable Me (Universal) PG                                          $32.7m-2 wk total $118.4m
The Sorcerer’s Apprentice (Buena Vista) PG                      Opening Weekend $24.5m
The Twilight Saga: Eclipse (Summit Entertainment) PG-13 $13.5m-3 wk total $264.9m
Toy Story 3 (Buena Vista) G                                            $11.5m-5 wk total $362.4m
Grown Ups (Sony / Columbia) PG-13                                $10.0m-4 wk total $129.3m
The Last Airbender (Paramount) PG                                  $7.5m-3 wk total $114.8m
Knight & Day (Fox) PG-13                                                $3.7m-4 wk total $69.2m
The Karate Kid (Sony / Columbia) PG                                $2.2m-6 wk total $169.2m
Iron Man 2 (Paramount) PG-13                                         $545,000-11 wk total $310.0m
Source: Rentrak ( )


Jeff Olsen is upped to the new position of VP/Adult Swim Digital and Games.  Olsen will continue to oversee ( ) as well as adding responsibilities for Adult Swim Games on iPhone and other digital platforms.  Based in Atlanta, Olsen reports to Paul Condolora, SVP/Digital, Turner Broadcasting System.  Olsen joined Turner a decade ago as member of Cartoon Network’s On-Air department, and moved over to Adult Swim in 2004 where he co-created the series Stroker & Hoop and served as Creative Director of and led the creation of Adult Swim Games.

Sanrio expands its senior management team with three new appointments, all of whom will be based at its headquarters in Torrance, CA.

  • Jill Koch is upped to VP/Brand Management and Marketing.  Responsible for the integrity and identity of Sanrio and its brands, Koch will also continue to oversee expansion of the company’s co-branding initiatives and other collaborative programs, as well as management of the PR and marketing.  She had been Sr. Director/Brand Management and Marketing.  She reports to President Janet Hsu.
  • Cindy Elfenbein is named to the newly created position of Executive Director/Retail Business Development.  She is looking to develop new business opportunities with retailers and create unique partnerships and promotions between licensees and retailers.  Elfenbein previously toiled for Sony Pictures Entertainment, DIC Entertainment and Warner Bros. Consumer Products.  She also reports to Hsu.
  • Linh Forse is promoted to Sr. Licensing Manager, managing licensing partners in the US, Canada and Mexico.  She will focus on expanding distribution in the Canadian marketing and developing licensing programs for emerging characters.  Forse, who had been Licensing Manager, will continue to report to Jennifer Campbell, VP/Licensing.

Answer to Yesterday’s Trivia:
  What title character is only 6 inches tall and weighs about 8-10 ounces?   DAVID THE GNOME  Kudos to: Scott Oldeman/Boston;

Today’s Trivia Question:  The Japanese toyline Microman later became MicroChange, was then picked up and developed into what American cartoon series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
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JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC: Create integrated cross platform proposals,mng accts,update sales materials,identify & research prospects. 2+yrs of ntwrk or agency exp pref’d (7/23)

JOB OPENING:  PR FREELANCE/NYC: Seasoned professional for dvlpmnt/execution of PR plan for digital property needed ASAP. Project 3-4 mnths, full time focus req’d. Ability to deliver results a must. Resumes: [email protected] (7/23)

JOB OPENING: MGR AD SLS RSRCH/Discovery Communications/NY: Create sls estimates, dvlp sls positioning, produce custom sls materials. TV Rsrch exp & Nielsen proficiency a must. Req 9676  (7/23)

JOB OPENING:  ADMIN ASST/ION/NY: Admin Asst to the Pres & SVP of Nat’l sales. Prof in all Microsoft office, support sales team. Detail orientated & good comm skills a must. College degree pref. EOE [email protected] (7/23)

JOB OPENING:  SR ACCOUNT EXECUTIVE/ ION Media Networks/NY: Seeks AE for network spot sales. 3-5 years exp preferred National TV Sales, est relationships & proven track record. Apply at [email protected] EOE  (7/23)

