Monday, January 25th, 2010

Cynopsis: DIGITAL

Good morning, it’s Monday, January 25, 2010, and this is your first early morning digital briefing.

The Chinese government responded sharply to Hillary Clinton’s call for an open internet over the weekend, accusing the U.S. of “information imperialism” and utilizing calls for internet freedom as an excuse to make “groundless accusations” against China. Foreign Ministry spokesman Ma Zhouxu said China had 384 million internet users, 3.68 million websites and 180 million blogs and a constitution that guarantees its citizens freedom of speech. Meanwhile Communist Party newspaper The People’s Daily published an editorial accusing Ms. Clinton of hypocrisy, noting Patriot Act measures to censor speech and clamp down on the flow of illegal information.


Following the announcement that it will begin renting movies from the Sundance Film Festival, YouTube confirmed it has signed a live streaming deal with Global Cricket Ventures to feature live matches from the Indian Premiere League on the site. Viewers will be able to watch all 60 matches in the 2010 IPL for free on a dedicated channel along with match highlights, player interviews, pitch reports as well as an exclusive “YouTube View” not available on TV.
Academy of Television Arts & Sciences Foundation’s Archive of American Television began running a PSA to promote its online video archive Vanessa Williams of Ugly Betty fame stars.


China-targeted Metan Development Group announced will begin distributing its content on 10 of China’s most trafficked sites beginning Jan. 2010. Each week, Metan will debut short-form segments from its news magazine series Hello! Hollywood to help promote its broadcast TV efforts on portals such as MSN, Sina and Sohu; video sites Tudou, Youku, Ku6,, VODONE and; as well as P2P client-based video streaming site UUSee. Metan says that the show will also be added to 8 more channels in China, increasing its reach to 200 million homes.


In a conference call with analysts last week Google executives called attention to display and mobile advertising as two big areas of growth to watch for. The company noted that:

  • Google’s ad revenue on its own sites increased 16%
  • AdSense revenues were up 21% during Q4
  • Paid clicks on ads increased 9% from the previous quarter
  • YouTube’s homepage, a darling of movie studios, was virtually sold out during Q4
  • advertisers are getting better figuring out what works on mobile; for instance phone number or address links in ads is increasing clickthrough rates



Italian Prime Minster Silvio Berlusconi has signed a decree that would establish a government body monitor online videos uploaded to video sharing sites such as YouTube or Dailymotion for adult or violent content, per the AP. The new legislation may require video sites to obtain licenses to operate in Italy.
Google founders Larry Page and Sergey Brin, tied at #11 on the Forbes list of richest Americans, announced a 5-year plan to sell off about $5.5 billion of their stock from the sale of about 5 million shares. The move would cut their combined holdings from about 18% to 15% of the company and reduce their voting stake to below 50% for the first time.


Global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in Dec. 2009, an 82% increase from the same time last year according to Nielsen. Social networks and blogs led mediums in terms of ave. time spent in Dec., followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in Dec. 2009 and 67% of global social media users visited the site during the month. Time spent on Facebook has also been on the rise, with global users spending nearly six hours per month on the site. While the U.S. had the largest number of social media users, Australia actually led in terms of ave. time spent on social media sites.
Average Time Spent per Person on Social Media Sites – December 2009
Country       Unique Audience (000)   Time per Person (hh:mm:ss)
United States        142,052      6:09:13
Japan                     46,558       2:50:21
Brazil                     31,345       4:33:10
United Kingdom      29,129      6:07:54
Germany                28,057       4:11:45
France                    26,786       4:04:39
Spain                     19,456       5:30:55
Italy                       18,256       6:00:07
Australia                  9,895        6:52:28
Switzerland              2,451        3:54:34
Source: The Nielsen Co.
Facebook users also tend to be generous souls, according to a Nielsen survey. An astonishing 39% percent of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the Jan. 12 earthquake in Haiti, including 13% through SMS text-messaging.


