Monday, February 27th, 2012

Cynopsis: Kids!

Good morning. It’s Monday, February 27, 2012, and this your first early morning briefing.

Answering a few of our questions this week is Matthew Kaplowitz, Founding Partner and Director of Technology and Content Innovation, Bridge Multimedia. Maybe you’ve heard of Bridge Multimedia ( but if not, the company is on a mission to make media accessible to all people with sensory, mobility, and cognitive disabilities and to increase inclusion through accessible media and supplementary content. He is also President of Onomatopoeia, Inc, a digital media and sound design company. Kaplowitz, in association with Scholastic Education and Apple, he was part of the technology group that formulated the audio standards for compressed media that remain in use today. He also worked in association with Broadway Television Network, as a member of U.S. State Department’s delegation representing the US in establishing technical global standards for high definition television. Kaplowitz sits on a number of boards and believe me when I tell you he is passionate about what he does and wants to achieve and is remarkably approachable and helpful.

Matt can you explain how audio description works. It sounds like you use the spaces that already exist within the script of a series.

That’s right, we add the narrated explanations of a program’s important visual elements into the already existing pauses of the show’s audio track.  You can see and hear some description at:

How do you determine the difficulty of the vocabulary that is used in a particular show? For instance do you try to match the level that is already in the script?

We use the same vocabulary level that is being spoken in the specific program we’re describing. We also take into account the style of the particular show, so that the writing style for the description matches the personality of the program. We want the description to feel like an extension of the show.  Sometimes we even use kids to voice the audio description.

How do audiences (such as those who are blind/visually impaired or have learning differences) receive audio description? Via cable, Internet?

In the old analog days description was delivered over the Secondary Audio Programming channel. Remember the SAP channel? It was also used to broadcast some programs in Spanish. Now in the digital age, there is a specially designated audio channel for description and it’s easily accessed through your set-up menu.

How large is the potential audience for this type of content?

+25% of the entire children’s category are “specialized learners,” including children on the autism spectrum, students with learning differences, English language learners, and vision/hearing impaired viewers. They all find value in audio description because it addresses vocabulary, curriculum standards, even social/emotional cues. Programmers are realizing that description is a powerful way to build co-viewing and reach “the other 25%” of the children’s audience.

Do the show’s producers or distributors normally approve the content you provide before the show is made available to consumers?

Yes. We work closely with the producers to make certain that our vision for the final outcome matches theirs. We often see the show’s bible so we can ensure the audio description is consistent with the program’s guidelines. Once they give us that bible we know we’re answering to the highest authority.  Throughout the year, we conduct scientifically-based focus group research with kids and parents to measure the efficacy of our description.

You received a 5-year US Dept. of Education Grant for video description  is it specifically for kids shows?

Programming for kids preschool through high school, yes, although it’s a wide range of children’s television programming. The U.S. Dept. of ED covers all costs as long as the programming meets the EI standards.

What kids shows have you provided audio descriptions for already and what is on the way?

We’ve done Dino Dan on Nick Jr. Biz Kid$, The Electric Company, and Super Why! on PBS. We’ve done anti-bullying, nutrition, and exercise PSAs for Cartoon Network, and Ocean Mysteries with Jeff Corwin for Litton Entertainment. We’re going to be audio describing nearly the entire Weekend Adventure block of Litton programming, featured on ABC stations, which is exciting. That includes Jack Hanna’s Wild Countdown, Born to Explore, Ocean Mysteries, Everyday Health, and Food for Thought.  This fall, Daniel Tiger’s Neighborhood on PBS, and more. 

When you are creating audio descriptions specifically for kids, what else do you hope they experience beyond an understanding of what is on the screen?

Community engagement starts right here.  So does co-viewing.  Audio Description opens the door to taking a program’s content to another level for both our specialized audience and the general audience, too. Take for instance Food for Thought, Litton’s cooking show.  The American Foundation for the Blind will be including transmedia on their website relating to cooking and kitchen skills for adults and kids with visual impairments 22 million people and spreading the word about Food for Thought.

Cartoon Network’s recent anti-bullying campaign was expanded to include tipsheets about how to prevent bullying among students with vision and hearing impairments.  Numerous national organizations picked up these specialized tip sheets which broadly displayed Cartoon Network’s branding and they distributed widely to their constituents.  36 million adults and kids are deaf or hard of hearing.

