A CYNOPSIS MESSAGE FROM TURNER SPORTS

---

 

Cynopsis: Sports
01/30/12

Good morning. It’s Monday, January 30, 2012, and this is your first early morning Sports briefing.

Nearly a year after announcing a rebrand that produced the CBS Sports Network, the channel continues to make moves designed to strengthen its position in the world of broadcast sports. Among the shifts in recent months include adding talent such as Jim Rome and forming broadcast deals with the likes of Professional Bull Rising, Major League Lacrosse and National Lacrosse League. Cynopsis Sports spoke with David Berson, Executive Vice President, CBS Sports and President, CBS Sports Network about the network’s strategy shift, its ties to CBS and Showtime, and how distribution has been affected by the moves.

Berson on the overhaul at CBS Sports Network: We have made a lot of changes over the last year that included the name of the network as well as to the content where we have, in fact doubled the amount of live hours that we have on the network. One of our objectives has been to increase the daily, timely, live and relevant content on our air. Tim Brando was obviously important for us by having a consistent live, daily presence with a recognizable personality. Rome was another really big move for us and a sign of the direction we are going here. His show will be launching on CBS Sports Network on April 3rd, the day following the NCAA championship game. We have expanded our number of live college football studio show hours. On the event side, we made a bunch of additions to several college conference extensions and new deals. We also branched out beyond the college stuff with two lacrosse deals – Indoor and outdoor lacrosse leagues and PBR (Professional Bull Riding).

On integration within the CBS family: The CBS Sports Network is far more integrated into the fabric of CBS overall now. When you look at the Jim Rome deal, CBS Sports and CBS Sports.com and Showtime are all also involved and it shows how we can use a brand like that on all of the CBS platforms. Game of Honor was another example of that. These moves give you a sense of the changes we have made and the great momentum we have moving forward.

On distribution: We’ve grown over 8 million households since last year. We are now seen in 45 million homes and passed through 98 million homes. In other words if you have cable or satellite you basically can have the network. Either you have it now or a simple phone call will allow you to get it. If you have cable or satellite, it is available to you. There has been tremendous progress there as well and partnerships with all of our affiliates that are also seeing all of the incremental value of the expanding programming and promotion and integration with all of the sports assets.

On programming plans for National Signing Day on Feb. 1: We are all putting all of our resources in to it. This is where all of the assets from all the different platforms of CBS Sports are getting together to cover this on television and online. It’s really a sign of the progress we have made that we will continue to make about integrating all of our assets to serve the fans interested in the content. We are bringing in Tom Lemming, former UCLA coach Rick Neuheisel and former Illinois coach Ron Zook, really everything he can to produce an amazing experience for college football fans.

On the Air

It will probably be tragic how many people probably didn’t see Sunday’s epic Australian Open Men’s Final when ratings come out later today. The match went five hours and 53 minutes and ended at 1:37 in the morning local time by Novak Djokovic beating Rafael Nadal.
 
UFC on FOX 2 took the top spot among adults 18-49 on Saturday night, delivering a 2.2/7 rating/share for the broadcast, and delivering 4.37 million viewers for the network in Nielsen’s overnight ratings. The event reportedly drew 17,425 in attendance as well as a live gate of $1.2 million, according to reports.

Voting for NBA TV’sFan Nightpresented by Sprint has elected the Nuggets/Grizzlies to the schedule, where it will run on tomorrow at 8p. The match-up was selected by fans who voted through nba.com, NBA’s Facebook page, and Yahoo.com.

Speaking with reporters at the NHL All-Star Game over the weekend, NHL Commissioner Gary Bettman announced that the 2013 All-Star festivities would take place in Columbus.

CBS will run Super Bowl’s Greatest Commercials Wednesday night at 8p, hosted live by Boomer Esiason and Jillian Michaels. The program will count down the 10 “greatest Super Bowl” commercial brands vying for the top spot, with fans able to vote at cbs.com/superbowl to decide which is the greatest. Each brand will showcase three of the most popular ads, with brands including Budweiser, Bud Light, Careerbuilder.com, Coke, Doritos, E*Trade, FedEx, GoDaddy.com, Pepsi and Victoria’s Secret.

