Monday, January 31st, 2011

Cynopsis: Kids!


Good morning. It’s Monday, January 31, 2011, and this is your first early morning Kids briefing.

Twentieth Century Fox new animated movie Rio and Finland-based game developer Rovio Mobile‘s Angry Birds are teaming for a new movie promotion tie-in spin-off app, Angry Birds Rio.  The new Angry Birds Rio game will be available in March around the world, dovetailing (ahem) with the release of the Rio in theaters worldwide on April 15, 2011.  Fans can grab a sneak preview of Angry Birds Rio at .  Angry Birds Rio will launch with 45 dedicated levels and will regularly add new levels via app updates. The game will be available for download on smart phones and tablets worldwide.


Look! In the sky … It’s Henry Cavill … or it will be Cavill playing Superman (and Clark Kent) anyhow.  Cavill, recently seen as Charles Brandon in Showtime’s The Tudors, will take on the role as the man of steel in Warner Bros. and Legendary Pictures‘ new Superman movie, which is being directed by Zack Snyder from a screenplay by David S. Goyer, based on a story by Goyer and Christopher Nolan.  Charles Roven, Emma Thomas, Nolan and Deborah Snyder are serving as producers on the movie.  Currently slated for release in December 2012, the new Superman movie will be distributed by Warner Bros. Pictures.

Disney Channel is set to begin production on its new multi-camera comedy pilot Austin & Ally this February.  Created and executive produced by Kevin Kopelow and Heath Seifert (writing/exec. producing credits include Good Burger, Keenan & Kel, Sonny With A Chance, Jonas), the pilot cast includes Ross Lynch, Laura Marano and Raini Rodriguez.  The story revolves around polar opposites, Austin (an extrovert and musician/singer) and Ally (a shy but great songwriter), who partner to become a popular musical duo, and their best friends.


Twin brothers and NBA players Robin Lopez (Phoenix Suns) and Brook Lopez (New Jersey Nets) are teaming with twins Dylan and Cole Sprouse (The Suite Life on Deck, Suite Life of Zack and Cody) to host the weekend long on-air event, Biggest Fans Weekend, on Disney XD, beginning Saturday, February 19 at 11a.  The Biggest Fans Weekend coincides with NBA All-Star Weekend, including the 60th Annual NBA All-Star Game that will be played Sunday, February 20, 2011.

In other Disney XD programming news, the winter installment of its sports-centric short-form Next X reality series, produced in association with ESPN, Winter Next X featuring four tween athletes to showcase their skills at Winter X Games 15, debuts today, Monday, January 31, 2011 at 4p.  New episodes of Winter Next X will air daily all week, culminating in a 15-minute special on Monday, February 7 at 9p.  The series will then be available via ( ).

MTV Networks International completes a range of new programming deals and series renewals with Broadcasters across Latin America.

  • Ecuavisa (Ecuador) renews its Rugrats deal for seasons 1 through 9, including three specials, as well as resigning for the preschool series Go, Diego, Go seasons 1 through 3.
  • Teledoce (Uruguay) signs on for Back at the Barnyard, while Teletica (Costa Rica) has picks up programming aimed at differing age groups including Back at the Barnyard, Go, Diego, Go!, Ni Hao Kai-Lan, The Mighty B! and Wonder Pets!.
  • Artear (Argentina) acquires seasons 1 through 3 and special episodes of Avatar: The Last Airbender, seasons 1 through 3 of The Adventures of Jimmy Neutron Boy Genius and Back at the Barnyard season 2.
  • Televisa  (Mexico) signs up for season 1 of Fan Boy and Chum Chum and season 2 of Back at the Barnyard, while also picking up episodes 140-152 of SpongeBob SquarePants.
  • TV Jamaica (Jamaica) picks up the second seasons of both Rugrats and Rocket Power, as well as seasons 6 and 7 of The Fairly OddParents.
  • Megavision (Chile) completes a deal for the preschool Chinese language series Ni Hao Kai-Lan, episodes 101-110.
  • Provideo (Colombia) inks a deal on behalf of RCN in Colombia for Fairly OddParents seasons 5 and 7, and for renewals and new episodes for SpongeBob SquarePants.
  • America TV (Peru) signed on for episodes and complete seasons on Back at the Barnyard, Fairly OddParents and SpongeBob SquarePants.
  • Monte Carlo TV (Uruguay) picks up additional episodes of Fairly OddParents from season 5 and 6, while Canal 10/ SAETA (Uruguay) takes Avatar: The Last Airbender seasons 1, 2 and 3, as well as the specials The Legend So Far and The Legend Continues.

