Cynopsis: DIGITAL
02/06/12
Good morning. It’s Monday, February 6, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.
Google is requesting permission from the Federal Communications Commission (FCC) to test out a new “entertainment device” in the homes of some of its employees in four cities, according to an FCC application Google submitted in December, which has been discovered by GigaOM. This device would be Wi-Fi and Bluetooth-enabled, and appears to be for inside the home. GigaOM notes that this could potentially mean a new set-top box device or some sort of supplement or enhancement to Google TV. Specifically, Google has asked to test out 252 devices between January 17 and July 17 in the following cities: Mountain View, CA (where the company is headquartered); New York; Los Angeles; and Cambridge, MA.
Joost.com, owned and operated by Joost Media, has launched a new original online comedy series, called Game Night. The series centers on a group of four, very diverse friends who meet once a week for game night and discuss the various issues, stories and challenges going on in their respective lives. Episode one and two were unveiled on the website yesterday evening. The series is produced by Soft Feet Productions. Joost Media is a digital media company that provides branding solutions for online advertisers looking to reach a targeted, engaged audience. Joost.com partners with content copyright owners and curates thousands of professionally-produced videos covering music, TV, movie clips and trailers.
Video discovery and distribution platform Taboola now reaches more than 100 million unique visitors per month, per GigaOM, which cites data from Quantcast. Over 65 million of those viewers are in the U.S. All together, Taboola’s video recommendations widget delivers more than 300 million recommendations on a daily basis. In other news, Taboola has now moved into the territory of providing recommendations services for live-streaming viewers by inking deals with Ustream and Major League Gaming, according to the same report. The shift to include live videos as part of its service also forced the start-up to expand beyond its use of contextual targeting for its recommendations engine (as live videos do not provide much in the way of data). Instead, Taboola uses behavioral targeting to serve recommendations to live-stream viewers. The start-up has also added to its list of non-live video partners by signing deals with BusinessWeek, The Washington Post, Food Network, The Hollywood Reporter and more.
Connected TV ads made up 1.4% of ads served across YuMe’s network in the fourth quarter of 2011. Mobile impressions jumped from 2.7% in the 3Q to 4.9% in the 4Q of 2011. Pre-Roll impressions decreased from 90% to 86% over the same timeframe, and were a result of the increase in YuMe Ads, mobile and Connected TV. The 25-54 age demographic was the most requested audience by marketers on YuMe’s network, representing 15% of total request for proposal volume. YuMe serves in-stream video ads on over 1,600 publisher websites who are members of its Connected Audience Network, as well as publishers who use its video ad management system. Other findings from the report:
- The 12-24 age demographic experienced the highest average video completion rate at 73%.
- The majority of ad impressions YuMe served in 2011 were in California (11% of total volume), followed by New York (7.9%) and Texas (6.8%).
- The consumer packaged goods (CPG) category was the top spender of 2011 on YuMe, making up 24% of dollars spent on online video advertising.
100 million hybrid set-top boxes, which are boxes that feature both a TV tuner and an internet connection, will be shipped in 2015, according to the latest forecast from NPD In-Stat. “As the set-top box industry continues its forward march, the next logical iteration is for the set-top box to enhance and expand traditional TV-related services by permitting access to content from the internet, or from internet-like web services that provide a, ‘walled garden’ of authorized content,” said Gerry Kaufhold, research director at NPD In-Stat, in the report. He goes on to note that by merging traditional TV with web services, content owners and service providers believe they can compete with emerging over-the-top services. Other findings from the report include:
- More than 23 million hybrid STBs will be shipped in North America in 2012.
- Annual revenue for STBs in the Asia/Pacific region will approach $1.5 billion in 2015.
- Satellite hybrid set-top boxes will account for 58% of the hybrid set-top market in 2013.
Search, banners and video advertising will take up a significant portion of online video advertising in 2012, according to eMarketer. In fact, eMarketer forecasts that these three online ad formats will account for up to 80% of all online ad spending through 2016. While search will remain the top format through 2016, eMarketer projects its share of spend to dip slightly as online advertisers direct more spend toward video, from 7.9% in 2012 to 15% in 2016. This forecast follows video’s fast growth in online advertising; spending on it rose 42.1% in 2011 and is predicted to increase 55% this year.