Sirius XM Radio announced today that former Indianapolis Colts Vice Chairman Bill Polian is back in the spotlight, joining SiriusXM NFL Radio where he will make his debut today on Late Hits. He’ll host the show again on Wednesday and Friday and will be heard regularly on the channel throughout the year.

Bellator Fighting Championships announced that the promotion will come back to Louisiana for MTV2’s Bellator 61 on Friday, March 16. The event will feature a rematch between Eric Prindle and Thiago Santos to determine a winner from last season’s heavyweight tournament.

CBS 2 New York is dedicating the week to the Giants, slating extensive team coverage of the team’s Super Bowl preparations in Indianapolis during the station’s 4:30-7:00 a.m., Noon, 5 p.m., 6 p.m. and 11 p.m. newscasts this week. Among the highlights will be: today’s introduction of Lisa Kerney as the station’s weekday morning sports reporter, and a pre-Super Bowl special Road to Glory, a live one-hour special from Indianapolis that will air from 7:00  8:00 p.m. on Saturday, February 4.

I always enjoyed seeing the Super Bowl props, but here are the best ones related to TV from Bovada:

• What will the TV rating be for the Super Bowl? Over/Under 47.5
• Which region will have the higher local TV rating? Boston/New York
• How many viewers will stream the Super Bowl online? Over/Under 1.5 million
• How many times will Peyton Manning be shown on TV during the game? Over/Under: 3.5
• How many times will Giselle Bundchen be shown on TV during the game? Over/Under 0.5

Sponsorship & Promotion

That 10-second clip of Matthew Broderick back as Ferris Bueller teasing an upcoming Super Bowl spot was now generated nearly 3.5 million views on YouTube. Website Jalopnik reports that the clip is really a tease for a Honda commercial that will feature its vehicles recreating some memorable scenes from the movie.

Marvel Studios announced that the company will host a Global Twitter Chat tomorrow at 2p to help drive anticipation of the upcoming Super Bowl commercial for The Avengers, according to reports. The half-hour tweeting event will include Tom Hiddleston aka Loki, Clark Gregg aka Agent Coulson as well as director Joss Whedon.

NASCAR has announced that WIX Filters will serve as the primary sponsor for Ryan Newman of Stewart-Haas Racing for four races during the 2012 NASCAR Sprint Cup Series season. The sponsorship will debut during the Budweiser Shootout at Daytona International Speedway on Feb. 18.

Friday’s report inadvertently read that Coors Light would serve as a sponsor for the 40 car this season, it turns out that the deal was only correct in my head. They will, however, remain the official beer of NASCAR.

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns.

Digital Fields

After daring hackers to try a second attack on the UFC website, UFC President Dana White was obliged. The hacker group Anonymous posted White’s personal information, which included his Social Security number, cell phone number and address, was published online mere moments after he defended his support of SOPA. In addition, the UFC site was attacked for the second time in a week. The group tweeted, “We wonder if Dana White will ask Anonymous to hack him again tomorrow.”

The Main Event

Thunder/Clippers square off at 10:30p on NBA TV.

---

A CYNOPSIS MESSAGE

---

 

 

ON THIS DAY in 1971: The UCLA men’s basketball team begins an 88 game winning streak.

Answer to Friday’s Sports Trivia Question: Who missed that kick in 1991? Scott Norwood. Kudos: Ross Molloy – CBS Sports Network/NY; James Stuart – The NBC Sports Group/NY; Dereyck Moore – NBA Digital/Atlanta; Liz Soucise – MediaCom/NY; John Kukla – KDFW/Dallas/Fort Worth; Mike Patterson – Turner  SI Digital/Chicago; Bill Robertson – Tunheim Partners/Bloomington; Greg Moloznik  GLM Media/Scottsdale; Alan Perris – The Television Academy/North Hollywood; Willie Price – American Forces Network/Riverside; David Chill – DIRECTV /LA; Adam Deverell – Cox Reps/LA.

In The Know: What team did Ferris Bueller go see on is Day Off? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
01.30.12

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

---

Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .

---

JOB OPENING: MGR, PARTNERSHIPS/NY: Work w/Ad Sales across A+E Networks brands to sell value based partnerships. Focus on Movie Studio deals https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=120164 (2/4)

JOB OPENING: VP PROGRAM SCHED & PRGRAM PLANNING/RLTV/BALTO, MD: Optimize ratings & leverage prgrm inventory to max brand positioning. Exp: managing var. prgm formats, cable, ratings & research systems. Send resume: [email protected] (2/4)

JOB OPENING: DIR TALENT RELATIONS/BBC AMERICA/NYC: Develop talent strategy includes celebrity driven activites/projcts/stunts. Nurture new talent. 5-8 yrs ent talent mgmt exp. Press/casting/booking exp, a +. [email protected] (2/4)

JOB OPENING: DIGITAL DISTRIBTN & BIZ DEV/BBC WORLDWIDE AMERICAS/NYC: Negotiates & manages the license of BBC properties to select digital video platforms in the US, including multi-platfrm dig VOD & EST clients. [email protected] (2/4)

JOB OPENING: CONTRACT ATT., LBA/Los Angeles: Attorney who will be drafting and negotiating contracts for one of the top cable companies https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=120144 (2/3)
        
JOB OPENING: TEMPORARY PRIMARY RESEARCH VP, USA NETWORK/NYC: Plan, design, analyze consumer research. Cable network exp. req. Strong online survey skills. Temp role. Apply: [email protected] Subject: Research (2/3)

JOB OPENING: SR PROD/PROD, DIG (WEBSITE)/CURRENT/SFO: Run website for its soon-to-launch PT prog. Highly energetic ind. to oversee strat/pub content for prgrm’s website & social media platforms daily. Res/cov req: [email protected] (2/3)

JOB OPENING: DIR, CONSUMER MKTG/CURRENT/NY: Dvlp/implement & mng Current’s brand initiatives & prtnrshps across all media platforms. 5yrs+ exp cbl &or brdcst ntwrk prgrm mktg campaign creation/exec. Res/cover: [email protected] (2/3)

JOB OPENING: SR ANALYST/The Food Network/NYC: For Ad Sales Rsrch team. Resp for providing research support. Work w/ Ad Sales to create rsrch solutions & achieve rev goals. Details: http://www.scrippsnetworks.com & select req 2796 (2/2)

JOB OPENING: ANLYST, DIG SLS RSRCH/FOX/NY: Dvlp/maint FOX online digtl aud estimates. Prvds data analysis frm 3rd prty sources, incl. Omniture, Nielsen & comScore. BA/BS & 2+ yrs digtl as sls rsrch exp. www.foxcareers.com FNG0000908 (2/2)

JOB OPENING: DIST COUNSEL/A+E Networks/NY: 5+ yrs. exp. Aff Sales Atty providing legal support for U.S., Canadian & Caribbean dist of 10 A+E ntwrks. More info & Apply: www.aetn.com/careers.html #119820 (2/1)

JOB OPENING: TV SALES PLANNER-U-VERSE/AT&T AdWorks/NY: 2+ yrs sales and media planning exp. Apply- http://connect.att.jobs/new-york/business-sales-solutions/jobid2102464-sales-planner-iptv-adworks-new-york-ny-jobs (2/1)

JOB OPENING: FREELANCE CONTRIBUTING DIYER/NYC: for Multimedia Co. Live TV exp as spokesperson/host, DIY ability & accessibility for New York based media req’d. Digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: FREELANCE CONTRIBUTING FOOD EDITOR/NYC: for Multimedia Co. Must have live TV exp & be accessible for New York based media interviews. Send digital reel, bio, headshot, rates & resume: [email protected] (2/1)

JOB OPENING: EDITOR/WGBH/BOSTON: Proj Contract, FT, 37-45 Wks. Edit program content. 5 yrs editing exp. Exp w/ editing music. Knowledge of effects & computer editing. Apply: http://www.wgbh.org/about/employmentOpportunities.cfm (2/1)

JOB OPENING: VP, RESEARCH & MKTG SVCS/NYC: Lead qualitative & quantitative research/analysis; Sr-Level position; Proactive, Creative, Detail-Oriented; 10+ yrs exp w/ data collection & applied research; www.lodgenet.com/careers (2/1)

