Monday, January 25th, 2010

Cynopsis: Kids!

Good morning. It’s Monday, January 25, 2010, and this is your first early morning Kids briefing. 

Mexico’s Hi-tv, a new free-to-air digital multi-channel system, enters into a program acquisitions deal with Cookie Jar Entertainment, which includes 1,200 library titles.  Cookie Jar Entertainment series that will be available in the new platform include Arthur, Mona the Vampire, Sabrina: the Animated Series and Dino Squad.  Hi-tv will also offer a range of Cookie Jar series that have never aired in Mexico before.  Hi-tv is a business unit of Grupo Salinas.


Neil Gaiman (Coraline, The Sandman, Stardust) reports that the movie adaptation of his book The Graveyard Book is not set up at Miramax any longer, per an interview with the author in the LA Times.  The movie was to be written/directed by Neil Jordan (The Crying Game, Interview with the Vampire).  However, Gaiman says that isn’t the end of the movie, “But it looks like almost all the pieces are on the table again.  They have a studio, they have a distributor and they are putting stuff together and I’m not allowed to anything else.” So … stayed tuned.


KidsCo acquires the animated adventure and environmentally centric series The Beach Crew (18×5) from Australia-based The Beach Crew Productions, per Rapid TV News.  The series is set to join the KidsCo lineup in Australia and South East Asia beginning June 2010.  The Beach Crew revolves around a group of beach characters and accessories, including Billy Boogie, Sammy Surfboard and Mini Malibu, who aim to protect their beach from evildoers.  KidsCo is a joint venture between NBC Universal, Cookie Jar Entertainment and Corus Entertainment.


Kindle Entertainment inks two new license deals for the preschool series Big and Small in the UK.  Signing on as licensees for the CBeebies series Big and Small are Paper Projects (foil sticker packs) and Elisabeth the Chef (celebration cakes).  CBeebies, the BBC’s digital channel for kids 6 and under, recently picked up a new season of 26 episodes of Big and Small.  The property and its licensee products, including those from mater toy licensee Jumbo, will be showcased this week the UK Toy Fair 2010

Fox Home Entertainment will release the stop-motion animated movie Fantastic Mr. Fox as a Blu-ray and DVD combo pack and on DVD on March 23.  The release features extras including a ‘making of’ feature, a beginner’s guide to Whack-Bat, puppet animation among other things.  Based on Roald Dahl’s book of the same name, the movie is directed by Wes Anderson and stars George Clooney, Meryl Streep, and Jason Schwartzman.

Konami Digital Entertainment and Cartoon Network Enterprises (CNE) announce that Ben 10 Alien Force: The Rise of Hex will be available in Q1 2010 on Microsoft’s Xbox Live Arcade for Xbox 360 and Nintendo’s WiiWare service.

Every Baby Company appoints regional sales reps for its property eebee’s adventures in the specialty toy, gift, and infant trade categories in the US and Canada.  The newly named sales organizations include: 225 Unlimited (AL, FL, GA, MS, NC, SC, TN); Accentrics (gift only AK, LA, OK, TX); Brian & Co (CT, MA, ME, NH, RI, VT); Carmela Forster (Canada); Casanova Sales. (NY); GB Sales (northern NJ); Goldstein Group (DE, south NJ, PA); Ketz & Assoc.(IA, MN, SD, ND, NE, WI); McManemin & Co (TX, OK, LA, AK); Singer Group (military); Singer & Son Assoc. (KY, MI, OH, WV); Sunshine Sales (CA, HI); Total Toys (IL, IN, KS, MO); Toyology (AK, ID, OR, WA).