The Dino Dan producers just released a line of dinosaur educational toys and we will be providing online tactile descriptions of these toys a first.  The school will sign the purchase order for the product that meets the needs of all of its population.  The Dino Dan descriptions are also being integrated into the DVD packaging; same for Biz Kid$.

We are also talking with Litton about re-purposing the audio description for Ocean Mysteries with Jeff Corwin, and utilizing it for a new exhibition at the Georgia Aquarium, where the program is filmed.

How can a producer, distributor or network apply for audio description services for one of their programs or events?

Every program has different potentials for engagement among specialized audiences: multi-platforms, co-viewing, community outreach.  And shows that are made available as DVD packages can only be purchased with federal dollars if they meet certain accessibility requirements (which include description).  This is also an important part of what we are providing. Feel free to contact me ([email protected]) or Linda Kahn, Bridge Multimedia’s Director of Programming ([email protected]).

You have a remarkable 12-page resume that features the breadth of your expertise in sound design, production and innovation in digital technology to provide greater accessibility to a variety of electronic media and multimedia entertainment. If you have any free time, and I suspect you might not, what do you enjoy doing?

Oh, every other weekend I’m deep sea diving with Corwin. I’m the one who scouts out the dangerous electric eels and mako sharks while he gets all the credit. Sadly, all my scenes have ended up on the cutting room floor!


DreamWorks Animation unveils that Ryan Reynolds will head up celebrity-filled cast for its new animated movie Turbo, which will also star Paul Giamatti, Michael Pena, Luis Guzman, Bill Hader, Richard Jenkins, Ken Jeong, Michelle Rodriguez, Maya Rudolph, Ben Schwartz, Kurtwood Smith, Snoop Dogg and Samuel L. Jackson.  Set for release on July 19, 2013, the movie follows an ordinary garden snail named Turbo (Reynolds) who is obsessed with speed and with a dream to be the greatest racer in the world, like his hero, 5-time Indianapolis 500 champ, Guy Gagne.  Turbo’s desire for all things fast makes him a bit of an outcast in snail community, not to mention an embarrassment to his brother. Life takes an interesting turn for Turbo, when after a freak accident he finds himself with the power of awesome speed setting him of on a unique journey; to race against the best that IndyCar has to offer. David Soren (Merry Madagascar) will direct the movie from a script that he is co-writing with Robert Siegel (The Wrestler) and Darren Lemke (Shrek Forever After). Lisa Stewart (Monsters vs. Aliens, Almost Famous) is producing with Susan Rogers serving as co-producer.


GameMill Entertainment, an indie publisher of mass-market video games, announces the Gogo’s Crazy Bones game for the Nintendo DS hand-held systems will launch in North America on March 27, 2012. Developed by Black Lantern studios, Gogo’s Crazy Bones the game for Nintendo DS features 70+ puzzles and 30 collectible Gogo’s, each with its own name, design, personality and ability. Additionally, players can unlock five Gogo’s in each level as they play various Gogo’s games and earn and unlock rewards. The game carries an ESRB rating of “E” for Everyone. Magic Box International and PPI Worldwide Group created Gogo’s Crazy Bones.

Poptropica (, the virtual world specifically for kids, teams with Applebee’s for a kid’s menu promotion.  The Poptropica Family Activity Book will be available to kids at Applebee’s beginning today through May 7, 2012. The activity book features Poptropica characters including the infamous Dr. Hare, as well as characters from SuperPower Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island. Additionally, Poptropica is preparing to launch its 25th island, offering new adventures and stories.

