Monday, January 31st, 2011



Syfy’s hot new drama continues to grow,
taking an even bigger bite out of Mondays.

+21% A18-49     +18% A25-54

Source: Nielsen, 1/24/11, LSD, (000), A18-49, A25-54, vs. Series premiere 1/17/11, vs. ALL cable ent. networks, excluding sports & wrestling, time period rank M 9p-10p. Subject to qualifications upon request.



Good morning. It’s Monday, January 31, 2011, and this is your first early morning briefing. As always, if you prefer to watch this morning’s news instead of reading it, click here

Tonight’s Premieres:
Hallmark Channel: Martha Bakes at 11a
The Weather Channel: Weather Caught on Camera at 8p
Golf Channel: Donald J. Trump’s Fabulous World of Golf at 9p
TLC: Cake Boss at 9p
BIO Channel: Shatner’s Raw Nerve at 10p & 1030p

Tonight’s Finale:
FOX: Lie To Me at 9p


On Saturday, Comcast and General Electric completed their joint venture transaction involving NBC Universal and Comcast’s cable networks and valued at $30 billion.  The new venture is called NBCUniversal with Comcast owning a 51% stake while GE has 49%.  Comcast will manage the venture and NBCUniversal’s headquarters will be retained in New York City with Steve Burke, who was formerly the COO of Comcast, as head of the company.  Last Thursday, Burke presided over a town hall meeting where he was introduced to NBCU staffers who all received a welcome package containing 25 shares of Comcast stock. 

TNT gave The Closer six more episodes extending the series’ final seventh season to 21 total episodes, reports EW.  The network will air 10 episodes this summer, five next winter and the additional six eps during the summer of 2012.  These final six installments will include Kyra Sedgwick portraying Brenda Leigh Johnson though a new major character will be introduced to usher in a spin-off series now in the works and sporting the working title Major Crimes.  Details on the new spinoff series have not been announced other than it will be an edgy drama about criminals not on Death Row.

Beginning tonight, TV One is celebrating Black History Month by presenting Way Black When, a month of primetime programming highlighting the golden age of black culture emanating from the 1970s, ’80s and ’90s.  The four-weeks of programming revolves around a one-hour talk show, Way Black When: Prime Time airing at 10p weeknights showcasing black pop culture icons from the 1970s through the 1990s and hosted by different celebrities.  Sinbad will lead viewers through Way Black When: The ’70s airing tonight through February 4; Niecy Nash will host Way Black When: The ’80s February 7-11; and Chris “Kid” Reid will host Way Black When: The ’90s February 14-18.  During the fourth week, February 21-28, TV One will feature a “Best Of” week including interviews, comedy sketches and performances from the previous three weeks as well as original, never-before-seen content.  Way Black When will repeat each weeknight at 1a.  Additionally, TV One will air movies every weeknight during this month-long celebration that are decade-specific such as Cooley High and Cotton Comes to Harlem from the 1970s; Harlem Nights from the 1980s; and the film Juice from the 1990s.  Way Black When is produced by Kusza Productions and Rush Hour Productions.

Also at TV One, the network has scheduled its first Upfront Presentation to be held in NYC for press and advertisers on February 2nd.

FX’s second season premiere of Archer last Thursday at 10p, delivered 986,000 among A18-49; 707,000 M18-49; as well as 1.5 million total viewers.  

Top 10 Weekend Box Office Estimates: January 28-30, 2011
The Rite (Warner Bros.)                      $15.0 million – opening weekend
No Strings Attached (Paramount)         $13.7 million – 2 wk total $39.7m
The Mechanic (CBS Films)                    $11.5 million – opening weekend
The Green Hornet (Sony)                     $11.5 million – 3 wk total $78.8m
The King’s Speech (The Weinstein Co.)  $11.1 million – 10 wk total $72.2m
True Grit (Paramount)                          $7.6 million – 6 wk total $148.4m
The Dilemma (Universal)                      $5.5 million – 3 wk total $40.6m
Black Swan (Fox Searchlight)                $5.1 million – 9 wk total $90.7m
The Fighter (Paramount)                      $4.1 million – 8 wk total $78.4m
Yogi Bear (Warner Bros.)                      $3.2 million – 7 wk total $92.5m
Source: Rentrak


Zodiak Rights, the international unit of Zodiak Media Group sold its one-hour documentary WikiLeaks: War, Lies and Videotape to a slew of international broadcasters including Discovery Europe, TV4 in Sweden, TSR in Switzerland, RTBF in Belgium, Z1 TV in the Czech Republic, MTV OY in Finland, TVP in Poland and NDR in Germany.  Further sales are being closed in the US and Portugal.  The documentary is from Premieres Lignes in co-production with Arte and LCP Assemblee Nationale in France. 