In advance of the February 7 premiere of ABC’s The River, the network is using the Kinect feature on Xbox Live to allow viewers to go behind-the-scenes and explore the setting of the show via an interactive app. The app provides hidden clues relating to the disappearance of a major character. Users can also unlock a full-length HD trailer for the upcoming series.
BET Network’s 106 & Park app was named the best Big Brand App of 2011 for Android devices by BestAppEver.com. The interactive app was developed to serve as a companion piece to the popular music countdown show on the channel. Features on the app include a location-based “Fame Lottery,” which allows users logged into the app appear on the live heat map on the show’s set (hosts generally select a city and call one of the users in that city during the telecast); a “Twitter Wall,” which allows users to see who is watching the show, what they are saying about it and publish their own tweets about the show (which can be read on-air); mobile barcodes, which allow users to unlock additional content and prizes; as well as artist profiles and video. To date, the app has generated more than 1.4 million downloads across the iPhone, iPod Touch, iPad and Android devices.
Ryan Moore has been named Director of Digital Sales at Fisher Interactive Network. At his new post, Moore will be responsible for managing and growing revenues, leading the digital marketing team and contributing to Fisher’s multiplatform marketing efforts. Fisher Interactive Network builds news websites, as well as over 120 hyper-local neighborhood websites in five markets. Moore was most recently the new business sales and marketing manager for KING 5 TV, KONG TV, Universal Sports, KING5.com and Northwest Cable News based out of Seattle.
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There’s only one proper website to link to on this, the morning after the Super Bowl. As mentioned last week, Hulu re-launched its AdZone to serve as the central hub for all the advertising during the NFL’s championship game. The AdZone has all of them loaded up. So check the site out, re-watch the ones you enjoyed from last night and see which ones were loved by the masses. Depending on when you visit the AdZone today, you might even see which commercial from last night was selected by the users as the top ad of 2012.
Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital
02.06.12
Cynopsis Ad Sales:
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Classifieds – Trish Pihonak- 203-381-9096 / [email protected]
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Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here .
JOB OPENING: SALES PLANNER/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a sales planner with strong exp working closely with advertising sales. Apply at: http://gstv.iapplicants.com/ViewJob-251375.html (2/11)
JOB OPENING: SHOWRUNNERS, FIELD PRODUCERS, POST PRODUCERS & AP¹s /ATLAS MEDIA CORP/NYC: for a Lifestyle/Auction series & a True Crime series. Must have strong story/writing skills, prior related exp. Res to: [email protected] (2/11)
JOB OPENING: REGIONAL ACCOUNT EXEC/Screenvision Cinema/LA: 4+yrs exp selling media advertising. ‘Develop& sell integ’d progs from concept thru sale. Ext travel req’d. Res/apply at: https://home.eease.adp.com/recruit/?id=1195901 (2/10)
JOB OPENING: DIR, DIGITAL & SOCIAL MEDIA, SYFY/NYC: Brand steward and evangelist in the digital space. Min 5 yrs exp in digital and social mrktgl. Must be an expert in best practices for digital arena. nbcunicareers.com (2/10)
JOB OPENING: SR FINANCIAL ANALYST/IFC/NYC: – 2+ yrs finance, budgeting, forecasting exp. TV/Film exp. Acctng exp a+. Send res to [email protected] (2/10)
JOB OPENING: TALENT DVLPMT SPECIALIST/Nat Geo TV/: Exp’d talent dev person to oversee casting, targeted talent & dev search. Success in finding talent, hosts & char for non-fic TV series. Apply www.nationalgeographic.com ID 4866 EOE (2/9)
