Monday, July 14th, 2008


Cynopsis: Kids!


Good morning. It’s Friday, July 14, 2008, and this is your first early morning Kids briefing.

On the heels of this weekend’s release of Warner/New Line/Walden remake of Journey to the Center of the Earth 3D, the next big 3D movie set to open this summer is Fly Me to the Moon on August 8.  From Summit Entertainment and distributed by nWave, Fly me to the Moon revolves around a group of houseflies that stow away on the NASA’s Apollo 11 mission and features the voices of astronaut Buzz Aldrin as himself, and actors including Christopher Lloyd, Tim Curry, Ed Begley Jr. among many others.  Fly Me to the Moon is the first made-for-3D animated feature film, and will be release only in 3D and IMAX.  Charlotte Huggins serves as a producer on both movies.

Word was a few months back that a sequel to School of Rock was in the works, which was followed by news that writer Mike White, who penned the first movie, had submitted a script for a follow-up movie.  Now it looks like we may really see the sequel, with Variety reporting that Paramount is going to make the movie, titled School of Rock 2: America Rocks, which will see the return of Jack Black as the star.  Also returning for the sequel are director Richard Linklater and producer Scott Rudin.

We’ll have to wait a little longer for Max and his wild rumpus to begin as Warner Bros. has reportedly moved the release of Spike Jonze’s feature film version of Where the Wild Things Are, per the LA Times.  The newspaper spoke to studio head Alan Horn, who explained, “We’ve given him more money and, even more importantly, more time for him to work on the film.  We’d like to find a common ground the represents Spike’s vision but still offers a film that really delivers for a broad-based audience.  We obviously still have a challenge on our hands.  But I wouldn’t call it a problem, simply a challenge.”  Featuring a script by Dave Eggers, the movie, which is based on Maurice Sendak’s classic kid’s book Where the Wild Things Are, had most recently been slated for a 2009 release.


Over the weekend PBS showed off three of its new kid targeted series to those assembled at the Television Critics Association including two for PBS Kids and one for PBS Kids Go!  This September 1, 2008 PBS Kids will premiere preschool-aimed series Sid the Science Kid from The Jim Henson Company and KCET, and Martha Speaks from WGBH Boston and Studio B Productions.  Beginning January 2009 PBS Kids Go! will premiere Sesame Workshop’s new incarnation of The Electric Company.

In other PBS Kids programming news, the second season of Mama Mirabelle’s Home Movies from National Geographic Kids Entertainment will debut the weekend of September 6-7 (check local listings).  Additionally, Random House is set to publish two new soft-cover tie-in books for the series, titled Anybody Home? and Hide and Seek, on August 26, and Warner Home Video will release the first season of Mama Mirabelle’s Home Movies on DVD on September 23.

Star Farm Productions has launched a new website that coincides with the release last week of the kids/teen-aimed Kaimira: The Sky Village, Book One , the first book in a series published by Candlewick Press in the US and Walker Books in the UK, South Africa, Australia and New Zealand.  The new website features a code-breaker, book trailer and lost artifacts that offer new clues to readers.  In April, Star Farm Productions and BBC Worldwide unveiled plans to develop the fantasy book property Kaimira for multiple formats including TV, feature films and a MMOG.

Jupiter Telecommunications (J:Com), the largest MSO in Japan, has teamed with MTV Networks Japan to launch four Nickelodeon animated series (4 episodes per month, 16 episodes in total for each) as of this month on J:Com Digital’s free VOD service including SpongeBob SquarePants, Dora the Explorer, Rugrats and The Adventures of Jimmy Neutron: Boy Genius.  The shows are available to some 1.2 million J:Com VOD HH that subscribe to J:Com Digital.  At the same time J:Com has also begun televising SpongeBob SquarePants weekdays at 2:30p on its community channel, J:Com Channel.