Scholastic Media in conjunction with HandsOn Network, a volunteer management organization, grows its Clifford’s Be Big campaign with the launch of the second annual Be Big in Your Community contest ( ), in-school events and a new online promise effort.  As previously reported, American Family Insurance recently signed on as the first sponsor of the Clifford’s Be Big initiative.  The “Promise” campaign encourages people of all ages to embrace Clifford’s Big Ideas and demonstrate the various ways and actions people can take to make the world a better place ( ).  Clifford airs on PBS Kids (

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 22-24, 2010:
Avatar (Fox) PG-13                                                 $36.0m-6 wk total $552.8m
The Tooth Fairy (Fox) PG                                         Opening Weekend $14.5m
The Lovely Bones (Paramount (DreamWorks)) PG-13 $8.8m-7 wk total $31.6m
Sherlock Holmes (Warner Bros.) PG-13                     $7.1m-5 wk total $191.6m
Extraordinary Measures (CBS Films) PG                     Opening Weekend $7.0m
Alvin and the Chipmunks: The Squeakquel (Fox) PG   $6.5m-5 wk total $204.2m
The Spy Next Door (Lionsgate) PG                            $4.8m-2 wk total $18.7m
The Blind Side (Warner Bros.) PG-13                         $4.5m-10 wk total $234.0m
Leap Year (Universal) PG                                          $3.0m-3 wk total $23.0m
Princess and the Frog (Buena Vista) G                       $1.2m-9 wk total $99.0m
Source Rentrak ( )


Jim Ballantine is named MD/Flying Bark Studio, Studio 100’s Australian animation studio.  Ballantine, who previously produced series for Nickelodeon and Disney, succeeds Eric Claeys in the position.  He will be based in Australia.  Most recently, Ballantine was Creative producer at Animation Lab in Israel.  Flying Bark Studio is completing production on the new animated series Enyo (26 episodes), a co-production with Funkhauser Films (Denmark), as well season two of Dive Olly Dive, a co-production with Mike Young Productions.  The studio is also working in co-production with Alphanim (France) on the feature film Santa’s Apprentice, which is set for a holiday 2010 release, and the re-launch this year of the animated series Blinky Bill with both a series (26 episodes) and a feature film.  Additionally, Flying Bark begins production this month on the newly ZDF commissioned series, The Woodlies (26 episodes), and new episodes of Zigby.

