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Cynopsis: DIGITAL
02/04/08
Good morning, it’s Monday, February 4, 2008, and this is your first early morning digital briefing.
This time the rumors turned out to be true. News broke on Friday that Microsoft has made an unsolicited cash-and-stock offer for Yahoo, offering $31/share in a deal valuing the web 1.0 portal at $44.6 billion. With Microsoft offering a 62% premium on Yahoo’s closing stock price on Jan 31, analysts think Yahoo would be hard pressed to refuse it. A combined “Microhoo” would benefit from economies of scale in audience, engineering talent, operational redundancies and R&D of new applications. It would also potentially give Google a run for its money in online search, internet advertising and the burgeoning web-based applications business – the most potent threat to Microsoft’s software empire. Not surprisingly, Google is already raising questions about what the deal may mean to “openness and innovation” on the web.
Several news outlets are reporting a breakthrough in strike talks between writers and producers that could lead to a tentative deal being announced as early as this week. Lawyers from both sides met over the weekend to discuss the particulars of how WGA members would be compensated for films and TV shows distributed via the web and other platforms.
ABC News Now will offer live video coverage of the Super Tuesday primaries and caucuses hosted by Sam Donaldson and Laura Marquez on ABCNews.com beginning tomorrow night at 7 pm ET. Users will be able to “Talk Back” to ABC News NOW by submitting their video questions and comments, which will be integrated into the coverage throughout the evening.
CSTV and CBS Sports launched a new interactive fan site, fansonly.com, combining social networking with sports news and video resources. Registered fans can build sports pages around their specific interests and teams and choose from thousands of news sources and RSS feeds that provide around the clock updates.
Univision Online signed a deal with the NFL to jointly operate and manage NFLatino.com, the official U.S.-based Spanish-language website of the league. The site will features NFL video game highlights, live radio broadcasts, up-to-date stats, Hispanic player diaries, a fantasy football section and insider reports of all 32 teams.
A&E Networks selected Crisp Wireless to produce and manage mobile websites for A&E, The History Channel and the Biography Channel. Crisp’s other content clients include NBC Universal, Paramount Pictures, Bravo Media and Hearst Magazines.
Brooklyn, NY-based Outside.in launched a new community site allowing local residents to meet their neighbors and track online discussions using an interactive map. The discussion boards make use of the site’s location-based organizational system to enable users to associate discussions with any location, public space or venue in their neighborhood. The site recently closed a $1.5 Million second round of funding, to be used to develop the additional community features, expand outreach to traditional media partners and launch a geo-targeted advertising platform.
Application developer community Widgetbox raised $8 million in second round financing from Sequoia Capital, Hummer Winblad Venture Partners, NCD Investors, and private investor Michael Dearing. The new funding will be used to build products and services around its DevShare development sharing program.
~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~
Google‘s stock got hit with a double whammy on Friday as news of the Microsoft offer for Yahoo combined with a disappointing Q4 earnings announcement. The company reported that profit rose 17% during the quarter, following a 46% jump in profit during Q3, as growth of click throughs on Google search ads slowed. However, Google did release a new open standards-based Social Graph API on Friday to help social application developers track social connections made through the web. The API will make it easier to cross-reference users who are maintaining a presence and striking friendships across multiple social sites.
Looking for a replay of your favorite Superbowl commercials? Hulu beta subscribers can check them out at http://www.hulu.com/superbowl . Hulu’s blog will also embed several. MySpace has got them as well. For a look at Kina Grannis’s full length music video – winner of the Doritos/MySpace Superbowl Contest, click here.
ComScore‘s Ad Metrix service named Yahoo as the leading server of the display ads on the net for November, with Fox Interactive Media leading all publishers in display ads served per visit by more than 2 to 1 over any competitor. Display ads are defined as any rich media or static images served and loaded into a web browser, not including video streams, text or paid search ad impressions.
Top 20 Ad Publishers Ranked by Share of Online Display Ads – Nov. 2007
Total U.S. – Home/Work/University Locations
Publisher Share of Display Ads Display Ads/Visit
Yahoo! Sites 18.8% 20.5
Fox Interactive Media 16.3% 47.5
Microsoft Sites 6.7% 9.8
Time Warner Network 5.8% 10.1
Facebook.com 1.5% 8.4
eBay 1.2% 8.4
Google Sites 1.0% 1.3
Viacom Digital 1.0% 20.6
United Online, Inc 0.5% 18.3
Amazon Sites 0.4% 8.2
New York Times Digital 0.4% 11.5
CBS Sports 0.3% 22.4
Comcast.net 0.3% 4.0
Photobucket.com 0.3% 16.8
Bebo.com 0.3% 27.2
ESPN 0.3% 6.2
Weather Channel, The 0.3% 8.8
NFL Internet Group 0.3% 12.9
Ask Network 0.2% 3.4
Glam Media 0.2% 11.9
Total Internet Audience 100.0% 35.1
Source: comScore Ad Metrix
~ TRENDS, RESEARCH, ETC. ~
Hitwise launched a new desktop widget aggregating data from 3 different Hitwise RSS feeds. Hitwise to Go measures online user behavioral data. Hitwise Intelligence Blogs provides analyses of online behavior. The Election 2008 Data Center tracks candidates’ websites and search term performances.
Former Yahoo CEO Terry Semel left the company’s board last week, severing his last connection to the web portal.
Walt Disney Co. renewed CEO Robert A. Iger‘s contract, rewarding him with new incentives and options and extending his employment through Jan. 31, 2013.
Apple hired Wal-Mart digital media chief Kevin Swint to serve as Head of Digital Music and Movie Initiatives, according to paidcontent.org.