Spatial View and visual effects house UVPhactory have developed the first-ever glasses-free 3D music video available for the iPhone in time for the 52nd annual Grammy Awards. UVPH designed and directed the video Drown in the Now for The Crystal Method, featuring a performance by Matisyahu that was nominated for a Grammy in the Best Electronic/Dance Album category. Spatial View then adapted it for use with its 3DeeSlide, a mobile iPhone and iPod Touch accessory with Spatial View’s proprietary lenticular technology.


Former Charter CEO Neil Smith has been named President of Comcast Cable Communications, overseeing the leading MSOs cable operations. He will report to COO Steve Burke in Comcast’s Philadelphia headquarters. Prior to running Charter, Neil was President of Time Warner’s America Online Access business overseeing internet access services, including AOL, CompuServe and Netscape ISPs.
Bob Pisano, former MGM executive and head of the Screen Actors Guild, has been named interim CEO of the Motion Picture Association of America as Dan Glickman steps down as Hollywood’s top lobbyist 5 months earlier than expected. Glickman announced his resignation in October after five years on the job.
The Online Publishers Association announced seven new member companies (, Comcast Interactive Media, Disney Interactive Media, Everyday Health, Hearst Digital Media, Rainbow Media and Vevo.) and new executive officers for 2010. Charlie Tillinghast, President & Publisher, Msnbc Digital Network, was named Chairman, Sarah Chubb, President, CondeNast Digital, Vice Chair, Gordon McLeod, President, Wall Street Journal Digital Network, Treasurer and Jim Spanfeller, President  & CEO The Spanfeller Media Group, Secretary.
BBC Worldwide, the commercial arm of the BBC, has hired Robert Nashak as EVP/Digital Entertainment, to oversee its gaming strategy and to develop new opportunities across gaming platforms. Robert report to John Smith, CEO of BBC Worldwide, and will be based in Los Angeles.
Todd Lombardo has joined Glam Media as VP/B2B Marketing. Todd joins Glam from Yahoo!, where he served as a Director of Marketing for the Yahoo! Publisher Network, B2B Marketing and Global Insights Marketing Teams. He is charged with driving Glam’s overall marketing strategy and communications programs for online advertising products.


IAB Education: Expand Your Digital Ad Knowledge

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest techniques and best practices in interactive advertising. From virtual webinars to intensive courses, each module gives marketers, agencies and publishers the skills needed to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, JumpTap and more. For more info:


In what seems to be an honest (if unglamorous) attempt at crowdsourcing and community outreach, the FCC launched a Future of Media initiative to examine the future of media and the information needs of communities in the digital age. Consumers are encouraged to share their views about local newspapers, TV stations or websites and answer targeted questions on a searchable community page. The FCC will query users about media platforms, formats, affiliations, topics, business models and areas of focus. The idea of posing specific questions, rather than just soliciting open comments, is a good idea – the more intelligent the questions, the more insightful the answers. A new Future of Media Blog will also feature research and postings from FCC staffers or the Commissioner about the issues of the day.
Correction: CraveOnline worked with Universal Studios Home Entertainment not Paramount on its site and FB app for Smokin Aces 2.
Later – Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP (1/30)

JOB OPENING: NBCU is looking for a DIRECTOR, RESEARCH: Please visit site for more information and apply, job#1134456 (1/30)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply (1/30)

JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: [email protected] (1/30)

JOB OPENING: ONLINE AD SALES EXECS/ New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: [email protected] (1/29)

JOB OPENING: NETWORK SALES/ION Media Networks/NY:  Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (1/29)

JOB OPENING:  DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ [email protected]  (1/29)

JOB OPENING:  RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. p (1/28)

JOB OPENING:  DIR PARTNRSHIP MKT & LOCAL MKT ACTIVATION/NY:  Handls all 3rd party partshp, affil & local on-the-ground consmer evnt mkt & activations.10 yrs exp in cable/media/ent or music. Rez to: [email protected] DIR MKT in sub (1/28)

JOB OPENING:  SALES DIRECTOR/Gas Station TV/LA: Emerging digital media co. seeks rev. generator for its W. Coast territory. Focus on new bus. & maintaining key clients. Min. 5 yrs ad sales exp. Apply: (1/28)


JOB OPENING:  FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: [email protected] (1/27)

JOB OPENING:  ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to:  [email protected] (1/27)

