Monday, January 21st, 2008



Good Morning.  It’s Monday, January 21, 2008, and this is your first early morning briefing.  Today’s Martin Luther King day and the Cynopsis offices are closed.  In fact, we’re not publishing today either – but here’s an abbreviated edition.  If you’re also subscribed to any of the other dailies, they won’t be coming out until tomorrow.  If you’re off today – enjoy the holiday!

Citing the on-going writers strike, NBC Universal may decide to cancel its annual upfront presentation for advertisers, affiliates and the media that it hosts at Radio City Music Hall in May, according to a Reuters report. Jeff Zucker, CEO, said the company would still hold one-on-one meetings with advertisers and the way they sell the inventory during the upfront selling period won’t change, just the bells and whistles show may not happen. NBCU is expected to announce a final decision soon. On Friday, NBCU also reported a 10% increase in operating profit and an 8% revenue growth, and Zucker indicated the rise in quarterly operating profit could be largely due to the performance of the company’s cable division which includes USA Network, Bravo, SCI-FI Channel, MSNBC, CNBC and now Oxygen.


On Tuesday, truTV debuts a new 30m, eight-episode series The Real Hustle at 10p that uses hidden cameras to capture professional scam artists in action as they con unsuspecting people out of money, items such as cars and jewelry and identities. Starting off with two back-to-back episodes the series will offer insider knowledge on the techniques and psychology behind the capers. The series is produced by Objective Productions/Crook Productions.

Actress Suzanne Pleshette, best known as Bob Newhart’s TV wife on The Bob Newhart Show died Saturday of respiratory failure at her Los Angeles home. She was 70 years old. In 2006, she underwent chemotherapy for lung cancer. Suzanne also appeared in numerous films including Hitchcock’s The Birds and the Disney comedies The Ugly Dachshund, Blackbeard’s Ghost and The Adventures of Bullwhip Griffin. She also replaced Anne Bancroft on Broadway in The Miracle Worker. Perhaps, though, the TV event everyone will remember about Suzanne was the 1990 last episode of the Newhart series, when Suzanne reprised her role from the first show, making it one of the cleverest final episodes in TV history.

Weekend Box Office Estimates: Jan 18-20, 2008
Cloverfield (Paramount)                            $41.0 million – opening weekend
27 Dresses (Fox)                                     $22.4 million – opening weekend
The Bucket List (Warner Bros.)                  $15.2 million – 4 wk total $42.7m
Juno (Fox Searchlight)                             $10.3 million – 7 wk total $85.4m
National Treasure: Book of Secrets           $8.2 million – 5 wk total $198.0m
First Sunday (Screen Gems)                      $7.8 million – 2 wk total $28.5m
Mad Money (Overture Films)                      $7.7 million – opening weekend
Alvin & the Chipmunks (Fox)                     $7.0 million – 6 wk total $196.4m
I am Legend (Warner Bros.)                      $5.1 million – 6 wk total $247.7m
Atonement (Focus)                                 $4.7 million – 7 wk total $31.9m
Source: Box Office Mojo


Thursday – A18-49 Analysis:  FOX won primetime a third consecutive night Thursday at 3.6/9 A18-49, according to final national ratings from Nielsen Media Research. FOX opened the night at 8p winning with Are Your Smarter Than a 5TH Grader? at 3.7/10. At 9p, NBC’s Celebrity Apprentice was in control with 4.0/10. Then at 10p, CBS’ Without a Trace and NBC’s ER tied for first with 3.4/9 each.

Live + Same Day Household Ratings: Thursday, January 17, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 8.0/13      Without a Trace [r] 6.0/9, CSI [r] 9.1/14, Without a Trace 8.8/15

FOX: 6.1/10        Are You Smarter Than a 5th Grader? 7.0/11, Don’t Forget the Lyrics! 5.2/8

NBC: 5.1/8         My Name Is Earl [r] 3.5/6, The Office [r] 3.2/5, Celebrity Apprentice 6.0/9, ER 5.9/10

ABC: 5.0/8         Ugly Betty 6.4/10, Grey’s Anatomy [r] 5.2/8, Big Shots 3.4/6

UNIV: 2.0/3       Amar sin Limites 2.2/3, Pasion 2.0/3, Amas de Casa Desesperadas 1.7/3

CW: 1.7/3         Smallville [r] 1.8/3, Supernatural [r] 1.6/2

TELE: 0.9/1       Madre Luna 0.8/1, Victoria 1.0/2

MNT: 0.7/1        My Thursday Night Movie: Diggstown 0.7/1

A18-49: FOX 3.6/9, NBC 3.3/9, CBS 2.9/8, ABC 2.5/7, UNIV 1.7/5, CW 1.0/3, TELE 0.7/2, MNT 0.4/1

Friday – A18-49 Analysis:  Week to week, CBS matched its Friday night ratings at 2.5/8 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS won all primetime hours with its line-up of new episodes: at 8p Ghost Whisperer did a 2.7/8; during 9p Moonlight won by a thread at 2.4/7 just ahead of FOX’s House repeat at 2.3/6; and CBS had its final win at 10p with Numb3rs at 2.6/8.