Damon Whiteside is named VP/Marketing, Disney Store North America.  Whiteside will oversee all key global marketing initiatives and head the North American marketing strategy including helping to launch the new store design this summer.  Since joining Disney 12+ years ago, Whiteside has toiled for Disney Studios in film distribution and in-theatre marketing, Disney Music Group, and most recently as head of marketing for Walt Disney Records.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 1/11-1/17/10 , 6a-6a:
K2-11                                        Total Delivery (000)
FOX:      American Idol (1/12; 8-10p)                  2508
NICK:    SpongeBob SquarePants (1/16; 9:30a)   2380
NICK:    SpongeBob SquarePants (1/17; 9:30a)   2330
FOX:      American Idol (1/13; 8-9:30p)               2252
NICK:    Penguins of Madagascar (1/16; 10a)       2243
NICK:    SpongeBob SquarePants (1/16; 12:30p) 2194
DSNY*: Suite Life on Deck (1/15; 8:30-8:55p)     2180
NICK:    SpongeBob SquarePants (1/14; 5:30p)   2085
NICK:    SpongeBob SquarePants (1/17; 5:30p)   2064
NICK:    Fanboy & Chum Chum (1/16; 10:30a)    2061
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 1/11-1/17/10 , 6a-6a:
K6-11                                        Total Delivery (000)
DSNY*: Suite Life on Deck (1/15; 8:30-8:55p)     1840
DSNY*: Wizards of Waverly Place (1/15; 8p)        1661
FOX:      American Idol (1/12; 8-10p)                  1598
FOX:      American Idol (1/13; 8-9:30p)               1502
NICK:    iCarly (1/16; 8p)                                    1472
NAN:     Good Burger (1/17; 8-10p)                     1459
NICK:    SpongeBob SquarePants (1/17; 9:30a)    1443
NICK:    SpongeBob SquarePants (1/16; 9:30a)    1436
NICK:    iCarly (1/16; 1p)                                    1427
NICK:    iCarly (1/16; 1:30p)                               1404
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 1/11-1/17/10 , 6a-6a:
Tweens 9-14                                   Total Delivery (000)
FOX:     American Idol (1/12; 8-10p)                          2342
FOX:     American Idol (1/13; 8-9:30p)                       1924
DSNY*: Suite Life on Deck (1/15; 8:30-8:55p)            1783
DSNY*: Wizards of Waverly Place (1/15; 8p)               1574
NAN:     Good Burger (1/17; 8-10p)                            1364
CBS:     NFL – NY at San Diego (1/17; 4:41-8p)           1254
FOX:     NFL  Dallas at Minnesota (1/17; 1:06-4:11p) 1246
NICK:    iCarly (1/16; 8p)                                           1121
NICK:    iCarly (1/16; 1:30p)                                      1118
DSNY*: Suite Life on Deck (1/17; 7p)                          1115
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 1/11-1/17/10 , 6a-6a:
Teens 12-17                                              Total Delivery (000)
FOX:      American Idol (1/12; 8-10p)                                   2517
FOX:      American Idol (1/13; 8-9:30p)                                1864
FOX:      NFL  Dallas at Minnesota (1/17; 1:06-4:11p)          1419
CBS:      NFL  NY at San Diego (1/17; 4:41-8p)                    1239
FAMILY: Bring It On: Fight to the Finish (1/17; 8-10p)            1164
CBS:      NFL  Baltimore at Indianapolis (1/16; 8:16-11:14p) 1030
FOX:      NFL  Arizona at New Orleans (1/16; 4:35-7:42p)     1025
FAMILY: Secret Life of the American Teen (1/11; 8-9p)             957
DSNY*: Suite Life on Deck (1/15; 8:30-8:55p)                         927
CBS:     AFC Division Playoff Post Game Show (1/17; 8-8:07p)  926
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, January 16, 2010 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.2/1; The Replacements 0.7/3; That’s SO Raven 1.1/4; That’s So Raven 1.2/5; Hannah Montana 0.8/3; Suite Life of Zack & Cody 0.7/3; Mighty Morphin’ Power Rangers 0.4/2; Mighty Morphin’ Power Rangers 0.4/2
CW (TheCW4Kids) 0.6/3 Avg. (7a-12p)
Winx Club 0.2/2/ Winx Club 0.3/3; Rollbots 0.4/3; Dinosaur King 0.8/4; Yu-Gi-Oh 0.9/4; Yu-Gi-Oh 0.9/4; Sonic X 0.9/4; Sonic X 0.9/4; Teenage Mutant Ninja Turtles 0.6/3; Chaotic 0.5/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.4/1; Noonbory and the Super 7 0.4/1; Busytown Mysteries 0.3/1; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.3/1; Sabrina: the Animated Series 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.3/1; 321 Penguins 0.1/0; Babar 0.1/1; Willa’s Wild Life 0.4/2; Jane and the Dragon 0.2/1

Final K6-11 Ratings for Saturday, January 16, 2010 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.5/23 Avg. (7a-1p)
Jimmy Neutron 1.7/20; Jimmy Neutron 3.0/26; Fairly OddParents 3.0/20; Fairly OddParents 4.6/24; SpongeBob SquarePants 5.5/26; SpongeBob SquarePants 5.8/24; Penguins of Madagascar 5.6/22; Fanboy & Chum Chum 5.2/21; Back at the Barnyard 5.0/21; Mighty B! 4.1/18; SpongeBob SquarePants 4.9/22; SpongeBob SquarePants 5.7/26
DISNEY CHANNEL 2.0/10 Avg. (7a-1p)
My Friends Tigger & Pooh 1.2/14; Little Einsteins 1.4/12; Special Agent Oso 1.8/12; Handy Manny 1.7/9; Mickey Mouse Clubhouse 1.8/8; Mickey Mouse Clubhouse 1.5/6; Imagination Movers 2.0/8; Handy Manny 1.7/7; Phineas and Ferb 2.9/12; Phineas and Ferb 3.2/14; Cow Belles (1×100) 2.2/10
CARTOON NETWORK 1.6/8 Avg. (7a-1p)
Pokemon: Diamond and Pearl: Galactic Battle 0.9/10; Yu-Gi-Oh! 5Ds 0.9/8; Ben 10: Alien Force 1.3/8; Star Wars: Clone Wars 1.6/8; Hot Wheels: Battle Force 2.0/9; Atlantis 1.9/8; The Super Hero Squad Show 1.8/7; The Super Hero Squad Show 1.9/8; Hot Wheels: Battle Force 1.8/8; Hot Wheels: Battle Force 1.8/8; Ben 10: Alien Force 1.8/8; Ben 10: Alien Force 2.1/9
DISNEY XD 1.5/7 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/7; Phineas and Ferb 0.8/7; Phineas and Ferb 1.1/7; Suite Life on Deck 1.2/6; Suite Life on Deck 1.7/8; Suite Life on Deck 1.8/7; Suite Life on Deck 1.9/8; Suite Life on Deck 1.8/7; Suite Life on Deck 1.9/8; Suite Life on Deck 2.0/9; Suite Life on Deck 1.5/7; Suite Life on Deck 1.3/6