JOB OPENING:  AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: (1/27)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (1/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  BRANDED ENTERTAINMENT INTERN/ NBCU: Seeks outgoing, eager to learn/detail-oriented/ppt skills;gain exp. in ad sales, prod, and mkt. 8hrs 3 days/wk min. CV: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/NYC: Inside edition is looking for a web intern for spring 2010. Tasks include resizing photos, writing captions, field research and logging footage. Contact Katie Harris:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Adam Carolla Podcast/Ent Co/LA:   Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  GRAPHIC ARTIST INTERN/Adam Carolla Podcast/Ent. Co/LA:  Mac Savvy, Web design exp a + eager to learn & detail-oriented. Will gain exp. internet mktg & design. 8hrs/2 days wkly min. Cover/res:  [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Adam Carolla Podcast/Ent. Co/LA:  Strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28)

SPRING INTERNSHIP CREDITS ONLY:  RETAIL INTERN/Adam Carolla Podcast/Entertainment Co/LA:  Will gain exp. in internet marketing, retail sales, Fulfillment & merchandising. 8hrs/2 days per wk min. Send cover letter, resume:  [email protected]   (1/28)

INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC:  Interns wanted to research and develop new show ideas. Please send resumes [email protected] (1/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: RESEARCH FREELANCER: 9 years TV research experience in broadcast, cable and syndication; WRAP, GALAXY EXPLORER, MRI.Please email: [email protected] (1/30)

SITUATION WANTED: SUPERVISING PRODUCER/SHOW RUNNER (LA/NYC) 7 years of network TV incl. live daytime, entertainment news, docudrama, competition reality & travel/food. Extensive exp. w/ camera, field, studio & post. [email protected] (1/30)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (1/29)

SITUATION WANTED: Female voiceover artist with full studio. Versatile sound & styles. Experience in TV, film, radio, games, phone systems, websites, narration, promos, more… Contact [email protected] or visit (1/29)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED:  DIR. OF PRODUCTION/LICENSING (LA):  Experienced Producer – 14 yrs. All platforms. Licensing with major brands. Live music, docs, toys, casual games.[email protected]  (1/28)

SITUATION WANTED:   EXPERIENCED TV & WEB PRODUCER/WRITER/EDITOR:  Worked for several stations/websites. Dreamweaver, HTML, SEO, CMS, Premiere, non-linear editing. Organized & analytical. Email: [email protected] (1/28)

SITUATION WANTED:  MUSIC CLEARANCE SERVICEExpertise in music licensing – plus clip, photo + all IP licensing. Clients include major Film, TV and Advertising projects. Learn more @ (1/28)

SITUATION WANTED: SR. DIGITAL SALES EXECUTIVE(NYC) 16+ years of experience with proven record of developing and retaining top-level account list. Contact:  [email protected]   (1/28)

SITUATION WANTED:  Creative COPYWRITER. Award-winning, all media, affordable. [email protected]. For samples, visit (1/27)

SITUATION WANTED:9xEmmy winning CREATIVE PRODUCER-in ATL seeking freelance. Great w/clients. 15 yr exper. in promo/creative TV.  Also ON-AIR HOSTsee (RoadTrip) [email protected] website: (1/27)

SITUATION WANTED:  20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:   [email protected] (1/27)

SITUATION WANTED:  EXECUTIVE/ADMIN ASSISTANT/NY: 3 + yrs supporting execs at media companies including MTV; marketing background, organized, professional, quick learner, strong refs available [email protected] (1/26)

SITUATION WANTED:   PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable.  Fast, frugal and fun! [email protected] (1/26)

SITUATION WANTED:   RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. How can I help you? Email: [email protected] (1/26)

SITUATION WANTED:   PRODUCTION  ASSISTANT/ENTRY-LEVEL POSITION, NY: 2010 Yale grad, 2 yrs Internship experience in Production and Research at Nick, classwork in child development. Organized, efficient, dedicated! [email protected] (1/26)

SITUATION WANTED:   ILLUSTRATOR/ANIMATOR/ DIRECTOR w/major credits Adam Taylor [email protected]  (1/26)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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