HarperCollins Publishers unveils plans to publish The Carrier of the Mark, its first acquisition from inkpop ( ), interactive tween writing website.  Slated for fall 2011, The Carrier of the Mark, penned by new author Leigh Fallon from Cork, Ireland, and is a paranormal romance that links two teens to a supernatural destiny.  Over the last year, HarperCollins reports that inkpop traffic has grown nearly 500%, with 60,000+ projects uploaded to the website, and its members spending an average of 20+ minutes on the site per visit.  The coming months will see inkpop acquire more projects, while also providing more young writers with more opportunities to get their ideas in front of HarperCollins Children’s Books editors and ways to get published.  Additionally, inkpop is partnering with entertainment brands and products, including BFF.TV and Dylan’s Candy Bar, on various projects and promotions.


Toei Animation appoints DIC 2 to handle licensing in Italy for the TV series Love in Rock’n’Roll (42×26).  Under the deal, DIC 2 will serve as the licensing agent for Love in Rock’n’Roll for Italy for all merchandising rights, excluding publishing.  Love in Rock’n’Roll revolves around Yakko, who works at her Dad’s restaurant during the day and attends University in the evening.  Yakko becomes torn between two boys, both in the same rock band, leading to all sorts jealousy and intrigue.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 28-30, 2011:
The Rite (Warner Bros. (New Line)) PG-13                                     Opening Weekend $15.0m
The Green Hornet (Sony/Columbia) PG-13                                      $11.5m-3 wk total $78.8m
True Grit (Paramount) PG-13                                                         $7.6m-6 wk total $148.4m
The Dilemma (Universal) PG-13                                                     $5.5m-3 wk total $40.6m
Yogi Bear (Warner Bros.) PG                                                          $3.2m-7 wk total $92.5m
Tron Legacy (Buena Vista) PG                                                        $2.5m-7 wk total $166.7m
Tangled (Buena Vista) PG                                                              $2.5m-10 wk total $189.6m
Little Fockers (Universal) PG-13                                                     $2.5m-6 wk total $144.7m
Country Strong (Sony/Screen Gems) PG-13                                    $1.4m-6 wk total $18.9m
The Chronicles of Narnia: The Voyage of the Dawn Treader (Fox) PG $900,000-8 wk total $101.8m
Source: Rentrak ( )


Impossible Pictures (Walking With Dinosaurs) appoints Karl Woolley as the head of its Impossible Kids division.  Woolley will oversee Impossible Kids productions, including new commissions Buzz and Tell (52 episodes) for CBeebies (UK), and the animated tween-targeted comedy Fleabag Monkeyface (52 episodes) for CITV (UK).  A veteran of the kids industry, Woolley has served as a host, writer, producer and director, and was MD/Tell-Tale, which created and produced kids programming such as Tweenies.  He has recently worked with Disney UK, Prism Entertainment, Lion Television, Red Planet Films, DC Thomson, Maggie and Rose and Walker Books. 

Julie Strauss-Gable is upped to VP and Publisher, Dutton Children’s Books, part of Penguin Group (USA).  Strauss-Gable has been Associate Publisher.  Dutton Children’s Books will publish 10-15 titles per year, with the boutique imprint focusing on middle grade and young adult works of “exceptional literary quality and strong commercial appeal,” per Publishers Lunch.  This movie will see Lauri Hornik return her energies to Dial, where she continues to serve as Publisher and President.  Dial will grow its publishing plan to 75 titles a year from 50, which will feature some former Dutton authors and illustrators.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1104; K6-11 480; TWEENS 9-14 351
DISNEY CHANNEL:     K2-11   864; K6-11 476; TWEENS 9-14 378
CARTOON NETWORK: K2-11   399; K6-11 233; TWEENS 9-14 179
DISNEY XD:               K2-11   181; K6-11 129; TWEENS 9-14   99
NICKTOONS:              K2-11     81; K6-11   62; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 26, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1128; K6-11 540; TWEENS 9-14 363
DISNEY CHANNEL:     K2-11   864; K6-11 476; TWEENS 9-14 378
CARTOON NETWORK: K2-11   399; K6-11 233; TWEENS 9-14 179
DISNEY XD:               K2-11   181; K6-11 129; TWEENS 9-14   99
NICKTOONS:              K2-11    87; K6-11   62; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, January 27, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1161; K6-11 524; TWEENS 9-14 350
DISNEY CHANNEL:     K2-11 1031; K6-11 551; TWEENS 9-14 408
CARTOON NETWORK: K2-11   450; K6-11 294; TWEENS 9-14 207
DISNEY XD:               K2-11   195; K6-11 158; TWEENS 9-14 125
NICKTOONS:              K2-11    96; K6-11   67; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data