Nickelodeon’s sixth annual Australian Kids’ Choice Awards will slime Melbourne when the show airs from there for the first time on Saturday, October 11, 2008.  For the fourth year running the show will again be executive produced by John Leahy of Pogue Productions.  Kids are invited to nominate their favorites in a range of categories at from now through July 27, and will then be asked to vote for nominees in August and September.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 11-13, 2008:
Hellboy II: The Golden Army (Universal) PG-13                    Opening Weekend $35.9m
Hancock (Sony/Columbia) PG-13                                      $33.0m-2 wk total $165.0m
Journey to the Center of the Earth 3D (New Line) PG           Opening Weekend $20.6m
Wall-E (Buena Vista) G                                                   $18.5m-3 wk total $162.8m
Get Smart (Warner Bros.) PG-13                                      $7.1m-4 wk total $111.5m
Meet Dave (Fox) PG                                                      Opening Weekend $5.3m
Kung Fu Panda (Paramount (DreamWorks)) PG                    $4.3m-6 wk total $202.0m
Kit Kittredge: An American Girl (Picturehouse) G                  $2.4m-4 wk total $11.0m
Indiana Jones and the Kingdom of the Crystal Skull (Paramount) PG-13   $2.3m-8 wk total $310.5m
The Incredible Hulk (Universal) PG-13                                $2.2m-5 wk total $129.8m
Source: Box Office Mojo


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 6/30-7/6/2008 , 6a-6a:
K2-11                                           Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/6; 8:30p)        2161
NICK:    SpongeBob SquarePants (6/30; 1:30p)      2110
NICK:    SpongeBob SquarePants (6/30; 2p)           2072
NICK:    SpongeBob SquarePants (7/5; 11:30a)      1995
NICK:    SpongeBob SquarePants (6/30; 1p)           1985
DSNY*: Hannah Montana (7/6; 8p)                        1938
NICK:    SpongeBob SquarePants (7/2; 12:30p)      1912
DSNY*: Life Size (7/6; 9-10:40p)                          1886
NICK:    SpongeBob SquarePants (7/5; 12p)           1878
NICK:    SpongeBob SquarePants (6/30; 2:30p)      1869
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 6/30-7/6/2008 , 6a-6a:
K6-11                                                Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/6; 8:30p)             2161
DSNY*: Hannah Montana (7/6; 8p)                              1938
DSNY*: Life Size (7/6; 9-10:40p)                                1886
DSNY*: Wizards of Waverly Place (6/30; 11:30a)         1455
DSNY*: Phineas and Ferb (7/1; 10:30a)                      1388
DSNY*: Suite Life of Zack & Cody (7/2; 5:30-5:55p)    1314
DSNY*: Wizards of Waverly Place (7/3; 11:30a)           1265
DSNY*: Phineas and Ferb (7/2; 10:30-10:55a)             1232
DSNY*: Suite Life of Zack & Cody (7/6; 10:40-11:05p) 1225
DSNY*: Hannah Montana (6/30; 11a)                          1225
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 6/30-7/6/2008 , 6a-6a:
Tweens 9-14                                     Total Delivery (000)
DSNY*: Wizards of Waverly Place (7/6; 8:30p)             1755
DSNY*: Life Size (7/6; 9-10:40p)                                1598
DSNY*: Hannah Montana (7/6; 8p)                              1541
DSNY*: Wizards of Waverly Place (6/30; 11:30a)          1282
DSNY*: Phineas and Ferb (7/1; 10:30a)                       1204
DSNY*: Suite Life of Zack & Cody (7/6; 10:40-11:05p) 1186
DSNY*: Hannah Montana (6/30; 11a)                          1155
DSNY*: Wizards of Waverly Place (7/3; 11:30a)           1146
DSNY*: Hannah Montana (7/1; 11-11:25a)                  1142
DSNY*: Go Figure (7/2; 12-1:40p)                              1118
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 6/30-7/6/2008 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
FAM:     Secret Life/American Teen (7/1; 8-9p)              899
DSNY*: Wizards of Waverly Place (7/6; 8:30p)              859
DSNY*: Life Size (7/6; 9-10:40p)                                 822
DSNY*: Hannah Montana (7/6; 8p)                               790
USA:     WWE Entertainment (6/30; 10-11:04p)             778
ADSM:  Family Guy (7/1; 11:30p)                                 754
ADSM:  Family Guy (7/3; 11:30p)                                 754
ADSM:  Family Guy (6/30; 11:30p)                               722
ADSM:  Family Guy (7/2; 11:30p)                                 716
DSNY*: Go Figure (7/2; 12-1:40p)                                703
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, July 5, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.9/5 Avg. (9a-1p)
The Emperor’s New School 0.5/4; The Replacements 0.8/5; That’s So Raven 0.9/5; That’s So Raven 0.9/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.6/8; Power Rangers Jungle Fury 0.7/4; Power Rangers Jungle Fury 0.8/4
FOX (4Kids TV) 0.8/5 Avg. (8a-12n)
Viva Pinata 0.2/3; Viva Pinata 0.2/2; Teenage Mutant Ninja Turtles 0.6/4; Teenage Mutant Ninja Turtles 0.9/5; Sonic X 1.3/7; Dinosaur King 1.1/5; Kirby 1.3/6; Winx Club 0.8/4
CW (Kids’ WB!) 0.5/3 Avg. (7a-12p)
Will & DeWitt 0.1/2; Magi Nation 0.4/2; Tom and Jerry Tales 0.4/3; Tom and Jerry Tales 0.6/4; Chaotic 0.5/3; Spectacular Spider-Man 0.6/3; Spectacular Spider-Man 0.8/4; Teenage Mutant Ninja Turtles 0.8/4; Yu-Gi-Oh GX 0.4/2; The Batman 0.4/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Care Bears 0.2/1; Strawberry Shortcake 0.4/2; Cake 0.3/2; Sushi Pack 0.1/1; Dino Squad 0.1/0; Horseland 0.4/2
NBC (Qubo on NBC) Avg. (10a-1p)
Preempted for Wimbledon coverage

