Monday, January 7th, 2008

Cynopsis: DIGITAL


Good morning, it’s Monday, January 7, 2008, and this is your first early morning digital briefing, coming to you from the CES convention in Las Vegas.

Microsoft signed a series of deals with studios such as NBC Universal, Disney, MGM and Showtime to beef up content offerings of the Xbox Live and MSN platforms. A joint Microsoft/NBCU agreement focused on the “long tail” of Olympics coverage, for instance, delivering 2,200 hours of live event video coverage and more than 3,000 hours of on-demand video content via MSN-powered The deals will help the software giant compete with Apple in the digital video distribution space, according to Bill Gates in his 11th and perhaps his last CES keynote. Claiming the world had just lived through its first “Digital Decade,” Gates predicted the next one would be more focused on connecting people.


On the eve of the CES, Warner Bros. delivered what may turn out to be the decisive blow against the HD DVD format. The studio, one of the largest publisher of DVDs in Hollywood, announced it will back the rival Sony-developed Blu-ray format exclusively from June 1, 2008, placing five of the top seven studios in the consortium’s camp. The announcement put the Toshiba/Microsoft/Intel HD DVD group into retreat mode heading into the tech world’s biggest confab. Toshiba cancelled a press event it had scheduled for last night and claimed to be “quite surprised” by the decision.
Sony BMG
became the last major record label to join’s DRM-free MP3 store, positioning it to give Apple’s iTunes a run for its money. The move comes on the heels of a new report from Nielsen SoundScan documenting a 15% drop to 500.5 million albums sold in 2007. The same report has total music sales (including singles, music DVDs and mp3 tracks) totaling $1.37 billion, a 14% increase from 2006.
Ever the busy beavers, also launched a new software download store beginning with various versions of Turbo Tax.
Access relaunches today with more video, improved navigation and a simplified new design. Co-host Nancy O’Dell, Executive Producer Rob Silverstein and members of the site’s editorial staff will be on hand tomorrow at NBCU’s booth at CES to demonstrate its features.
TVGuide will be showcasing its suite of cross-platform My TV Guide video guides at the company’s booth (#7932 in Central Hall). A dozen demonstration kiosks in the booth will also showcase Interactive Program Guides (IPG) for consumer electronics and cable, as well as guidance solutions for mobile and online.
Sci Fi Channel‘s Dvice gadget blog received its 1 millionth unique visitor according to NBC Universal. The site will feature streamed broadband video segments from the CES floor this week, hosted by Vanessa Rae.


AtomFilms has taken a whack at election-themed humor with a microsite of games, music videos and gags. The Kung-Fu Election game invites players to choose their favorite candidate and take them into battle against a political enemy. The site was created by Jason Oda in collaboration with BrandFirst Entertainment, the branded content division of The Martin Agency.


LG Electronics announced a new method of transmitting digital TV signals to cell phones and other portable devices. Based on a standard developed a decade ago by a group of technology companies in the U.S., LG says its MPH system has worked out interference issues by improving digital signal processing and other issues, reports The Wall Street Journal.
EchoStar’s Sling Media will unveil a SlingPlayer Mobile edition of its place-shifting software this week, optimized for BlackBerry smartphones. Sling Media will also introduce the next generation of its Slingbox, capable of streaming HD content from a home television source (including over the air HD digital signals, HDTV cable or satellite, or HD DVR’s) to a laptop or desktop computer in and around the house. Customers with broadband upload speeds of 1.5-2 Mbps will be able to view HD on their laptops remotely. 
Westinghouse Digital is unveiling a line up of HDTV LCD TVs this week incorporating Wireless HDMI standards that eliminate the need for wires between components, set tops and the televisions.
Gaming hardware manufacturer Creative signed a deal to supply professional gaming group Championship Gaming Series with a line of battle-tested accessories including sound cards, sound processors and headsets.


FremantleMedia Enterprises has chosen mobileStorm to be its email service provider for all of the company’s U.S. media properties. Using mobileStorm’s Stun digital marketing platform, FremantleMedia will be able to send brand-specific email messages to various segments of its overall database.