Battle of the Bands: Rock the Decades
Benefiting Citymeals-on-Wheels

Thursday, February 10th 6:00pm-10:00pm
The Highline Ballroom, 431 West 16th Street

Live DJ Set by DJ Ruckus * Special Live Performance by Maria Joy *
* Brought to you by: VEVO
* Open Bar * New Industry Bands *
* New Restaurants * DJ Brian Morse * 

For tickets and event information, visit

Answer to Yesterday’s Trivia:  While this toy may have been marketed to little mothers, their brothers enjoyed the fruits of their labors too!  First introduced in 1963 by Kenner, and looked like a miniature of the real thing.   Over the years the look changed a bit. While there was one recall in 2007, the toy is still on the market and selling quite well.  What is it? EASY BAKE OVEN  Kudos to:  William VanDerKloot-Magick Lantern/Atlanta; Wendy Stone-Golf/Orlando; Julie Stowell-Tribune Media Services/Queensbury; Richard Oren-Hire Branding/NY; Heather Floore-KDAF/Dallas; Heather Lodge-Cartoon Network/Chicago; Sarah Traficanto-Cartoon/Chicago; Odette Felix-Dark Horse Media/Tucson; Jill Murphy/PST; Sandra Mueller-KTLA/LA; Jimmy Cuomo-Artboy Inc/Hollywood; Natalie Windsor-APTV/LA; Carmel Crawford-MikeRofone Prods/Dublin; Amy Cuthill-Astral Television Networks/Toronto; Noreen Murphy-ACTRA Toronto/Toronto

Today’s Trivia Question:  These little animated TV fellows live in the kingdom of Dunwyn where they protect their human friends.  In real life, they’re a little chewy, and get sticky when wet.  Who are they?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: SR MGR/ DIR/ BIZ DVLP/TPE/LA: Exp. Sales ‘n Mktg specialist for dvlping new & existing biz ptnrshps. Strong sales leader. Cable exp. rqd. Exclnt opportunity. Rez: [email protected] click here for details (2/5)

JOB OPENING: ACCT EXEC/DISH Network Ad Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing Ad Sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp. Resumes to: [email protected] (2/5)

JOB OPENING: SALES PLANNER/DISH Network Ad Sales/NY: BA pref. 3+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV entertainment industry a +. MS Office proficient. Resumes to: [email protected] (2/5)

JOB OPENING: ADMIN ASST/The Hotel Networks/NY: 3+ yrs Admin Asst exp supporting media execs; Req excel org & comm skills; Exp w MS Office, PPT, Excel a must; Media/digital/internet bkgd a +; BA pref; Res: [email protected] (2/5)

JOB OPENING: ACCT EXEC/OUTDOOR CHANNEL/SW terr: Dvlp, sell, implmt on-air/online media plns; crte new biz, mng accts, meet sls gls; Must be slf strtr; Media sls ind exp, 4yr deg reqd. To: [email protected] (2/5)

JOB OPENING: VP AD SLS RESEARCH/20TH TV/NY: 6+ yrs tv rsch exp. Proficient in Nielsen systems. Rsch presentations for Ad Sales dept. for more info/apply: Email: [email protected] (2/5)

JOB OPENING:  MEDIA RESEARCH ANALYST/OUTDOOR CHANNEL/CA: Collect/eval ratings, market and/or sales data, Ad Hoc requests for Ad/AF Sales, Prog. 1-3yr media/brdcst exp; 4yr deg prefd. To: [email protected]  (2/4)

JOB OPENING: 2 SR. DIRECTORS: TOYS & GAMES/TOYS & SPORTING GOODS/Nickelodeon/NYC: 6+ yr licensing & toy mktg exp. Brand mktg/strategy exp. Experience with boys & girls toys a plus. EOE/M/F/D/AAP Apply (2/3)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/3)

JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. (2/3)