Final K6-11 Ratings for Saturday, July 5, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.2/21 Avg. (7a-1p)
Jimmy Neutron 0.9/15; Jimmy Neutron 1.6/22; Fairly OddParents 1.9/21; Fairly OddParents 2.4/22; SpongeBob SquarePants 3.4/24; SpongeBob SquarePants 3.8/21; Back at the Barnyard 3.1/16; Mighty B! 4.0/19; SpongeBob SquarePants 4.4/21; SpongeBob SquarePants 4.9/24; SpongeBob SquarePants 4.5/23; SpongeBob SquarePants 3.8/20
DISNEY CHANNEL 1.5/9 Avg. (7a-1p)
The Wiggles 1.2/21; Johnny and the Sprites 1.1/15; Bunnytown 0.9/11; My Friends Tigger & Pooh 1.0/9; Mickey Mouse Clubhouse 1.1/8; Mickey Mouse Clubhouse 1.0/6; Handy Manny 1.3/7; Little Einsteins 1.4/7; Higglytown Heroes 1.4/7; Charlie and Lola 1.2/6; The Wild (95 min) 3.5/18
CARTOON NETWORK 1.4/9 Avg. (7a-1p)
George of the Jungle 0.5/7; Flapjack 0.7/8; Chowder 1.0/9; Pokemon: Diamond & Pearl 2.6/12; Pokemon: Diamond & Pearl Battle Dimension 1.2/9; Pokemon: Diamond & Pearl 2.6/12; Pokemon: Diamond & Pearl Battle Dimension 1.8/10; Ben 10: Alien Force 2.4/12; Transformers: Animated 2.1/10; Transformers: Animated 1.8/9; Robotboy 1.6/8; Ben 10: Alien Force 1.5/8; Ben 10: Alien Force 1.9/10
TOON DISNEY (Jetix) 0.5/3 Avg. (7a-1p)
Legend of the Dragon 0.1/2; The Incredible Hulk 0.3/4; Monster Buster Club 0.4/5; Power Rangers Jungle Fury 0.7/6; Valiant (105 minutes) 0.6/4; Yin Yang Yo Shorts (15 minutes) 0.5/2; The Replacements 0.5/2; The Replacements 0.5/2; The Replacements 0.5/2; The Replacements 0.8/4;