American Greetings Properties (AGP) and licensing agents CPLG and Exim ink a Strawberry Shortcake apparel expansion agreement with licensee Malwee Malhas for Brazil.  Under the deal, Malwee renews its deal for Strawberry Shortcake themed apparel for girls, and will also expand into Strawberry Shortcake Baby items. Malwee’s girl apparel line will include blouses, t-shirts, tops, dresses, jogging sets, pants, skirts, shorts, Capri pants, jackets, polo shirts and sets, which will be available in department stores and mass merchants as well as grocery, specialty, club, and independent stores throughout the region. The new Strawberry Shortcake Baby line will include shirts, dresses, jogging sets, pants, skirts, shorts, Capri pants, polo shirts and sets. In addition to begin available at retail stores, these items will also be available on

Thunderbirds are go! ITV Studios Global Entertainment‘s Classic Thunderbirds licensing program will see the Haynes Publishing release of the new Thunderbirds guidebook, The International Rescue Thunderbirds Agents’ Manual, this June 2012 in the UK. The new book was written by Thunderbirds expert Sam Denham and features “detailed cutaway” illustrations by Graham Bleathman, who was one of the original illustrators of the TV series. Gerry Anderson created the Thunderbirds and the supermarionette production style nearly 50 years ago. ITV Studios Global Entertainment is currently in discussions with potential licensees to grow the Classic Thunderbirds brand.


Ten new episodes of the preschool series Abadas will begin rolling out on CBeebies (England) today, February 27, 2012. To support the new episodes, Target Entertainment, the exclusive worldwide licensing agent for Abadas, announces the release of two songs from the series will be available for download from the iTunes store from today. Created by Dinamo (Rastamouse), Abadas launched simultaneously in October 2011 on Cbeebies (England), BBC Alba (Scotland), S4/C (Wales) and RTE (Ireland).

Spain-based Imira Entertainment will take fans on an alien hunt with the launch of a new interactive internet and mobile app debuting alongside the new second season of its kid-targeted 2D animated comedy Lucky Fred ( at MIPTV 2012. The Lucky Fred app invites users to become special agents and sends them out on a geo-localize alien hunt  to find and neutralize aliens in exchange for prizes, including exclusive collectables and discounts for local attractions (stores, restaurants, attractions, museums, etc.)  in any city. The app also features puzzles and a “Brain Lab” that can be updated daily. The app is available will be available for iOS and Android devices. Lucky Fred follows the adventures of Fred, an average 13-year-old who accidentally becomes the owner of a super-powered alien robot named Friday, who can turn into anything that Fred wants. Friday, his real name is Anihilator 9-0-9-0-9-0-niner, was sent to the Earth not to Fred but rather to his new next-door neighbor Braianna, a weird girl in his class whose real identity is Agent Brains and who saves the world from alien attacks on a routine basis. Lucky Fred (52×11) is an Imira co-production with Televisio de Catalunya (Spain), RAI Fiction (Italy) and Top Draw Animation (Philippines).

Astronaut Mark Kelly signs on with Paula Wiseman Books, an imprint of Simon & Schuster Books for Young Readers, to publish his picture book Mousetronaut: A Partially True Story. Set for publication on October 9, 2012, Mousetronaut revolves around a small mouse that dreams of traveling to outer space. He works as hard to prove he’s the mouse for the job. Achieving his goal, the small mouse travels to space with a team of astronauts  and as the smallest member of the team he winds up saving the day. Mousetronaut features illustrations by noted artist C.F. Payne. Payne has illustrated a number of kid’s books including The Remarkable Farkle McBride by John Lithgow and Late For School by Steve Martin. Among his trips to space, Kelly was a captain in the United States Navy when he commanded the final mission of space shuttle Endeavour in May 2011. On his first space shuttle mission in 2001, Kelly flew with actual “mice-tronauts”. Kelly’s first book (not a kid book), Gabby: A Story of Courage and Hope was co-written with his wife Gabrielle Giffords in collaboration with Jeffrey Zaslow.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 24-26, 2012:
Tyler Perry’s Good Deeds (Lionsgate) PG-13                         Opening Weekend $16.0m
Journey 2: The Mysterious Island (Warner Bros.) PG              $13.5-3 wk total $76.7m
The Vow (Sony) PG-13                                                    $10.0m-3 wk total $103.0m
Ghost Rider: Spirit Of Vengeance (Sony) PG-13                    $8.8m-2 wk total $37.8m
This Means War (Fox) PG-13                                             $8.5m-2 wk total $33.6m
Gone (Summit) PG-13                                                       Opening Weekend $5.0m
The Secret World Of Arrietty (Disney) PG                             $4.5m-2 wk total $14.7m
Chronicle (2012) (Fox) PG-13                                             $3.7m-4 wk total $58.0m
Star Wars: Episode I  The Phantom Menace 3D (Fox) PG         $3.1m-3wk total $40.4m
The Artist (Weinstein) PG-13                                             $3.0m-14 wk total $31.9m
Source: Rentrak (