Live + Same Day Household Ratings: Friday, January 18, 2008 – time period averages. Source: Nielsen Media Research

CBS: 5.9/10      Ghost Whisperer 6.2/11, Moonlight 5.2/9, Numb3rs 6.4/11

NBC: 4.2/7         1 vs. 100 4.9/8, Friday Night Lights 3.5/6, Las Vegas 4.2/7

FOX: 4.0/7         Bones [r] 3.3/6, House [r] 4.7/8

ABC: 3.2/5        Grey’s Anatomy [r] 2.7/5, Desperate Housewives [r] 2.5/4, 20/20 4.3/8

CW: 2.8/5          Friday Night Smackdown! 2.8/5

UNIV: 1.8/3       Amar sin Limites [f] 2.0/3, Pasion 1.8/3, La Familia P. Luche 1.5/3

TELE: 0.7/1       Madre Luna 0.7/1, Victoria 0.9/1, Pecados Ajenos 0.6/1

A18-49: CBS 2.5/8, FOX 1.9/6, NBC 1.8/5, CW 1.5/5, UNIV 1.5/5, ABC 1.4/4, TELE 0.5/1

Later  — Cyn

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JOB OPENING: SALES PLNR/DIRECTV/NY: This position supports our AD Sales Group with their sales efforts and manages accounts on a day-to-day basis. For immediate consideration, please send resume to:

JOB OPENING: SPORTS SLS COORD /Univision/NY: Highly motivated. srvcng agencies/clients daily basis. Det oriented/time mgment/comm/PC/math skills. Prepare flowcharts/presentations. Soccer knwldg a +, EOE. Res:

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JOB OPENING: SALES PLANNER/CBS TV Network/NY: Prepare plans, manage inventory, stews, develop audience estimates, cover avails. Media buying or planning exp pref. Email Resume/Salary:
(subject Sales Planner). (1/29)

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JOB OPENING: RESEARCH ANALYST/AMC TV/NY: 2+ yrs cable res exp. Support Corp, Sales, Affil, Prog & Mktg team w/data collection & analysis. Nielsen, MRI a +. Res: ref #4809BR  (1/29)

JOB OPENING: SALES ASST/CABLEVISION BRONX NY: 2+ yrs exp in mrkt, adv or bus related field.  Assist VP and Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 5183BR (1/29)

JOB OPENING: SR DIRECTOR, STRATEGY & OPERATIONS DEVELOPMENT/MTV/NYC: 5+yrs Digital Media, Music Industries exp, MBA, Strg Power Point/Excel/Financial & Presentation skills. EOE/M/F/D/AAP. Apply (1/29)

JOB OPENING: MGR, SALES SYSTEMS & TRAINING/Fox/NY: Supports the Dir of Training on Sales Asst and Sales Planner Training Prgrms. Documentation & maint of system & business process curriculum. Please apply at (1/29)

JOB OPENING:  AFFILIATE MANAGER MARKETING/ESPN/BRISTOL CT: 3+ years of relevant marketing experience to the cable industry. Send resume to

JOB OPENING: PRICING & INVENTORY MANAGER/NYC: Responsible to max revenue by wrkng w/ Sales to develop deal & price strategies.4-6yrs Ad Sales Planning req. Dealmaker/VCI/MSA /Starpost a plus. #VSA559 (1/26)

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JOB OPENING: GEN SALES MGR/NY or Chi: First Business nationally synd. strip w/150+ mkts/70% US TVHH. Cbl/syndication sales exp a + also direct client contact exp w/ability to sell customized content/Internet

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JOB OPENING:  MGR, INDUSTRY SERVICES/ Interactive Advertising Bureau/NY:  Experience w/ project mgt/strategic planning/strong written & oral communicator/2+ years experience interactive ad space. Please send resumes to:

JOB OPENING: SALES ASSISTANT/BET, NY:Entry level position, detailed-oriented, organized, multi-tasker.Bachelors degree req. 1-2yrs sales exp. preferred Email resume:

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JOB OPENING:  TRAFFIC COORDINATOR/Hallmark Channel/NY: Edits daily broadcast logs; executes agency traffic instructions; maintains commercial inventory. See full posting and apply at (1/24)

JOB OPENING:  SALES ASST/DISCOVERY NEW MEDIA/NY: Provide general support and account maintenance for NY AE’s. New Media group is responsible for on-line, mobile, podcasting and VOD ad sales. Apply: #7195  (1/24)

JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to: 

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JOB OPENING: ONLINE MKTG ASSOC/EXERCISE TV/LA: Write promot’l copy for banners, newsletters & web site.  Mng message boards & blogs.  BS/BA req’d (pref Bus/mktg) 1-3yrs exp online mktg/advrtsng. Apply: (1/23)

JOB OPENING: FREELANCE WRITER/PRODUCER/Voom HD Networks/NYC:Top creative to produce promos for HD movie channels. 5 yrs min exp w/major cable net. Edit/Photoshop skills & ability to quote “Evil Dead 2” a plus.

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JOB OPENING: SVP STRATEGIC RESEARCH/Disney ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY Req #137377 (1/28)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: is looking for interns interested in acquiring hands on exp in Digital Media. If you have a passion for producing, are creative & web savvy we are looking for you.  Res/cvr ltr:

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SPRING INTERNSHIP CREDITS ONLY: Immediate opening!/NYC (NO HO):  Boutique Entertainment & Lifestyle PR firm seeks motivated, bright intern. College Credit Only. Hands-On experience. Fun environment.  Apply to: 

SPRING INTERNSHIP CREDITS ONLY: Rowdy Television & Film/ATL: TV & Film Production company looking for a fast paced assistant to work with the exec. assistant in production and administrative activities.  Email Brittany:

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SITUATION WANTED:  CELEBRITY BOOKER & REALITY CASTING DIRECTOR: Thousands of contacts to celebrities, experts, authors, real people, etc. Extensive exp. w/TV Talk Shows & Reality Shows. Contact:

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SITUATION WANTED: Brian N. Potter, owner of LA-based premiere full service rights & clearances co. is avail. for hire for TV, film & new media prods.Visit for more info.  Contact: 310-709-7909  (1/24)

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