JOB OPENING: ANALYST, RETAIL SALES/Nickelodeon/Bentonville AR: 1+ yr exp. BA/BS in Mktg, Business, Information Mgmt Systems required. Prof in Excel. Strong interpersonal comm skills.EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: MANAGER, RETAIL SALES/Nickelodeon/Bentonville AR: 3-5 yr exp. Knowledge of assigned markets & retail structure. Background working with Wal-Mart. Strong comm skills EOE/M/F/D/AAP Apply (2/2)

JOB OPENING: VP, BUSINESS & LEGAL AFFAIRS/Sí TV/LA:  7+yrs entertainment law experience with a major studio or network.See full posting & apply @ EOE (2/2)

JOB OPENING: SALES SRVC MGR/LONG IS CITY NY: 4 yrs profess’l exp sales support, acct mngnt, client srvcs &/or prod req’d.  TV station exp & BA deg req’d.  Knwldg metadata, SEO best practices a + Res/cover letter: [email protected] (2/2)

JOB OPENING: ASSOC DIR, CREATIVE MKTG/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: ASSOC DIR INTEGRATED PR & EVENTS/AT&T Advanced Ad Solutions/NYC:  Energetic & motivated to play a key role in dvlpng advanced advertising business. Exp digital media or mktg req’d.  Resume to: [email protected] (2/2)

JOB OPENING: RSRCH MGR/NFL/NY: Mng and  support design & execution of primary and secondary rsrch relating to NFL fan & brand.  4-7 yrs of mkt rsrch exp.  More info/apply: NFL – Research Manger Position (2/2)

JOB OPENING: SOCIAL MEDIA MODERATOR/EPIX/NY: ID opps, drive pltfrm dirctn; Eval UI. Sup Edit, Mktn & Prod. Excl writing & comm skls. Phshp, Exp Intnt Srvce, Multi-task. Detail, Col Grad, 2yrs+ exp. EOE (2/2)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp / EOE (2/2)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTION MANAGERS, STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Recent makeover/construction exp necessary.  [email protected] (2/2)

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp Req 3181 (2/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: DIGITAL MEDIA MANAGEMENT/W Hollywood: Digital agency, managing high-profile clients. Interest in the PR/entertainment industry w/ great web skills. An opp to break into the biz and make contacts! [email protected] (2/5)

SUMMER INTERNSHIP CREDITS ONLY:  EDITORIAL ASST/Bedford Hills NY: Assist Editorial Team in curating & delivering top video news stories from around the globe.  very hand-on position and reqs a substantial level of maturity. RESUME: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  BUSINESS DEVELOPMENT ASST/Bedford Hills NY: Work directly under the Manager of Business Development to learn the Ins and outs of the online digital media space. RESUME: [email protected]  (2/2)

SUMMER INTERNSHIP CREDITS ONLY:  WEB DVLPMNT/Bedford Hills NY: Asst Dir Tech. Learn underlining process of online video del to mult emerging platforms. Intro to Ruby & some knwlg HTML & Java Script req’d. RUBY ON RAILS EXP REQ’D. res: [email protected] (2/2)

SUMMER INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA NY 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, email [email protected] (2/5)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (2/5)

SITUATION WANTED:  International and U.S. Hispanic Executive in Production Management, Marketing, On-Air Promotions.  Emmy award winner. Bilingual Spanish/English, Executive MBA. [email protected] (2/4)

SITUATION WANTED: EXPERIENCED DIRECTOR OF POST/POST SUPER: 20+ years in post production. Experienced with multi-format and tapeless workflow. Avid and FCP. Worked with HD since 2004. Contact: [email protected] (2/3)

SITUATION WANTED:  EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/3)

SITUATION WANTED: PROJECT MANAGER/PRODUCER/NYC: 15+ yrs media experience, across platforms with extensive production and creative. VERY knowledgeable on Internet trends. Thanks. [email protected]. (2/2)
SITUATION WANTED: COMEDY/REALITY ASSISTANT: 20+ years experience ( over 65 series) in television comedy, major multi-tasker. Willing to travel and able to work 24/7. Email: [email protected] (2/2)

SITUATION WANTED: RESEARCH MGR/NYC: Need data turned into dollars? 10+ yrs attracting advertisers, meeting client needs. Exp w/variety of systems (Nielsen, MRI) and metrics (Live/C3, reach).  E-mail: [email protected] (2/2)

SITUATION WANTED:  Experienced in Network TV and Radio Sales/Marketing/Online. Promotion/Sponsorship concept development, Sales presentation support. Excellent computer skills. Seeking new opportunities. Please contact [email protected] (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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