The Hub‘s premiere of its new original animated series Transformers Rescue Bots with a two-part story (back-to-back episodes) on Saturday, February 18, 2012 11:30a-12:30p, preformed well for the network with the hour drawing an average K2-11 (186,000) and K6-11 (49,000) up by +520% and +250% respectively year-to-year. Versus the prior four-week average for the full hour, the premiere of Transformers Rescue Bots was up with K2-11 by +66%. Additionally, The Hub also debuted the second season of the animated series Transformers Prime on Saturday, February 18 at 8:30p, resulting in increases versus the prior four-week average among K2-11 (95,000) and K6-11 (60,000), an increase of  +296% and +329% respectively.  Compared to the same time last year, both demos were also up with K2-11 +34% and K6-11 +13%.

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/13-12/19/12, 6a-6a:
K2-11                                                   Total Delivery (000)
DSNY*: Radio Rebel (2/17; 8-9:40p)                           2380
DSNY*: Shake It Up (2/19; 8:30p)                              1972
DSNY*: Austin & Ally (2/19; 8p)                                  1933
DSNY*: Jake and the Never Land Pirates (2/13; 7-8p)     1896
NICK:    SpongeBob SquarePants (2/19; 10:30a)            1836
NICK:    SpongeBob SquarePants (2/19; 10a)                 1834
NICK:    SpongeBob SquarePants (2/18; 10:30a)            1822
NICK:    SpongeBob SquarePants (2/18; 10a)                1767
NICK:    SpongeBob SquarePants (2/18; 9:30a)              1746
DSNY*: Jake and the Never Land Pirates (2/18; 8-8:55a) 1717
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/13-12/19/12, 6a-6a:
K6-11                                          Total Delivery (000)
DSNY*: Radio Rebel (2/17; 8-9:40p)                1966
DSNY*: Shake It Up (2/19; 8:30p)                  1729
DSNY*: Austin & Ally (2/19; 8p)                     1699
DSNY*: Austin & Ally (2/17; 9:40-10:05p)        1373
NICK:   Victorious (2/18; 8p)                          1358
DSNY*: A.N.T. Farm (2/19; 9p)                       1335
DSNY*: Radio Rebel (2/19; 6:20-8p)                1322
DSNY*: So Random (2/17; 10:05-10:30p)         1283
DSNY*: Jessie (2/18; 9:10-9:35p)                    1239
DSNY*: Jessie (2/19; 9:30p)                           1217
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/13-12/19/12, 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*: Radio Rebel (2/17; 8-9:40p)                 1780
DSNY*: Austin & Ally (2/19; 8p)                       1600
DSNY*: Shake It Up (2/19; 8:30p)                    1567
NICK:   Victorious (2/18; 8p)                            1512
DSNY*: Radio Rebel (2/19; 6:20-8p)                  1245
DSNY*: Austin & Ally (2/17; 9:40-10:05p)          1195
NICK:   How To Rock (2/18; 8:30p)                   1139
DSNY*: A.N.T. Farm (2/19; 9p)                        1135
DSNY*: Jessie (2/18; 9:10-9:35p)                     1116
DSNY*: Radio Rebel (2/18; 7:30-9:10p)              1038
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/13-12/19/12, 6a-6a:
Teens 12-17                                  Total Delivery (000)
MTV:       Jersey Shore (2/16; 10-11p)               1013
NICK:      Victorious (2/18; 8p)                           951
FOX:       American Idol (2/15; 8-10p)                 950
NBC:       The Voice (2/13; 8-10p)                      911
DSNY*:   Radio Rebel (2/17; 11:30p-12m)            860
ADSM**: Family Guy (2/17; 11:30p)                   847
DSNY*:   Shake It Up (2/19; 8:30p)                    813
DSNY*:   Austin & Ally (2/19; 8p)                       803
FOX:       American Idol (2/16; 8-10p)                 800
ADSM**: Family Guy (2/17; 11p)                        774
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 18, 2012 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.0/5 Avg. (7a-12p)
Cubix 0.5/5; Cubix 0.7/5; Sonic X 1.2/7; Sonic X 1.1/5; Yu-Gi-Oh Zexal 1.1/5; Yu-Gi-Oh 1.2/5; Dragon Ball Z Kai 1.2/5; Dragon Ball Z Kai 1.1/4; Tai Chi Chasers 0.7/3; Yu-Gi-Oh 1.0/4
CBS (CookieJarTV) 0.4/2 Avg. (7-10a/10a-12p)
Doodlebops 0.2/1; Doodlebops 0.2/1; Busytown Mysteries 0.5/2; Danger Rangers 0.4/2; Busytown Mysteries 0.6/3; Horseland 0.4/2
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Zula Patrol 0.3/1; Shelldon 0.1/1; Jane and the Dragon 0.1/0; Babar 0.3/1; Willa’s Wild Life 0.6/3; Pearlie 0.6/3