Late last week, CBS, Warner Bros. Television and executive producer Chuck Lorre said they were putting sitcom Two and a Half Men on production hiatus due to star Charlie Sheen’s decision to go into a rehabilitation center.  In a statement released, all three said, “We are profoundly concerned for his health and well-being, and support his decision.”

Greg Grunberg is set to star in A&E Network’s pilot Big Mike.  Grunberg will play a plus-sized detective with the San Diego Police Department who is a good cop but struggles with dating.  Happy Madison and Sony Pictures Television are co-producing the pilot and Doug Robinson is serving as executive producer; Ed Decter and John Strauss co-penned the script.  

TV Land added Rita Moreno, Robert Walden and Tichina Arnold to its comedy pilot Happily Divorced headlined by Fran Drescher.  The comedy is based on Drescher’s real-life previous marriage and divorce about a woman (Drescher) who begins dating again after learning her husband is gay.  Moreno and Walden will play her parents while Arnold was cast as her best friend.

Camille Guaty landed a role on USA Network’s one-hour pilot Eden about a young hotel staffer (Nick D’Agosto), with help from his con artist cousin (Enver Gjokaj), gets a job as the concierge for an elite New York City hotel.  Guaty will play a diligent single mom who works in real estate. 

FOX tapped Geoff Stults (October Road) to helm its Bones spinoff pilot which will air as the series’ 19th episode of the current season, cites  The pilot is based on The Locator series of books authored by Richard Greener which centers on Walter Sherman known as “The Locator” a former military policeman who can find anything.  Recently, Michael Clarke Duncan (The Green Mile) landed the role of Walter’s partner Leo, a tough, cowboy philosopher.   

Casting Call:  NBC’s America’s Got Talent is looking for unique, extreme and classically-talented individuals to appear in the competition show’s sixth season.  Submit a 90-second Vegas-worthy act for the February 15 audition of America’s Got Talent for a chance to win $1 million.  Send an email with name, contact, photo (saved as name) and a video link to: [email protected].


Thursday  A18-49 Analysis: FOX commanded a big lead Thursday among the A18-49 viewers at 5.8/16, according to final national ratings from Nielsen.  FOX’s American Idol won the 8p time period at 7.7/21 and ABC’s Wipeout trailed at #2 with a 2.4/7.  FOX led at 9p with Bones though with ratings cut in half at 3.9/10 while NBC’s comedies The Office and Parks and Recreation averaged a 3.5/9 in second place.  More sitcoms on NBC won at 10p as 30 Rock and Outsourced averaged a 2.1/6 and CBS’ The Mentalist repeat was next at 1.9/5.

Live + Same Day Household Ratings: Thursday, January 27, 2011 time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 9.8/16        American Idol 12.4/20, Bones 7.2/11

CBS: 6.0/10         The Big Bang Theory [r] 5.6/9, $#*! My Dad Says 5.4/8, CSI [r] 6.0/9, The Mentalist [r] 6.4/11

ABC: 3.2/5          Wipeout 4.2/7, Grey’s Anatomy [r] 3.0/5, Private Practice [r] 2.5/4

NBC: 3.0/5          Community 2.8/4, Perfect Couples 2.1/3, The Office 4.3/7, Parks and Recreation 3.2/5, 30 Rock 2.9/5, Outsourced 2.6/5

UNIV: 2.1/3        Eva Luna 2.3/4, Triunfo del Amor 2.3/4, Mujeres Asesinas 3 1.6/3

CW: 1.8/3          Vampire Diaries 2.0/3, Nikita 1.6/3

ION: 1.1/2         Criminal Minds 0.9/1, Criminal Minds 1.1/2, Criminal Minds 1.1/2

TELE: 0.6/1        Aurora 0.6/1, Los Herederos del Monte 0.6/1, Alguien Te Mira 0.6/1