~ TRENDS, RESEARCH, ETC.  ~’s Top 10 Podcasts of the Year:
1. World Soccer Daily Podcast – independent
2. CNN News Update – mainstream
3. ESPN Radio Daily Podcast – mainstream
4. Geek News Central Podcast – independent
5. BBC’s Best of Today – mainstream
6. NOVA – PBS – mainstream
7. Slate Magazine Daily Podcast – mainstream
8. 60 Minutes Podcast – The Full Broadcast – mainstream
9. Face the Nation Podcast – mainstream
10. CNET Daily Tech News Podcast – independent
Source: Treedia Labs and


Video sharing site Funny Or hired former NASCAR VP Dick Glover as its new CEO, according The New York Post. Funny Or Die founders Will Ferrell and Adam McKay worked closely with Dick on the feature Talledega Nights: The Ballad of Ricky Bobby.

~ WEBSITE OF THE DAY ~ is a site worth checking out for all the latest gadgets being unveiled this week at the Consumer Electronics Show. CES is the Super Bowl for these guys.


Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to:  [email protected]  (1/12)

JOB OPENING:  ONLINE ACCT EXEC/Comcast Networks (E!-G4-Versus-MyStyle-FEARnet)/Chicago:3+ yrs exp in online media buying/sales. Selling focused in Chicago&w/in Midwest territory. Apply: 58664BR (1/12)

JOB OPENING:  SALES ASST/Fuse/NY: Asst w/daily sales & srvcng of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills. BA req’d. Rez:   Job#2007-654 (1/12)

JOB OPENING:  RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard and custom reports on all Nielsen systems; MRI and or/Simmons databases. See full posting and apply at (1/12)

JOB OPENING:  VP, DIGITAL MEDIA MKTG/NYC Brdcstg Co:  Strategic integrated exp: ecom, wireless, online, ITV-mktg/adv/branding tactics.  Sal: six figures. Resume to:  [email protected]  (1/12)

JOB OPENING:  AD SALES SR. RESEARCH ANALYST/Nickelodeon/NYC: 2+ yrs exp. in media; Strong PC skills, Galaxy Explorer, NPOWER & Market Breaks; Familiarity w/ NetRatings, @Plan, Ad Relevance. EOE/M/F/D/AAP apply: (1/12)

JOB OPENING: PROD MGR/AMC tv/NYC:  Resp for short form programming, live action & studio shoots for network.Solid Project mgmtand4+ yrs exp in TV production services nec.Resume to ref#5015BR (1/11)

JOB OPENING: MGR DIGITAL RESCH/COMEDY CTRL/NY: BA 4+ yrs online/media analytics. Str knwlge web tracking (Omniture SiteCatalyst, Webtrends); syndic sources (comScore, MediaMetrix, Nielsen). EOE/M/F/D/AAP. Apply (1/11)

JOB OPENING: TRAFFIC COORD/NYC:  Create/deliver on air traffic logs, schedule graphic events for HD, screen promotions, delivery of promotion & data base work.  BS & 6 mos traffic exp.  Reply:  [email protected]. (1/11)

JOB OPENING: DIRECTOR, INTERNATIONAL SALES/GRB Entertainment/LA: 5+yrs exp w/ demonstrated success and strong understanding of contracts and TV rights for int’l distribution. Email resumes: [email protected] (1/11)

JOB OPENING: LINE PRODUCER/PRODUCTION DEVELOPMENT/MTV/NYC: 6+yrs prod Mgmt Exp in TV, Excel writ/oral skills, Strong financial skills. Prod. bkground & tech awareness. College degree A+. EOE/M/F/D/AAP. Apply (1/11)

JOB OPENING: MEDIA RESEARCH MANAGER @ RPA: 5+ yrs’ in media research. Will generate data analyses, critical media info, POVs; supervise Analyst. Nielsen, Arbitron, MRI, Scarborough, DDS, Galaxy req’d. Apply @ . EOE (1/11)

JOB OPENING: WEB PRODUCER, SHOWS/VH1.Com/NYC: 4+yrs Online/Web Prod exp, Strg multi task/time mgment skills, Strg Microsoft Word, Visio, Adobe skills. Knwldge of brand/digital prgrming. EOE/M/F/D/AAP. Apply (1/10)

JOB OPENING: ACCT EXEC/Norfolk, VA: Powerhouse Duopoly in market 42 looking for AE w/ min. 2 yrs. TV sales exp.; adept at agency negotiations, web sales. Sell NBC & FOX, live minutes from the beach. Apply [email protected] (1/10)

JOB OPENING: GENERAL SALES MANAGER/KSBI TV/DT-OKC: Must be a highly skilled leader/proven record of revenue success & sales strategies. 10+ yrs exp req’d. BA pref’d. Tremendous opportunities. Send res to: [email protected]  (1/10)