Final K6-11 Ratings for Saturday, February 18, 2012 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.6/17 Avg. (7a-1p)
Mickey Mouse Clubhouse 2.4/20; Jake and the Never Land Pirates 3.8/19; Phineas and Ferb 3.8/16; Phineas and Ferb 4.2/17; Phineas and Ferb 4.1/17; Fish Hooks 3.7/15; Jessie 3.4/15; A.N.T. Farm 4.0/17; Wizards of Waverly Place 4.1/19; Wizards of Waverly Place 3.7/16
NICKELODEON 3.4/16 Avg. (7a-1p)
T.U.F.F. Puppy 1.6/15; Fairly OddParents Movie  Timmy’s Secret Wish (1×60) 2.4/15; SpongeBob SquarePants 3.0/14; SpongeBob SquarePants 4.3/18; SpongeBob SquarePants 4.3/17; SpongeBob SquarePants 4.1/17; SpongeBob SquarePants 4.3/17; How To Rock 3.9/17; SpongeBob SquarePants 3.6/16; Power Rangers Samurai 3.1/14; SpongeBob SquarePants 3.5/16
CARTOON NETWORK 1.8/9 Avg. (7a-1p)
Johnny Test 1.4/14; Redakai: Conquer the Kairu 0.9/6; Beyblade: Metal Masters 1.2/6; Pokemon BW: Rival Destinies 1.2/6; Ben 10: Ultimate Alien 1.6/7; Star Wars: Clone Wars 1.4/6; Johnny Test 2.1/8; Johnny Test 2.6/11; Johnny Test 2.9/12; Surf’s Up (1×110) 2.1/10
DISNEY XD 1.1/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.6/5; Phineas and Ferb 0.5/3; Phineas and Ferb 0.8/4; Kick Buttowski 0.9/4; Pair of Kings 1.3/6; Pair of Kings 1.4/6; So Random 1.4/6; Kickin It 1.3/5; Kick Buttowski 1.3/6 (1×15); Fish Hooks (1×15) 1.0/4; Phineas and Ferb 1.2/5; The Lion King (1×101) 1.5/7

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 23, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:       K2-11 835; K6-11 420; TWEENS 9-14 337
NICKELODEON:           K2-11 814; K6-11 311; TWEENS 9-14 219
CARTOON NETWORK:   K2-11 470; K6-11 308; TWEENS 9-14 241
DISNEY XD:               K2-11 182; K6-11 140; TWEENS 9-14 122
NICKTOONS:              K2-11 101; K6-11   71; TWEENS 9-14   65
Source: MTVN Research from Nielsen Media Research Data



Cynopsis: Kids! 2011 Year In Review eBook
***Now available for purchase***

Compiled by Cynopsis: Kids! Editor, Gwen Billings, it’s a great reference guide and must read for anyone who is new to the Kids industry, and a valuable reference for seasoned professionals as well. The eBook is easy to navigate and can be utilized as a search catalog of the production, development, licensing, and marketing deals covered in Cynopsis: Kids! 2011 daily editions.

 Visit the webpage to view a preview and download today!

Answer to Our Last Trivia Question: Who was the first host of Good Night Show? Melanie Martinez. Kudos to: Tom Boyd-WGN-TV/Chicago; Pat Brady-cesd/LA.