A CYNOPSIS MESSAGE FROM SPIKE TV
Win a trip to Super Bowl 2009!
For the seventh consecutive year serving as a definitive destination for advertisements from football’s biggest night.
Spike’s Commercial Bowl
The real winner has yet to be decided.
PBS show Now launched an “ Adventures in Democracy” website that should prove useful in the coming days. Its “Burning Questions” section raises issues often glossed over in the mainstream media, such as problems with voter fraud and the Electoral College system. The “Democracy Toolkit” allows users to fact check claims made by the candidates, bloggers and the media. “Election 2008 ‘Toon In” posts political cartoons users can comment on.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
02.04.08
Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / jason@cynopsis.com
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JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)
JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY: Interconnect NY, NY 5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to www.cablevision.jobs req id #5243 (2/9)
JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to: msghr@thegarden.com “VPDAS” in subj. (2/9)
JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills www.disneycareers.com Req 139694 (2/9)
JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at www.hallmarkchannel.com (2/9)
JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email: nccrecruit@spotcable.com. EOE (2/8)
JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: sonypicturesjobs.com (2/8)
JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory; knowledge of website analytical software. Develop inventory strategy www.disneycareers.com req # 132794 (2/8)
JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply: hr@classicmedia.tv (2/8)
JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (2/7)
JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter: careers@gsn.com (2/7)
JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter: Careers@gsn.com (2/7)
JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 5057BR (2/7)
JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, wrtng & mgmt. skills. Res: careers@adcouncil.org (2/7)
JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at: www.scrippsnetworks.com (2/6)
JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact: Ismaily_Piedra@Discovery.com (2/6)
JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY: Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply: www.nicktoonsnetwork.com/apply (immed) (2/6)
JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to cnn.jobs@cnn.com. Apply: www.turnerjobs.com (2/6)
JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to cnn.jobs@cnn.com Apply: www.turnerjobs.com (2/6)
JOB OPENING: AE /Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to: gmaltzman@luxurylink.com (2/6)
JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to: jobs@chorionsilverlining.com (2/6)
JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ www.hallmarkchannel.com (2/6)
JOB OPENING: DIRECTOR/ORIG PRGRMG/HGTV/NY: Develop program concepts, supervise prgrm production, establish budgets, production agreements and strategies. At least 7 yrs major mkt television prod exp. Apply at: www.scrippsnetworks.com (2/5)
JOB OPENING: PLANNING & PRICING MGR/ NBCU, NY: Ensure pricing, approve plans&manage planners. BA/BS 5+ yrs planning exp. www.nbcunicareers.com # 757887 (2/5)
JOB OPENING: INVENTORY ANALYST/ NBCU, NY: Manage& maintain USA/SFC inventory&selling schedule, fulfill agency/client req’t. BA/BS 3+ yrs sales exp. www.nbcunicareers.com # 758319 (2/5)
JOB OPENING: MEDIA RESEARCH POSITIONS @RPA: Exciting opportunities at respected Santa Monica, CA ad agency! Manager (5+yr exp) and Analyst (1yr). See descrip. & apply @ www.rpa.com . EOE (2/5)
JOB OPENING: ACCOUNT EXECUTIVE-PR AGENCY/NYC: Toys and kids’ entertainment. 2-4 years consumer-product PR experience, major media/blog placements ideal. Resume, cover note, salary requirements to: childsplay@childsplaypr.com (2/5)
JOB OPENING: SALES DIR/Gas Station TV/Chicago: IP-based digital TV ntwrk. Delivers targeted content thru 20″ DTV’s integrated into gas pumps. Motivated & est. client/agency Rolodex & proven media sales record. Res: evie@gstv.com (2/5)
JOB OPENING: SALES ASST/Comcast Nets/NY: Support AEs w/daily sales activities. Det oriented, MS Office, time mgmt, math skills & Bachelor’s req’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59701BR (2/5)
JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Resp for commercial copy for VERSUS. College degree + 3 yrs exp. BMS/VCI pref’d. EOE/AA/Drug Free. Apply at www.comcast.com job req 59765BR (2/5)
JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: RESEARCH MGR/BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/5)
JOB OPENING: MGR, PLNG & OPS/DIRECTV/NY: Will plan and conduct thorough, accurate analyses in support of company wide pricing and inventory initiatives. For immediate consideration, please send resume to: bsafechuck@directv.com (2/5)
WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com .
SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to jessicad@authentictv.com Write “Development Intern” in subject line (2/6)
SPRING INTERNSHIP CREDITS ONLY: PROD DVLPMNT /TV GUIDE/NYC: Perform mkt rsrch & competitive analysis on advanced TV advrtsng mktplace, looking at activities of major TV srvc providers/prgrmrs. CURRENT STUDENT JR or SR only. karen.polikoff@tvguide.com (2/5)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact Trish@cynopsis.com for more information ….
SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs. Detailed, able to prioritize. Strong organiz skills. Meticulous. Temp or staff. TVmanager2007@aim.com (2/7)
SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact: bklyntvdiva@gmail.com (2/7)
SITUATION WANTED: VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER: Award winning creative leader is looking to join your team. Experienced in Film/TV, interactive new media and games. Contact hmox@comcast.net (2/7)
SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact: williamhirsch@hotmail.com (2/6)
SITUATION WANTED: SEASONED LINE PRODUCER specializing in Studio Game, Docu-reality, variety. & scripted seeking next project. Also freelance budget work on EP, MM, or Axium. Contact: mmillertvmaker@gmail.com (2/5)
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