JOB OPENING: RESEARCH ANALYST/NYC: 2+ years in TV research; strong analytical and presentation writing skills, Working knowledge of Npower/Ad*views/MRI/Comscore, advanced PowerPoint/Excel. Apply: [email protected] (2/1)

JOB OPENING: SEG PRODUCER/NYC: Talkshow needs Seg Producer. Strong booking abilities for conflict story lines. Min 5yrs talk/reality/casting. Resume: [email protected] (1/31)

JOB OPENING: DIRECTOR, AFFILIATE FINANCE/KNOXVILLE, TN: Manage analytics of affiliation contracts. Exp w/ short/long term planning for business ops. 5+ yrs exp in Accounting or Finance. Degree req’d. scrippsnetworks.com #2748 (1/31)

JOB OPENING: MGR, SOC MED/COMM-FS SOUTH/ATL: Create & implmt soc med & comm. strategy maintain FS South’s position to better connect w/ loc fans. BS/BA Comm, PR. Min 5-7 yrs exp PR or Mktg. www.foxcareers.com, FNG0000649 (1/31)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. www.ecentralmetrics.com/url/?u=6888879436-20 (1/31)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (2/2)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject). (2/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/4)

SITUATION WANTED: I’M ALL YOURS/N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (2/4)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/4)

SITUATION WANTED: TV PRODUCER/NY: 12 yrs in live news preps you for anything. Recently branched out into food TV and corp media. Highly organized/natural leader/thrive under pressure/tailor talents to any subject [email protected] (2/4)

SITUATION WANTED:  Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (2/3)

SITUATION WANTED:  EXP’D MEDIA SALES PROFESSIONAL: 20+yrs of multi-media sales exp, 10+ years of sales management exp, a strong sales track record and having a strategic plan to growing clients is looking for an opportunity to help a company grow. Contact: [email protected]  (2/3)

SITUATION WANTED: PROMO SCHEDULER. Highly experienced promo scheduler (including AMC & Vh1) seeks full-time work within New York City. Resume available upon request. Contact:  [email protected] (2/2)

SITUATION WANTED:  SR REVENUE STARTER/INDIVIDUAL CONTRIBUTOR/LA BASED: Well connected. ISO differentiated media properties (advanced TV, video, digital) Consulting or full-time. Contact Steven. [email protected] (2/2)

SITUATION WANTED: EXECUTIVE/SUPERVISING PRODUCER: 10 yrs experience, as well as raising over 1MM in sponsorships and on air talent. FOX, MTV, SPEED, Discovery. [email protected] reel http://web.mac.com/jaybarbieri/iWeb/Site/ (2/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/2)

SITUATION WANTED: BROADCAST TV, VOD, AND RADIO SALES/NY: Integrated salesand inventory & pricingmanagement 6+YR exp. seeking to become a critical contributing member to the Ad Sales team. Contact: [email protected] (2/2)

SITUATION WANTED: MEDIA RESEARCH EXPERT/NY: but will relocate: Seek management opportunity. Ad sales,/prgrming/ mgmnt w/expertise in interpret/anal quant/qual & spearhead custom. Team leader & team player. [email protected] (1/31)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/31)

SITUATION WANTED: PRODUCER/CREATIVE WRITER, SEG & FIELD PROD: 9+yrs TV: Univision, MTV, Mun2, Lat Grammy, Telemundo, Strong ethics, Mng & people skills Exp talent & celebs Eng/Sp FCP, Photoshop, MiniDVCam 310-254-0131 [email protected] (1/31)

SITUATION WANTED: PRODUCTION ASSISTANT/NEW YORK: Current NBC Page with experience at “Saturday Night Live”, “TODAY”, and “Mad Money w/ Jim Cramer”. Experience in film, as well, at Focus Features. Resume available upon request: [email protected] (1/31)

SITUATION WANTED: FREELANCE VIDEOGRAPHER: 5 years experience with Multi Camera Truck, open availability. Experience in filming sporting events, town hall meetings, weddings… 757-229-3282 email [email protected] (1/31)

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; History; Syfy;Travel Channel; runs on Batteries. [email protected] (1/31)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.