Today’s Trivia Question: Which new character joined the cast of Sesame Street in it’s 37th season? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: VP MARKETING, DAILY CANDY/NBCU/NYC: 10+ yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg of DC brand, trends & digital marketplace, Strng Email Mrktg skills, Database Knwlge Apply: Job# 4525BR (3/3)

JOB OPENING: DIR SALES DEV/MLS Digital Properties/NYC: Lead daily sales dvlpmnt efforts for MLS Dig Properties. 7+ yrs in integrated media envir with client & agency relationships @ sr levels. Exp mngng a team. [email protected] (3/2)

JOB OPENING: MGR PR/MLS Digital Properties/NYC: Mng daily relationships with our Digital Network Partners. 5-7 yrs in strt-up enviro with success in building a scalable bus. Hispanic mkt knwldg a +. [email protected] (3/2)

JOB OPENING: PROGRAMMING EXEC/The Hub/Burbank, CA: Temporary position. Hourly no benefits. scripted exp. Dev exp. Live action animation & game shows. Apply: (3/2)

JOB OPENING: PUBLICIST, ENT, ONLINE & SOC. MEDIA/Showtime Networks/NYC: Dvlp/implement media campaigns for ntwks orig prgrmng slate. Handle dig media outreach for publicity campaigns. 2+ yrs exp. More info/apply: (3/2)

JOB OPENING: WEB DEVELOPER/BBC America/NYC: Conceptualize, build, and maintain projects focusing on show support for BBC America programming. 3+ yrs exp w/ PHP, WordPress, MySQL, and HTML/CSS. Rez to [email protected] (3/2)

JOB OPENING: LEAD DIGITAL PRODUCER/BBC America/NYC: Lead Digital Prod team on BBC America’s digital platforms. 5+ yrs exp w/web prod & editorial. Deep knowledge of digital best practices. Exp w/ WordPress. [email protected] (3/2)

JOB OPENING: DIR CORP COMM/BBC WORLDWIDE/NYC: Effective director needed for high impact internal/external corp and divisional press/PR campaigns. 7+ yrs exp. in Comm/PR/trade publicity w/ a media company. Rez: [email protected] (3/2)

JOB OPENING: RESEARCH MANAGER/NBC Universal/Sprout/Philadelphia, PA: Experience with competitive digital research measurement tools such as comScore and/or Nielsen NetRatings is a must. Apply at Job#4530 (3/2)

JOB OPENING: SR. AE/NIELSEN/NY: New bus dev & sales focus w/digital pb ind. 5-7 yrs exp sales & resrch. Tv/agncy/res suplr exp pref’d.Appl to (3/1)

JOB OPENING: SR. BUYER LOCAL TV/Radio Active Int’l in Pearl River, NY (15 miles from NYC): Min 4 – 5 yrs exp. in negotiating and buying local TV/Radio req’d. On location req. [email protected] call 845-732-8943 (3/1)

JOB OPENING: MGR, BRAND INSIGHTS/A+E Networks/NY: Focus on brand rsch, provide ratings analysis/support prog & mktg divisions. 3-5 yrs TV rsch. Nielsen/MRI/Simmons req’d. More info & apply:, #121084 (3/1)

JOB OPENING: PROMO SVC REP/Fox Ad Sales/NY: Mng sponsors’ off-air mktg activity, incl in-store POS materials & consmr promos. 2+ yrs promo/mtkg sppt exp in adv, entmt, or evt plnng. More info/apply: FNG0000952 (3/1)

JOB OPENING:  EXEC ASST (FREELANCE)/NY: Support to the SVP, Dev & Prog (Unscripted), Lifetime Networks managing day-to-day admin responsibilities (3/1)

JOB OPENING: VP, PRODUCT MANAGEMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Responsible for overseeing day-to-day ops, ongoing development & product maintenance of Showtime Anytime. 10+ yrs exp req’d. Apply at (2/29)

JOB OPENING: SR. DIR, TECH DEVELOPMENT SHOWTIME ANYTIME/SHOWTIME/NYC: Lead technical development for Showtime Anytime. 10+ yrs exp in digital media and software development req’d. Apply at (2/29)

JOB OPENING: DIR., PRODUCT MANAGEMENT- ON DEMAND/SHOWTIME/NYC: responsible for product strategy & management of Showtime’s On Demand services. 5+ yrs product management experience req’d. Apply at (2/29)