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, July 10, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1261; K6-11 795; TWEENS 9-14 586
DISNEY CHANNEL:     K2-11   995; K6-11 736; TWEENS 9-14 623
CARTOON NETWORK: K2-11   816; K6-11 557; TWEENS 9-14 386
TOON DISNEY:           K2-11   173; K6-11 103; TWEENS 9-14   81
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: On the animated series Captain Planet and the Planeteers, which Planeteer possessed the power of wind and closely studied bird life?  LINKA Kudos to: E.J Offurum-Tru TV/NY; Mike Coughlin-Sesame Workshop/NY

Today’s Trivia Question: On the animated series Charlie and Lola, Charlie’s best friend Marv has a dog. What is this dog’s name? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected] .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. keyword #813464 (7/19)

JOB OPENING: MKTG MGR/Showtime/NY: Mng program promotion, approval, co-branding of SNI mktg tactics. Track/analyze results of key acct mktg initiatives. Org’d, multitask, exc comm. Apply: Job #187BR (7/19)

JOB OPENING: SR ASSOC/PBS/Crystal City/Arlington, VA: Work with the Ecommerce Product Data Mngmnt team in mngng the product life cycle within the PBS Product Database. Job description & to apply: please visit (7/19)

JOB OPENING: Director/On Air Promotion/FOOD NETWK/NY: 7yrs broadcast or cable netwk. Manage teams on tune-in & brand campaigns, writing, producing w/internal depts. on messaging & content. To apply: (7/19)

JOB OPENING: SR RESEARCH ANALYST/Turner/ATL: Corp level pos. working w/all Turner Props. Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid media math skills/3-5 yrs.Apply: [email protected] (7/19)

JOB OPENING: NAT. AD SALES ACCT MGR/NYC: Develop new & grow existing business for satellite radio selling multiple formats @client & agency levels, prior exp in national media sales needed – apply @ (7/19)

JOB OPENING: PER INQUIRY MEDIA BUYER/Chicago: Advertising agency is seeking experienced TV PI buyer, ideally locally based. Require at least 2 yrs experience with pertinent data base skills. Send resume to: [email protected] (7/19)

JOB OPENING: INTERACTIVE PRODUCER, PROJ. MGR/ NEW MEDIA/NBC Universal/NY:  Dvlp & lead iTV events, gaming, wireless initiatives. Seeking motivated, creative superstar w/ passion for 1st to mkt innovation. Apply:    #832071 (7/19)

JOB OPENING:  SR FINANCE ANALYST/ IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at (7/19)

JOB OPENING: MGR SALES SRVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to: [email protected] “MSS” in sub (7/18)

JOB OPENING: RESEARCH MGR/NYC/GSN, the Network for Games: Resp incl. recurring & ad hoc TV & online reports for ad sales. 5 yrs research exp in cable TV. BA/BS. Resume/Cover: [email protected] (7/18)

JOB OPENING: MEDIA BUSINESS ANALYSTS/(2)/ NYC: Exp. w/Digital Asset Mgmt. systems required. Process modeling exp. required. Use case exp. a plus. Apply to: [email protected] (7/18)

JOB OPENING: DIR PRINT DESIGN/Fuse/NY: Lead dev & design for all print needs. Must be prof in Mac OSX, Avid, Final Cut Pro, Combustion, HD Camera, Green screen shooting and Flash. Rez to: [email protected] “DPS” in sub (7/18)

JOB OPENING: ASST TO PRESIDENT/THE HOTEL NETWORKS NY: Key position w/ growing co. Strong verbal/written comm & PC skills. Word, Excel, PPT. Detailed & orgnzd, self starter, multi tasker; Resume to: [email protected] (7/17)

JOB OPENING: BOOKKEEPER (PT)/New York TV Production Company: Knowledge of QuickBooks for MAC. Accounts payable, receivable, Payroll. Please have references and good attitude. Resume to [email protected] (7/17)