JOB OPENING: VP, BUS/LEGAL AFFAIRS/Fox/LA: Anlyz contracts in resp to bus/client group questions, prvd nec rsrch info to depts & execs. JD req + CA bar membrshp. Req. 7+ yrs trans exp w/ 3-5 yrs bus.affrs. www.foxcareers.com FNG0000889 (2/9)
JOB OPENING: SR MANAGER INTEGRATED AD SALES MARKETING/ION/NY: Create/execute Integrated Ad Sales solutions & cross platform B2B Marketing campaigns. Experience 5+ years sales marketing. Apply at [email protected] EOE (2/9)
JOB OPENING: SENIOR MANAGER, PROGRAM RESEARCH/NBC Universal/NY: Manage top line and detailed ratings reporting, audience profiling, and highlights covering Oxygen and its competitors. www.nbcunicareers.com Job#4291BR (2/9)
JOB OPENING: MKTG MGR AD SALES/DIG MEDIA/NBC/NY: Dvlp sales opps/create packaging/sales materials, collab w/ site teams to devp advsng opps, 6/8 yrs at an agency/media co/sales org, with 5 yrs int exp BA req/MBA pref. www.nbcunicareers.com (2/9)
JOB OPENING: DIR/PRICING, PLANNING/Sportsman Channel/WI or NY: Mng ad sales rev, inv, pricing. BA deg or 5+ yrs ad sales exp w cable network. Full info/apply: www.thesportsmanchannel.com (2/8)
JOB OPENING: DIGITAL BUSINESS REPORTING ANALYST/ESPN/NY or WA: 2 yrs exp. in business reporting, knowledge of online advertising operations, advanced exp. w/ MS Excel, media/agency exp. a +. REQ ID 21743 http://espncareers.com (2/8)
JOB OPENING: REG’L MGR SALES MKTG/LA: NCC Media seeks candidate to write strategic presentations & effective collateral to support ad sales & bus dvlpmnt teams. nccmedia.com/careers or send resume to [email protected] (2/8)
JOB OPENING: MGR-INTEGRATED AD SLS MRKTG/Discovery/NY: Responsible for dvlpmnt/execution of mrktg sponsorships & opportunities for Advertising Clients; 5+yrs relevant integrated mrktg exp; http://careers.discovery.com/ #5174 (2/8)
JOB OPENING: ACCOUNT EXEC/Screenvision Cinema/NYC: 4+yrs exp selling multi-media pkgs direct to clnt/agcy.Close new biz & build integ’d progs from concept thru sale. Res/apply at https://home.eease.adp.com/recruit/?id=1195751 (2/8)
JOB OPENING: REVENUE ANALYST/iN DEMAND/NYC: Prepare analyses, evaluate perf benchmarks, develop new methodologies & support bus dev initiatives. Bachelor’s in Finance/Acct & 1-3 yrs. Apply: [email protected]. No relo.(2/7)
JOB OPENING: SR RSRCH ANALYST/Screenvision Cinema/NYC: 3+yrs exp; proficient w/Nielsen & Rsrch systems. Ability to analyze data & exe for sales in fast pace environ. Res/apply at https://home.eease.adp.com/recruit/?id=1186531 (2/7)
JOB OPENING: PRODUCTION MGR/AMC/NYC: Manage workflow of On-Air dept. Work closely with the Dir of Production. Oversee numerous projects. Send resume to [email protected] (2/7)
JOB OPENING: PRODUCTION ASST (TEMP)/AMC/NYC: 1 yr exp in production/creative svcs. Ability to work flex hours/sched. Send resume to [email protected] (2/7)
JOB OPENING: MKTG EXEC/HOLLYWOOD: Dvlp/implement mktg strategies, including social media, for small boutique company with TV/Film/Web, restaurant and real estate portfolio. Send resumes and qualifications to: [email protected] (2/7)
JOB OPENING: TV EXEC/HOLLYWOOD: Acquire IP, dvlp and take out scripted and reality pitches to cable & broadcast networks for a small boutique TV/Film company with hit cable series. Send resumes & qualifications to: [email protected] (2/7)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].
SITUATION WANTED: DIGITAL MARKETING EXEC/NY or SF: digital marketing leader w/ 11 yrs online, mobile & tablet media, creative and analytics + big media company exp. http://www.linkedin.com/in/bretthouse / [email protected] (2/11)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/11)
SITUATION WANTED: LA: Experienced sales, biz development pro seeking position in educational / home media. Solid resume and excellent references. email: [email protected] (2/9)
SITUATION WANTED: REALITY FITNESS SHOW (ATLANTA) – Developed new fitness program from over 30 years of fitness experience for slim individuals to gym rats desiring lean muscle mass, YouTube: SNR60, [email protected], 770-374-1548 (2/7)
E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.
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