JOB OPENING: LICENSING ASST/COORDINATOR/LA: Coordinate travel, meetings, calls; exp with ACT, Excel, Power Point; Req’s: smart, hard working, good at multi-tasking; 25 – 30K; cover letter and resume to [email protected]   (1/10)

JOB OPENING: AD SALES MKT SPLST/AETN, NY: Manage prod of mrktg projects in support of AETN Ad Sales. 2yrs media exp. Pln’g or buyer a plus. Str writing & familiarity w/graphic design. Apply: (1/10)

JOB OPENING: RESEARCH ANALYST/MTV Tr3s/NYC: BS/BA. 1+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen (Explorer, NPower,  MarketBreaks, etc). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply (1/9)

JOB OPENING: MEDIA RESEARCH ANALYST/Outdoor Channel/CA: 2+ yrs research experience in a media, market research or agency setting. Resume to: [email protected] (1/9)

JOB OPENING: COORDINATING PRODUCER/NY: Mng editorial content. Update homepage w/breaking news, assign & edit stories. Req’s 3 + yrs exp, excellent news judgment, web & news writing skills.  Apply @ Req #135114 (1/9)

JOB OPENING: COPY EDITOR/NY: Edit print pieces for accuracy. Rsrch & fact check articles. Major news exp req’d. Must have familiarity of AP Style and Web prod skills. Apply @   Req #135187 or search for (1/9)

JOB OPENING: DIGITAL PROD/NY: Content Mng web pages, generate, write, rewrite, edit & prod breaking news & feature stories. Editorial BG, Web skills & 5+ yrs major news exp req’d. Long odd hrs req’d. , Req #135122 (1/9)

JOB OPENING: REPORT/PRODUCER /NY: Report, write, and edit breaking news stories. Cover news, dvlp contacts, generate story ideas & produce stories. Req’s 3+ yrs major news exp.  Apply @ Req #135113 (1/9)

JOB OPENING: HOME PAGE PRODUCER/NY: Mng home page autonomously. Write headlines. Generate story ideas, mng content across site. Req’s 3+ yrs major news exp, exc news judgment & on-line exp.  Apply @  Req #135322 (1/9)

JOB OPENING: RESEARCH MGR/Nickelodeon Animation/Burbank: Media-related research experience in the child development/arts education/child psychology filds for one of our newest preschool shows!Apply at (1/8)

JOB OPENING: MGR,  ONLINE CONT. PROGRAM/Disney/N. Hollywood: BS in Bus, Mktg or related field. 5 yrs + online exp. Exc PC Skills, Exp working w/ website design and production. APPLY: search for JOB ID: 131165 (1/8)

JOB OPENING: DIR CONSUMER MKTG/Fuse TV/NYC: Responsible for communicating mktg/promo plans for on and off channel activities supporting fuse’s TV prgrmng, live events & channel image. Please send resume to [email protected] (1/8)

JOB OPENING: SR MGR, PROMOS & SPONS/Cartoon Network/ATL: Oversee the dev & execution of CN and Adult Swim promotions & sponsorships across platforms.  10+ yrs mkt/sales/promos exp in the ent ind. #90643BR (1/8)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

INTERNSHIP CREDITS ONLY: CEO Intern: “5 Students. 1 Willing Business. An 8 Wk Takeover. And the footage to prove it all.” Looking for 2 interns to help w/ pre-prod & plan’g for an exciting new r-TV show. Apply now:  (1/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: ADVENTUROUS CABLE PRO: Proven Brand-Builder. (2 start ups Celeb/music). Idea Generator. Series/show runner. Creative Leader. “Impressive resume.” “Smart, dedicated.” NY/NJ/PA [email protected] . (1/12)

SITUATION WANTED: EXP.PRODUCER/WRITER/FIELD DIRECTOR. 3 EMMY NOMS. Reality, Docs, News, Ent., Talk. Seasoned, smart, personable. LA based willing to travel or temp. relocate. [email protected] (1/12)

SITUATION WANTED: REALITY SHOWRUNNER/PROD: Makeover, Docusoap, Lifestyle, Competition/House formats. Resonant leader, excellent writer/director, creative, always on time and on budget. Realityshowproducer@gmail (1/10)

SITUATION WANTED: DIVERSE MEDIA PROF:20 yrs radio promo/brand/event exp. Mngmt, Sales, Broadcaster SX, NX. Strong org skills. Meticulous, Innovative, Journalist.. FT, will relocate. [email protected] (1/10)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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