JOB OPENING: SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for national tv sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (7/23)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills req’d; resume: [email protected] (7/23)

JOB OPENING:  FREELANCE PROD. OFFICE ASST/C2 Creative/NY: Self-starter to asst Exec Prod & team on integrated project July-Dec. Calendar, finance, travel, files and other; PC and TV/interactive exp. preferred. [email protected]   (7/23)

JOB OPENING:  SENIOR PRODUCER/PARENTS & PRESCHOOL/ MTV Kids & Family/NYC. 4+yrs exp. in nxt generation web/digi media prod. Exp managing projects. Strng written & verbal com. skills.  EOE/M/F/D/AAP. Apply (7/23)

JOB OPENING: (1)-SR WRITER/PROD (1)-WRITER/PROD/NYC: Develop and execute film/video productions for BET Creative Services; writing/editing/producing, etc. send resumes to [email protected] (7/23)

JOB OPENING: TRAFFIC MGR/COORD/Beacon Media Group/Mahwah NJ: Leading kid media buying/planning agcy needs someone to clear TV Spots, input TV buys, issue traffic instruct. Great benefits.  Send resumes to: [email protected] (7/22)
JOB OPENING: SALES PLANNER Sí TV/NY   3+yrs exp; Create & develop customized plans/presentations for reps, Exc media math skills, excel, pwrpoint req, Strong analytical skills. Bilingual/Spanish ++. EOE (7/22)
JOB OPENING: SR ANALYST DIGITAL RESEARCH/NBC Universal/USA & Syfy/NYC: 1-3 years digital analytics experience. Proficient with Omniture, ComScore, Nielsen. (job # 1231595) (7/22)
JOB OPENING: MKTG COORD/IFC/NYC: Resp: day to day event, promo/sponsor mktg for ntwrk. Rsrch, dvlpmnt & execution. 1-2 yrs related exp w/Event & Proj mgmt. Strong org/comm/writing skills. Excel, PPT ref# 11500BR (7/22)
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JOB OPENING: ASSOCIATE COUNSEL PROGRAMMING/Time Warner Cable (NYC): J.D. degree and a min of 4-5 years law firm or other relevant exp. Visit to view specific requirements & apply (7/20)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: SALES INTERN/NYC: Work closely with AE’s; gain knowledge of maintaining detailed paperwork, support Assistants utilizing basic computer skills to process orders. Resume and cover letter to [email protected] (7/24)

SUMMER INTERNSHIP CREDITS ONLY: RESEARCH INTERN/NYC: Research Intern: Gather research information, learn to read the rating books used for TV ad sales, attend meetings, complete audience tracking reports using Excel. Resume and cover letter to [email protected] (7/24)

SUMMER/FALL INTERNSHIP CREDITS ONLY: 13 WK INTERNSHIP/Geppetto Group/NYC: Youth-minded agency seeks art/design/ad students for BRANDING, DESIGN AND AD DEVELOPMENT. Start mid-Aug. Send samples and/or link to [email protected]  (7/22)

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SITUATION WANTED:   DIRECTOR/CREATIVE DEVELOPER: Animation. Dynamic, award-winning, fun-filled…Past clients include Warner Brothers, ABC Family, Comedy Central, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (7/23)

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SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, marketing,  with specialization in children’s TV. Creative & professional.  [email protected] (7/22)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (7/22)
SITUATION WANTED: CREATIVE DIRECTOR/NYC: 20 year veteran of traditional/event/digital advertising and film marketing. Copywriter background. Portfolio available at Email: [email protected] (7/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (7/21)

SITUATION WANTED: HR MANAGER/LA: 12 yrs experience as Generalist including Recruiting, Benefits, Employee Relations, Affirmative Action, Performance Management. Looking for Part Time or Consulting work. [email protected] (7/21)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- Offering freelance budget work in any and all formats including 3D. Accurate budgets, Reasonable rates, fast turn around-30 days unlimited revisions. Email: [email protected] (7/20)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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