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, January 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1377; K6-11 913; TWEENS 9-14 617
DISNEY CHANNEL:     K2-11 1093; K6-11 646; TWEENS 9-14 456
CARTOON NETWORK: K2-11   601; K6-11 410; TWEENS 9-14 273
DISNEY XD:               K2-11   313; K6-11 254; TWEENS 9-14 199
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, January 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1843; K6-11 1151; TWEENS 9-14 828
DISNEY CHANNEL:     K2-11 1022; K6-11   707; TWEENS 9-14 564
CARTOON NETWORK: K2-11   779; K6-11   561; TWEENS 9-14 350
DISNEY XD:               K2-11   416; K6-11   336; TWEENS 9-14 298
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, January 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1132; K6-11 463; TWEENS 9-14 313
DISNEY CHANNEL:     K2-11   769; K6-11 458; TWEENS 9-14 374
CARTOON NETWORK: K2-11   494; K6-11 273; TWEENS 9-14 208
DISNEY XD:               K2-11   173; K6-11 126; TWEENS 9-14   80
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, January 20, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1056; K6-11 443; TWEENS 9-14 313
DISNEY CHANNEL:     K2-11   841; K6-11 512; TWEENS 9-14 404
CARTOON NETWORK: K2-11   515; K6-11 296; TWEENS 9-14 218
DISNEY XD:               K2-11   143; K6-11   78; TWEENS 9-14   52
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   What series titled character worked at the Miami based The Record-Dispatch?  DAVE on DAVE’S WORLD based on the life of Dave Barry Kudos to: Rosemary Cunningham-Cox Reps/Chicago

Today’s Trivia Question:  This Award is a left hand, index finger pointing with wings attached to the index finger.  What is the name of this prestigious award? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

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JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP (1/30)

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JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply (1/30)

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SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

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SITUATION WANTED:  DIR. OF PRODUCTION/LICENSING (LA):  Experienced Producer – 14 yrs. All platforms. Licensing with major brands. Live music, docs, toys, casual games.[email protected]  (1/28)

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SITUATION WANTED:  MUSIC CLEARANCE SERVICEExpertise in music licensing – plus clip, photo + all IP licensing. Clients include major Film, TV and Advertising projects. Learn more @ (1/28)

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SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV.  Also ON-AIR HOSTsee (RoadTrip) [email protected] website: (1/27)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (1/27)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available [email protected] (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! [email protected] (1/26)

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A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/10/24: NBCUniversal surpasses 2020 numbers, with more than $1.25 billion in Olympics ad rev

Wednesday April 10, 2024 Today’s Premieres Peacock: Hapless ESPN+: Tryouts Hulu: Sandland: The Series Crunchyroll: The Many Sides of Voice Actor Radio, Viral Hit IN THE NEWS CBS has renewed Dick Wolf’s trio of FBI dramas – “FBI,” “FBI: Most Wanted” and “FBI: International.” Flagship show “FBI” received a three- season renewal, encompassing seasons seven […]