JOB OPENING: TEMP PROJECT MANAGER, DIGITAL MEDIA/SHOWTIME/NYC: Oversees & coordinates digital projects across all platforms for the Smithsonian Channel. 2-3 yrs project management experience req’d. Apply at (2/29)

JOB OPENING: EDITORIAL DIRECTOR-CREATIVE-SVCS/BBC America/NYC: editorial/art directn of on-air/dig promo projects. 8+ yrs exp in On-Air Promos w/ 2+ yrs Editorial/Creative Director exp in natl brdcast/cble ntwrk. [email protected] (2/29)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: 1-2yr DR/TV Sales Planner exp. Pref’d/BA req’d. Direct response Agency Buying/Plan exp. a +. Familiar w/ rsrch tools MRI, Nielsen. Full description at (2/29)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit (2/29)

JOB OPENING: MKTG DIR/NASCAR Foundation/CH: Dvlp & execute mktg & comm. strategy. 10 yrs exp in mktg or nonprofit cause mktg. (2/29)

JOB OPENING: ACCOUNT EXECUTIVE/DISH MEDIA SALES/NY: Join expanding team. Resp for developing & growing cable/Advanced TV Ad Sales revenue. Agency & client relationships req’d. 5+ yrs national sales exp. Apply here (2/28)

JOB OPENING: SALES MGR/DISH MEDIA SALES/LA: Resp for developing & growing cable/Advanced TV Ad Sales revenue in Western region. Manage staff of 3. Agency & client relationships req’d. 7+ yrs national sales/mgmt exp. Apply here (2/28)

JOB OPENING: AD SALES MARKETING COORD/DISH MEDIA SALES/NY: Join expanding team. Develop materials, presentations and other sales collateral for national Ad Sales team. 1-2 yrs related exp. Photoshop skills a plus. Apply here (2/28)

JOB OPENING: MGR, DIG. COMM/Disney Publishing Worldwide/NY: Dvlp/implmnt DPW’s PR plans in support of all dig. initiatives, incl. Apps, ebooks, social media outreach. Dig & consumer PR exp a must. Resume: [email protected] (2/28)

JOB OPENING: DIG SALES PLANNER/NEW YORK: Support Digital AEs thru Ad Sales Price/Plan Team to max ad revenues for A+E Networks web properties (2/28)

JOB OPENING: DIRECTOR, PROGRAM RESEARCH & ANALYSIS/WBTV/LA: Monitor TV Lndscape & ntwks for prog & schd trends/asst VP in dsgn & implt/Dgre req/5+ yrs resrch exp @ TV prod co or ntwrk. App to #129303BR (2/28)

JOB OPENING: SYNDICATION DIRECTOR/Danny Lipford Media: Exp., highly-motivated exec to market/sale Today’s Homeowner with Danny Lipford & Homefront. 5 yrs TV or Radio program syndication req. Send resume to [email protected] (2/28)

JOB OPENING: SALES PLANNER/AMC,WE,IFC/TROY, MI: Create/maintain national sales proposals, facilitate traffic, allocations, and flighting. 1-2+ yrs ad sales exp, Gabrielle Sales System exp. Resumes: [email protected] (2/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/ILLUME PR/LA: Gain experience in digital media, gaming & tech PR by assisting agency on projects. Should be interested in tech & social media w/ strong writing skills. Send resume: [email protected] (3/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/3)

SITUATION WANTED: SALES ASSISTANT/(CHI): Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/3)

SITUATION WANTED: EVENT PRODUCER/NY: – 15 yrs experience in major sports, entertainment and music properties/events. Freelance, part-time, full-time; available to travel. Contact: [email protected] (2/29)

SITUATION WANTED: STRATEGIC LEGAL/BIZ AFFS EXEC/LA: 15 yrs exp TV/Online. Motivated, strong negotiation, drafting, interpersonal & mgmt skills, industry contacts, works well under pressure & w/ others! [email protected] (2/29)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/28)

SITUATION WANTED: EVENT PRODUCER/NY: 10+ yrs developing/producing/managing experiential, press confs, launches, guerilla, branded. Can work w/ talent. [email protected] (2/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Kids! email, please click here.


Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]