JOB OPENING: INTERNATIONAL CORD/CBS TV Network/NY: Maintain & track programs thru video facility. 2+ yrs customer service exper at a TV Distribution/Post Prod/Editing facility. Apply: (Req #2526) (7/17)

JOB OPENING: VIDEO PRODUCER (Freelance)/Lifetime Networks (LA): Produce web videos from existing and original content. 5+ yrs producing exp., including web content. Apply to: [email protected] (7/17)

JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: [email protected] (7/16)

JOB OPENING: FREELANCE COORD/AETN/NY: Post-Prod material, rsrch, maint. asset dbase. Create comp. reels and digi files for int’l dist. using FCP. Dub/ship/track. Process deliverables. On-air supp. Apply: [email protected] (7/16)

JOB OPENING: DIR PROMO MKTG/NY/AETN: Develop & execute ad sales & mktg partnership in digital media, strong project mgt needed, exp in promo mktg req’d. Apply: (7/16)

JOB OPENING: VP, RESEARCH/NBC UNIVERSAL/NY: Oversee daily operations of NY sales research office. Manage team in analyses, reporting and sales presentations. 8 yrs TV research exp req. job# 831379 (7/16)

JOB OPENING: AD SALES RSCH MGR, NAT’L TV NTWRK: 4-5 yrs exp brdcst or cable media rsrch. Exp w/ Galaxy/NPower/Mkt Brks. Knwlg of MRIs, AdViews, Star Trak a +. Strong comm. skills & team player a must. Res: [email protected] (7/16)

JOB OPENING: MANAGER, LISTINGS EDITOR/ABC Burbank: BA/BS, 3yrs Publicity listings, traffic, strong attention to detail, Word, Excel, apply at (req 169058) (7/15)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN/in support of interactive 4 all Scripps sites. to apply: Direct Link or (7/15)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY:  A fast-paced boutique ent PR firm/NYC seeks smart, hard-working & reliable self starter for unpaid/for credit internship. Start mid Aug.thru fall semester &, possibly, beyond. Jr/Sr only. [email protected] (7/19)

FALL INTERNSHIP CREDITS ONLY:  Documentary film production company in DUMBO, Brooklyn is looking for fall interns to help with several projects. email cover letter & resume to Amanda: [email protected] (7/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Seasoned Ent Creative Dir avail for freelance or contract projects. Focus on strategy, creative solutions and great design for specialty, print, premium, broadcast or integrated marketing projects.  [email protected] (7/19)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

Related Stories

03/21/23: Another round of cuts at Amazon

Another round of cuts at Amazon

Tuesday March 21, 2023 Today’s Premieres Nat Geo: Restaurants at the End of the World at 10p Today’s Finale HGTV: Fixer to Fabulous at 9p IN THE NEWS More layoffs at Amazon. “We intend to eliminate about 9,000 more positions in the next few weeks—mostly in AWS, PXT [People Experience and Technology], Advertising, and Twitch,” […]

03/20/23: Cynopsis Media Tech Update

Monday March 20, 2023 The Justice Department is investigating TikTok’s owner over alleged spying on journalists. Surveying the protection of American citizens on the app, the investigation is tied to the admission that Beijing-based internet company ByteDance employees had acquired data on American TikTok users. The company said that the workers involved have been fired. […]

03/19/23: Cynopsis Jobs


DIRECTOR OF SALES NEXSTAR MEDIA GROUP WKRN -TV (ABC) NASHVILLE TN Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience […]

03/17/23: “The Other Two” finally returning to HBO Max

Friday March 17, 2023 Today’s Premieres Amazon: Class of ’07, Dom AppleTV+: Extrapolations, Monster Factory, Sin Huellas, Swarm Discovery+: Beach Cottage Chronicles, Dance 100, Maestro in Blue, Sky High HBO Max: Beach Cottage Chronicles Netflix: Agent Elvis OWN: Put a Ring on It at 9p Oxygen: The Real Murders of Atlanta at 9p PBS: Great […]