TF: 0.4/1           Cine de Las Estrellas Thurs [r] 0.3/1, India 0.5/1

A18-49: FOX 5.8/16, NBC 2.5/7, CBS 2.1/6, UNIV 1.7/5, ABC 1.6/4, CW 1.3/4, ION 0.5/1, TF 0.4/1, TELE 0.4/1



CNN Worldwide added former NBC News’ SVP/Washington Bureau Chief Mark Whitaker in the newly-created role as EVP/Managing Editor.  Based in New York, Mark will head CNN’s editorial coverage across multiple platforms and oversee the network’s approach, tone and direction of its reporting.  Mark begins his new position February 14, reporting to Jim Walton, President/CNN Worldwide.   Mark was also previously the editor of Newsweek.

Glen Freyer elevated to SVP/Development with Atlas Media Corp., effective immediately.  Glen is based at the company’s headquarters in New York and continues to report to Kaki Kirby, EVP/Business Development and Special Projects. 

MY Tupelo Entertainment appointed Catherine Scheinman as VP/Development.  Based at the company’s New York office, Catherine will report to Michael Yudin, President.  Catherine has held previous senior-level television development and production positions with IMG Media, Lion Television and Metro Channel.

This day in History:   1949 – The first TV daytime soap opera was broadcast from NBC’s station in Chicago, IL. It was “These Are My Children.”

Answer to Yesterday’s Trivia Question:  A lot of TV characters say they have a fear of clowns, flying, heights, snakes and bugs.  But this guy had a fear of Bowling.  Who is he?  WOODY BOYD on CHEERS  Kudos to: Gerry Bixenspan-TV Marketing/NY; Steve Kurtzer-Zimmerman/Ft Lauderdale; Karen Yaldoo-Comcast Spotlight/Bingham Farms; Carl Mayer-Active Int’l/NY; Demetri Pappas-On Air with Ryan Seacrest/Santa Monica; Lorrie Shilling-DirecTV/El Segundo; Paul Blutter-General American Group/Northridge; Chris Loprete-ABC/Hollywood;

Today’s Trivia Question:  President Ronald Reagan once compared Nicaraguan leader Daniel Ortega with this late 1980s advertising spokesperson.  Who was it?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)



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JOB OPENING: SR MGR/ DIR/ BIZ DVLP/TPE/LA: Exp. Sales ‘n Mktg specialist for dvlping new & existing biz ptnrshps. Strong sales leader. Cable exp. rqd. Exclnt opportunity. Rez: [email protected] click here for details (2/5)

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JOB OPENING: ADMIN ASST/The Hotel Networks/NY: 3+ yrs Admin Asst exp supporting media execs; Req excel org & comm skills; Exp w MS Office, PPT, Excel a must; Media/digital/internet bkgd a +; BA pref; Res: [email protected] (2/5)

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JOB OPENING: VP AD SLS RESEARCH/20TH TV/NY: 6+ yrs tv rsch exp. Proficient in Nielsen systems. Rsch presentations for Ad Sales dept. for more info/apply:  Email: [email protected] (2/5)

JOB OPENING:  MEDIA RESEARCH ANALYST/OUTDOOR CHANNEL/CA: Collect/eval ratings, market and/or sales data, Ad Hoc requests for Ad/AF Sales, Prog. 1-3yr media/brdcst exp; 4yr deg prefd. To: [email protected]   (2/4)

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply  (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp  Req 3181 (2/3)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (2/3)

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JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

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JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

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JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

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JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/5)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA NY 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (2/5)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/5)

SITUATION WANTED:  International and U.S. Hispanic Executive in Production Management, Marketing, On-Air Promotions.  Emmy award winner. Bilingual Spanish/English, Executive MBA. [email protected] (2/4)

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC:   The Bachelor, Castle
AZTECA:  Cosas de la Vida, Al Extremo, La Loba
CBS:  How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Mike & Molly [r], Hawaii Five-0 [r]
CW:   90210, Gossip Girl
FOX:  Human Target, Lie to Me [f ]
ION:  Without a Trace, Criminal Minds, Criminal Minds
NBC:  Chuck, The Cape, Harry’s Law
PBS:  Antiques Roadshow, American Experience, Chautauqua: An American Narrative
TELE:  Aurora, Los Herederos del Monte, Alguien Te Mira
UNIV:  Eva Luna, Triunfo del Amor, Don Francisco Presenta

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